To reach out to all prospective customers, the machine is outfitted with a motion sensor which, when triggered, speaks out to passers-by. The sensor plays out one of twelve messages (at 20 second intervals) when activated by passing consumers such as, "Psst, wanna buy some underwear?" to a pounding sound from inside the machine followed by a voice saying, "Help! Let me out!"
The products, which range in price from $14.00 to $18.00, are compressed and sealed in an aluminum can bearing the Joe Boxer black and yellow "Licky" logo.
Joe Boxer Underwear Vending Machines will be installed at universities, fitness centers, airports, tourist locations, comedy clubs and other places where people can benefit from a little humor and a second pair of underwear. Up to 500 underwear vending machines will be rolled out by the millennium and will even feature millennium specific Joe Boxer products. The vending technology allows Joe Boxer to collect demographic data as well as instantly track inventory and sales through a secure internet server. Joe Boxer vending systems are provided by Apparel Vending Co., Newark, DE, operator of a national network of credit card operated vending systems.
According to Nicholas Graham, Chairman of Joe Boxer, "It has always been important to put the Joe Boxer product in unexpected places whether it’s in a rocket or a vending machine. The Joe Boxer Underwear Vending Machine combines the incredible technology of the vending machine with the irreverent humor of the Joe Boxer brand making underwear accessible to everyone, everywhere."
Timex Display Alarm Watch This acrylic countertop display features 12 units of the Timex Indiglo Turn ‘N Pull Alarm watch. The header card is designed to relay the ease of setting Turn 'N Pull.
The alarm feature is considered Timex’s biggest innovation since the Indiglo introduction in 1992.
The branding statement begins at the exterior storefront facade, which incorporates a welcoming marquee entry and store identity signage. The facade is transformed at night through the use of dramatic neon lighting and internally illuminated signage. The store interior is designed to create interest when viewed from the sidewalk by using construction forms, themed merchandise fixtures, and graphics in various shapes and colors. There are nine separate merchandise departments within the 6,000 sq. ft. retail space. The departments are defined through use of floor patterns, suspended ceiling elements, graphics and signage.
The footwear fixtures represent the overscaled tips of a backhoe bucket. The footwear department and custom fixturing are designed to be self merchandised by customers if sales associates are not immediately available. The silhouette of the cashwrap is modeled after the profile of a Caterpillar heavy-duty truck. The Nascar department not only features racing sport merchandise, but also contains an actual Winston Cup racecar sponsored by Caterpillar and the background sounds of a pit crew.
Prominent graphics and a curvilinear floorplan draw traffic from inside the lobby of the Sports Center and from Autzen Stadium on game days. A serpentine history wall features great University athletes and coaches. Beneath the history wall are video monitors feeding live coverage of athletic events. The goal is to have the merchandise reflect the school’s colors (green and yellow) while the fixtures provide an attractive backdrop.
The Duck Shop was created by Mobius Inc., Eugene, OR.
Teens today are into style, which is why so many fashion-driven apparel brands (e.g. Tommy Hilfiger, Abercrombie & Fitch) grew at the expense of traditional manufacturers. For value-conscious teens seeking stylish products at accessible prices, Old Navy, American Eagle and Adidas offered an alternative to the expensive status brands. Teens have little patience with static brands. Brands that brought fresh approaches to their product lines (e.g. Clairol Herbal Essences, Oreos) or advertising (e.g. Winterfresh, Pepsi) benefitted.
"Madonna will lend her creative input and sophisticated style to a new line of designs," said Sandro Arabian, President and CEO of Ebel.
According to Joy Hatch, V.P. Category Management, Renfro Corporation, "No manufacturer had previously been able to develop a pallet with hanging single pair sock product. The pallet displayed three sides of single pair product and one side of bags of socks, at the retailer’s request".
This kiosk displayed two different brands, which is why the graphics had to be simple. This kiosk was designed to be turnkey at retail. Merchandisers removed the outer casing and placed the sign in slots and it was ready to go. Renfro developed a special system to keep the socks from coming off the hooks when the pallet traveled.