Wal-Mart Displays Dr. Scholl’s Career Footwear
Brown Shoe Co., has launched a new line of women’s shoes, Dr. Scholl’s Careers Footwear in Wal-Mart stores. Brown Shoe has set up 12-foot-long displays called “Careers Shops”.
Dr. Scholl’s Careers Footwear is designed for women in the rapidly growing service industry, including restaurant, retail and healthcare workers who are on their feet throughout the work day. The athletic styles contain Dr. Scholl’s DynaStep Inserts, which are clinically proven to relieve movement-related pain and fatigue in the foot, knee, leg and lower back as well as the Shock Reduction Outsole System to decrease shock impact to the heel. Dr. Scholl’s Casual Careers Footwear contain Gel-Pac Insoles, which feature an advanced cushioning gel to provide shock absorption, and protection.
Nike Footaction “Urban” Program. This display was designed to promote a dynamic departure from Nike's traditional sports image and to capture a new segment of the athletic footwear market. The display features powdercoated steel frames, wire, formed steel shelves and hangbars, acrylic graphic panels, injection molded graphics inserts, castors, graphics. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. Silver Award.
NO NONSENSE INTIMATES FLOOR DISPLAY. This sleek, pre-pack floor display of intimate apparel products, prominently displays the recognized No nonsense brand. The display was required to merchandise 150 pieces of product on one side, maximizing the number of product facings. It also had to provide product visibility when the display sold down, without sacrificing structural integrity. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. POPAI AWARD ENTRY.
Maui Jim Sport, This display was designed to draw consumer attention and interest to a new line of Sport Glasses provided by Maui Jim. The logo and the recognizable “Maui Jim” in script, tie into previous lines. The display has a turntable allowing for simple customer viewing and retailer access. Locking doors on two sides make theft difficult. Created by Visual Marketing Inc., 154 West Erie Street, Chicago, IL 60610. SILVER AWARD.
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