P.O.S. Promotes Visa’s Olympic Marketing Campaign
Visa has launched its Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. This global campaign, which features TV, digital and out-of-home advertising, host market merchant activation programs and usage promotions, enables Visa to connect with cardholders and Olympic Games fans to drive preference for and usage of Visa products worldwide.
“Go World builds on the concept that ran so successfully during the Beijing 2008 Olympic Games,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans' sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”
The Go World campaign celebrates athleticism and human triumph through unique athlete stories. It features a wintry blue tone throughout all creative executions and will be customized to maximize local relevance in key markets. Over the past few months Visa has been working with its
financial institution clients globally to offer Visa cardholders the once-in-a-lifetime opportunity to attend the Games and with merchant partners to help them generate business and excitement. Go World is prominent on the interior (register branding, point-of-sale) and exterior (banners) of the Vancouver 2010 Olympic Superstore (Hudson Bay Co.) in Vancouver. Go World will be featured throughout Visa’s presence program, including point of sale materials.
Winn-Dixie To Offer Affordable Health Insurance In Partnership With Blue Cross And Blue Shield Of Florida
Winn-Dixie Stores has partnered with Blue Cross and Blue Shield of Florida (BCBSF) to offer its customers Health Cards in all 353 of its Florida Winn-Dixie and Save-Rite locations. The program consists of two options: the $59 Gift of Health Care card and $19 FamilyBlue discount card.
The $59 Gift of Health Care card offers a convenient way to buy affordable health insurance. The $59 is applied accordingly to the plan the customer selects during the activation call. The $19 FamilyBlue discount card provides an entire family with discounts on dental, pharmacy and vision care for three months. The FamilyBlue card can pay for itself in just one visit to a provider. Shoppers will find these cards on a permanent freestanding display unit located in the pharmacy area, and in the cold and flu aisle in stores that do not have a pharmacy.
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