Republic Bank Deploys Digital Signage Network
Captive Indoor Media has deployed an in-branch digital signage network to Republic Bank banking centers in Kentucky, using a FireCast suite from WireSpring Technologies.
Republic Bank uses the digital signage to inform and entertain customers while they are waiting for service. This helps Republic to help expand the relationship with each customer, while reducing the perceived waiting time.
Michael Sadofsky, Sr. V.P., Marketing Republic Bank, said, “With the system, we can inform our customers of product changes and upcoming promotions. Republic’s approach, both in the branch and in drive-through lanes, is an example of how banks can use dynamic signage to enhance the customer experience.”
Shell/MasterCard Sweepstakes Offers Chrysler Crossfires
Shell Oil Products recently conducted a promotion and marketing campaign with MasterCard International and Citibank.
The promotion was designed to drive incremental traffic to Shell-branded gasoline stations and drive usage of MasterCard cards in addition to generating new applications for the Shell MasterCard.
More than 30 million people qualified for the sweepstakes and were entered for the chance to win one of 35 Chrysler Crossfires and $1,000 worth of Shell V-Power premium-grade gasoline each time they used their MasterCards at Shell.
Promotional display materials supporting the campaign were designed to highlight the benefits of the Shell MasterCard and encourage consumer applications.
Bank Of America Running “Hogan’s Alley” Promo.
Bank of America has launched “Hogan’s Alley,” the company’s unique, traveling hospitality program, which will be making 16 stops on the 2005 PGA TOUR.
The traveling venue is a one-of-a-kind hospitality experience that entertains Bank of America clients in a themed environment. Modeled after the interior of a 1950’s golf clubhouse, Hogan’s Alley includes hardwood panel interior walls, vintage leather couches, concierge services, a museum-like collection of historical PGA TOUR mementos, Ben Hogan golf memorabilia, and web-enabled kiosks with interactive golf trivia and games.
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