Banking Meets Basketball at New Orleans Arena
Hibernia National Bank, New Orleans, saw the opportunity to reinforce its leadership role in the community through sponsorship of the city’s new NBA team, The Hornets. The partnership included the branding of a quadrant of the Hornets’ New Orleans Arena.
A three-story cityscape features a basketball player, midair, in front of the bank’s well recognized downtown headquarters. The second level boasts a model of the Hibernia tower atop a display of historic photos of New Orleans-area high school basketball players. The third level includes an interactive display where kids can get a photo of themselves dunking a basketball.
Keating Magee, New Orleans, developed the program for Hibernia.
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