POP Program Launches ASICS TIGER
The ASICS TIGER Corp., Irvine, CA, has joined forces with The Carlson Group of Portland, OR, to develop an integrated back-to-school p-o-p program launch for the ASICS TIGER running shoe.
The semi-permanent display is designed to promote the running shoe’s IGS technology and overall branding message. The display is constructed from metal, wire, acrylic and styrene with graphics, screen-printed and litho. It is pre-assembled for minimal store set-up. The p-o-p program elements include the IGS display, hanging sign, and tech poster.
Vans’ Display Demonstrates Compel Tones Shoe
Vans Shoes retained Concept Designs of Mountain View, CA, to create a display that would demonstrate the color changing ability of its Compel Tones when exposed to daylight.
The display was required to have countertop/slatwall flexibility. It had to accommodate up to 3 Compel Tones shoes, encourage customer interaction and demonstrate the color changing ability using a low wattage UV light source.
The resulting display functioned as an artificial source of daylight by incorporating a black light bulb positioned above the top shoe. A silk-screened brushed aluminum cowling provides strong branding. The multi-colored backer card emphasizes Vans’ playful side and appeals to its target market of teenage girls. It is secured in place by the wire shoe shelf. The oval MDF base supports a brushed aluminum shoe riser. The modulated powdercoated wire shoe shelf features an interchangeable brushed aluminum nameplate, which can be replaced to accommodate future models. Having only one shoe under the light encourages customers to switch them out to see the other shoes change different colors. The light fixture incorporates an on/off switch for the convenience of the retailer.
Demo Display Showcases Nikon’s Eyeglass Lenses
Nikon Inc. turned to Ft. Worth, TX-based Plasti-Fab, Inc., for a display to showcase the “cool” look of its new eyeglass lenses. Plasti-Fab chose Blue Pastel Ice ACRYLITE GP acrylic sheet from CYRO Industries, headquartered in Rockaway, NJ., with a matte finish because the material offered the best look and easy fabrication. The particular color and matte finish blended well with Nikon's specifications.
The Nikon display is a demo unit handled by customers in eye centers and eyeglass stores. It showcases Nikon's new eye lenses in an acrylic frame with a luminescent blue edge color while providing a clean look.
Skateboarders Get Internet Access At Vans Skateparks
Vans has introduced Internet kiosks for use by skateboarders, in-line skaters and BMX freestyle riders inside Vans Skateparks nationwide and in Vans stores, allowing users to access the Vans Web site for information on Vans footwear products, dealers, events, contests, skatepark construction and more.
The kiosks, produced and installed by Kiosk Information Systems (KIS), Broomfield, CO, are equipped with touch screen technology for ease of use. KIS President Rick Malone, said, “The sleek design of the KT-110 Stealth kiosk functions as an artistic accessory for Vans. Yet, it also provides users with all the information they need on Vans products and services.”
iPoint Kiosk Is Eyewear Try-On System
Optical Innovations and Pech Optical Corporation have partnered to introduce the iPoint Kiosk, a multi-media point-of-sale system, providing a paperless practice integration and supply chain solution to substantially improve the way ophthalmologists, optometrists, and other eyewear retailers procure and sell eye care products as well as enhance the consumer buying experience.
According to Robert Pech, CEO and President of Pech Optical Corporation, “The iPoint Kiosk can greatly improve the patient experience. It does a tremendous job of demonstrating the many different lens options available using computer imaging technology. Currently, opticians do not have effective demonstration tools and patients are often confused by the myriad of options. The system enables the optician to fit the patient with the best lens available based on the patient's specific needs.”
“The iPoint Kiosk offers a virtual inventory of eyewear frames,” said David Copper of Optical Innovations, an Omaha, NE-based developer of technology products to increase efficiency and productivity in the eye care practice.”It enables eyewear retailers to provide a wider selection ranging from higher to lower price points, that they might not carry in the store.”
No Nonsense Intimates Floor Display
This temporary, pre-pack floorstand was designed to introduce No Nonsense's new line of intimate apparel into the grocery/Supermarket retail segment. The footprint occupies approximately 2 square feet of retail floor space. Cantilever shelves enable the 24 product facings to be seen from the front as well as from the two sides. The unit’s sleek appearance which follows the countours of the packaging, prominently features the well-recognized brand and provides for consumer interactivity (through the fabric swatches in the riser) which has also played a strong role in early placement from well-known grocery chains. The average time range from initial contact to final shipment of an order, is 4 - 6 weeks. The No Nonsense Intimates Floor Display was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
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