National Geographic Opens Travel Store
National Geographic and Galyan’s, a leading sports and outdoor adventure retailer, have joined to open a National Geographic Travel Store, featuring National Geographic’s travel-related products and services. The 1,100 sq. ft. store-in-store is located at the Galyan’s in Schaumburg, IL. The travel store presents National Geographic branded maps, books, magazines, apparel, footwear, gifts, and gear. The state-of-the-art store features the National Geographic Map Machine Kiosk, where customers can create and print custom topographic maps to plan their perfect hike. Customers can also watch the National Geographic Channel and listen to its popular music CDs at the listening station. A central feature of the new store-in-store is the travel desk, where customers can book National Geographic Expedition trips led by National Geographic explorers and photographers.
“We are excited about the opportunity to reach new audiences and equip people with the tools and knowledge they need to explore the world,”said Linda Berkeley, President, National Geographic Enterprises.
Liz Claiborne & Carpet One Announce
New Flooring Line
Liz Claiborne Inc. has signed an agreement with Carpet One to produce a flooring line under the Liz Claiborne brand name. The new flooring collection will offer an unprecedented number of coordinated flooring choices including carpet, vinyl, wood, laminate, ceramic tiles and area rugs. Covering a broad range of price points, Liz Claiborne Flooring will be in Carpet One stores exclusively.
Barbara Friedman, President, Liz Claiborne Licensing, said, “The Liz Claiborne brand translates well from fashion apparel and accessories to the home. In Carpet One, we have a highly regarded partner who is a leader in the flooring industry.”
“The addition of Liz Claiborne to our branding strategy will allow us to continue to be the leader of innovation and style in the floor covering category and separate us from our competition,” said Howard Brodsky, Co-Chairman of Carpet One.
Liz Claiborne Flooring will feature an exclusive color-matching system that will allow consumers to bring fabric, paint and other color samples to Carpet One and have in-store designers coordinate the flooring.
Payless ShoeSource Introduces
Shoe Fitting Service For Children
Payless ShoeSource recently launched Growing Smart, a service designed to help maintain regular shoe fittings for every child that comes to one of the 4,900 Payless ShoeSource stores across North America.
Payless is providing the fitting service by a trained sales associate and giving parents a Growing Smart fitting chart that can be used to track a child’s shoe size. Each time a parent returns to a Payless store with the Growing Smart fitting chart for a three-month fitting for their child, Payless will offer a one dollar discount on their next children’s shoe purchase.
At the core of Payless Children’s Footwear program is its SmartFit line of children’s shoes. “We are dedicated to making it easier for parents to care for their children’s feet,” said John Haugh, Chief Marketing Officer, Payless.
CATEGORY: Promotional Displays
DISPLAY PRODUCER: Clearr Corporation
6325 Sandburg Road,
Minneapolis, MN 55427
Neon Plus® E is a new and economical simulated neon display that is brighter than neon and features brilliant colors. It offers tremendous graphic control; logos and font styles can be faithfully reproduced, as shown by Wrangler’s “Rugged Wear” sign. Also, for brand marketers who want to add extra punch to their P.O.P. programs and obtain preferential placement, Neon Plus® E signs are easily customized for cities, regions, or even individual locations if desired.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Beemak Plastics
18554 S. Susana Road,
Rancho Dominquez, CA 90221-5620
This Jax Eyewear Display has been customized for the product with brand identity and selling information. Silkscreen services are available as well as turnkey point-of-purchase campaigns including design, imprinting, manufacture, collation, etc.
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