Levi’s Tests New Scanner That Recommends Jeans
Levi’s is testing the Intellifit System electronic body scanner in five of its stores to help consumers select the best fitting pair of jeans. When a fully clothed person steps into the cylindrical glass booth, the Intellifit System scans the person in 10 seconds and prints out recommended sizes and styles of Levi’s Jeans based on his or her measurements.
“With so many styles and brands available, it’s easy to understand why consumers struggle to find truly great fitting jeans,” said Emily Hood, Levi’s Brand Fit & Garment Dev. Manager. “We’ve been perfecting the fit of jeans and continue to use the latest technology, like the Intellifit System, to provide the best overall range of jeans.”
Hollister Integrates Beach Experience Into Video Displays
Hollister, a Southern California-themed brand of Abercrombie & Fitch, has integrated the real-life beach experience into its stores through a unique video solution, which features live footage from two cameras mounted at the famous Huntington Beach Pier.
The video feeds are displayed in real time in Hollister Stores on two large Video Windows, each measuring more than 5 feet by 5 feet and consisting of nine liquid crystal displays. PlayNetwork of Redmond, WA, created the Video Window system. The signals are distributed via private satellite and landline network narrowcasts to Hollister stores nationwide.
Stephen Dorsey, V.P. Marketing, PlayNetwork, said, “With this digital signage solution, Hollister has virtually transported its stores from shopping centers to the beach itself. This takes branding to a new level.”
No nonsense Announces Major Brand Relaunch
No nonsense, one of the leading sheer hosiery brands in the U.S., is broadening its appeal and becoming more relevant to today’s women through the introduction of new product categories, an updated look and a new brand voice.
“No nonsense is more than just the absence of nonsense,” said Julia Townsend, Executive V.P. and GM of Kayser-Roth, the company that owns the No nonsense brand. “It’s smart style. It’s clever, honest and real. But it’s also about having a sense of humor. By tying these concepts of “No nonsense” to the brand No nonsense, we believe consumers will start changing the way they think about the brand.”
The new No nonsense packaging and point-of-sale materials go beyond simply showing women wearing No nonsense products. A new color palette comprises contemporary, bright colors that are used across all product lines, advertising, and point of sale for a cohesive brand look.
New No nonsense products include hello, mr. Pillow (cozy pajama sets); ahh, said the foot (soft athletic-type socks); feet just wanna have fun (athletic-style socks with fun, colorful designs); XXOO’s, down to your toes (tights, trouser and casual socks); ten toes, six socks (six-pair bag of white athletic-style socks); and shoes, say hello to comfort (products that add comfort to shoes).
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