Creative Online

CREATIVE Financial June/July, 2001


First ING DIRECT Café Opens

ING DIRECT has opened the ING DIRECT Café in New York City, where guests can enjoy a coffee or other beverage while considering the benefits of a high yield, no minimum, no fee Orange Saving Account; Orange CDs; or low-interest Orange Loans.

Computer terminals are available for customers to open an account online, check their account status or move funds via the ING DIRECT web site. Customers can surf the Internet for free, get information about bank products from the Café staff, and select from a wide range of ING DIRECT merchandise.

“We want people to experience banking that is as easy as having a cup of coffee,” said Arkadi Kuhlmann, ING DIRECT's CEO.



CATEGORY: Permanent Displays
DISPLAY PRODUCER: CDA Industries Inc.
1055 Squires Beach Road Pickering, Ontario L1W 4A6 Canada

The Bank One Kiosk was designed to explain the banks “Home Banking System” at all branch locations. The display is easy for the consumer to use without the assistance of bank personnel. It also draws the attention of bank users. A clear message and easy instructions allows the customers to interact with the touch screen.


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