Charmant Display Features Titanium Frames
Charmant Eyewear required a display that would convey the titanium story. "We wanted to intrigue the consumer into learning more about titanium by creating interaction," said Bill Pratt, President of Pratt Logic, New York City, which created this display for Charmant, focusing on titanium’s lighter weight and corrosion resistance in comparison to nickel alloy eyeglass frames.
Featured under the header, "Take the Charmant Challenge," is a spinning demonstrator outfitted with a rod of titanium on one end and a rod of nickel alloy on the other. As titanium is 48% lighter than nickel alloy, the titanium rod always remains at the top of the spinner, no matter how vigorously it is spun. To highlight titanium’s corrosion resistance, the display base features titanium and nickel alloy presented side-by-side. The nickel alloy has been allowed to oxidize, demonstrating how easily it corrodes.
The display takes up just one-half square foot of counter space.
Detour Sunglasses In New Counter Showcase
Detour 1999, a new line of high-performance eyewear, is being featured on this "Fat Tire" countertop display. The fat tire, used on mountain bikes to meet the variety of weather conditions encountered on the trails, roads, slopes and canyons, makes an ideal display for this high-performance sunglass line.
Detour’s combination of prismatically correct FocalPoint lenses, indestructible sharkskin frames, a balanced, comfortable fit and assorted lens tints, gives the wearer protection and confidence. What started as five tough and lightweight styles for hard-core mountain biking, is now a comprehensive selection of performance-oriented styles for any aggressive athlete, whatever the sport.
Four styles Steroid, Nitecrawler, Earwig, and Endorphin feature a permanent no-fog application that increases lens performance and life.
GapKids And Discovery Kids Run Promo
GapKids and Discovery Kids are conducting a sweepstakes offering kids the chance to win a trip for four to Los Angeles to attend the taping of Discovery Kids’ "Adventures of A.R.K." series, focusing on teens committed to helping animals at risk. To enter the sweepstakes, customers must complete an entry form available at all GapKids stores.
T-shirts sporting animal photography are available for purchase at all GapKids stores. Signage supporting the promotion and featuring the Discovery Kids’ logo appears in all of GapKids storefront windows.
“GapKids is a fun, quality environment where we can reach families with news about our Discovery Kids initiative,” said Robin Sayetta, V.P. Licensing, Discovery Communications.
Back-To-School Spending Up 3%
Parents spend $300 per child on back-to-school clothing, supplies and other essentials, according to the American Express Retail Index on back-to-school shopping. Teens will contribute an additional $108. Combined, this is $408 per child, a 3% increase from 1997.
Some 82% of teens help their parents pay for back-to-school expenses. One in five teens starts shopping for back-to-school in July, with half completing their shopping by the end of August, and 21% continuing to shop after school begins.
Apparel continues to be the number one item on the shopping list, cited by 90% of parents. Parents also buy: school supplies (86%); text books (41%); cosmetics (30%); sporting goods (24%); small appliances/electronics (16%); and computer hardware/software (13%).
The most popular places to shop are malls, department stores, discount stores, outlet stores and sporting goods stores.
Converse And OddzOn Team For Kids’ Footwear
Converse and OddzOn, manufacturer of Koosh branded toys, have formed an alliance to manufacture Koosh-inspired footwear. The new footwear line incorporates the Koosh Flingshot, Koosh Lings and the Koosh Catcher on Converse shoes.
"Converse is pleased to partner with a brand that has a proven appeal to boys and girls," said Jim Solomon, Converse Sr. V.P., Marketing.
Converse is supporting the Collection with p.o.p. displays.
JanSport Launches In-Store Initiative
JanSport, Appleton, WI, has introduced the Platinum Program, an integrated in-store merchandising system that creates a JanSport focus area for selling backpacks. The program combines fixtures, graphics, and staff support. All areas will have clear JanSport identification as well as a color-coded shop environment developed with Chute Gerdeman, the Ohio-based retail strategic planners.
Each shop will be divided into three to five color coded product areas (Classic, Full, Tough, Play and Tech).
Participating stores have had increases of 30%, said Jim Thomsen, JanSport Sr. V.P. Sales.
HTS and ModaCad Bring Kiosks To Fashion Retailers
High Technology Solutions Inc., San Diego, and ModaCAD have announced an alliance to bring ModaCAD’s e-business initiative, www.FashionTrip.com, to fashion retailers. HTS, through its TouchMedia division, will create PC kiosks designed to deliver ModaCAD’s online fashion shopping experience to stores.
Kellogg & Joe Boxer Run College Promo
Kellogg and Joe Boxer have teamed up for "Kellogg’s Boxer Bonanza.."
College students who purchase convenience items at campus bookstores receive bar-coded cards to be run through a talking scanner unit that announces winners. At each school, 20 instant winners receive a pair of boxers and 100 win a single-serve package of Kellogg’s cereal.
Converse Plastic Shelf Display
Converse featured this shelf display to introduce a new line of shoes. The display is of Styrene plastic and it fits over existing Acrylic shelves. The unit is 10" wide by 11" high and one shoe sits atop the shelf. The colorful graphics are screenprinted on .030 Styrene, die cut and heat bended, using 85 line 4 color process. The display helped draw attention to the new Converse line. The Converse Plastic Shelf Display was created by T&T Graphics Inc., 2563 Technical Drive, P.O. Box 690, Miamisburg, OH 45343.
Maine Classics Stock Wood Display
This customized stock wood display features the natural wood "Slattice" system which is a light-weight cost effective system. The display features basic slattice construction and slats may be removed to seamlessly integrate custom graphics, metal, fabric, plastic, lightboxes, to provide a totally finished look specifically made for a particular product. The Main Classic slatwall shoe kiosk offers the natural warmth and beauty of the wood "Slattice" system. The Main Classics Stock Wood Display was created by Coastal Woodworks, P.O. Box 137, Nobleboro, ME 04555.
Ambassador Eyewear Floor Fixture
This new high visual impact floor fixture combines the elegance of clear Acrylic display shelving with the drama of a brushed aluminum header and base. The display has a capacity of 72 sunglasses or reading glasses and includes a literature holder, storage base and is available with a security option. The display occupies a limited amount of floor space and yet presents the full product line and customer information. The unit measure only 17" x 14" x 73" with both sides of the display open to allow easy access to the different frame styles and powers. The Ambassador Eyewear Floor Fixture was created by Concept Displays, 1140 S. Rockefeller Avenue, Ontario, CA 91761.
BRIKO Sunglass Floor Display
Luxottica is merchandising its line of BRIKO sunglasses in this permanent merchandiser which showcases the glasses in an elegant setting. The base of the display is black Melamine and the display unit has clear Acrylic fronts with locks to protect the merchandise. The brand name and logo is silk screened on top of the display. Tyra Freedman of Luxottica says the display is very versatile since it has casters so that the unit may be moved to different locations in the store and the top part comes off for use as a counter display. The BRIKO Sunglass Floor Display was created by Ettinger Displays, 63 Oser Avenue, Hauppauge, NY 11788.
Back to Top
To See previous issues of Creative Fashion Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here