Creative Online

CREATIVE FASHION MERCHANDISING
April/May, 2008



Kmart Features Hannah Montana Display

Kmart wanted to take advantage of the hottest license in America today, Hannah Montana. This display features prominent Hannah Montana imagery to attract attention.

The display features high gloss printed, UV coated corrugate. Ths display was created by Creoh Displays, Brooklyn, NY.



‘Totally Cool’ Offers Sunglass Display

This two-sided display for “Totally Cool” Sunglasses is designed to be flexible. It can be used as a floor stand or be pulled apart for use as two Power Wings if the retailer prefers to save floor space.

This display shipped as a pre-pack, with product already in place on the hooks, using “product stoppers” to prevent goods from leaving the hooks during shipment.

This display was flood-coated one color for the Base (solid Blue), and one color for the Tray (bright Yellow), and included a 4-color process Header on each side.

This ‘Totally Cool’ Sunglass display was created by Alpak Display Group, Inc., (www.alpak.com) a Saddle Brook, NJ-based point-of-purchase display firm.

Alpak customized one of its stock corrugated displays for the program, which enabled it to fulfill the display program with a minimum of lead time required.



Mountain Hardwear Opens Its First Store

Mountain Hardwear, a leading mountaineering and outdoor equipment and clothing company, has opened its first retail store in Portland, OR. The 3,000-sq.-ft. store showcases the largest selection of Mountain Hardwear apparel and equipment and Montrail footwear in the world.

“The store will allow consumers to see the full extent of our product in an environment that represents our brand from entrance to check out.” said Mike Wallenfels, President, Mountain Hardwear.

The store, designed by Portland-based 2 Hemispheres, features a computer kiosk with links to outdoor clubs. “Our vision is for the store to becomes a meeting place for the local outdoor community as they prepare for their next adventure,” Wallenfels said.



L.L. Bean Store To Open In Chicago

L.L.Bean, the 96-year-old Maine outdoor gear & apparel outfitter, will soon open its first store in the Chicago region. This is L.L.Bean’s first store expansion outside the Northeast corridor. The new store will be L.L.Bean’s 7th “green” store, incorporating recycled and reclaimed materials as well as state of the art heating, cooling and lighting systems.

“Our stores are where the L.L.Bean catalogs come to life,” said Chris McCormick, CEO, L.L.Bean. “We will offer our authentic product selection of active, outdoor sports gear along with kids’, and men’s and women’s casual apparel.”

Adding to the interest of the new store will be L.L.Bean’s Outdoor Discovery School, where expert instructors offer “Walk-On Adventures,” introductory hands-on experiences in such sports as kayaking and fly-fishing.



Testrite offers Framegraphix large format digital graphic wrap frames. Framgegraphix Stand Mounts work with Testrite’s FX-FT Bases, available in black or silver. There is also a Ceiling Mount Framegraphix display option. Framegraphix can feature graphics of all different sizes. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, New Jersey 07601; (Tel.) 201-543-0240, 888-873-2735; (Web Site) www.testrite.com.





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