Swatch Opens New Store Concept In Times Square
Swatch has unveiled its new retail design concept in New York City’s Times Square. The store is designed to deliver a memorable shopping experience to Swatch fans.
With bright colors, high polished materials, an interactive light system, giant clocks and a fantastic ‘conveyor belt’ that features both new and collectible
Swatch watches, the interior design is an eye-popping experience.
The concept, called “Jelly Fish,” is based on the spirit of transparency: light columns that change colors to produce translucent effects. The store’s polished, mirrored ceiling and sparkling floor give a feeling of grandeur.
This new store reports that it often attracts more than 5,000 shoppers in one day.
In 2003, more than 100 new
and renovated Swatch stores are planned with the new “Jelly Fish” concept. Worldwide locations will include Houston, TX, Orlando, FL, San Francisco, CA, and San Antonio, TX.
Quiksilver, Inc. Brings Boardriding Culture to Times Square
Quiksilver, Inc.has opened a flagship store in New York City’s Times Square. This latest Quiksilver Boardriders Club features 3,300 sq. ft. of retail space with a 20-foot “wave wall” of video screens showing high-impact surfing, skating and snowboarding images, conveying the passion and adventure of Quiksilver’s boardriding lifestyle. With a storefront that features illuminated signage and the 63-screen plasma video wall, plus a gaming kiosk to play video games, the store is uniquely designed to create an adventure. The Times Square store includes a comprehensive product mix of clothing and accessories from the Quiksilver Young Mens, Quiksilver Boys, Quiksilveredition, Roxy and Raisins lines.
“Times Square is a place where tourists and New York City locals alike flock to experience the latest trends and fashions from around the globe -- making it one of the world’s preeminent retail locations,” said Bob McKnight, CEO of Quiksilver, Inc.
The Times Square Boardriders Club embodies a combination of contemporary and vintage designs, while projecting a uniquely modern beach feel. Under a canopy of 60 suspended surfboards, the wave wall dramatizes original, high-end video effects and engulfs customers in the action, and thrill of boardriding.
Limited Too & Mattel Run Joint Marketing Program
Limited Too and Mattel have joined together in an apparel licensing deal to create a trend-setting collection of fall fashions and accessories for tweens and teens. The collection, called ‘My Scene by Limited Too,’ combines Limited Too’s fashion expertise with My Scene, Mattel’s new lifestyle brand for the tween girl.
“This partnership complements Mattel’s extension strategy to align with other ‘best in class’ companies to attract new audiences,” said Richard Dickson,Sr. V.P., Mattel Brands Consumer Products. “As we grow My Scene it makes perfect sense to partner with the industry’s number-one specialty apparel destination for tween girls.”
The collection appearing in all Limited Too stores includes T-shirts and coordinates including corduroy and denim skirts and tops, embroidered tops, velour fabrics, and cargo pants.
James Shimizu,V.P., Marketing Promotions & Events, Limited Too. said, “The synergy of two of the best girl brands in the world is a winning combination for ‘tweens everywhere.”
Insect Repellent Apparel Is Launched
Seattle-based Ex Officio has introduced BUZZ OFF Insect Shield Insect Repellent Apparel, a new line of clothing that provides protection from mosquitoes, ticks and other insects.
The active ingredient is tightly bound to the garment, and, unlike traditional insect repellents, stays on your clothes, not on your skin.
Cable Car Eyewear Sunglass Display
Cable Car Eyewear required a display that would support a variety of product launches throughout the year so that the structure of the display had to be flexible to allow for different styles of headers and bases which could be interchanged with each promotion. The barrel of the display features a unique design eliminating large temple holes that detract from the product. The header and base were printed with 4-color process lithography. The material used for the barrel of the display is rod-coated giving the display color continuity and intensity. The Cable Car Sunglass Display was created by Meridian Display, l62 York Avenue East, St. Paul, MN 55ll7.
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