Paiva Debuts Women’s Athletic Boutique
The Finish Line recently debuted Paiva, a premium athletic specialty store that will deliver an upscale shopping experience for active women who demand an elevated level of service and style.
The chain will be primarily mall-based and target women who may engage in athletic activities such as running, fitness/dance, yoga and Pilates, along with seasonal sports including tennis and swimming. Premium brands incorporated into Paiva stores include adidas by Stella McCartney, Nike, Puma, Fila, Under Armour, Speedo and private label apparel called Paiva Essentials.
The inspiration of the store focuses around light and energy as Paiva means sun diety or “of the light.” The Paiva store is luxurious, yet simple. Designed with the female customer in mind, the store environment includes bamboo floors, mobile wall units and fitting rooms, which are easily accessible for strollers.
Gap Launches ‘Rock Color’ Campaign
Gap’s new Rock Color summer marketing campaign recalls the summer of 1969, the year the Company was founded. Rock Color infuses music and bold colors through every campaign element. The campaign features a pop-up store in the form of a retro-inspired traveling bus and an in-store promotion offering customers the chance to win summer concert tickets.
Gap’s Rock Color Bus will bring Gap stores to summer hot spots in the shape of a late '60's styled school bus. The bus was transformed into a pop-up store by building in shelves and installing a cash register near the driver’s seat.
“The summer of 1969 is part of the visual inspiration for each element of this campaign,” said Kyle Andrew, V.P., Gap Marketing. “Our Rock Color Bus Tour and Summer Concerts will evoke the fun and freedom of summer while enabling us to connect with our customers on a personal level.”
New Era Cap Opens Flagship Store In NYC
New Era Cap Co. has opened its first flagship store in New York City, featuring the broadest selection of New Era headwear in the world. “Opening New Era: New York presents us with the opportunity to develop a direct relationship with our consumers, while showcasing the great cross section of headwear we make, giving us the ability to satisfy a large audience,” said Sid Dey, New Era’s Director of Retail.
The look of New Era: New York, a 2,000 sq. ft. boutique space, was developed by Jager Di Paola Kemp Design, Burlington, VT, with final design executions by architectural firm TPG. The boutique has a distinguished look, a unique departure from traditional headwear stores, featuring exposed brick, maple hardwood floors, custom cabinetry and iron cast, floor inlays of the company’s logo and the famed visor sticker found on the New Era 59FIFTY, the company’s signature fitted baseball cap.
Category: Wood Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This attractive Apparel Spinner is a 6-sided wood display which provides adjustability and flexibility to accommodate a variety of different type products, in addition to apparel. The top of the display is removed for access to a storage compartment. The metal parts have a durable powder finish.
Category: Temporary Counter Displays
Display Producer: WL Concepts & Production, Inc.
599 Jerusalem Avenue, Uniondale, NY ll553
The "Smart Wool/Power Lounger Display" was launched to 600 suburban footwear retailers as an economical temporary footwear display for Timberland's Power Lounger Footwear featuring the Smart Wool Technology. The display was used for both tabletop and slatwall to highlight one SKU. It incorporated impactful graphics, craftsmanship and unilized the laces and lace locks used on the actual footwear. The light weight Sintra design offered economical and durable solutions.
Category: Corrugated Displays
Display Producer: Menasha Display Group
60l E. Erie Avenue, Philadelphia, PA l9l34
The 5/6 Watch PDQ is designed to function as a refillable unit that sells watches in windowed gift boxes - 5 per display, or 6 watches per display. The display has generic "watch-face" artwork and ships pre-assembled and empty. The display is compact so that it can be placed in a variety of locations in the watch or jewelry department. The entire display is manufactured from a single sheet of litho-lam, e-flute, corrugated board offering graphic continuity and maximum brand identity.
Back to Top
To See previous issues of Creative Fashion Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
