McCormick Introduces Eco-Friendly 360 Vodka
McCormick Distilling has introduced “360 Vodka,” produced in the most ecological friendly manner possible.
360 Vodka will be packaged in a strikingly clean bottle design using 85 percent recycled glass with a unique closure, and a green-friendly packaging. McCormick plans to set aside $1 for every closure returned to the “360 Close the Loop Program” to recognized environmental organizations.
All packaging and promotional materials associated with 360 Vodka are produced in an environmentally friendly manner.
Pathmark Debuts ‘Go Fresh, Go Local’
Pathmark Stores has introduced a new supermarket concept emphasizing its “Go Fresh, Go Local” branding and merchandising initiatives in a newly remodeled, full-service store located in Kinnelon, N.J. The renovated 55,400-sq.-ft. store was designed by the retail division of Coleman brandworx (CBX), the New York City-based strategic branding and design agency.
New decor elements include a warm color palette, flooring, fixturing and specialty lighting, as well as an emphasis on department signage and graphics through a new in-store communication system.
The Kinnelon store features freestanding wooden floor fixtures and a warm color palette. Bounded by a series of refrigerated cases, the department’s core is defined by repositionable track head lighting centered over the moveable floor fixtures that elevate Pathmark’s extensive produce offering to specialty boutique status. Further enhancing the department is eye-catching signage with photos of fresh fruits and vegetables combined with phrases such as “Just picked,” “Farm fresh,” and “Vine ripened” to convey the fresh and local message.
Home Depot Launches Eco Options
The Home Depot has expanded its long-term commitment to the environment and sustainability by launching its Eco Options program in the U.S. Eco Options is a classification that allows customers to easily identify products that have less of an impact on the environment and empowers them to help make a difference in their own homes.
The Home Depot has identified more than 2,500 Eco Options products, including all-natural insect repellents, cellulose insulation, front-load washing machines, organic plant food and vegetables in biodegradable pots. The wide array of Eco Options also includes compact fluorescent light (CFL) bulbs, programmable thermostats and certified wood. The Eco Options line will be continuously expanded to include scores of innovative products that reduce the impact on the environment.
Special Eco Options displays are rolling out in Home Depot stores across the country.
The launch will capitalize on the growing trend of consumers embracing environmentalism.
Coca-Cola & Ecoist To Promote Eco-Friendly Living
Ecoist, the eco-fashion accessories company, has launched a line of handbags made from misprinted or discontinued Coca-Cola bottle labels. The partnership will leverage the Coca- Cola brand and the growing concern of Global Warming to spread the message of sustainability. As part of the partnership, a tree will be planted for every handbag sold.
"Ecoist is an ideal partner for Coke’s involvement with environmental initiatives. We have made great strides in reducing our waste output, and we are constantly seeking ways to reduce our environmental footprint. This partnership allows us to repurpose materials. We are helping to create greater awareness of environmentally responsible consumption,’ said Kelli Sogar, Merchandise Manager, Licensing Operations, Coca-Cola Co.
Domino’s Pizza Begins Use of All-Electric Delivery Vehicle
Domino’s Pizza has tested delivering its pizzas using ZAP all-electric vehicles supplied to them by The Electric Vehicle Company. The electric vehicle deliveries reinforce Domino’s desire to offer cost-saving, environmentally friendly delivery options. Jim Stansik, Domino’s V.P., Franchise Development, said, “Domino’s is committed to being a responsible consumer of our planet's natural resources by testing the feasibility of using electric vehicles in our stores.”
The Electric Vehicle Company (EVC) of Chicago is making its all-electric vehicles available to consumer product companies for use as an environmentally friendly and cost-efficient option for conducting deliveries, mobile advertising and event marketing programs. Their unique styling definitely catch consumers’ eyes and can be easily wrapped with signage.
Litco’s Inca presswood pallets are both source reducing and recyclable. The pallets are made of pre and post-consumer wood waste. They are molded into one piece from a mixture of resin and wood fiber under high pressure. This enables 50 pallets to nest in a seven-foot high stack. Litco’s presswood pallets are made with high heat and therefore are free of bugs, bark and mold. For more information, contact Litco International, P.O. Box 150, Vienna, OH 44473; (Tel) 330-539-5433; (Web) www.litco.com.
Category: Banner Stands
Display Producer: Pinquist Tool & Die
63 Meserole Avenue, Brooklyn, NY ll222
Pinquist is introducing its new "Heavy Duty-Outdoor Rolling Banner Stand". The unit is completely adjustable, with heights reaching up to l2 feet. Display your banner HIGH above the competition. This Banner Stand can withstand the outdoor elements of wind and weather.
Metropolitan Bus Advertising is utilizing CeeLite ™ LEC panels, in conjunction with subsidiary Lighting Display (Louisville, KY) to create 2.5' x 12' King back-lit advertising displays on each side of a bus. LEC panels are manufactured using Eastman Chemical Company's patented Encapsulation Technology and Spectar copolyester which is reusable and recyclable with other PETG. The panels use electrodes to stimulate light-emitting natural phosphors embedded between thin plastic sheets and consume minimal quantities of electricity. For more information, contact Eastman Chemical, P.O. Box 431, Kingsport, TN 37662.
The "Tis The Season" display is an interactive unit that had to be cost effective and permanent in appearance to last through the Christmas selling season. The interactive portion was easily removable to be shipped back to the display manufacturer for reprogramming and re-use the following season. The fixture was initially designed using standard materials and has since been redesigned using materials which utilize more biodegradable characteristics. The new panels are made from Skyblend. The vinyl woodgrain covering was replaced with paper. The PVC edgebanding was replaced with polypropylene edgebanding and the hardboard back was replaced with point stock with a wood grain finish. This display was created by Harbor Industries, South Industrial Park, Grand Haven, MI 49417.
This signage is part of a whole instore promotion at a grocer that is raising awareness of the environmental issues facing us. The green campaign consisted of signage including posters, aisle bridges, repo vinyl and wobblers strategically placed throughout the store. The signage highlighted environmentally friendly products for sale. They were also part of the overall movement to communicate that the stores themselves have moved in the green direction to help preserve the environment. The Aisle Bridge in the picture was produced using recycled paper and a standing die. The program was produced by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada M1B 2T9.
This display introduces a new "all-natural" fertilizer which is environmentally friendly and is actually l00" worm poop, marketed in used soda bottles, thereby reducing waste in the environment through the sale of the product. Alpak Display Group was selected as their P.O.P supplier of choice in part because it its commitment to pursuing environmentally friendly P.O.P. Alpak was one of the first display companies in the country to convert its oil-based press into a water-based press and one of the first to set up an in-house ink-treatment waste system. Alpak makes its own paper utilizing state-of-the-art corrugating processes eliminating waste and residue. It produces (in-house) environmentally-friendly corrugated for all its P.OP. displays comprised of 40% recycled paper. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Weber Display & Packaging has formed an in-house committee to formulate strategies that speak to the area of Environmentally Friendly POP and 'Sustainability'.Its committee includes sales, marketing, quality, design and production departments. Through efficient designs, utilization of recycled board, and development of efficient pallet unitization, Weber is well positioned to assist its customers to create environmentally friendly displays. Weber also retains an outside Consultant who is available to its customers for environmentally friendly related presentations.
Gavin Mfg. Corp., a Ronkonkoma, NY-based supplier of p.o.p. displays, packaging and promotional printing, powers it plant with 100% renewable wind energy. The wind power is cleaner to produce than other forms of energy. The wind power makes the Gavin plant more environmentally friendly than factories using traditional energy sources. For more information, contact Gavin Mfg. Corp., 1700 Ocean Avenue Ronkonkoma, NY 11779.
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