Display Debuts Parmalat’s Bed & Breakfast Cookies
Parmalat Dairy and Bakery has introduced Parmalat’s Bed & Breakfast cookies, a premium line of cookies offered in 10 flavors. The Glennon Co., St. Louis, orchestrated the roll-out by designing all creative elements including in-store signage and displays, radio spots, FSIs, coupons and in-store samplings.
“Our creative stategy is based on the idea of bed-and-breakfast establishments as havens from the daily stresses and strains of the work-a-day world,” said Glenn Jamboretz, CEO of The Glennon Co. “In much the same way, Parmalat’s new Bed & Breakfast Cookies are a lifestyle choice. They offer consumers the tasty pleasures of true indulgence with their rich, premium ingredients and unequaled flavors. They’re really going to be top-shelf’ treats for adults.”
Goelitz Introduces Full Service Program
The Herman Goeltiz Candy Co., is offering a full service program featuring tailor-made wood and plexiglas fixtures. Goelitz plans to branch out to most of the grocery trade as well as drug store chains, according to Andrew Joffer, Sales Manager, at Goelitz. The fixtures include a wall unit available in 4’ increments, an end cap and a kiosk. “The objective is to maintain our gourmet look that we have in our gourmet candy stores in shopping malls,” said Joffer.
Nickelodean Magazine Offers Retailers “Got Milk?” Display
Nickelodean Magazine recently offered grocery retailers around the nation this two-sided corrugated floorstand.
This “Got Milk?” display offers a Free Special-Edition Nickelodean Magazine free with the purchase of 2 gallons of milk.
The base and tray of the display is flexographically printed and U.V. coated. The display header is a 4-color, 4-sided litho-laminate.
The display holds 300 magazines, with a weight of 95 lbs. The unit is shipped pre-packed.
This promotion was developed for Nickelodean by McCracken Brooks Communications of Minneapolis.
The display was created by Meridian Display & Merchandising of St. Paul, MN.
Balance Bar Co. Debuts Jenny Craig Diet Bars
Balance Bar Co. and Jenny Craig, Inc. have launched a new line of nutritional meal bars that will take the Jenny Craig brand, for the first time, to retail food shelves. Prior to this introduction, all Jenny Craig food products were available only to clients enrolled by Jenny Craig’s weight management program.
A leader in the energy bar category, Balance Bar Co. is making its first foray into the weight loss product arena. “We’re bringing our expertise in creating great-tasting, nutritious products to consumers looking for the same in a diet product,” said Jim Wolfe, Balance Bar’s CEO. He added, “The diet/nutrition bar segment has grown 63% in the last year.”
Balance Bar Co. will offer retailers a one-stop shop for bar products either under the Balance Bar or Jenny Craig brand names
Sunkist Almonds Offers Spring 2000 Display
Paramount Farms’ Sunkist Almonds Spring 2000 Promotion shows consumers how easy it is to cook with Sunkist Almonds.
To heat up sales even more, Sunkist Almonds is offering a Get Cookin’ With Sunkist Almonds Wood Salad Bowl. When consumers buy any 10 oz. bag of Sunkist Almonds, they can buy a large 15” Sunkist Almonds Salad Bowl for $12. In-store display materials supporting the promotion include full-color, prepacked display cartons and display base, a full-color, 2-sided header for 360 degrees merchandising, consumer tear pads and a Sunkist Almonds Wood Salad Bowl filled with Sunkist Almonds.
Colgate Launches Auto Racing Promotion
Colgate-Palmolive Co. recently retained St. Louis, MO-based Busch Creative Services to create a major in-store racing promotion at Kmart stores. The promotion features a unique race car-shaped main-aisle display.
Consumers who purchase any five Colgate products from the display redeem UPCs to receive the fan club membership at no cost. The display offers a host of Colgate products, including its new Navigator toothbrush, Total Fresh Stripe toothpaste and Clear Anti-Perspirant Speed Stick. The display also offers a pocket-size “Race Track Pack” containing the fan club enrollment form, information on upcoming CART events and three Colgate product coupons.
Displays Help P&G Introduce Jif Sensations
Procter & Gamble featured this display to help introduce three different varieties of Jif Smooth Sensations.
The gravity feed powerwing/floor display was constructed of corrugated materials. The gravity feed portion dispensed a .75 oz. trial size sample of each of the 3 flavors.
In retail outlets where it was not feasible to use the display as a floor display, it could be used as a powerwing.
The gravity-feed component of the display is 5-color offset printed on 10 point board. The display unit is shipped assembled.
The display was designed and produced for Procter & Gamble by Oxford Innovatons, a Division of Tim-Bar Corporation, based in New Oxford, PA. Oxford specializes in corrugated displays and packaging.
General Mills Introduces Pokemon Punch Red Rolls
General Mills has introduced Pokemon Punch Red Rolls, new fruit snacks licensed by Nintendo that celebrate Pokemon. Each box of Pokemon Rolls will include one of five Pokemon trading game cards for a limited time.
“In order to keep our fruit snacks fun and entertaining, we love to work with equities that are hot with kids,” said Jonathan Yusen, General Mills Marketing Manager, Betty Crocker Fruit Snacks.
Procter & Gamble Launches Mr. Clean Wipe-Ups
Procter & Gamble has introduced Mr. Clean Antibacterial Wipe-Ups, which clean and remove 99.9% of bacteria in one easy step.
Wipe-Ups were developed for use on kitchen and bathroom surfaces, killing common bacteria such as E. Coli and odor-causing bacteria while effectively tackling grease and soap scum. Mr. Clean Wipe-Ups cut out the need for spray bottles or sponges.
My First Dixie Alphabet Cups Introduced
Dixie, a product line of Fort James Corp., Norwalk, CT, is introducing a new line of educational cups called My First Dixie. My First Dixie Alphabet Cups help teach children their ABCs and simple words.
The 5 oz. disposable cups are designed for use by toddlers and pre-school children.
Mistic Brands Introduces Tropical Carrot Juice
Mistic Brands is leveraging the popularity of its carrot blends with the introduction of its newest flavor, Tropical Carrot, specially formulated with 50% juice content for health conscious consumers.
Matt Sawyer, V.P., Mistic Marketing, said, “The popularity of carrot blends, up 39% since last year, has made it possible for us to add new carrot flavors without cannibalizing other products in the carafe juice drink line.”
Dreyer’s Dreamery Gourmet Ice Cream Introduced
Dreyer’s Grand Ice Cream, Oakland, CA, has introduced a new line of 18 gourmet ice cream flavors. Each flavor is packaged in pint-size cartons featuring illustrations designed by some of America’s favorite artists, depicting the ice cream flavors, from Black Raspberry Avalanche to Hot Chilly Chili.
Dave Ritterbush, Sr. Marketing Manager for Dreyer’s, said, “With Dreamery, we were able to bring our wildest ice cream ideas to reality!”
Hansen Natural Launches Multi-Vitamin Juice Slam
Hansen Natural Corporation, Corona, CA, has introduced an all-natural juice beverage directed toward children, Hansen’s Natural Multi-Vitamin Juice Slam. Each Hansen’s Juice Slam contains 11 essential vitamins along with 6 essential minerals. Hansen’s Juice Slam is made with all natural ingredients, no artificial colors, flavors or preservatives.
Three flavors are offered: Wild Berry, Strawberry Banana Twist and Paradise Punch.
Benecol Introduces New Snack Bars And Tubs
McNeil Consumer Healthcare, the makers of the Benecol family of foods, has introduced snack bars and tubs for easier and more convenient cholesterol reduction. Benecol snack bars come in Chocolate Crisp, Peanut Crisp, and Wild Strawberry flavors. These new entries complement the recent introduction of Benecol salad dressings.
IncrEdibles Portable Foods Introduced
Breakaway Foods, Columbus, OH, has launched a patent-pending microwaveable product called IncrEdibles. The products, from macaroni & cheese to scrambled eggs with cheese and bacon, come in a uniquely designed and sealed cylinder. They are frozen for maximum freshness and microwave-ready in about one minute once thawed. The cylinder is a “self-server.” Consumers simply “Push n’ Eat” from the cylinder as the food is pushed upward.
The initial rollout will be in food service outlets and convenience stores with subsequent availability in supermarkets, arenas, vending, carts and kiosks.
Displays Kick Off Bud Bowl Sweepstakes
For the 12th edition of Bud Bowl, Budweiser has partnered with ESPN to give sports fans a chance for a “behind the scenes” tour of ESPN studios in Bristol, CT. Consumers can enter the Bud Bowl sweepstakes via tear pads at retail displays.
On-premise items feature a message encouraging consumers to watch the game on ABC. POS includes motion displays, aisle violators, cooler and floor wobblers, inflatables, banners, case and counter cards.
New Technology Helps Stores Personalize Shopping Experience
Coinstar Inc., a coin counting and e-services company, has launched a new Web site and in-store kiosk that uses internet technology to save consumers time and money when planning meals and shopping for groceries.
Using My-Meals.com consumers will be able to browse through more than 10,000 recipes with the click of a mouse. After planning the meal, My-Meals.com will make it easier than ever for consumers to buy what they need by adding all of the necessary groceries to their shopping list. Consumers can add or delete items from the shopping list at any time. The Shopper Kiosk allows consumers to print out their shopping list at the grocery store. It will also present coupons and promotional offers specifically for items on the list.
For more information, contact Coinstar, P.O. Box 91258, Bellevue, WA 98004; (Tel) 425-943-8000; (web) www.coinstar.com.
Procter & Gamble Runs Dryel Mall Tour
Procter & Gamble Co. is using field marketing to launch “Dryel.” P&G will visit malls across America to demonstrate the benefits of its new product in a marketing tour billed as the world’s largest mall promotion. Dryel is a fabric care breakthrough that allows consumers to clean and freshen “dry clean only” clothes in the convenience of their own home.
The theme of the tour is “men and women on the move,” showcasing active lifestyle celebrities to appear as guest hosts and talk with consumers about Dryel and its benefits in caring for their clothing.
Bud Light Promo Features Gretzky
Anheuser-Busch has announced an exclusive multiyear agreement with Wayne Gretzky to serve as spokesperson for Bud Light and its “Official Beer of the NHL” sponsorship. “It was inevitable, teaming the best-selling premium light beer with hockey’s greatest living legend,” said Andy Goeler, Director of Bud Light Marketing.
As part of his agreement, Gretzky will appear in TV and print ads, and his likeness will appear on NHL-themed retail p.o.s. materials such as a life-sized standups, table tents, counter cards and banners.
Storck Displays Ice Fresh
Storck USA, Chicago, IL, is merchandising its newest offering called Ice Fresh, a hard candy featuring a unique blend of flavors with an exceptionally mild taste. Ice Fresh fulfills an existing demand in the confectionery category, a hard candy which is not too sweet and not too minty.
Over four million trial size bags, pre-priced at 25 cents, will ship in the first quarter via counter units, powerwings and floor displays.
Hershey Displays To Drive Easter Sales
For Easter 2000, Hershey is featuring a variety of its popular non-chocolate brands that are fun, unique and available in bright colors and holiday shapes.
According to the Company, many parents are looking for alternatives to the messy egg dyeing ritual. Hershey’s Easter product line-up includes Jolly Rancher lollipops, Jolly Rancher Jolly Jellies, Amazin’ Fruit Gummy Bears and Friends, Sour Dudes, Sixlets, Wunder Beans, Super Bubble and Rain-Blo bubble gum eggs.
Hershey offers display-ready cases to drive Easter sales.
Miller Lite Promotion Settles ‘Super Bowl Debate’
Miller Lite fans could vote for the “Greatest Super Bowl Team Ever” by voting on the Miller Lite Web site (www.SuperBowl.com).
Miller Lite, the official beer sponsor of SuperBowl XXXIV, also offered a commemorative mounted poster featuring Super Tickets from Super Bowl I through XXXIII. The mounted poster could be purchased via tear pads mounted on point-of-sale materials. Miller Lite also teamed up with Gardetto’s Snack Mix in select markets, offering a coupon toward the purchase of a Gardetto’s snack package.
Off-premise Super Bowl-themed promotional materials included multi-case displays, posters, pole toppers, and danglers.
Rooster Announces Playboy Weekend Sweepstakes
U.S. Tobacco Co. has announced that its Rooster smokeless tobacco brand is teaming up with Playboy Magazine for a promotion that offers a grand prize trip for four to a weekend bash at the Playboy Mansion with Playboy escorts, deluxe hotel accommodations, box seats to the 22nd Annual Playboy Jazz Festival and $5,000. Rooster will also sponsor 90 special promotional events.
Rooster will support the sweepstakes with high impact point-of-sale materials.
Nestle Features Meals Solution Center
Nestle U.S.A. is using a new patented “disposable fridge” design called FRIGOPUB to merchandise its Mexican Meals Made Easy program to increase sales for its Ortega brand Mexican-style products.
It was imperative that the unit hold an array of complimentary chilled and non-perishable products, offer turnkey functionality, and visual impact.
The unique features that set this unit apart from ‘back of the store’ conventional refrigeration is its mobility and billboard scale custom advertising. Nestle leveraged prime in-store placement by positioning the merchandiser at end aisle locations, produce and meat sections areas predisposed to impulse buying and co-marketing paths. An eye-catching header, front and side panel graphics call attention to the meal center.
Joanne Saxer of Nestle’s Marketing Services Division, said, “The FRIGOPUB system allows us to provide meal-solution ideas to consumers by merchandising complimentary items together and providing quick, easy recipes the whole family enjoys.”
The FRIGOPUB is composed of a disposable lightweight, insulated corrugated structure and cooling unit base. The inside shelves can hold up to 100 lbs. each. Chilled products are held in the central refrigerated unit and the side merchandisers display non-perishables
FRIGOPUB is marketed by Octagon Industries, a Toronto, Canada-based P.O.P. company
Budweiser Sponsors Bay Clean Up
Anheuser-Busch’s Budweiser is supporting the Chesapeake Bay Trust, created to help clean up the Chesapeake Bay. For every beer mug purchased, $1.00 is donated to the Chesapeake Bay Trust.
The mugs were displayed on this 4-color custom-printed stock display.
The display was created by Alpak Manufacturing Corp., Montgomery, NY.
Dr. Scholl’s Debuts Foot Care Display
When Dr.Scholl’s wanted to create the “largest foot care display in the world,” it called upon Art-Phyl Creations Miami, FL, to supply the DisplayWall 2000 stock plastic peg panels.
The finished “store within a store” display was installed in just a few hours from modular components. APC’s new Super Tri-Panel revolving displays were used as well as its new Kwik-Stak tray displays.
BIC Introduces Premium Shaver
BIC Corp. has introduced the BIC Softwin Shaver, the first premium disposable shaver to offer all the features consumers want, a rubberized handle, pivot head, improved blade technology and lubricating strips, at the best overall value.
“Premium shavers are the fastest growing segment in the 1-piece category today,” said Ed Dougherty, BIC’s V.P., Marketing. “Consumers are demanding more from their 1-piece shaver, including a variety of value-added features.”
The three shavers in the new line include BIC Softwin for Women with Lanolin and Vitamin E, BIC Softwin Sensitive with Aloe and Vitamin E, and BIC Softwin with Select Moisturizers.
BIC plans to invest $16 million in a TV multimedia advertising campaign and will use displays, FSIs and trial offers to encourage consumer purchases.
Protos Foods Promotes WWF Meat Snacks
Protos, Inc., a Greensburg, PA-based manufacturer of sports nutrition and wellness foods, has introduced under license, a line of World Wrestling Federation-branded Meat Snacks. Protos’ WWF Meat Snack packaging and displays feature popular WWF personalities such as Stone Cold Steve Austin and The Rock.
W. Logan Dickerson, President, Protos Foods, said that developing a healthy meat snack line for the WWF and its burgeoning fan base is an opportunity for the company to expand into the mass market, convenience store and grocery categories.
Melissa’s Announces Year 2000 Promotional Program
Melissa’s Brand of World Variety Produce, required a series of seasonal promotions to highlight a variety of produce items. Try-Foods International, Inc., the Orlando, FL-based food promotions company, created a successful program for 2000 and is planning the 2000 series as well. The promotional series capitalizes upon seasonal flavors, creating distinct promotions including Chinese New Year and Cinco de Mayo.
The components for each promotion included shelf talkers/wobblers, 7”x11” POS cards and tear-off recipe pads designed to create excitement and carve out a Melissa’s section.
Snapple Display Promotes WhipperSnapple Line
This Snapple WhipperSnapple Blender Floorstand has a bottle capacity of 280 and stands over six feet high. The unique “blender” design of the display attracts attention, while reinforcing WhipperSnapple’s attributes.
WhipperSnapple, available in six fruit flavors, is the number one ready-to-drink smoothie, according to Bob Todaro, Snapple Director of Merchandising and Valerie Pietropinto, Snapple Manager of Merchandising, who are pictured with the Snapple Blender display.
Heinz Ketchup Debuts ‘Talking Labels’
Heinz Ketchup is expressing itself with unusual and humorous “talking labels” on bottles sold in grocery stores. The wry messages on bottles are key ingredients in a groundbreaking global advertising campaign that aims to drive Heinz Ketchup consumption among teens and their parents by giving the brand an edgy and contemporary attitude.
Each new label will feature a “condiment quip” including: Are Your French Fries Lonely?; Your Hot Dogs Will Thank You; Put Hamburgers On It; Plays Nice With French Fries; Psst. Over Here; and More Fun To Squeeze Than Toothpaste.
Heinz is offering retailers a variety of in-store signage support that can be used in the condiment aisle as well as throughout the store
Inter-Act Electronic Marketing Partners With Supervalu
Inter-Act Electronic Marketing, Norwalk, CT, has entered into a marketing agreement with Supervalu Inc. to utilize Inter-Act’s patented electronic in-store and internet accessible marketing network to build consumer loyalty through shopper-specific value offers. Stephen Leeolou, CEO, Inter-Act, said, “Now consumers will be able to enjoy receiving additional savings in-store,or at-home throughout Supervalu’s retail grocery store base.”
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