LaCrosse Standee Promotes Sweepstakes
LaCrosse Footwear has launched the “Paid Time Off” sweepstakes, offering the winner the opportunity to receive a full week’s wages, plus $5,000 for the ultimate vacation.
Erron Sorensen, V.P., Marketing for LaCrosse Footwear, said, “Our Paid Time Off sweepstakes really offers everyone that chance to win a week off from work, while still taking home their normal paycheck and afford a great vacation, or do whatever they want.”
The sweepstakes will be supported with a life-size Paid Time Off standee, featuring sweepstakes entries.
Nickelodeon & Stride Rite Display SuperBall Footwear
Nickelodeon, New York City, and Stride Rite Corp., Lexington, MA, have entered into a partnership whereby Stride Rite will utilize Nickelodeon as the exclusive marketing platform for its SuperBall footwear line.
Stride Rite has launched a substantial advertising campaign for the SuperBall Shoe on multiple Nickelodeon platforms. Stride Rite will also be giving an official SuperBall as a giveaway with a purchase of a pair of SuperBall shoes.
“Stride Rite has been committed to kids for many years, which makes this pairing with Nickelodeon, the top entertainment brand for kids, a natural fit,” said Phil Risinger, Vice President of Marketing for Stride Rite.
Colorful P.O.P. materials, headlined, “Shoes With Bounce SuperBall Show” will support the introductory campaign.
Lids Kids/Lids Opens In AIRMALL At Pittsburgh International Airport
Lids, a leading retailer of licensed brands and fashionable headwear, opened its first-ever Lids Kids/Lids store in the AIRMALL at the Pittsburgh International Airport. The new store offers an array of hats plus a "while you wait" embroidery service for those looking for a more personalized look.
“The new Lids Kids/Lids store gives travelers the chance to choose from an array of hats that can be personalized through custom embroidery, while the traveler waits,” said Jay Kruisselbrink, Vice President of Development for BAA Pittsburgh. "We are pleased to have the first Pittsburgh location right here in the AIRMALL®.”
Dress For Success Cleaners Provides Turnkey Display System
Dress For Success Cleaners (DFS) has opened its first in-store dry cleaning location with Baker’s in Omaha, Nebraska, a Dillon Stores format, which is a Division of Kroger.
Baker’s shoppers can now enjoy the one-stop shopping convenience of Dress For Success Cleaners’ quality dry cleaning and laundry at low, everyday prices. Baker’s will benefit from increased shopping visit frequency and customer loyalty.
By meeting supermarket customers' demand for convenience, DFS provides an enhanced one-stop shopping experience.
Nike & Footlocker To Launch New Basketball Retail Experience
NIKE and Foot Locker expect to open up to 50 “House of Hoops by Foot Locker” stores in the U.S. over the next three years, creating a new retail experience celebrating basketball culture for consumers. House of Hoops will be a “hub for all things basketball,” offering exclusively Nike, Jordan and Converse basketball footwear, apparel and equipment product. The first House of Hoops store will open in early 2008 on 125th Street in Harlem, New York.
“House of Hoops will give consumers a unique retail experience not seen in the market today, offering a selection of the game’s most premium athletic footwear, apparel and equipment brands,” said Charles Denson, President of the Nike brand. “House of Hoops reflects our growth strategy-focus on the consumer, create the marketplace, and deliver elevated brand experiences.”
House of Hoops extends an existing store-within-a-store concept featuring Nike basketball product at Foot Lockers nationwide.
Coca-Cola & Ecoist To Promote Eco-Friendly Living
Ecoist, the eco-fashion accessories company, has launched a line of handbags made from misprinted or discontinued Coca-Cola bottle labels. The partnership will leverage the Coca- Cola brand and the growing concern of Global Warming to spread the message of sustainability. As part of the partnership, a tree will be planted for every handbag sold.
"Ecoist is an ideal partner for Coke’s involvement with environmental initiatives. We have made great strides in reducing our waste output, and we are constantly seeking ways to reduce our environmental footprint. This partnership allows us to repurpose materials. We are helping to create greater awareness of environmentally responsible consumption,’ said Kelli Sogar, Merchandise Manager, Licensing Operations, Coca-Cola Co.
Zandl Reports On Changing Teen Trends
Technology has had a profound impact on teen trends, according to The Zandl Group, a New York City-based research firm. Familiarity with young tech billionaires, fuels their entrepreneurial spirit and boosts confidence about one day making it big.
Home continues to be teens’ favorite place to be (up 36%) as parents trick out the family house to be entertainment central with HDTVs, OnDemand, gaming systems and premium cable. Savvy marketers will target teens for home décor, big ticket electronics/tech upgrades, and other home entertainment activities. More young people are concerned with health and fitness as obesity reaches a tipping point. On the entertainment front, teens are becoming more involved creating content, distributing it online. We'll see marketers offering consumers creative opportunities to bond with their brand.
Teens are becoming serial brand loyalists, bouncing from one brand to the next. With so many options, longstanding brands are losing ground to niche brands (e.g. Levis down 74% among panelists, Gap down 86%, Nike down 30%). However, teens’ eagerness to try new products will keep the new product machine well-oiled, according to Zandl. More brands are expected to be in constant revitalization mode. Apple has been a pioneer in providing stylish, designer technology that is relevant to the teen lifestyle, Zandl notes.
In fashion retail, over half of teens are shopping at specialty stores (up 27%), e.g. American Eagle, Pac Sun, Forever 21, Abercrombie and Hollister. Less than 1 in 5 do their shopping at department stores (down 35%). Kohl's is the star retailer in that category. Mass has the least appeal for teens but Walmart and Target have become more popular over the last 10 years.
According to Zandl, cell phones with GPS create one-on-one marketing opportunities. More personalized and localized tech is the next trend.
Paxar Corp., has launched its new consumer-facing item-level RFID solution, the magicmirror™. When a customer or sales associate brings an RFID-tagged piece of clothing in front of the magicmirror, it automatically displays rich personalized information including brand messaging, garment description, size and color availability, as well as mix-and-match guides that suggest other items for accessorizing a wardrobe. When installed in the fitting room, customers can request immediate assistance from a salesperson by simply touching the magicmirror. For more information on the magicmirror visit www.paxar.com.
Category: Permanent Displays
Display Producer: WL Concepts & Production Inc.
599 Jerusalem Avenue, Uniondale, NY11553
This display was developed to showcase a special 8" boot and hat designed in partnership with New Era, for Timberland. The fixture's "museum cube" appearance conveys a premium message and the dramatic black graphic is consistent with the Timberland brand's advertising. The unit was engineered for both tabletop and slatwall applications. The minimalist look afforded maximum focus on the featured product. The plexi edges are flame polished giving the cube the look of glass, but is less costly and lighter in weight. The display, targeted to the urban consumer, allows Timberland to launch new footwear styles with designated and secured retail real estate.
Category: Permanent Displays
Display Producer: Design Phase
l77l South Lakeside Drive, Waukegan, IL 60085
This acrylic counter display highlights the Sketchers S-Lights gym shoe. The display is unique because of the constant flashing LED lights built into the header of the display. The LED light board is placed behind the heat bent acrylic. LED lights were used for their low maintenance and long battery life. The header was made of laser cut diamond prismatic material to enhance the LED lights. Decals were placed on the base and back of the heat bent acrylic. Bright graphics and the large logo clearly call out the brand.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartman Drive, Lebanon, TN 37087
The Mizuno Apparel Display is a modular unit with shelves for folded sweaters and a hang bar for warm ups displayed on hangers. The sign frame allows for changing product information signs. The display is constructed from wood, metal and tubing. The wood shelves, wood base, and metal parts have a powder finish. The display features adjustable shelves and the Mizuno logo which is laser cut into both sides of the metal column and backed with white styrene. The Mizuno logo is cut into the wood base. The laser cut logo in the metal plate on the header is backed with blue and mounted to MDF.
Category: Permanent Displays
Display Producer: Creoh Packaging & Displays
246 Siegel Street, Brooklyn, NY 11206
Walgreen's Stores recently unveiled its newest watch center. This unique Display Tower elevates the current drug store display esthetic with a brilliant mix of light wood, brushed aluminum and frosted acrylic and it allows for more product as well. The product visibility is enhanced by the curved shelving units, making it easy to see the product and access all the watches on the shelf. The turning radius was kept at a minimum creating open floor space in the retail environment. Input from store managers played a vital role in the design and development of the display. This attractive, innovative display allows the product to sell itself.
Category: Counter Displays
Display Producer: Marketing Impact Ltd.
50 Planchet Road, Concord, Ontario, Canada L4K 2C7
To achieve engineering goals, for this 3m Scotch Tape Dispenser Display, Marketing Impact Ltd. utilized clear petg with 4 spot color screen prints. A black polystyrene back and center supports along with two metal brackets, were used. The display’s unique shape complements the product and also provides the ability to effectively display 4 types of tape. The display also holds a high volume of product in a compact space and is durable enough to hang as a power wing.
Category: Fixtures
Display Producer: Flair Display Inc.
3920 Merritt Avenue, Bronx, New York l0466
Filene's Basement needed custom fixtures for new locations. One fixture was required to be no higher than a glass wall that was 44" high and was to be used in front of the escalator, and was to have high visibility The unit had to be flexible to hold different types of merchandise to be offered. A hangbar attachment with peg hooks was used to accommodate the changes in merchandise and seasons
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