Creative Online

CREATIVE Financial Services Merchandising
February/March, 2008



ING DIRECT Installs Digital Signage At Its New Chicago Café Location

ING DIRECT USA, the nation’s largest direct bank, has installed digital signage from Rise Vision Inc. at its new Chicago café location.

“The digital signage displays serve as a dynamic billboard that enables customers to get our complete message from the street,” said Shaun Rowley, manager of the Chicago Café for ING DIRECT.

ING DIRECT has no brick-and-mortar branches, and connects with customers online, via phone and mail. Its cafés enable customers to use computer terminals to conduct banking transactions and enjoy a cup of coffee.

The new Chicago café features a series of seven LCDs facing the street, which enables passers-by to see information on mortgage and bank products.


Umpqua Bank Opens Innovation Lab

Umpqua Bank, has opened its new store concept in Portland, OR. The store will serve as Umpqua's Innovation Lab, showcasing emerging technologies that redefine what consumers can expect from a banking experience.

Umpqua has collaborated with numerous technology companies including Cisco, Intel, Lenovo, Microsoft, and Planar.

The 3,000 sq. ft. store will feature: Product Wall: A 25-foot, interactive, seamless dynamic plasma wall that features touch screen technology, pod casts and community search functionality. LocalSpace: Umpqua's own social networking site. Designed to connect and assist local businesses in a virtual setting. Computer Cafe: Features tables embedded with state-of-the-art laptops inviting visitors to try easy-access online banking solutions. Interactive and In-store Shopping: Browse merchandise from local merchants as well as Umpqua’s Discover Local Music CDs, books and other finds.


Principal Financial Runs Baseball Promo.

The Principal Financial Group and its title sponsorship of the Principal Financial Group Family Fun Fest have made an indelible mark on the world of minor league baseball with the world's largest traveling celebration of baseball.

“The Principal Financial Group Family Fun Fest is the most ambitious event ever orchestrated on the national level in support of minor league baseball,” said Steve Whitty, V.P., Marketing, Principal Financial Group. “The event reaches our target market of growing businesses and the employees who work for them.”

Open three hours before each game, the Principal Financial Family Fun Fest features more than 20 baseball themed attractions, including giant slides, bounce houses, a “Rookie Zone” for younger fans, a minor league baseball museum, and an Xbox 360 Home Run Derby Video Game Trailer.


Flying Pig Airplane Promotes Capital One’s Money Market Account

Capital One Financial sent pigs into flight to make a point about its new Rewards Money Market account that earns consumers travel miles for saving money instead of spending it. The commercial jet, a Skybus Airlines Airbus A319 featuring giant flying pigs on the exterior, will travel across the country for the next six months as a larger-than-life reminder that smart saving (putting your pennies in a Capital One Rewards Money Market account instead of a piggy bank) can really take you places.

The Capital One flying pig plane features six giant flying pig illustrations, adorned with bomber jackets, scarves and aviator goggles. Each of the pigs is approximately 10 feet high with a wingspan of 13 feet.

Flights on the Capital One Rewards Money Market pig plane will be available to the public on regularly scheduled Skybus Airline routes.


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