Laurentian Launches Espresso Bank-Café
Laurentian Bank is providing customers with a more relaxed and friendly environment with the debut of the Espresso Bank-Café. Laurentian Bank and Van Houtte Café are pooling their knowledge to offer their customers the products and services that have made their reputation, in a warm atmosphere with upscale décor.
With the concept of the Espresso Bank-Café, Laurentian Bank and Van Houtte Café share a common space in an open area, where they will offer their products and services in a distinct but well-integrated way. A lounge section in the center allows customers to relax.
“Our objective with the Espresso Bank-Café is to create an attractive and surprising point of sale,” said Rejean Robitaille, Exec. V.P., Retail Financial Services at Laurentian Bank. “We want customers who come into the branch to have a different experience. As a neighborhood bank, we will also provide information seminars to demystify personal banking.”
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