Starbucks To Open In Charter One Banks
Charter One Financial has announced an agreement with Starbucks Coffee Co. calling for Starbucks to open retail locations in its banking centers. The Starbucks location will be integrated into the floor plan of the Charter One banking centers, allowing customers to enjoy a relaxed environment. Customers can take advantage of extended business hours, as these banking centers will be open the same hours as other Starbucks locations.
“Partnering with Starbucks presents exciting opportunities,” said Mark Grossi, Charter One’s Chief Retail Officer. “If our customers want to bank at 6:30 a.m. or 8:30 p.m., these banks enable them to do two things when it is most convenient.” Gabrielle Tierney, Director, Retail Alliances, Starbucks, said, “We wanted to offer customers a convenient location where they can enjoy their Starbucks Experience.”
Citizens Bank Introduces New Design
Citizens Bank of Massachusetts has opened a first-of-its-kind branch featuring a user-friendly design inspired by customer feedback. The branch will serve as a pilot for instituting popular features in Citizens branches throughout seven states.
“Citizens Bank is approaching its branch environment like a leading retailer,” said Peter Dixon, Senior Partner at Lippincott Mercer, the New York City-based design firm for the project. “The new design communicates the Citizens brand personality and serves as a backdrop for Citizens’ exemplary customer service.”
The 6,500 sq. ft. branch features: an impactful storefront appearance using bold graphics, 3D merchandising and other techniques employed by fashion retailers. Illuminated “green” signage appears to pop out of windows and walls. Large-scale graphic interior “billboards” uncharacteristic for a financial institution will be updated biannually.
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