Creative Online

CREATIVE Financial Services Merchandising
August/September, 2004


Citizens Bank Ballpark Features Brand Games

Citizens Bank wanted to create a signature environment to enhance the experience of fans visiting its new ballpark.

Forty Forty, a San Francisco Bay Area branding agency, was retained to create a series of larger than life interactive games for Citizens Bank Ballpark including a 22' tall Giant Pinball Game inspired by vintage baseball arcade games and tabletop toys.



Fifth Third Bank’s Homeownership Mobile Embarks On Tour

In a unique, grassroots effort to take home ownership education directly to the people it serves, Fifth Third Bank , headquartered in Cincinnati, OH, is sending a 36-foot Homeownership Mobile on a six city, six month tour across the Midwest.

The Fifth Third Home Ownership Mobile Tour is the result of an alliance between the Bank and Freddie Mac, one of the nation’s largest investors in residential mortgages who shares Fifth Third's commitment to increasing opportunities for affordable home ownership in low-income, minority and new immigrant families.

Fifth Third Bank’s Mobile 38 foot Bus has Internet-equipped mortgage application and pre-approval stations, computer terminals for instructor-led or self-directed home ownership and credit counseling programs, and access to financial services information.


Back to Top


To See previous issues of Creative Financial Services Merchandising click here

To See Previous Issues of Online Weekly in Creative's Archives, click here
.

To See other Creative Online Newsletters click here

Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit