Chase Takes Over Bank One With Rebranding Marketing Campaign
More than 350 Bank One branches in Illinois and Northwest Indiana have become Chase, the consumer and commercial banking brand of JPMorgan Chase & Co.
The name change results from last years merger of Bank One with JPMorgan Chase. Illinois customers will see the Chase brand highlighted in a $2 million marketing and advertising campaign and a sweepstakes, which will offer them a chance to earn free travel on United Airlines. Scratch-off game pieces enable up to four winners to receive 1 million United Mileage Plus miles each.
Additional sweepstakes prizes range from 100,000 to 500,000 United miles. Television, radio, print and billboard advertising invite customers to come into the bank’s offices and say “Hello” to the new brand.
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