IKEA To Phase Out Incandescent Lighting
IKEA has begun to phase out all incandescent light bulbs in its US stores. This recent IKEA environmental initiative has a target date of incandescent bulb elimination by January 1, 2011. The aggressive IKEA US store phase out program exemplifies IKEA’s commitment to helping its customers live an everyday sustainable life. IKEA will be the first US retailer to completely phase out incandescent light bulbs.
“IKEA is committed to integrating sustainability into all IKEA strategies and practices in the entire product life cycle. Eliminating incandescents is a simple way to lead the charge for IKEA customers to use energy saving light bulbs, thus reducing energy consumption and reducing the amount of greenhouses gases,” said Mike Ward, US IKEA President.
IKEA will offer a wide selection of effective energy saving bulbs. In addition to the compact fluorescent bulb (CFL), the most popular bulb, IKEA also offers a range of LED lamps.
Timberland Expanding Its ‘Green Index’
Timberland plans to expand its Green Index® label to all Timberland branded footwear. In addition to expanding efforts to measure and communicate the environmental impact of its products, Timberland is collaborating with more than 200 outdoor businesses on an industry-wide eco-indexing standard.
Timberland is currently applying a Green Index rating to 14 percent of its footwear; the company plans to apply the rating to 100 percent of its footwear by the end of 2012. Besides empowering footwear designers to lessen the impact of their designs, the initiative also extends the company’s commitment to educating consumers on the environmental impact of its products, and to helping them make informed purchasing decisions.
Starbucks Announces New In-Store Digital Network
The Starbucks Digital Network, in partnership with Yahoo!, will debut on Wi-Fi enabled lap-tops, tablets and smart phones in U.S. Starbucks. The Starbucks Digital Network is inspired by Starbucks passion to create a unique coffeehouse environment, its heritage of recommending music, books and films to its customers, and a growing interest in engaging with the brand digitally.
“We’re creating an online destination that will be true to the Starbucks experience by delivering free, premium offerings that are selected specifically for our customers and localized for personal and community relevance,” said Stephen Gillett, General Manager of Digital Ventures, a business unit of Starbucks.
The Starbucks Digital Network will offer free access to various paid sites and services, exclusive content and previews, free downloads, career tools and local community news.
Eco-Systems Sustainable Exhibits and Classic Exhibits have forged an equity partnership. The two companies have been joint venture partners since 2007. Tim Morris, CEO of Eco-Systems, said, “Our three-year partnership has been mutually beneficial.” Eco-Systems’ manufacturing operations will transition to the Classic Exhibits facility in Portland, OR, while its corporate offices will remain in Grand Rapids, MI. (Web site) www.exhibitoronline.com
Owens Corning recently showcased solutions that help the building industry frame green homes at the 2010 Pacific Coast Builders Conference. At PCBC, Owens Corning demonstrated the EnergyComplete™ with Flexible Seal Technology Whole Home Insulation and Air Sealing system, the industry's first high-performing, affordable system that delivers comfortable, energy efficient homes, and attendees experienced how easy the EnergyComplete system is to install. (Web site) www.owenscorning.com
Oncor’s SMART TEXAS Mobile Experience Center, a 1,000 sq. ft. mobile “smart house” designed to educate Oncor customers about smart meter technology, travels to national utility conferences to demonstrate how utilities and retail electric providers in Texas communicate directly with customers through the Smart Meter Texas portal. “This is an opportunity to introduce other utilities to the advances Texas is making in smart grid technologies,” said, Oncor Sr. VP Asset Management, Jim Greer. (Web site) www.oncor.com
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Kimberly-Clark Professional has developed a new environmentally responsible trade show booth, which it unveiled at the BOMA 2010 International Conference & Every Building Show in Long Beach, CA. “The new booth is environmentally sustainable in a multitude of ways,” said Lisa Morden, global sustainability leader for Kimberly-Clark Professional. “We looked at every aspect of the booth’s carbon footprint - including the frame, carpeting, paint, fabric, ink and lighting, as well as its size and weight to reduce environmental impact when transporting it from place to place.” The materials used for both the island and the modular Kimberly-Clark booth configurations are comprised of approximately 90% post-consumer recycled, rented or re-used products. These materials are nearly 100% recyclable. (Web site) www.kcprofessional.com
A&P, Pepperidge Farm & TOMRA Run Promo.
A&P and Pepperidge Farm have launched a coupon program using in-store TOMRA recycling machines as a coupon delivery platform. Consumers returning their beverage containers to a TOMRA reverse vending machine will receive a coupon for a free America's Choice 2-liter bottle of soda when they purchase two Pepperidge Farm hamburger or hot dog rolls, in addition to their deposit refund.
The promotion is part of a new program, “Redemption Marketing,” created by Paddington Advertising Associates, (www.paddington-ads.com) to leverage TOMRA’s recycling machines as a coupon delivery and retail graphic messaging platform.
Ricoh Completes Times Square’s First 100% Solar Powered Billboard
Ricoh Americas Corp.has completed its 100% solar powered electronic billboard, the Ricoh Eco Board in New York City’s Times Square. The Ricoh Eco Board, which is 47 feet high by 126 feet long, is the first billboard in Times Square to be totally lit by solar energy. It is powered solely by 62 solar panels and 24 thin-film PV solar modules.
Budweiser Launches ‘Conserve The Outdoors'
Budweiser and the National Fish and Wildlife Foundation have teamed up with Outdoor Channel host Michael Waddell to conduct the ‘Help Budweiser Conserve the Outdoors’ program this fall.
Under the ‘Help Budweiser Conserve the Outdoors’ program, participating Anheuser-Busch wholesalers donate a percentage of proceeds from all bottles and cans of Budweiser sold to the Foundation.
Waddell represents numerous organizations dedicated to promoting the outdoors and conservation. Waddell will appear on Budweiser displays to help promote the brand’s outdoor efforts.
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