Creative Online

CREATIVE Financial Services Merchandising
June/July 2011



First Net-Zero Energy Bank Location In U.S. Opens In Florida

TD Bank has opened the nation’s first net-zero energy bank location in Ft. Lauderdale, FL. Kevin Gillen, Florida Regional President, TD Bank, said, “In one year, we have achieved carbon-neutrality throughout our entire footprint and have opened more than 20 environmentally-friendly stores and offices. We are thrilled to open the first net-zero energy commercial bank location in the U.S.”

The new TD Bank store will require approximately 97,000 kilowatt-hours (kWh) of electricity a year to operate, but its 400 solar panels will produce a minimum of 100,000 kWh a year . Only eight buildings in the nation are registered as NZEBs, and TD Bank will be the first to register a net-zero energy commercial bank.


American Express Opens Exclusive Lounge At Universal Studios Florida

American Express and Universal Orlando Resort have introduced a new benefit for American Express Cardmembers visiting Universal Orlando Resort: a new lounge located within Universal Studios Florida theme park. The American Express Lounge will open to guests who purchase a multi-park ticket or an Annual Pass with their American Express Card.

The Lounge will offer guests an inviting, air-conditioned space with complimentary chilled beverages and light refreshments. The Lounge will be staffed with a concierge to help guests make dining reservations, secure tickets and learn about special American Express offers available throughout the theme park.

“With its service offering centered around helping guests to relax and recharge, the American Express Lounge provides a memorable way for families to enhance their experience at this vacation destination,” said Shane Berry, Sr. VP at American Express.


American Express Launches Prepaid Card

American Express has introduced a reloadable prepaid card. With the launch of the American Express Prepaid Card, American Express will further serve new customer segments that do not rely on traditional credit cards. “We created a simple, everyday payment card to address a real pain point that consumers have with existing prepaid products in the market that are laden with fees and confusing terms including monthly and maintenance fees,” said Dan Schulman, ‘President, American Express' Enterprise Growth Group. “A best in class option from American Express will set a new standard for the $36 billion open loop U.S. prepaid industry.”


BMO & Monster Media Launch ‘Marketing First’ To Airport Travelers

Monster Media, (www.monstermedia.net), and BMO Bank of Montreal have installed a monster-sized, 12' X 7.5' interactive electronic marketing display, prominently placed in Toronto’s Pearson International Airport. The bright, bold display is comprised of an interactive memory game and credit card rewards calculator, promoting the bank’s new premium travel rewards credit card, BMO World Elite MasterCard.

“The sheer scale of the installation gives the display a fantastic presence for our World Elite MasterCard and for the BMO brand,” said Su McVey, VP, Marketing, BMO Bank of Montreal. “It’s a creative and effective way for us to build awareness amongst a key market segment - frequent travelers. The game provides travelers with an engaging way to get to know us.”


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