Miller Opens ‘Miller Cool Zones’
Nascent Foodservice, the leading distributor of imported products in Mexico, recently partnered with club store chain, Smart and Final De Mexico, with 10 locations in California, for a Miller beer promotion.
Nascent created a store within a store concept called the “Miller Cool Zone,” promoting the Miller beer brand in these Smart and Final outlets.
Sandro Piancone, CEO of Nascent, said, “We are excited to partner with Smart and Final De Mexico by creating a store-within-store concept, the ‘Miller Cool Zone’ for its beer outlet locations. This will enable us to expand the reach of the Miller beer brand and expand Nascent’s relationship with Smart and Final.”
Mars Snackfood Counter Unit Displays Dove Chocolate
Mars Snackfood US has announced new flavors of premium DOVE® Chocolate, among the top-selling brands of premium chocolate in the country.
New DOVE® PROMISES® Changemakers combine indulgent chocolate with a convenient sensual experience. Consumers can experience this bite-sized piece of silky milk chocolate or rich dark chocolate from a countertop display that features appetizing swirling chocolate graphics.
Mars is also introducing DOVE® Chocolate Large Bars, now available in two new flavors: Creamy Cappuccino, which is a milk chocolate indulgence with a rich coffee taste, and Mandarin Orange, which infuses dark chocolate with orange flavor.
Kraft Foods Unveils Snack Smarter Display
Kraft Foods created the Kraft Snack Smarter display to attract consumers to the Kraft cheese section. The challenge of this display was that each retail location needed a unique, customized version to work within their store set. The display can expand from a 4' set to a typical 8' set.
The fixture has universal hardware that can work in any type of gondola. The flexible hardware also allows for additional signage (blades) to hang off the side arms to complete a retail environment. The graphic attachment is flexible to provide a customized look to each retailer location.
The Kraft Snack Smarter display was created by DB Studios, Inc. (Display Boys), Santa Ana, CA.
Buzzwater Features Wobbler In P.O.P. Campaign
The Buzzwater Company has launched a point of sale campaign using high impact wobblers. The wobbler draws the consumer’s eye to these healthy caffeine enhanced premium natural spring water beverages.
These beverages are enhanced with two different strengths of l00% pure organic caffeine. They are further enhanced with minerals and electrolytes. The two beverage products contain zero calories, carbs or artificial flavorings.
The wobblers have had a large impact on sales of cases of the caffeine enhanced water line.
The wobblers were created for Buzzwater Co. by Proprint Services Inc., a Toronto, Ontario-based point-of-purchase display company.
Celsius Develops Floor Display For Walgreens
Celsius, The Original Calorie Burner beverage, developed this floor display for Walgreens stores in New England.
Several in-store promotions will reward consumers for shopping at Walgreens and buying Celsius. These include a chance to win: Bruins “Miss” Conduct promotion which includes 4 Bruins tickets; NCAA College Sports tickets to see the New England area college teams and a College Sixth Man Basketball or Hockey promotion which includes 4 tickets to two customers each month to be “Sixth Man” at a New England University-based hockey or basketball team.
Walgreens Signage System
Promotes Sun Care Products
Walgreens wanted to increase awareness and sales of various sun care products through the use of high impact, signage components. Ease of assembly in-store was a must.
These highly sustainable display components are constructed from .030 laminated solid fiber. The two-sided signage panels ship KD and are easily assembled.
The high impact graphics are achieved through offset printing. The signage system is executed in-store in a matter of minutes due to its pre-glued components.
The signage panels were positioned above eye level to create the necessary level of visual excitement.
The Walgreens Signage System was created by Great Northern Corporation Consumer Packaging and Display, a Racine, WI-based point-of-purchase display firm.
Superior Nut & Candy
Floor Spinner Display
Superior Nut & Candy is using this floor spinner display to merchandise its line of nut and candy products in grocery stores.
The two sided fixed position rotors provide a clear view for a large number of product facings.
This display was created by Midway Displays, a Bedford Park, IL-based point-of-purchase display firm.
Tom’s Of Maine Asks
Consumers To Take
‘The Natural Challenge’
Tom’s of Maine recently asked consumers to join them in the Natural Challenge, a national program created for people who want to support their health and wellness with natural oral and body care products but have hesitated to try them because they're not sure they’ll work as well as conventional brands.
Taking the Tom’s Natural Challenge(TM) is simple and risk-free. Consumers can find Natural Challenge(TM) special displays at participating retailers across the U.S.
These displays will contain a variety of Tom’s effective, natural personal care products, including deodorants, fluoride toothpastes, and toothpastes with whitening. The displays also offer a coupon good for $1 off. If consumers are not 100% satisfied with their Tom’s experience, they can return the product for a full refund.
Ben & Jerry’s Launches Freezers That Minimize Impact On Global Warming
Ben & Jerry’s is introducing a cleaner, greener freezer for testing in the United States with the hope that it will eventually be approved for long-term use. The Company launched a pilot project testing hydrocarbon-based freezers which present great environmental benefits by minimizing the freezer’s impact on global warming.
“This is an important step for our business which we hope will clearly demonstrate that a more environmentally friendly refrigeration technology can work in the U.S. market,” said Walt Freese, Ben & Jerry’s CEO.
IRI Study Encourages
New Merchandising Approaches
As consumers continue to tighten their belts, consumer packaged goods manufacturers and retailers have re-invigorated merchandising activity in hopes of boosting sales volume. According to the latest IRI Merchandising Trends study, industry leaders must consider new, innovative approaches involving updated positioning and product mixes and solution-based merchandising that generate enhanced shopper loyalty while concurrently reducing the reliance on lowering prices.
Innovators realize that the store is more than a step in the distribution chain from manufacturer to shopper. It is a stage upon which manufacturers and retailers can define products, tell stories and create unique experiences.
“Simply lowering prices doesn’t fit with a product’s complete value proposition,” said IRI Innovation and Consulting President Thom Blischok. “In fact, just one percent of product categories that utilized price reductions as the sole merchandising tactic earned a sales lift of 100 percent or more. Contrast this with 86 percent of product categories that enjoyed a sales lift of 100 percent or more with a feature and display combined strategy.”
The IRI study recommends the following merchandising tactics: Explore opportunities to reduce reliance on solution merchandising. Develop region and store-specific, highly targeted merchandising strategies to maximize relevance and response for high-priority categories and segments.
Outwater Plastics
Mintel Predicts Top Trends For 2009
Looking ahead to 2009, Mintel sees five major ways that consumers will adapt to this year’s challenges. Shoppers will seek out products they can trust. And although they will cut back on spending, people will continue to treat themselves to little luxuries and fun activities.
The trends include: 1. You are in CONTROL. Even as a recession hits, consumers will want to stay in control of their choices, especially as their budgets tighten. 2. Simplify and purify. From understandable ingredients to clear company practices, consumers will want complete transparency when it comes to the products they buy. 3. Rebuilding trust. People will want to know all about the products they buy, from where they were sourced to how they were manufactured. People will cling to the long-standing, nostalgic brands, looking for products with a real sense of familiarity. 4. Trading down (but a little trading up too) Shoppers will mostly trade down to budget-friendly solutions to save money. But occasionally, they will also need to indulge in small, affordable luxuries. Many companies will start to focus on value brands, but there will still be room for products that bring a little luxury to the everyday. For example, expect premium ready meals that give a restaurant experience at home or beauty products that bring a spa-like feel to the bathroom. 5. Playfulness, lightening the mood. Small playful distractions such as neon make-up, fun-to-eat food or interactive stores like Apple will become increasingly popular. From food and beauty to household cleaners, Mintel expects to see a widening range of products that soothe, energize or lift the spirits.
Snacking Expected To Grow
Over Next 10 Years, Reports NPD
After experiencing a period of decline between 1996 and 2002, consumption of snacks has grown steadily and is forecast to grow by 14% by 2017, according to “Snacking In America 2008,” a report from The NPD Group. “A generation ago most Americans believed they should ‘avoid snacking entirely,’ but today snacking is more acceptable and is clearly the fourth meal of the day,” said Harry Balzer, V.P., at The NPD Group. “Twenty-one percent of all meals are snacks.”
NPD finds that consumption of snack-oriented convenience foods, which generally are eaten between meals as “snacks,” but can be consumed along with meals or as a meal replacement, is growing among kids ages 6 to 12, but declining among adults 18-34 and adults 55+.
Most snacking still occurs in the evening at home, but evening snacking is declining. Morning snacking has shown the strongest growth, and snack foods replace more breakfast meals than other meals.
The report also found that most snack-oriented convenience foods (e.g., potato chips) are eaten between meals, but these items are increasingly finding their way into meal times as accompaniments or replacements. Most snack foods are purchased more than a day ahead; just one in ten are bought within 30 minutes of consumption.
Surge In Natural & Organic Food Sales
Means Billion Dollar Boom
The natural and organic market continues to gain strength in food, drug, and mass outlets riding on the coat tails of the success of stores such as Whole Foods and Trader Joe’s. According to its report, “Natural and Organic Food and Beverage Trends in the U.S.,” Packaged Facts estimates that 2008 sales of natural and organic food and beverages grew at a double-digit growth rate to reach $32.9 billion. For the period between 2005 to 2008, Packaged Facts estimates a compounded annual growth rate of 18.8%.
Not even the current economic upheaval is enough to impede the market’s steady development, which Packaged Facts projects will experience strong single-digit growth through 2013.
Women Are More Keen On Green
According to a new report, Green 2009: Consumer Attitudes and Behaviors, from The NPD Group, Inc., women appear to have a stronger interest in ‘green’ products than men (57% vs. 47%). In addition, women are significantly more likely to be purchasing ‘green’ products and more likely to be willing to pay a higher price.
Mark Delaney, director of The NPD Group's Home division, said “Manufacturers and retailers need to drive marketing and education efforts that will help the less-involved consumer understand the benefits of ‘green’ and what makes a product ‘green’.”
Recycled products, compact fluorescent light bulbs or CFL bulbs, and Energy Star-rated appliances are the environmentally-friendly products currently used by most respondents. Hybrid automobiles top the list of items respondents plan to use in the future. Thirty-five percent plan to use a hybrid automobile compared to only three percent of consumers who are currently using them. For those consumers who plan to use 'green' products in the future, over 7 in 10 said they will use recycled products, CFL bulbs, and Energy Star-rated appliances.
“While consumers are doing what comes easy, most are inclined to keep doing more. In a struggling economy, those products marketed as being environmentally-friendly and saving consumers money will stand the best chance of growth in the long run,” said Delaney.
We’re Still Getting Greener - Gradually, WSL Pulse Report Reveals
We’re Still Getting Greener - Gradually, WSL Pulse Report Reveals
Shoppers who are squeezed for cash have not been forced to trade-off the often pricier sustainable products, according to WSL Strategic Retails’ Pulse Report. Of course, some of what is sustainable is also cheaper in the long run - like CFL bulbs - but clearly being Green is important enough to many to escape the squeeze.
The most popular Green behavior is also the easiest - buying those CFL light bulbs (62% vs. 59% a year ago), while almost half of us are now choosing energy saving appliances (+2% over 2007). Almost a third of us (31%) say we’re using those re-usable grocery bags. Around a quarter of us are being proactively green - either by looking for biodegradable/recyclable packaging (28% up 4%), consciously avoiding products which have too much packaging (27%) and shopping at stores where sustainability is a priority like Wal-Mart (22% - up 4%).
Fully 84% of those over 55 are trying to conserve energy compared to 67% of those under 35. In some areas like switching from a gas guzzling SUV to a fuel-miser like a Prius, younger people are the most likely to be going Green -though saving money is probably as important as saving the planet.
Older Demographics Biggest Users Of Green Products, Says ICOM Survey
Bucking the belief that environmentalism is a youth movement, consumers over 55 years old are the most prolific users of green products in the U.S., according to survey results released by ICOM Information & Communications. Both male and female groups 55 years and over reported above average usage of environmentally friendly home goods. Leading the way was the 55-59 year-old female demographic, who was more than twice as likely as the average consumer to use green products. Males 65-69 years old were second, more than 1.7 times as likely to use than the average American.
Peter Meyers, ICOM’s V.P., Marketing, said “While the numbers show that significant inroads have been made with the older demographics, they also suggest untapped potential in prime younger consumer groups to engage them with eco-friendly products. The data suggests that targeting these groups with more calculated offers - such as at slightly more aggressive price points, appealing to their personal values or reinforcing the true benefits for the environment - could introduce green products to a new, promising consumer base.”
NESTEA Launches Red Tea
Pomegranate Passion Fruit
NESTEA is adding Red Tea Pomegranate Passion Fruit, derived from the South African Rooibos plant, to its line of ready-to-drink (RTD) iced teas.
“This exotic new flavor blends the natural goodness of red tea with pomegranate and passion fruit flavors,” said Penny McIntyre, Sr. V.P., Coffee & Tea for Coca-Cola NA.
Green Mountain Coffee Brings Single-Cup Brewing
To Grocery Stores
Green Mountain Coffee and Keurig, are providing their single-cup brewers and patented K-Cup® portion packs to grocery stores. A new single-cup brewer from Keurig is available exclusively at grocery locations. In addition, Green Mountain Coffee has debuted a new and compact 12-count box of K-Cups®, available in ten different varieties of coffee.
AXE Hair Care Launches
AXE, a leader in men’s grooming, has created a hair care line, a complete line of shampoos, a conditioner and styling products.
"With the introduction of AXE Hair, we see a tremendous opportunity to meet guys’ needs and help them navigate the mating game,” said David Rubin, Marketing Director for AXE Hair. “AXE Hair is specifically designed to create hair that guys want and girls love.”
Pet Head Grooming
Products Launched
Pet Head has launched a line of luxurious grooming products. “We have taken the lead in the pet grooming category by offering high quality formulations, in an edgy, eye-catching Bed Head-style package,” said Pet Head President, Steve Shrewsky.
The product line includes: Life’s An Itch- skin soothing shampoo; Dirty Talk- deodorizing shampoo; Furtastic- crème rinse for curly and long coats; and Furball- detangling spray.
Kleenex Introduces
Facial Tissue With Lotion
Kimberly-Clark has launched Kleenex Facial Tissue with Lotion, which delivers a dramatic improvement in softness and strength.
“K-C is committed to driving sustainable growth by launching new product and marketing innovations,” said Angela Fisher, Kleenex Sr. Brand Manager. “Our marketing efforts are designed to engage consumers at every touch point -- in-stores, in-homes and in-market.”
Winn-Dixie And SONY
Collaborate On MusicPass
Shoppers at Winn-Dixie stores are now putting music in their shopping carts. Under an agreement with SONY BMG MUSIC ENTERTAINMENT, customers of the grocer’s 521 stores can purchase the newest form of pre-recorded music that is downloaded to iPods and other digital music players.
The Platinum MusicPass is a credit card-size digital album card that allows consumers to download full-length albums in the form of high-quality MP3 files.
Litco International ofers Inca presswood pallets, core plugs and boards for environmentally-friendly merchandising. Litco’s Inca pallets recently received Cradle to CradleSM Certification at the Silver tier from McDonough Braungart Design Chemistry (MBDC), for their ingredients, recyclability and design principles. The presswood pallets are the first pallets to achieve the honor. For more information, contact Litco International, P.O. Box 150, One Litco Drive, Vienna, OH 44473; (Tel) 877-284-5043; (Fax) 330-539-5388; (Web Site) www.litco.com.
Midway Displays offers My-D Mite® displays, which are durable yet inexpensive. A display can be single, double, or triple tier, with the height of each tier also adjustable. Each level can hold up to 13 snap in hooks (available in different lengths which can be moved and spaced according to product requirements.) The display features a header sign with a large area for custom product graphics. It can support a substantial weight. For more information about My-D Mite® displays, contact Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638; (Tel.) 708-563-2323; (Web Site) www.midwaydisplays.com.
MTL Technologies offers the new GLC Cooler. The eco-friendly display uses no refrigerant gases for cooling. It requires no special electrical hookup. The unit can feature eye-catching lights and graphics and programmable sound to attract attention. High quality graphic panels help to convey brand image. For more information, contact MTL Technologies, 7800 boul. Industriel, Chambly QuébecCanada, J3L 4X3; (Tel) 450-658-2344; (Web) www.mtltechnologies.com.
Meridian Display has launched a new line of Pre-Designed PDQ Displays. These PDQ displays are offered in lengths of 18”, 22”, 24”, 27”, 30” and 36. All trays are 12” deep and 10” high. All but the 36” display have the option of a display with one or two tiers. The displays are available immediately with no tooling charges. The displays can be customized economically with graphics. For more information, contact Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117; (Tel) 800-786-2501; 651-227-3020Fax: (651) 227-3072; (Web) www.meridiandisplay.com.
Marv-o-lus Mfg. Co. has introduced this 16-Hook Single-Sided Display.The 1" square, 18 gauge tubular frame is economical, yet durable enough to serve as a permanent store fixture. Holes on upright tubes are spaced every inch to accommodate the height of any product. Two-piece vertical poles and a knock-down base guarantee low-cost shipping The display is 60"H x 24"W x 16" deep. For more information, contact Marv-o-lus Mfg. Co., Inc., 220 North Washtenaw Avenue, Chicago, IL 60612; (Tel) 800-236-0553, 773-826-1717; Fax: 888-840-4311; 773-265-1800; (Web Site) www.marvolus.com.
Edison Litho has installed a 6-color, 64" KBA large format press, and an 81" KBA 6-color press with in-line UV Coating, both dedicated to point-of-purchase production. Edison Litho’s ability to print on 40", 64" and 81" presses, in addition to offering direct-to-plate, die-cutting, mounting and kit assembly services enables it to handle all types of point-of-purchase display projects. For more information, contact Edison Litho, 3725 Tonnele Avenue Rt. 1-9, North Bergen, NJ 07047; (Tel) 201-902-9191; (Fax) 201-902-0475; (Web Site) www.edisonlitho.com.
Trion Industries offers new Expandable Wire Tray™ anti-theft units that allow only the front-most item to be removed one-at-a-time, preventing mass theft while still allowing customers to purchase a single item trouble free. Auto feed system forwards fresh product for the next sale. Units can be arranged for multiple facing displays, and families of products. The items stay perfectly faced automatically boosting sales. The units can be made-to-order to secure any size product. Standard sizes range from 5 to 12" wide, and there is a mini system from 3 to 6" wide. The units shelf mount via front rail and pushpins, or pegboard mount via Trion® Quick Back™ Backplates. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702; (Tel) 800-444-4665, Fax: 570-824-0802; (Web) www.triononline.com.
Creative Plastics specializes in extruded and injection molded components developed for your specific p.o.p. display applications. Creative Plastics offers a variety of custom extrusion capabilities, including linear and co-extrusions. By combining various types of thermoplastic in an extrusion, performance characteristics are enhanced. Custom sign holders can be designed to fit any shelf or fixture configuration, for indoor or outdoor applications. For more information, contact Creative Plastics LLC, 1825 Willowdale Road NW, Dalton, GA 30720;(Tel) 706-529-5372; (Fax) 706.529.5374; (Web Site) www.creativeplasticsllc.com.
Commonwealth Brands recently won a “Best in Show” exhibit award at the recent Tobacco Plus Expo in Las Vegas for its 30' x 50' double deck exhibit provided by Nimlok Chicago. Commonwealth’s goal was to market several different brands in an upscale, organized environment -- a two-story exhibit was the answer. The main focus of the booth was the selling and hospitality areas, including six different ways to interact in the booth. The exhibit has an upper deck for private meetings, a grand concourse in the midsection where clients are served drinks, a lounge area, demo counters, display stations, and a live area for cigarette rolling demonstrations. The different brands of cigarettes were displayed using a museum style approach, with the product featured in lighted glass cases. “They weren’t stacked to look like a convenience store. We raised them up and treated them as higher end products in higher end displays,” said Nimlok Chicago designer Tom Macek.
CONCIERGE® System
To Be Deployed
On Shopping Carts At
Bloom Grocery Stores
Springboard Retail Networks plans to deploy its CONCIERGE® shopping system, an interactive, touch-screen computer console, at Bloom’s® Fort Mill, South Carolina grocery store, so consumers can enjoy a new shopping experience.
The CONCIERGE shopping system attaches directly to the push handle of Bloom shopping carts and will offer guests such helpful features and information as a product-finder, in-store specials, recipes and how-to tips. The CONCIERGE shopping system also provides retailers with knowledge and insights on shopper behavior and preferences to enable them to more effectively personalize the in-store experience and improve marketing initiatives.
The CONCIERGE shopping system connects wirelessly to the store network and database to deliver up-to-date information.
For more information, contact Springboard Retail Networks, 207 Queens Quay West, Toronto, ON M5J 1A7; (Tel) 416-603-3406; (Web Site) www.springboardnetworks.com.
Digital eTAGZ Attached To Rite Aid Cough Drops
Rite Aid is providing customers with valuable health information designed to help keep colds, the flu and asthma under control this season. Digital health discs called eTAGZ have been placed on Rite Aid cough drop packages. Experts at Harvard Health Publications and the NBC Digital Health Network have provided exclusive content to be featured on the digital health discs.
John Learish, Sr. V.P., Marketing, Rite Aid, said, “eTAGZ provides the ability to make an immediate, personal connection with our customers who are seeking a very specific type of health care.”
For more information, contact eTAGZ, 108 First Avenue South, Seattle, WA 98104; (Tel) 800-831-0399; (Web) www.etagz.com.
Lifeclinic Upgrades
In-Store Health Stations
Lifeclinic, a leading provider of professional biometric testing stations, has partnered with LearnSomething, Inc., to upgrade its self-testing blood pressure monitors with interactive consumer wellness communications programs intended to provide shoppers with solutions for healthy living.
Consumer health information will be displayed on LearnSomething’s interactive digital signage, called the Health Communicator(TM), paid for with advertising and installed on Lifeclinic’s blood pressure monitors located in more than 20,000 pharmacies across the U.S. Each Health Communicator will have ten channels selected by individual pharmacies to meet their patients’ needs, with topics ranging from Rx adherence to hypertension, weight management to diabetes.
For more information, contact Lifeclinic, (Tel) 301-476-9888; (Web Site) www.lifeclinic.com.
Coca-Cola Displays
Cherry Coke
Coca Cola North America recently used this case stacker display to highlight cans of both Cherry Coke and Cherry Coke Zero in grocery stores.
The combination of the big can images with the giant cherries conveyed the big cherry taste of the products.
The cans of Cherry Coke and Cherry Coke Zero were well organized on both sides of the display.
A Cherry Coke Spectacular display used in conjunction with this program featured a spinning can to draw attention to the display.
This display was created for Coca Cola North America by Ellie, Inc., (www.ellieinc.net), an O’Fallon, MO-based promotion agency and point-of-purchase display firm.
Basix Vitamin Water
Features Back Bar Sign
Basix Vitamin Water wanted a small illuminated desk mount edge lit sign that would be placed on-premise to provide a visual presence of this new vitamin enhanced water on back bars of upscale night clubs and hotels.
The edge lit sign features a l/4" thick clear acrylic panel and polished edges. The desk mount sign has vinyl letters routed around the outside edge with solid etched artwork at the top. The illuminated “Basix Vitamin Water” brand image is clearly visible on the back bar.
This Basix Vitamin Water Sign was created by Centsible Lighting, Cottonwood, AZ; (Web Site) www.centsiblelighting.com.
Dr Pepper Conducts Promotion With
Major League Gaming
Dr Pepper and Major League Gaming (MLG), the professional video game league, will launch a nationwide promotion where every 20 ounce bottle sold is a winner, supported by an online content experience built around the #1 team in MLG, Str8 Rippin.
“We’re excited about giving Dr Pepper consumers access to Str8 Rippin and a chance to interact with Major League Gaming,” said Terry Hockens, Brand Manager, Dr Pepper.
There will be 175 million Dr Pepper and Diet Dr Pepper 20-oz bottles featuring MLG star, Tom ‘Tsquared’ Taylor.
Michelob LaunchesFull-Flavored Beers
Michelob Brewing Co. brewmasters have added Michelob Dunkel Weisse and Michelob Pale Ale full-flavored beers to Michelob, Michelob Light, Michelob AmberBock, Michelob Honey Lager and Michelob Porter, as beers available year-round to adults nationwide.
Pale Ale, previously only available on a select seasonal basis in the annual Michelob Specialty Sampler Pack, can now satisfy beer drinkers throughout the year .
Anheuser-Busch is also bringing its distinct, specialty beers together under the Michelob nameplate. Shock Top Belgian White and Stone Mill Pale Ale, the first nationally available organic beer, will also be added to the growing Michelob collection.
Pepsi Russia Features Kraslex’s D Light
Motion Panels
Pepsi Corp. Russia recently launched a new energy drink into the Russian market and selected Kraslex's D light Technology Motion Panels, for its vibrant, fluid motion and appearance.
For more information on Kraslex’s D light Technology, contact Kraslex, 177 Madison Ave., Morristown, NJ 07962; (Web) www.kraslex.com.
SUPERFRIDGE Program
Provides In-Store Visibility
For Refrigerated Brands
The SUPERFRIDGE program, currently available in 3,000 stores covering more than 50 markets, was created to provide frozen and refrigerated brands with a point of purchase event combining three key marketing elements - advertising, off-shelf display and dedicated merchandising support.
SUPERFRIDGE provides each participant with a dedicated display unit placed in high traffic store locations. SUPERFRIDGE Merchandisers place the participating brands advertising and stock the unit with product.
For more information, contact Superfridge, (Tel) 860-632-888; (Web) www.superfridge.com.
TV Guide/Kellogg's Cheez-It/Nascar Cross Merchandiser Floor Display
This display was produced for placement in Kroger Stores. The display features eye-catching structural and graphic design treatments. The display mimics the look of a race car to attract impulse consumer response. The unit merchandised TV Guide magazines along with boxes of Kellogg's Cheez-it Crackers, to suggest TV viewing with an iconic snack food. The TV Guide/Kellogg's Cheez-It Nascar Cross Merchandiser was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
Yellow Tail Refrigerator Endcap Display
This Yellow Tail Endcap features a refrigerator that holds 18 bottles of wine, produced for selected markets. The complete unit holds 20 cases of wine. The overall dimensions are 83" H x 31"W x 19"D. The header has a silk screened logo with die-cut litho decals on a Styrene background. This display was developed by Flair Display, Inc., 3920 Merritt Avenue, Bronx, NY l0466, along with Ryan Partnership, for Yellow Tail Wine.
Bargain Books Speed Table
This Display Speed Table is a very popular stock display for the Supermarket Industry. The SD 119 Medium speed Table, measures 36 wide x 24" deep x 30" High. The same unit is also available in a compact 25" x 22" footprint. The display was custom printed with the sales message "Bargain Books" It is printed solid yellow using a stock printing mat, and overprinted with the red "Bargain Books" sales message. Any sales message may be custom printed in the same manner. The display, produced by Alpak Display Group, is made from 100% recyclable corrugated. The inks and varnish are all water-based, and are also 100% recyclable.The “Bargain Books” Speed Table display was created by Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Modular Spinner Floor Display
This display is cost-effective and easy to assemble from stock components, which creates a unique floor merchandiser that suits the budget. The spinner display offers merchandising effectiveness on all sides while remaining stationary. This configuration features 5 rotors, 30 hooks with an 18" diameter base. For more information, contact Midway Displays Inc., 6554 South Austin Avenue, Bedford Park, IL 60638.
TriAd H 3-Message Displays
The TriAd H extreme-horizontal 3-message display comes in three standard sizes ranging from l4 3/8" x 72" to 24" x l20", with custom sizes available. It is an ideal way to utilize otherwise wasted space at the supermarket. With its ‘wave’ transition and the ability to showcase three messages in the space of one, TriAd H is an attention grabber. The TriAd H 3-Message Display was created by Clearr Corporation, 6325 Sandburg Road, Minneapolis, MN 55427.
Kraft Biscuit Endcap
This display was designed to elevate the panache of Kraft's many biscuit brands while creating an emotional bond with consumers. This display fixture evokes the quality of the brand and looks like furniture. Lifestyle photos tie Kraft's products to the target The fixture uses a blend of materials to create a harmonious environment. Brand names stand out on this fixture. The Kraft Biscuit Endcap was created by United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.
Convenience Store Cigarette Fixture
This fixture holds individual packs and cartons and has storage drawers below. The rounded shelf fronts pull out for easy product loading with spring pushers. The fixture is constructed from wood, metal and wire and the wire and metal parts have a bright silver powder finish. The unit was designed to provide a more appealing, upscale, distinctive fixture to attract customers. In addition, the fixture provided additional storage space and organization of product to allow for easier consumer shopping and selection of the desired brand. The Convenience Store Chain Cigarette Fixture was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Flair Display offers an environmentally friendly stock Wine Rack display. The unit is constructed of formaldehyde free MDF. This display can hold three to four cases of product. It offers a large area for custom graphics. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Nashville Display offers this four shelf wire floor display (SKU#7142-2). The unit features adjustable shelves, dimensions of 24 l/2" wide x l7 l/4" deep x 48" high. Each shelf holds up to 25 pounds. The shipping weight is 70 pounds, packed into two displays per carton. The unit features an eggshell white powder finish. A five shelf display is also available packed l per carton. The display will be shipped from stock within 48 hours of receiving an order. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Alpak Display Group offers the widest selection of customizable stock corrugated displays available. A complete team of in-house designers offers customers time and money-saving stock units, modifying existing tooling, or creating a completely custom P.O.P. display. Shown is a prototype created for Russ Berrie to be produced by Alpak in China. The unit was designed to be shipped as a pre-pack with product already in the set up trays. The retailer simply opens the shipping carton, sets up the base and places the pre-assembled and pre-loaded trays on top of each level. For more information, contact Alpak Display Group, 575 N. Midland Avenue, Saddle Brook, NJ 07663.
Focus Display Group offers the Edge Light LED back light frame which has a high quality light diffuser that allows images to be very clear. Standard stock sizes 18 x 24,and 24 x 28 include wall mount and hanging hardware.The Edge Light LED back light frame is offered in brushed aluminum and polished, black colors. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido CA 92029.
Proprint Services Inc. offers basewrap which is available on a fast turnaround. The basewrap shown was printed full color at l2" in height with a 24" repeat at a length of 50' on flexible smooth poly stock. This basewrap was part of the overall Apple Juice Festival promotion annually held in Fall for the apple picking season. Large posters were also part of this promotion. These pieces were prominently displayed on premise and helped drive awareness to the event, increasing sales by at least 7%. For more information, contact Marc Salsky at Proprint Services Inc., 5-5621 Finch Avenue East, Suite 5, Toronto, Ontario, Canada, M1B 2T9.
Meridian Display offers this 24" Six Shelf Merchandiser which is available on line in quantities up to 250 units for immediate shipment in individual shippers. This display is also offered as a pre-designed® display saving in tooling charges. Graphics may be changed simply for multiple product lines. A customized display may be shipped within 10 days. For more information, contact Meridian Display, 162 York Avenue E. St. Paul, MN 55117.
Midway Displays Inc. offers this full view merchandiser which uses a variety of stock components on a frame. It provides a custom look at an affordable price. This display presents a neat, clean country store appealing look, making it eye-catching and offering ease of selection. The unit is very popular. For more information, contact Midway Displays Inc., 6554 South Austin, Bedford Park, IL 60638.
POPCO Inc. offers the NX Snaprail™ which may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72" in clear or silver, and cut to custom lengths. A quick-change locking feature allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. Black or clear accessories are available. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343.
Henschel-Steinau offers EZ Load, a unique stock shelf management system featuring patent pending features that allow for easy restocking and provide maximum product visibility for consumers. The easily expandable system accommodates shelf depths of 12", 14", 16", 18", 20" and 22" and features spring loaded pushers and dividers that snap onto a rail and move independently. Product is held face forward by clear acrylic, providing 100% visibility of packaging graphics for consumers. The system includes easy set up in 3" and 4" increments, with the front rail attaching to holes in existing shelving for stability. For more information, contact Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Mav-O-Lus Manufacturing offers the Marvelous Merchandiser, a double-sided 10 basket display. The economical 1" square, 18 gauge tubular frame is durable enough for use as a permanent store fixture. Holes on upright tubes are spaced every inch for greater flexibility. Two-piece vertical poles and a knock-down base guarantee low-cost shipping. The baskets are 24"W x 4"H x 12" deep. The rack is 60"H x 24"W x 26" deep. For more information, contact Marv-O-Lus Manufacturing, 220 N. Washtenaw, Chicago, IL 60612.
WalMart and Hasbro collaborated on a pick system to tell consumers about Hasbro's new big boxed product for three new oversized pets: Biscuit the Dog, S'Mores the Pony and Kota the Dino. WalMart wanted to showcase the large interactive animals for Hasbro's FurReal and Playskool divisions. The pick ticket system allowed consumers to have the big boxed products delivered directly to their shopping cart upon store checkout. The Interactive video monitor plays messages pertaining to each of the three products. A motion sensored sound box delivers character sounds to consumers as they pass by. For more information, contact United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.
Back to Top
To See previous issues of Creative Grocery Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
