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CREATIVE Financial Services Merchandising
April/May, 2010



TD Bank Unveils 'Green Store' Prototype Design

TD Bank announced it is the largest U.S.-based bank to go carbon neutral and it has unveiled the new ‘green’ design for its future stores. As part of its overall environment strategy, TD Bank reached its carbon neutral goal by building greener buildings, lowering its energy consumption, and making a significant investment in renewable energy from sources like wind, solar and low-impact hydro power. TD Bank has purchased a block of wind energy large enough to power its network of 2,600 ATMs. TD Bank has also purchased 31,000 metric tons of carbon offset credits to eliminate its remaining emissions.

TD Bank developed a ‘prototype store’ design that has a similar look and feel so no matter where customers bank, they will have a memorable and consistent store experience from Maine to Florida. TD Bank has pledged to develop LEED (Leadership in Energy and Environmental Design) certified stores and is planning to open its first green prototype store in Queens Village, N.Y. It expects to open about five to 10 new green stores in 2010.


Bank Of America Installs Talking ATMs

As part of its long-standing commitment to customers with visual impairments, Bank of America announced that every Bank of America ATM in the country has been equipped with voice-enabled technology. Visually impaired customers can now access more than 18,000 Bank of America ATMs, the largest network of bank-owned ATMs in the United States.

Talking ATMs provide audible instructions in English or Spanish to people who cannot view information on an ATM screen. These machines make it easier for people with visual impairments to withdraw cash, deposit money and perform other ATM transactions. The ATMs have audio jacks that deliver spoken instructions privately through standard headsets to protect the security of users who are blind or have low-vision.


BBVA (Spain) Digital Signage. BBVA (Spain) uses digital signage in its branch network to communicate more effectively and efficiently the bank's range of products and services. The digital elements deployed included a three-screen media wall, a countertop interactive device, freestanding kiosk with two portrait screen and desktop mini-screens. Results indicated increased customer awareness with inquiries about key offers and product sales. BBVA's network display won a Gold OMA in the Digital Signage Category and was created by John Ryan, 700 S 3rd Street, Minneapolis, MN 55415. (Web site) www.johnryan.com


WAUSAU Financial Systems Exhibit

This exhibit features a contemporary design that incorporates laminates, large scale and 3D Graphics, light grain wood and brush aluminum together with white tables and chairs and bold punches of yellow and black. The display showcased a demonstration of software designed for use in an automated teller machine. The exhibit offered a contemporary yet warm and inviting atmosphere for show attendees. The display successfully communicated WFS's branding message. This exhibit was created by Becker Communications, Inc., 5303 East Jelinek Avenue, Schofield, WI 54476 with a design concept by Sequel Studio.(Web site) www.beckerinc.com


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