Washington Mutual Beanstalk Sign Placed In Times Square
Washington Mutual’s new sign in Times Square depicts an 80’-tall beanstalk that glows emerald green from within. Atop the 3D beanstalk sits a castle and Jack himself, underscoring the ad’s message: “Whatever your dream home is, we have your loan.”
The design was conceptualized by Sedgwick Rd., Washington Mutual's Seattle-based ad agency, and brought to life by Clear Channel Spectacolor of New York.
Color Kinetics, Boston, MA, was called upon to intensify the sign’s presence through intelligent LED illumination. More than 100 custom ColorBlast® 12 units with three channels of green LEDs are mounted behind the beanstalk’s hand-painted, fiberglass exterior. The result is a luminous surface that performs eye-catching chases in varying shades of vibrant green.
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