The installation consists of 4 retro 1970’s television sets mounted throughout the store. An inconspicuous surveillance camera broadcasts live images of customers shopping in the retail environment to television monitors. Interspersed throughout the live video feed are 20 "out of the ordinary" vignettes that appear to be live, but are actually pre-recorded. Clips include a boxing match, circus acts and an alien landing.
"This store marks the first time that Levi-Strauss has created an experimental retail environment," said Jimmy Hornbeak, Retail Marketing Manager, Levi-Strauss. "The installation allows the consumer to interact with the brand, making their connection with Levi’s stronger."
The interactive installation was developed for Levi-Strauss by Dennis Interactive, based in New York City.
NPD reports though that improvement can be expected in 1999, citing the continuation of a strong economy.
Running shoes won 17.1% ($2.4 billion) of retail sales. Basketball shoes captured 16.9% while cross-trainer shoes secured 16.8%. Forty-six percent of all purchases made during 1998 were for women’s shoes. Men’s purchases accounted for 41% of sales at retail, while junior’s represented 10% of the market and infant’s shoes captured 3%.
Thirty-four percent of all athletic footwear dollar purchases during 1998 occurred in sports-related outlets, with athletic footwear stores capturing 21% and general sporting good stores securing 13%. Department stores captured 21% of athletic footwear purchases and company stores generated 8% of the market.
All garments carry a pink-tinted hangtag in the shape of the identifiable breast cancer ribbon. In-store displays and visuals further spread the message.
This dramatic dragon tail design for Skechers 5 Shelf fashion floor display is constructed from metal and acrylic. The four color vinyl banner sign features strong name recognition, visual impact and reinforces the image of the brand and is consistent with the print advertising campaign. The metal parts have two soft durable powder colors which are appealing to both sexes. The merchandiser offers flexibility and may be placed in various locations. It can be shopped by more than one customer at a time with two to three shoes merchandised on each shelf. The product presentation and visibility offered is excellent.
Walmart wanted a promotional eyewear display that could be moved around the store easily and still hold a tremendous amount of product. This merchandiser was designed for grand openings, side walk sales and holidays such as July 4. It is lightweight and constructed of printed cardboard. Angled vacuum formed trays make the eyewear easily accessible to the consumer. The bottom has an MDF platter with 5 casters so that the display can be rolled from one department to the next, i.e. garden department, swimwear, sun tan lotion, etc. The base has two storage compartments for reloading the unit and Helium balloons are supplied for greater attraction at retail.
This display was designed to spotlight Nike’s eyewear and watches. The counter display is compact allowing for the strategic placement either on or immediately adjacent to the cash wrap fixture. The display spotlights the Nike products by removing them from their current location in a generic case displaying competing product. The display can hold as many as 12 watches/6 glasses or as few as 4 watches/2 glasses. Flexibility is achieved through simple-to-use adjustable wire-form support arms.