Deutsche Bank Launches Real-Time Carbon Counter Sign
Deutsche Bank has launched the world’s first scientifically valid, real-time carbon counter, a nearly 70-foot-tall digital billboard displaying the running total of long-lived greenhouse gases in the atmosphere. The counter began operating in the heart of New York City at 33rd Street and 7th Avenue, outside Madison Square Garden and Penn Station.
The Carbon Counter and “Know the Number” campaign is part of a groundbreaking climate-change awareness and education initiative sponsored by DB Climate Change Advisors group, Deutsche Bank’s institutional climate change investment and research business.
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