The North Face Opens Prototype Store
The North Face®, a supplier of authentic exploration apparel, footwear and equipment, has opened a new store prototype in New York City, to personify The North Face® brand and celebrate its heritage of exploration. The two level store features 8,000 sq. ft. of selling space.
The store will feature multicultural design pieces from expeditions The North Face® has sponsored to remote areas of Nepal, Thailand, and Alaska. These pieces are intertwined with modern elements that represent the technical aspects of the product line.
“This store will give The North Face® the opportunity to demonstrate our heritage of innovation and offer our extensive range of technically advanced product to a large consumer base of outdoor enthusiasts,” said Mike Egeck, President of The North Face®. “Showcasing our entire product offering will inspire shoppers to join our philosophy to Never Stop Exploring™.”
The North Face® designed this new store concept in partnership with JGA, a Southfield, MI, based design firm.
adidas Launches 3-Stripes Apparel Campaign
In-store efforts serve as an integral component of adidas’ new 3-Stripes Apparel campaign, providing consumers the complete brand story within the shopping environment. Concept shops and POP packages have been customized to each of adida’s top retail accounts according to product buy and color.
Ken Barker, Director of adidas Apparel Marketing, says, “Our retail partners have been enthusiastic about our marketing efforts surrounding the concept. We will have unprecedented in-store placement in top sporting goods and department store accounts.”
The Finish Line program featured custom fixturing and graphics in more than 450 doors across the country.
P.O.S. Sign Helps Oakley Increase Awareness
Oakley has used this sign to help introduce its new logo and graphic look, while increasing its brand awareness in a wide array of different types of retail outlets.
The sign is visually unique, resembling the side of an airplane. It provides Oakley with a cost effective tool to communicate a prestige image. The sign is easy to hang with 2 simple hanging hooks, adaptable for 3 different types of ceilings.
This sign was provided to Oakley dealers around the world.
This brand identity program was created for Oakley by Diam, Inc., a Woodside, NY-based point-of-purchase display firm.
Reebok And Limited Too Announce Marketing Partnership
Reebok and Limited Too have announced a multifaceted partnership that includes Reebok footwear in Limited Too’s stores, website, and “catazine,” the retailer's product and promotions guide which is mailed to more than 4 million girls several times per year.
Limited Too’s stores will feature specially designed Reebok footwear not available at other stores. Reebok product will be promoted on Limited Too’s in-store display units.
The partnership is designed to further connect the Reebok brand to trend-setting girls between the ages of seven and fourteen. Jan Sharkansky, V.P., Reebok Women’s, said, “This partnership represents a win-win for the style-conscious girl.”
“We are excited to team with Reebok in developing new athletic footwear fashions for tween girls,” said Scott Bracale, Exec. V.P., Marketing, Limited Too.
Timberland PRO Apparel Gondola. This fixture was specifically designed to create a homesite for Timberland PRO Apparel. The freestanding unit consolidates the entire line into one destination. The unit is permanently branded in several locations. When the faceout bar accessory is not in use, preexisting shoe shelves can be inserted. Shelves are adjustable. A sign holder supports a branding message as well as features and benefits. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, Illinois 6008. Bronze AWARD.
Timberland Kids New Product Boot Display. The display is presented 75% of the time as a counter display typically positioned on the cashwrap. However, the base of the display can accept a slatwall bracket for mounting to the wall. The unit ships fully assembled to the retailer. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. SILVER AWARD.
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