Motorola & Oakley Promote Bluetooth Enabled Eyewear
Motorola and Oakley have launched RAZRWIRE Bluetooth eyewear at select Cingular Wireless retail stores.
RAZRWIRE is the world’s first eyewear to combine patented Oakley optics with Bluetooth wireless technology.
“Seamless mobility is here, now with the availability of RAZRWIRE,” said Bruce Hawver, Vice President of Companion Products, Motorola’s Mobile Device business. “Motorola and Oakley are bringing innovative wearable technology to life. With this one-of-a-kind Bluetooth-enabled mobile eyewear, active consumers can stay connected while moving from one environment to the next.”
The tagline for promotional and point-of-purchase display materials is “Fashion For A Wireless World.”
UNIQLO, Japan’s Popular Apparel Retailer Opens In U.S
UNIQLO, Japan’s popular apparel retailer and a worldwide leader in casual wear, is expanded into the U.S. beginning with three stores opening in New Jersey malls this fall.
The stores will be between 8,000 and 10,000 sq. ft., and will include women’s, men’s and children’s merchandise and will replicate the service-oriented Japanese shopping experience.
Once the three pilot stores are established, UNIQLO plans to rapidly expand throughout the U.S.
Unlike other international retailers that typically launch in a new market by introducing a large flagship store in a major city, UNIQLO is launching in typical New Jersey malls to gain experience with American consumers where they normally shop.
Kodiak Footwear Display Helps Launch KQ2 Line
Kodiak Footwear has launched a new line of safety athletic footwear in the U.S.
The KQ2 line features eight hiker and “fresh” athletic styles, aimed at reaching the occupational safety consumer.
The Company is using p.o.p. displays at retail to support the launch. KQ2 is the latest line of Kodiak’s safety footwear offering cool styling, innovative fit and a comprehensive range of expanded safety features for today’s hard working consumers.
“These aren’t your father’s work shoes,” said Wayne Elsey, President of Kodiak USA. “We believe we’ve hit a winner here. The styling is fresh and fosters a comfort level to wear for work and casual use.”
This display provides a strong brand presence and explains the benefits of the line, while displaying several samples in a minimum of retail space.
Nautica Runs ‘Navigate Life’ Marketing Campaign
Nautica Enterprises has launched its new integrated global marketing platform, “Navigate life,” to emotionally connect consumers to the brand through a message that celebrates the challenges of balancing life with its many adventures and relationships.
Navigate life communicates the brand message through advertising, sponsorships, and in-store.
“The most powerful brands stand for something greater in the consumer’s mind than any individual product. They inspire and make an emotional connection. ‘Navigate life’ creates that important bond between our consumer and our brand,” said Denise Seegal, CEO of Nautica Enterprises. “The goal was to communicate a single lifestyle message around our products, the retail environment and our marketing.”
Virtual Images Unlimited specializes in high quality lenticular printing producing 3-D images that help build your brand and increase sales using the proven attention-grabbing impact of lenticular merchandisers. Applications include point-of-purchase, shelf strips, custom displays and aisle violators. For more information, contact Virtual Images Unlimited, 636 E. Brier Drive, #120
San Bernardino, CA 92408; (Tel) 909-388-1000, (Fax) 909-388-1003 (Web Site) www.3d-images.com.
FILATIVA Pop Up Store Launches New Line
FILATIVA, an active line fusing sports-inspired footwear and apparel with cutting-edge Italian design, recently debuted its Pop Up Store in New York City featuring a futuristic interior. The store was a creative space for inspiration, expression and fashion.
With the 2005 FILATIVA fashion show projected on the back wall and an artistic display case imaginatively bursting with FILATIVA sneakers, curious pedestrians were able to look around, create some art, have a free cup of espresso and listen to the soundscape created by music stylists
This Pop Up Store was created by designer Eric Dorfman of Location NYC Inc.
Luminaire Ultra ® III Ultra-thin Backlit Graphic Display
This backlit display provides a narrow profile of l-5/8" minimizing fixture awareness and allowing the viewer to focus on the graphic message. The frame flips open on all four sides for easy graphic and service access. The cold-cathode fluorescent lamps have a life expectancy of up to 9 years without lamp changes in a typical retail environment. Light distribution is extraordinarily even through an innovative method of edgelighting an internal, precision-etched acrylic panel. It is available in eight standard sizes with custom sizes available as well as a wide variety of colors and finishes. Luminaire Ultra ® III is available from Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
IPG Imaging Professionals offers mPulse!, an Electronic Digital Display System as used at the Tadashi Store at Caesar's Palace in Las Vegas The mPulse! EDDS system was installed at the Tadashi Showroom at Caesar"s Palace Forum Shops to bring customers into the shop. The mPulse! Edds is a huge draw. Videos of Tadashi's latest collections are shown. For more information, contact IPG Imaging Professionals, 26845 Vista Terrace, Lake Forest, CA 92630.
The Royal Promotion Group developed this sign and display program to be used in soft line shops for the introduction of the Papagallo apparel line. The modern design reflects the brands updated design and positioning while the signage reinforces the brand's name and delineates the space. The table and bench create a solid focal point. This program was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY l00l9.
"PFAFF Creative Experience"
MRA (Mobility Resource Associates) offers the Single-X Exhibit Trailer - a 70-foot mobile marketing extravaganza which is a 53 foot single expandable semi trailer, showcasing PFAFF's sewing machines in an interactive demonstration environment. The goal of this exhibit is to spread the joy of sewing and offer PFAFF's dealers a unique selling opportunity. Visitors to the exhibit have the opportunity to buy PFAFF Sewing Machines right at the event itself, providing PFAFF with increased revenue. The tour is visiting over l00 locations in U.S. and Canada. For more information, contact MRA (Mobility Resource Associates), 2900l Harper Avenue, St. Clair Shores, MI 4808l.
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