Le Sportsac required a double-sided graphic frame system that portrays the image of the Le Sportsac brand through the use of various media and materials.
The new system incorporated the Remix logo from the new collection while using highly colorful graphics to enhance the highly colorful product being introduced. An innovative "C" format increased the appeal and graphics can be interchanged.
The Remix double-sided graphic frame system was created for Le Sportsac by WL Concepts & Production, Inc., an in-store display company located in Uniondale, NY.
Timex Revamps P.O.P. Displays With Acrylic Shelf Talkers
New retail shelves launched by Time Factory Watch Outlets, Timex’s discount arm, have been designed with durability in mind.
To make the best use of its display case space, the watch retailer envisioned clear slot wall shelves with shelf talkers or lips that hang from the shelves in which graphic signs with information about the watches can be inserted. The company turned to P.O.P. designer APEC Display, Clifton, NJ, which specified CYRO Industries’ ACRYLITE FF acrylic sheet for the job.
ACRYLITE FF sheet was selected due to its rigidity, and its high quality look. The displays are easily cleaned, the shelves emit no visible marks and scratching is not an issue.
JCPenney Launches X Games Apparel
J.C. Penney Co. has introduced X Games boys’ apparel, developed as a collection with ESPN. In most stores, consumers will find an integrated X Games lifestyle shop incorporating multiple product lines and headlined by a Moto X bike display. The launch product features special X Games “Gold Medal Guide” hang tags that provide customers with action sports tips.
“This is the biggest boys’ apparel brand launch ever at JCPenney,” said Steve Lawrence, General Merchandise Manager, Children’s Apparel at JCPenney. “The X Games brand gives us the perfect edge with boys looking for apparel that helps them express their individuality.”
“The X Games is the most recognizable action sport lifestyle brand with a devoted following among teen and tween boys,” said Steve Cipolla, V.P., ESPN Consumer Products. “Creating an apparel line that embodies this lifestyle is a natural extension of the brand.”
Carhart Semi-Permanent Display
This unit turned out to be a real attention getter at retail. The corrugated components provided the required graphic impact to draw the customer's attention at retail. The design utilized fabricated metal components along with a real ladder to help create the feel for the work boot products. The display has been very successful and several reorders have been placed as the unit continues to get placement at retail. The Carhart Semi-Permanent Display was created by GNC Display Group & Kell Specialty Products, 421 Palmer Street, Chippewa Falls, WI 54729.
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