Bank Of America Runs ‘America's Cheer’ Tour
Bank of America, the official bank sponsor of the 2008 U.S. Olympic Team, has launched America’s Cheer™, a new grassroots campaign that provides an opportunity for all Americans to cheer on the nation's athletes as they prepare to compete at the 2008 Olympic Games in Beijing, China.
Anne Finucane, Chief Marketing Officer, Bank of America. said, “America’s Cheer creates opportunities for our customers to participate in the excitement of the Games and be a voice of support for America’s athletes.”
In addition to having an opportunity to meet a U.S. Olympian, visitors to the America’s Cheer™ mobile experience can participate in Olympic-themed activities, including: Cheer Capture Room, where visitors can record a cheer that will be shared with America’s Olympic athletes; Athlete Connection Kiosk, profiling U.S. Olympic Athletes, and The Wall of Cheer where visitors can write words of encouragement for U.S. Olympic athletes.
Turbo Tax 36" x 36" Pallet Display. This display was designed to make the Turbo Tax software easy-to-find and shop. The display was designed to have a premium look and feel to break through the clutter in a retail environment. The use of lithography and flexography printing supports Turbo Taxes Brand Identity through the consistent use of colors of the logo and packaging. The open shelf concept allowed for various product assortment. The Turbo Tax Pallet Display was created by Innomark Communications, LLC, 42 0 Distribution Circle, Fairfield, Ohio 45014. SILVER AWARD.
MetLife Giant Inflatable Blimp
MetLife was doing a stock split and wanted this inflatable to create attention. The inflatable was 30 ft. long. A foam carved cabin was created for it and attached to the inflatable which was set up on a platform on Wall Street and Broad in New York City. It created quite an impression as crowds of people in that area at lunch hour were able to see it. For more information, contact Dynamic Displays, 5450 W. Jefferson, Detroit, MI 48209.
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