Garage’s Features Interactive Window Display
Garage’s flagship Montreal store has installed an interactive window display. Accessible 24/7, the Garage interactive display consists of a 60” image projected onto an interactive foil affixed to the inside of the window.
Upon touching the screen, a menu of interactive options allows the user to access product information, log onto the Garage Web site and contribute to message board discussion groups. When not in use, promotional videos are displayed.
“Anna Martini, President, Groupe Dynamite, said, “As a retailer catering to young women, this state of the art medium is ideally suited to our market. Our clientele is active online and they will respond favorably to this innovative campaign because it is informative, technologically sophisticated and a lot of fun.”
The interactive window display was created for Garage’s by iGotcha Media, (www.i-gotcha.com), Montreal, Canada. “Interactive digital signage is uniquely effective at generating attention at the street level,” said Greg Adelstein, President, iGotcha Media.
The Athlete’s Foot Debuts New Merchandising System & In-Store Design
The Athlete’s Foot is updating its in-store design, marketing and merchandising efforts with an innovative merchandising system that allows customization of store offerings to suit individual communities. The system empowers franchise owners by providing modular merchandise units in a variety of styles.
TAF is introducing four styles of the modular merchandising units: TAFTech, a technical sport module which focuses on pure athletic performance; Street Sports, which has an urban vibe; Classic Athletic, which captures a retro, collegiate varsity style and Fusion, an edgy module inspired by extreme and board sports. Franchise owners will be able to select a mix of modules they feel are most appropriate. The merchandise modules themselves are store fixtures, both wall and floor units, that will be “wrapped” with a graphics package expressing the featured style.
Virtual Fitting Room Installed At Philadelphia Airport
Philadelphia International Airport is the first in the country to host the Intellifit Virtual Fitting Room, a ten-second technology that guarantees a perfect fit when ordering brand name clothing online.
Intellifit, Horsham, PA, is debuting its Virtual Fitting Room(TM) at Philadelphia International Airport to help online apparel shoppers get a perfect fit without having to try on any clothes. The Virtual Fitting Room (VFR) is a 7’ diameter cylindrical kiosk. A person stands fully-clothed in the middle of the VFR for about 10 seconds as an “antenna wand” passes around them and collects 200,000 data points. Intellifit software then creates a personal “FitPrint(TM)” that can be compared to the measurements of brand name clothing in the Intellifit database.
The FitPrint can be used to shop online for clothes within minutes of stepping out of the VFR.
Army-Navy Floor Stand Power Wings
This display is a two-sided Sunglass Display which can be pulled apart for use as two Power Wings if the retailer prefers to save floor space. The display is shipped as a pre-pack with product already in place on hooks, using "product stoppers" to prevent goods from leaving the hooks during shipment. The unit was flood-coated one color for the base (solid blue) and one color for the tray (bright yellow) and included a 4-color process Header on each side, increasing consumer awareness. This display was used in over l00 retail establishments including supermarkets. Average time from initial contact to final shipment for this corrugated display was l2 working days. The Army-Navy Floor Stand was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Clearr Corp. offers the XXLite, a user -friendly solution for the rising demand to display large indoor backlit graphic media. XXLite is available in sizes as large as l0' by almost any dimension and provides a highly-simplified method of graphic installation and changes. XXLite is available with its standard anodized aluminum finish, or in a variety of colors. Each unit is separated into two pieces for convenience of shipping and on-site assembly is quick and easy. Graphic changes can be accomplished easily. The unit may be wall-mounted, or stand independently (with optional hardware). For more information, contact Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
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