Lancer Displays Thalia Eyewear Collection
Lancer International, Louisville, KY, a division of the Kenmark Group, has introduced several new ophthalmic styles in its Thalia Eyewear collection.
Each new style highlights the fun and excitement that represents the passion of Latin entertainer, Thalia. These styles were designed for women who want to make a statement with their eyewear. The frames feature expressive colors and unique shapes for women. Many styles have spring hinges and custom signature Thalia nosepads.
Thalia Eyewear is being supported by a comprehensive marketing program that includes advertising and point-of-purchase materials. A one-piece display includes a counter card to be used on or next to the platform while the 3 and 4-piece displays include a reversible image of Thalia modeling her eyewear.
Gingiss Promotes Tuxedos For Prom Season
The Gingiss Group, the nation’s leading tuxedo rental chain recently conducted a promotion to infuse more pomp and celebration to the prom. Frankel, a Chicago-based promotion agency, developed the promotion for Gingiss.
The promotion broke through the formalwear clutter of prom season with giveaways ranging from tux rental discounts to prom night stretch SUV limo rides.
The “Be a Prom Star” campaign offered teens five different coded discount cards available through 2 million brochures distributed in high schools in markets with Gingiss stores. Cards could be decoded and redeemed at one of the 109 participating Gingiss stores nationwide.
The program was supported by local market radio partnerships and in-store p.o.p. displays, including window displays and floor stands.
Gadzooks Launches Strategic Change
Gadzooks, Inc., a specialty retailer of clothing and accessories for teenagers, today announced plans to reinvent its well known brand by focusing exclusively on apparel and accessories for females. The conversion to an all-female assortment will strengthen the specialty retailer's ability to effectively compete in a single niche of the market.
"For years Gadzooks has been the store for both males and females to shop for the brands they like best," said Jerry Szczepanski, Gadzooks’, CEO. “With all of the competitive changes over the past few years, it is imperative that we now make our specialty store even more 'special' and dedicate all our square footage to fully serve our female customer.”
Gadzooks employed FRCH Design Worldwide, and The Richards Group, to spearhead the rebranding effort.
Faded Glory & Frito Lay Team Up For Salsa Spirit Event
Faded Glory recently introduced its ladies’ Salsa Spirit Collection, featuring south-of-the-border style reflected in gypsy tops, crochet sweaters, and cotton shift dresses in a fiesta of colors such as tangelo, turquoise, and red. Special retail events supported the launch.
While Faded Glory spiced up the racks in the ladies’ apparel department, customers could sample salsa-related snacks from Frito-Lay while dancing in the aisles! Frito-Lay sampled Doritos Salsa Flavored Tortilla Chips and Tostitos Southwestern Salsa Party Bowls. Salsa music played and a selection of Latin music was offered in a display called “The Passion of Music, the Style of Salsa Spirit! ” Special in-store signage also supported the promotion.
Teens Spending More on Apparel
Since last fall teens have increased their spending on apparel, shoes and accessories. While the teens are spending more, their parents continue to spend money on their teens, but are slightly curbing spending on themselves. Teens continue to list the same three top brands as last fall in Abercrombie & Fitch, Limited’s Express Unit and Pacific Sunwear, according to U.S. Bancorp Piper Jaffray’s recent study on Generation Y Shopping Behavior.
In spring 2003, girls spent $1,572 compared with $1,342 in fall 2002 and $1,458 in spring 2002. Guys spent $925 in spring 2003 compared with $890 in fall 2002. Parents are contributing $927 annually to their teens’ spending, compared with $935 in fall 2002. In spring 2002, parents spent $1,115 on their teens.
According to the parents, the favorite store to purchase products for their teens is American Eagle Outfitters, followed by Express, Abercrombie & Fitch, The Gap and Kohl’s.
On average, teens shop for fashion-related products four times per year, with female consumers shopping five times per year and male consumers shopping less than four times.
CATEGORY: Custom Displays
DISPLAY PRODUCER: Meridian Display
162 York Avenue East, Saint Paul, Minnesota 55117
This floor stand display for Red Wing Shoes, was developed for the retail footwear industry. The display offers boxed product for sale, shows actual samples, provides banner information for education and features a motorized header. The header is designed to be completely freestanding so that when the promotion ends, the header may be used elsewhere in the store. Despite its large size, the display can be assembled within 15 minutes. The graphics on the display matches other promotional selling materials. The display also achieved the goal of obtaining more retail floor space.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: The Royal Promotion Group
119 West 57th Street, New York, NY 10019
The Nine West displays were designed to merchandise the new line of ophthalmic glasses for Nine West. Using both modern designs and materials the brand was given a fresh look. The materials used included custom color debossed aluminum, powder coated steel, and injection molded acrylic. The revolving nose piece core was a technical innovation and allowed the display to accommodate twice the amount of frames in a small foot print This display program was designed and manufactured by The Royal Promotion Group.
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