adidas Features Interactive Beckham Display
To promote the launch of the new David Beckham Predator Pulse collection, adidas has partnered with Angel.com, a provider of web-based advanced telephony solutions, to create a unique shopping experience for the soccer fan.
A toll-free number is advertised on the display, that consumers can call to hear from Beckham himself about the features of his new collection. Beckham also informs the caller that his new range of Predator footwear and apparel is the ultimate combination of performance technology and style.
This promotion takes point of purchase to the next level, allowing adidas customers to hear what a superstar athlete thinks of a new product line. At the same time, it provides valuable information regarding customer interest in the Predator collection, by tracking the number of people who call the toll free numbers from the stores.
A.T. Cross Introduces Reading Glasses
A.T. Cross Company, known for its fine writing instruments and accessories, has added Cross Precision Reading Glasses to its line of products.
The new glasses, a result of a partnership with Sun Optics, are available in six best-selling powers (ranging from 1.00 to 2.50), have scratch-resistant lenses and eliminate 99% of harmful UV light.
Cross Precision Reading Glasses are sold in department stores, fine pen stores, optical outlets and book chains.
American Eagle Runs ‘Monkey Business’ Promo.
American Eagle Outfitters along with DMX MUSIC and Interscope Records recently conducted a cross-promotional marketing campaign to launch The Black Eyed Peas’ new album, “Monkey Business.” The promotion featured exclusive listening parties in AE’s 847 stores throughout North America and a sweepstakes on ae.com offering a trip for two to AE's new flagship store in Seattle for a shopping spree with The Black Eyed Peas.
“AE has always known that music is essential in the lives of our customers,” said Adam Diamond, vice president of marketing operations at American Eagle Outfitters. “The Black Eyed Peas are diverse, individual, and real - a perfect match in style and spirit with the AE brand. We are always looking for creative ways to connect with our target demographic and this groundbreaking partnership enables us to provide them with a one-of-a-kind experience.”
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