Mandee Stores Promotes Switchfoot’s New Album
The chart-topping, multi-platinum recording alternative rock group, Switchfoot, is celebrating the recent release of its 6th album “Oh! Gravity,” with a nationwide in-store promotion at Mandee, the hip and trendy fashion shop for teens.
Launched by Retail Entertainment Design for Columbia Records and Mandee, the “Go Backstage with Switchfoot” promotion includes a grand prize trip with VIP tickets to meet Switchfoot and a shopping spree at Mandee stores.
Mandee will carry “Oh! Gravity” in over 125 store locations, including New York, New Jersey, Pennsylvania and Illinois.
Cooper’s Platinum Ring Collection Elegantly Displayed
The Platinum Collection by Jeff Cooper display is designed to feature the line of platinum rings and bands for women and men in an elegant way.
The innovative modular design, including a “slate” platform base, is revolutionary to the retail jewelry industry. The use of custom molded urethane, injection molding and acrylic with removable foam inserts for secure storage is a new merchandising approach.
This Platinum Collection display was created by The Display Link, a Babylon, New York-based display firm.
Suunto Rolls Out Interactive Watch Display
Suunto manufactures wrist computers for outdoor enthusiasts. To assist customers in choosing the right watch, Suunto had an interactive display created.
Concept Designs, Palo Alto, CA, created this interactive display, which can be used either on a counter top or on steel pedestals. The touch screen for the display was provided by Morgan Hill, CA-based Digital View and programmed by Flashpoint, Park City, UT.
Concept Designs conceived a metal and acrylic housing that encloses up to 9 sample watches on acrylic watch holders. The acrylic "hood" is hinged at the back to allow easy access. The back of the case permits the insertion of interchangeable graphics. An acrylic brochure holder mounts to the backer.
Retailers appreciate that the interactive touch screen de-mystifies Suunto’s product line.
Carter’s Children’s Wear Offers Colorful Display
Carter’s Children’s Wear developed these fixture for their licensee in Canada, Fame Jeans of St. Laurent, Quebec. These fixtures were produced by DNS Display Industries Inc.,of Concord, Ontario
Featured in the Infant/Baby Departments of The Bay’s flagship stores across Canada, these fixtures feature prominent 14" x 52" graphic panels. These panels provide simplified sizing information to assist consumers with product selection.
The header signage features attractive infant photographs to accompany the “Carter’s - made with love” byline.
Face-out brackets present a full frontal view of clothing. With a 38" x 54" footprint, the fixture, constructed of a pure white, powder coated MDF is 56" high.
Social Retailing Launched At Bloomingdale’s
Social Retailing, a new, interactive shopping approach, has debuted at Bloomingdale's 59th Street Flagship store in New York City. Designed by IconNicholson, digital agency, for fashion designer Nanette Lepore, Social Retailing combines social networking and the brick-and-mortar store so customers can connect live with their online friends while they shop.
An interactive mirror transmits high-bandwidth video to friends who comment back via instant message (IM) and who send their own suggestions from an online catalogue.
“Today’s young tech-savvy shopper expects to be connected 24/7 with her friends even while she shops,” said Frank Doroff, Sr. Exec. VP at Bloomingdale's. “Social retailing enhances that ability to connect and will draw new, younger shoppers to our stores.”
Tom Nicholson, CEO IconNicholson, said, “The data collected about customers from this live pilot will help us refine the solution in preparation for a larger rollout.”
The Rocawear exhibit created by Pinnacle Exhibits, Hillsboro, OR, (www.pinnacle-exhibits.com) was recently awarded the Best Overall Booth Design at the World Shoe Association trade show. The exhibit was recognized for its creative integration of LED video into the wall surrounding the entrance and the integration of open space in the perimeter wall. The exhibit was also praised for the chic urban style, use of rich-looking finishes and integration of brand-defining graphics.
Timberland's Trailscape and Cadion footwear. The objective was to develop a pair of economical, temporary footwear launch displays. The displays needed to be both tabletop and slat wall adaptable and highlight one footwear sku each. The displays call attention by incorporating colorful, impactful graphics consistent with the brand's advertising platform. The clean, simple shape of the display ensured that the footwear was the "hero" of the display. Created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, NY 11553. SILVER AWARD.
Champs Sports Holiday Program. This entry was displayed in 575 Champs Stores in the U.S. and Canada. Two storefront window programs promoted specific footwear or apparel. The promotions changed weekly and the holiday program was up for almost two months. A holiday header was used to hang the current promotional banner. To create movement a spinning "present" was hung inside the box. Created by Kroll Salkin Corp., 1220 East Meinecke Ave., Milwaukee, WI 53212. SILVER AWARD.
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