Wachovia On Wheels Targets Hispanics
Wachovia Bank N.A. recently wrapped up the launch of Wachovia on Wheels - a live, interactive experience that provided Hispanic residents of Atlanta and San Antonio with financial information onsite including the benefits of opening free checking accounts, ways to protect against identity theft, and how to profit from Wachovia’s wide range of products and services. Wachovia partnered with local radio stations, engaging the community at several locations around the city with activities that included games for the family as well as raffles and giveaways (from concert tickets to car washes).
The Wachovia On Wheels experience was developed by ROJO Hispanic Marketing, Charlotte, NC.
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