Wrangler Hero Unveils “Five Star Premium Denim” Line
Wrangler Hero, a leading denim brand for men and boys, has introduced the “Five Star Premium Denim” product group, which offers consumers improved fabric, finishes and fit at an economically-friendly price.
The collection offers upgraded denim, an improved fit and comes in three market-right finishes: Worn-In, Vintage and Midnight. Available at mass market retailers worldwide, the new Wrangler Hero Five Star Premium Denim line is supported by high-impact POP displays, national TV, print and radio advertisements, as well as online banner ads.
Destination LA And LA EDGE Open At LA Airport
H.M.S. Host Corp., a leading provider of retail, food and beverage concessions, has opened two new retail concepts, Destination LA and LA EDGE at Los Angeles International Airport.
Joan Ryzner, HMSHost’s Sr. VP Retail, said, “These state of the art facilities set a new standard for lifestyle retail in the airport environment. Their energetic décor and unique products are clearly a notch above anything currently in travel venues.”
California's distinctive colors, fashions, and design styles all come together at Destination LA. The store’s home and lifestyle products highlight the relaxed elegance that typifies southern California. Featured local and regional merchandise includes distinctive home accessories, gourmet specialties and spa influenced products that showcase California’s interest in health and beauty. Adjacent to Destination LA, LA EDGE highlights Los Angeles’s fascination with being on the “edge” in sports, popular trends and apparel. A trendy, upscale selection of sunglasses are featured in the LA EDGE offering.
Naturalizer Opens New Flagship Store On Manhattan’s East Side
Naturalizer, a retail division of Brown Shoe, has opened a 3,100 sq. ft. flagship store on Manhattan’s east side. This has followed a radical repositioning effort that included the redesign of its product and an advertising make-over.
Naturalizer’s new Lexington Ave. location, with its two-story atrium, allows the brand to showcase its new attitude and image. The brand will use its new location to preview and test new styles before they appear in other stores.
“We plan to use this store as a laboratory to test new, fashion-forward shoe designs to give us early reads on styles, which will become important to our department store retail partners,” said Byron Norfleet, Naturalizer Division President.
Oakley Launches Partnership With Macy’s
Oakley, Inc. has announced a retail partnership with Macy’s West. The agreement calls for Macy's to deploy Oakley in-store concept shops in five prime locations. Each shop will feature a complete selection of Oakley's innovative, high-performance products including eyewear, footwear, apparel and watches. Each of the five Macy’s stores will be outfitted with Oakley-branded doublewide eyewear towers and branded footwear and apparel rocket displays to powerfully communicate synergies of the Oakley brand across all product categories. Each location will have an Oakley staff specialist specifically trained about the company’s product offerings.
“Our new partnership with Macy’s West is another step in our strategic plan designed to elevate the retail presence of the Oakley brand,” said Jim Jannard, CEO, Oakley. “Our own retail experience has proven that our new product categories sell best when they are merchandised in a cohesive branded presentation.”
Polo Jeans Launches Charitable Program
Polo Jeans Co. has launched “Red, White & New,” a charitable program that will visit 20 major college campuses across the U.S. At each location, students will be invited to bring in an old pair of denim jeans in exchange for a discount code towards the purchase of a new pair of Polo Jeans from Macy.com.
The old jeans collected at each location will then be turned over to Swift Denim for recycling. In exchange for the denim, Swift and Polo Jeans will make a financial donation to the Polo Ralph Lauren Foundation based on the number of pairs of jeans collected.
“Red, White & New is our way of thanking our college consumer and at the same time giving back to the community,” said Ross Klein, Sr. V.P., Corporate Marketing for Polo Jeans Co.
YouthStream Media Networks will execute all of the campus events as well as conduct local promotions to drive participation.
Target Stores And General Mills Offer Cereal-Themed Fashions
Target stores across the country are offering a new line of General Mills loungewear featuring four popular breakfast cereals, Lucky Charms, Cheerios, Cocoa Puffs and Trix. The clothing line will feature men’s and women’s T-shirts and boxer shorts, unisex lounge pants, women’s sleep shirts, girls’ daywear, girls’ tank and boxer sleep sets and boys’ boxer shorts.
“A perfect marriage of brands, this new line provides Target guests with a unique way to express their love of General Mills cereals,” said Trish Adams, Sr. V.P., Merchandising for Target.
The Big G line of apparel is located near the main entrance of most Target stores, displayed with its matching box of popular cereal.
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