Creative Online

CREATIVE FASHION MERCHANDISING
August/September, 2002


Mervyn’s Launches Cartoon Network Shop

Mervyn’s is launching a special promotion bringing Scooby-Doo and other Cartoon Network friends to the new Mervyn's Cartoon Network Shop.

Through a comprehensive agreement with Warner Bros. Consumer Products and Cartoon Network, the in-store boutique features Scooby-Doo merchandise, toys and accessories.

“Mervyn’s is always committed to providing a fun and exciting place for our guests to shop,” said Frank Castiglione, Senior Vice President of Marketing for Mervyn’s.


Silken Mist Colorblast Floorstand/Mini Wing

This display is part of a family of "in season" products. The colors of the trays are interchangeable to match the package color of the product being promoted. The shape of the display simulates the curves of a woman's legs. Direct print graphics were created to enhance the graphics on the header. The display consists completely of corrugated paper with CPC clips. Nontraditional placement of trays and curves of back panels grab consumer attention. The Silken Mist Colorblast Corrugated Floorstand/Mini Wing was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, VA 23150.


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