Russell Stover S’mores Introduced
Russell Stover is introducing S’mores, a new candy bar featuring a chocolate cup with a layer of marshmallow and graham cracker, topped by milk chocolate.
“S’mores is a natural,” said Tom Ward, President and COO of Russell Stover Candies “Our new candy brings back fond memories of eating s’mores only without a campfire.” Based on a national taste test, Russell Stover S’mores have broad appeal, pleasing kids, teens and adults.
The launch is being supported by an advertising campaign targeted to ages 12 to 44.
Merchandising materials include this colorful, high-impact floor display.
Powerbar Energy Center Builds Sales
Powerfood, Inc. of Berkley, CA, recently debuted the Powerbar Energy Bar Center. Display Technologies, College Point, NY customized its TechStoc Floor Rack to produce the Powerbar Energy Bar Center, for distribution to health food retailers and specialty stores nationwide.
The Powerbar Energy Bar Center, featuring bold eye-catching graphics, displays a broad range of brand name products to attract discriminating health-conscious consumers. The display was customized with Powerbar colors and graphics on a header, side panels and shelf facings to increase brand awareness.
The number of shelves and tray sizes were designed to meet Powerfood’s specifications. Wheels were attached for retail flexibility.
The display, featured in the Optimizer series of floor racks in the TechStoc line, is constructed of high-impact polystyrene, ships knocked-down and sets-up easily in the field.
Miller Promo. Celebrates St. Patrick’s Day
Miller Brewing’s on- and off-premise St. Patrick’s Day promotion, themed, “May Your Luck Never Run Dry,” appears on display cards, case cards, banners, and pennants.
“These point-of-sale items help generate a message of goodwill and evoke the fun of St. Patrick’s Day wherever people are celebrating,” said Joe Jones, Director of Brand Promotions.
Lipton Display Promotes Family Meal Pack
Lipton is featuring this corrugated floor display to promote trial of its new Family Meal Pack, which makes a main dish in twenty minutes or a side dish in ten minutes for the whole family.
The header on the display features colorful food graphics and a free offer for a Lipton Family Meal Pack via mail with a proof-of-purchase. The unit holds a large quantity of product.
The Lipton Family Meal Pack display was created by Smurfit-Stone Display Group, headquartered in Richmond, VA.
A&W Restaurants Opens First Unit In Grocery Store
A&W Restaurants, continues its expansion into non-traditional venues with the opening of its first unit in an IGA Grocery Store in Rathdrum, ID. The restaurant is 570 square feet with seating for 42 and it also has a drive thru.
“This venue allows us to place two strong, well known brand names in American Food Service, side by side,” said Dave Crowley, A&W Restaurants, Manager of Franchise Development. “It is also an opportunity for shoppers to pick up lunch or dinner.”
7-Eleven And American Express Introduce Self-Service Kiosks
7-Eleven and American Express have formed a strategic alliance to introduce interactive kiosks in 7-Eleven stores. The kiosks will provide customers with convenient access to financial services products 24 hours-a-day, seven days a week.
The touch-screen kiosks will provide customers with check-cashing services, money orders, and wire transfers. Soon the two companies expect to introduce a wide range of services, including event ticketing, and e-commerce applications such as on-line shopping.
Said Jim Keyes, Exec.V.P., and COO, 7-Eleven, “The development of these self-service units is the first step toward our longer-term Internet strategy, which we have named V.com for virtual commerce. As our V.com strategy evolves, we want to serve as a point of access for both the purchase and distribution of a wide range of e-commerce product offerings. These kiosks combined with our nationwide, daily distribution infrastructure and over 5,000 U.S. store locations, positions us to do just that.”
Clark Opens Oh! Zone Convenience Store
Clark Retail Enterprises, recently opened its new convenience store, Oh! Zone, featuring an up-scale customer friendly environment tailored to meet the needs of the evolving consumer.
Oh! Zone is divided into areas called “zones” such as the Fresh Zone, Value Zone and Bulk Zone, which represent different categories and product lines. The Fresh Zone offers The Original Gino’s East of Chicago Pizza; Clark’s new proprietary blend of coffee, and fountain drinks. The Value & Bulk Zones feature top selling brands in an upscale image. The new store also features the Lighthouse Tobacco & Spirits section.
John Matthews, Clark’s V.P., Marketing said, “Oh! Zone encompasses a wide range of traditional convenience store items plus a host of extras that truly offers something for everyone.”
Coupon Distribution Grows In 2000
For the first full year in five years, Consumer Packaged Goods manufacturers increased the number of coupons distributed to promote purchases of their products, according to NCH’s recent annual analysis of coupon distribution trends. The volume of coupons CPG marketers printed and distributed grew by nearly 3% last year. A total of 256 billion manufacturers coupons were distributed in 2000.
“Many marketers may have noted a decrease in their brand share, or lackluster sales, that corresponded with a change in their couponing strategy, and thus returned to offering more coupons as one of the most cost effective ways to directly motivate trial and repeat purchases,” said Charles Brown, V.P., Marketing at NCH, a leader in coupon processing.
The top 10 categories with the highest growth in coupons distributed for 2000 were: 1.Frozen Prepared Foods, 2.Prepared Foods, 3.Cosmetics, 4.Packaged Meats, 5.Dough Products, 6.Dental Hygiene Aids, 7.Disposable Diapers, 8.Vitamins, 9.Skin Care Preparations, 10.Yogurt.
Most notable in their return to coupons were the grocery product categories who increased distribution by 7.2% to 173 billion coupons. Ranked by total coupons distributed, the top 10 categories for 2000 were: 1.Household Cleaners, 2.Cereal, 3.Condiments, Gravies, Sauces, 4.Medications, Health Aids, 5.Prepared Foods, 6.Detergents, 7.Frozen Prepared Foods, 8.Personal Soap, Bath Additives, 9.Paper Products, 10.Packaged Meats.
Additionally, the NCH study found the average face value of coupons distributed reached 73 cents, up 4% from 1998.
The NCH study also found that coupons printed at home via the Internet and coupons delivered via the mail or electronically activated as a result of an Internet site visit grew by more than 33% over the prior year, yet they remain less than half a share point of the 256 billion coupons distributed for consumer packaged goods.
Pharmaceutical And Food Marketers Vie For Functional Food Market
The market for functional foods has been forecast to reach revenue levels into the tens of billions of dollars worldwide. Marketers from different industries such as foods and pharmaceuticals have met as competitors for the first time, each hoping to carve out their share of the potential market, according to Kline & Company, a Little Falls, NJ-based consulting firm.
According to Kline’s study, “Functional Foods: A Competitive Landscape,” companies have been positioning themselves differently in their approaches to the growing area. Some, such as Johnson & Johnson’s McNeil Consumer Healthcare and Unilever’s Lipton division, have moved quickly to the forefront, hoping to achieve a first-mover advantage by introducing new brands. Other companies, such as Quaker Oats and General Mills, have begun leveraging current brands to promote new health benefits of existing products.
“Successful development and marketing of functional foods will require many competitors to develop new competencies or to form alliances,” according to the report. “Inexperience in areas such as product development, marketing to healthcare professionals, or marketing of food products at retail could deter the efforts of potential functional food marketers.”
Portability And Fireplace Cooking Top Trends For 2000
Food products and services that offer practicality and portability will take on a renewed importance in the 21st century, according to New York-based DKB Consulting, which tracks food trends.
A recent St. Joseph’s University study revealed that 42% of Americans have eaten leftovers or “planned overs” in the past ten days. Storage containers, which are reusable but also inexpensive enough to throw away, are jumping off store shelves.
Bottled milk delivered from the farm to the door picks up in sales as consumers look to serve their kids the best-tasting and freshly-made milk. Restaurants are catering to baby too, with specially made meals ready for when baby dines out.
Look for foods directed at the dietary needs of women. Clif Bar’s Luna Bar is a soy-based nutritional bar with 22 vitamins and minerals, including calcium and folic acid. Leading the way in breakfast cereals is Soy-n-ergy cereals.
Fireplace Cooking Is In: Chef Waldy Malouf’s hot Beacon Restaurant in NYC revolves around fireplace cooking. Fireplaces, originally designed as cooking spaces, will take on new shapes and styles that accommodate its ancient origin.
2000 Product Innovations Of The Year
Packaged goods manufacturers launched a record number of new products in 2000, according to Naples, NY-based Marketing Intelligence Service. 2000’s record total of 25,928 new products was 3% greater than 1998’s tally.
Not only were there more new products, but the percentage of genuinely new and different products also rose in 2000. According to Productscan Online, 6.7% of 2000’s domestic new product entries earned an Innovation Rating, a sizeable gain from 5.9% in 1998.
If 2000’s new product innovations had a theme, it would be quicker, faster and more convenient. The following top 10 new product innovations were chosen by Marketing Intelligence Service: Eggo Frozen Toaster Muffins shaped like slices of thick sliced bread, which fit into a traditional toaster. IncrEdibles Convenience Foods from Columbus, OH-based Breakaway Foods, introduced macaroni & cheese and scrambled eggs for eating on-the-run, packed in unique “Push ‘n Eat” containers. General Mills’ new Colombo Yogurt with Spoon-in-a-Snap! makes yogurt more convenient with a two-piece plastic spoon located on the bottom of the lid of the yogurt. Dean Foods launched Pete Piper’s Pickles with the Picklevator, a plastic serving basket that lifts pickles out of the jar for drip-free selection. Kids can easily create a breakfast cereal of their own with the Post Kids! Create A Crunch Cereal Mixing Kit. McNeil Consumer Healthcare’s Benecol Spread can reduce blood cholesterol levels within two weeks of eating three servings of the spread per day. Arm & Hammer Dental Care P.M. Fluoride Toothpaste’s unique combination of ingredients reduces sticky plaque and odor causing germs. New Lava Heavy-Duty Hand Cleaner Towels come in a 50 count plastic pop-up dispenser and resealable 10 count pouch packages. The Polaroid I-Zone Instant Pocket Camera lets kid instantly make their own photo stickers. Crystal Clear Litter Pearls, unlike other litters, completely absorb liquid waste in seconds, inhibiting bacteria growth.
Kellogg Smart Start Soy Based Cereal Introduced
Kellogg Co., has launched Smart Start Soy Protein cereal, the first soy-based cereal introduced by a leading brand manufacturer. “With this new entry, Kellogg brings soy mainstream,” said John Cook, President, Kellogg North America.
McNeil Consumer Products Launches Aflexa
McNeil Consumer Healthcare, maker of Tylenol, has introduced a new dietary supplement called Aflexa, which is intended to help promote healthy joints.
Peter Luther, McNeil’s Exec. Director, Tylenol Franchise, said, “In recent years, use of dietary supplements have become a significant part of self-care. Now consumers can select a glucosamine supplement from a company they know and trust.”
Mistic Teams With Hip-Hop Artists
Mistic Brands has teamed up with Def Jam Recordings, to market herbally enhanced flavored natural energy drinks. “The premium beverage industry is all about keeping on top of what’s hot,” said Ken Gilbert, Sr. V. P., Marketing, Mistic. “From music to fashion, hip-hop is setting today’s trends.”
The bottle wraps will feature images and bios of popular Def Jam recording artists.
Snapple Adds Exotic New Flavors
Snapple has added Cactus Iced Tea, Diet Orange Carrot Fruit Drink and Raspberry Peach Fruit Drink to its 16-ounce base product line.
“The 16-ounce product line is the heart and soul of Snapple,” said Maura Mottolese, V.P., Snapple Marketing. “We are constantly looking for creative ways to delight consumers. These new products fit the bill, providing premium beverage drinkers the ‘party in their mouth’ that they expect from Snapple.”
These new products will be support with a full complement of p.o.s. materials.
Rembrandt Debuts Natural Products
Den-Mat Corp.’s Rembrandt has introduced Whitening Fluoride Toothpaste and Naturally Fresh Mouthwashes with natural flavors and no artificial colors, harmful chemicals, abrasives or alcohol.
Dyes and the drying alcohol can harm the mouth and dental work.
Stonyfield Farm Debuts yo baby Organic Yogurt
New Hampshire-based Stonyfield Farm has introduced yo baby, the first organic whole milk yogurt packaged in baby proportioned four-ounce cups. Yo baby comes in mild flavors, including banana, peach and vanilla. It contains six active, live cultures that enhance digestion, and suppress the growth of harmful bacteria.
Stonyfield Farm retained Sterling Group, a NYC-based international brand consultancy, to create a brand identity that keeps true to Sonyfield’s healthy image.
Listerine PocketPaks Debut
Warner-Lambert is introducing Cool Mint Listerine PocketPaks, featuring a portable delivery system designed to dissolve in the mouth instantly. The oral care strips are conveniently dispensed from a tiny vial that is perfect for today’s busy lifestyles.
“This innovation allows us to meet the needs of our current oral care consumers while expanding the Listerine franchise to younger, active consumers providing both with an ‘on-the-go’ solution,” said Mark Rovner, V.P., Warner-Lambert Consumer Healthcare.
Dr Pepper Mission Control Promotion Is Launched
The Dr Pepper Mission Control promotion, tied to the release of Touchstone Pictures’ “Mission to Mars,” will provide up to 10 grand prize winners the opportunity to experience a trip towards outer space.
Dr Pepper Mission Control offers consumers the opportunity to instantly win one of 10 trips to the edge of space, or one of 15 Kawasaki Prairie 300 all-terrain vehicles, 5,000 Mission to Mars movie CD soundtracks, 10,000 tickets to the movie and 500,000 12-packs of Dr Pepper products. Instant-win prizes will be located behind the label of specially marked Dr. Pepper bottles and cans.
“This is a spectacular opportunity to experience traveling to the outer reaches of our atmosphere,” said Cindi Clark, Dr Pepper Sr. V.P. Marketing.
Grand prize winners will travel to Russia to ride in a Russian Air Force MiG, capable of reaching an altitude of 80,000 feet.
Merchandising materials include a display spectaculars, pole signs, 3-D shelf extenders, vender and cold vault static clings and rolling rack graphic kits.
WOW-media Installs Digital Ad System In H-E-B Supermarkets
WOW-media, Calgary, Alberta, will install its Digital Advertising Display System, WOW-network, in an initial 80 H.E. Butt Grocery Company (H-E-B) supermarkets in San Antonio and Austin, TX.
The first of the high resolution high definition digital display screens will be installed in the most highly trafficked aisles. WOW-media is in the process of securing ad commitments for the H-E-B WOW-network.
For more information, contact Wow-media,1400, 910 7 Ave., S.W., Calagary, Alberta T2P 3N8, Canada; (Tel) (402) 237-8044; (Fax) 403-237-8121; (Web Site) www.wowmedia.com.
Foster’s Promo Offers Trip To Australia
Foster’s Team 2000 Promotion is an offer to “Take A SHot” for a trip for two to Sydney in September. Consumers are invited to submit a photograph that visually demonstrates why they deserve the trip.
Consumers can enter the program through display cards off-premise, table tents on-premise, or on the Internet through Foster’s Web site.
“This is a big year for Australia, and for the world, so Foster’s wants to play a major role in bringing the excitement to the U.S.,” said Jeff Bowman, Foster’s Assistant Brand Manager. “By leveraging the connection between Foster’s and Australia, retailers not only drive up excitement, they also can drive up sales.”
Foster’s is an Australian beer imported by Molson USA, LLC.
Guinness Displays An Updated Look
Guinness Import Co. is debuting new Guinness draught cans and extra stout bottles featuring a much bolder, more stark-looking logo, emulating the proud, classic reputation that is associated with Guinness.
The newly designed cans, bottles, and packaging, will be presented on a dynamic display featuring highly visible modern graphics. Merchandised on the display, Guinness Draught in a Can 4-packs and Guinness Extra Stout 6-packs add variety and drive multiple purchases.
Heineken Promo Highlights Mardi Gras
Heineken recently conducted a Mardi Gras 2000 promotion supporting Heineken, Amstel Light, Murphy’s Irish Amber and Murphy’s Irish Stout with numerous POS items, and branded merchandise. The initiative also included regional Mardi Gras on-premise events.
Heinken’s Mardi Gras promotion was designed to help retailers drive sales by delivering a visually exciting, fully integrated program.
I Can’t Believe It’s Not Butter! Launches ‘Love 2K’ Tour
The makers of “I Can’t Believe It’s Not Butter!” spread are inviting people across the U.S. to sign their names to a 20-foot high, heart-shaped romance card designed to “Keep Love Alive in the Year 2000.” Those who add their signatures to the card can enter the sweepstakes to win a trip for two to Paris.
I Can’t Believe It’s Not Butter! has long celebrated, in a light-hearted way, America’s love affair with butter without the cholesterol.
5 A Day & Seagram’s Diet Ginger Ale Run Free Lettuce Program
The Produce For Better Health Foundation has teamed up with Seagram’s Diet Ginger Ale to conduct an 8-month in-store campaign that will offer consumers a rebate on their combined purchase of lettuce (or any fresh produce) and Seagram’s Diet Ginger Ale. As an added bonus, consumers will have the opportunity to win a free healthy club membership with an under-the-label sweepstakes program.
A colorful 12-inch by 7 1/2-inch shelf talker will attract consumers to this promotion. The consumer receives up to $1.50 back with a combined purchase of the fresh produce and Seagram’s Diet Ginger Ale. As an added bonus, each promotional label includes a mail-in sweepstakes form for a one-and-a-half year health club membership of their choice.
Squirt Launches Thirst For Adventure Promotion
Dr Pepper/Seven Up, Inc. has launched the Thirst for Adventure promotion for its Squirt brand, whereby five grand prize winners will receive all-expense-paid adventure trips to Colorado for white water rafting and the Rocky Mountains.
Entry forms can be found on 12-packs of Squirt, Diet Squirt and Ruby Red Squirt 12-ounce cans. The campaign will be supported by POP materials such as pole signs and shelf talkers.
Amstel Light Runs “Duty Free Promo
Just in time for tax season, Amstel Light is conducting an “ultimate duty-free” promotion giving away a trip for two to the ultimate tax haven, the Cayman Islands. The sweepstakes will be supported by display enhancers, and media advertising.
A “Duty-Free” Store Web site will offer unique branded items. Consumers are directed to the “Duty-Free” store site through p.o.s. case cards and table tents.
Boston Beer Co Welcomes Spring With Samuel Adams
Two beers from Boston Beer Company, Samuel Adams Double Bock and Samuel Adams Spring Ale, are welcome harbingers of spring.
Samuel Adams spring ale point-of-sale materials include a spring ale case/easel, wall card, tabletent, poster, table tent and menu card.
Heinz Promotion Offers Rebate For Pokemon Movie
Two Heinz brands are joining together for a promotion featuring an exclusive Pokemon video offer. With the purchase of either Ore-Ida Fried Potatoes or Onion Rings and Heinz Ketchup, consumers will receive a $5 mail-in rebate for a “Pokemon: The First Movie” video or DVD.
“By combining the strong consumer awareness of these brands with the continuing excitement surrounding Pokemon, Heinz is bringing value and attention to store shelves this spring,” said Deborah Ioli, Promotion Specialist for Heinz.
The rebate will be featured through a national FSI, in-store tear pads; static clings and header cards; as well as special Heinz Ketchup Pokemon bottles.
‘Cook Like A Pro’ Program Promotes Pasta LaBella
American Italian Pasta Companies (AIPC) required a program that promoted its Pasta LaBella flavored pasta in supermarkets across the country.
AIPC retained Select Marketing Group (SMG), Chandler, AZ, to develop the five-week “Cook Like A Pro” promotion featuring a new Pasta LaBella recipe each week. AIPC partnered with related brands from other companies to further spread its budget.
The demonstrations and sampling were supported with in-store displays, merchandising and media advertising.
Budweiser Promotes Spirit Of Mardi Gras
Budweiser brought the spirit of Mardi Gras in New Orleans to consumers across the country with its Mardi Gras 2000 promotion themed, “Mardi Gras Masquerade: Join the Bud Krewe!”
“Mardi Gras is a key promotion for our retailers,” said Matt Fister, Manager, Sales Promotions, Anheuser-Busch.
The promotion featured p.o.s. materials for on- and off-premise retailers, including imprintable banners, table tents, counter cards, danglers, stringer pennants, aisle violators, posters and base wraps. POS items were created by Momentum, St. Louis, MO.
Anheuser-Busch developed cross-merchandising opportunities by partnering with Zatarain’s, a leading producer of New Orleans-style food products.
Sunkist Features ‘Escape The Shore’ Sweepstakes Promo
Sunkist orange soda is conducting an “Escape The Shore” sweepstakes promotion. Specially marked packages feature a consumer mail-in entry form for a chance to win one of 10 Hobie Maui kayaks valued at $725.
The bright-orange Hobie Maui kayak features a Sunkist logo and is an ideal recreational craft. Pole signs and shelf talkers call attention to the promotion in the beverage aisles and on displays. Sunkist orange soda is a product of Sunkist Growers, Inc., produced under license by Dr Pepper/Seven Up, Inc.
Oxford Innovations Division of Tim-Bar Corporation, New Oxford, PA, will be showing the Impact Confections - Lollipop Paint Shop Ladder Display. This custom display is designed to achieve incremental placements and serve as an awareness-generating trial vehicle via its unique design/product display, leading to permanent placements. To learn more about the Impact Confections Display, Contact David C. Benfield at POP Marketplace, Booth 7215; or call 717-624-3500.
Proprint Services Inc., Toronto, Canada, will be showing BASE WRAP - continuous rolls printed on card stock or poly stock. High quality flexo printing allows clear picture images to be printed without the lines of corrugate. BASE WRAP can be printed in line for up to 8 colors. It is excellent for indoor use around displays and is water resistant to avoid crumbling. To learn more about the Base Wrap Center, Contact Marc Salsky at POP Marketplace, Booth 8214; or call 888-776-7738 X246.
Meridian Display & Merchandising, St. Paul, MN, will be showing this Harley Davidson Collector Tin Display created for American Specialty Confections of Cannon Falls, MN. The display features Harley Davidson Collector Tins that promote “Snacks for the road” and the unit is on display in over 400 Harley Davidson Stores nationwide. The display features base and shelves made of black corrugated. To support the shelves and give a rugged appearance, black fiber poles with black plastic endcaps were used. The Harley Logo is “popped out” from the duostone header with the use of 1" foam blocks. To learn more about this display contact Don Thaemert at P.O.P. Marketplace, Booth 7441; or call 651-227-3020.
Art-Phyl Creations, Hialeah, FL, will be featuring a wide range of new products under the theme, “Colors for the New Millennium,” including the Kwik-Flip heavy duty self-locking plastic scan hook as well as its new stock bucket, bin, clip, stack tray and plastic peg panel display racks. To learn more about these new products, contact Barry Spatz at the POP Marketplace, Booth 7545; or call 800-327-8317.
Paul Flum Ideas, Inc., St. Louis, MO will be showing its Showoff Broadcaster flexible signage system which allows the bottler to modify the package, brand and price point of a specific item. The economical system can be placed on the top of a display rack, suspended from the ceiling, or hung on a window or wall surface. The unit features an interchangeable graphic panel as well as spiral bound books containing various package options, price points and special messages. To learn more about the Showoff Broadcaster Signage System, contact Dennis Sloan at POP Marketplace, Booth 8403; or call 314-423-9777.
DURACELL/OFFICE MAX END CAP DISPLAY. This offers longevity in a rough and tumble environment as well as high visibility. The unit was designed and manufactured using economical, durable materials to produce easy to assemble components. Side panels are emblazoned with the words, "Battery Center" in vivid Office Max colors. Side panels at the end of the aisle are visible the width of the store. Created by Thomson-Leeds Company, Inc., 450 Park Avenue South, New York, NY 10016. POPAI AWARD ENTRY.
MCKENZIE OF VERMONT TRIPLE CHALKBOARD. This piece is designed to achieve permanent placement in a highly visible, central location, and to draw the eye of the consumer to the logo, which identifies delis and markets featuring the client's brand. The unit allows the retailer to advertise specials and feature items on a large, attractive writing surface. The rustic look of the molded foam logo conveys a sense of traditional small town craftsmanship. Created by Heritage Sign & Display, 344 Industries Drive, Nesquehoning, PA 18240. POPAI AWARD ENTRY.
NABISCO SUPER BOWL LOBBY DISPLAY. The objective was to provide a front end lobby display that was shopable on all four sides. The display had to help drive volume among heavy cracker users especially during a peak snacking and party occasion (Super Bowl). Football graphics tied in to the snacking occasion and the display also provided a dealer loader (inflatable chair) which could be used for a consumer contest in which entrants have to view the display to enter. Created by Oxford Innovations, Division of Tim-bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350-0189. POPAI AWARD ENTRY.
PRINGLES HIP HOP (MIRROR) DISPLAY. The objective was to gain permanent in-store area to merchandise multiple flavor and package configurations, including multipacks and singles. The display was designed to present the hip and youthful brand image of Pringles. The modular nature of the display offers complete flexibility, important when selling to the large variety and distinct differences of retail channels of Europe. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. POPAI AWARD ENTRY.
COCA-COLA POWERGLIDE. The objective was to provide a new display rack for secondary placement to efficiently display the 2-liter sized bottle in grocery and convenience store channels. The unit was designed to increase in-store brand awareness through the product delivery system. The display rack was well accepted and integrated into the retail/marketing strategy for the 2-liter size. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. POPAI AWARD ENTRY.
PACIFIC GARDENS FLOORSTAND. This corrugated unit was designed to support the launch of a new line of fragrant anti-bacterial soap. The small footprint unit features four compartments (one for each fragrance) and provides enough strength to hold a carton of four product SKUs and last for the anticipated lifespan. Each compartment holds 24 pieces. The "Pacific Garden" colors and packaging concept is carried thematically throughout the unit. Created by Thomson-Leeds Co., Inc., 450 Park Avenue South, New York, NY 10016. POPAI AWARD ENTRY.
NIZORAL FLOOR DISPLAY. Client wanted a display that would position the product with a more cosmetic feel, in a unit that was open and shoppable. Graphics panel has to be interchangeable to allow for various promotions. The display design had to take into account the premium floor space within the drugstore chains. Designed and manufactured by Point 1 Displays, 5454 Cote de Liesse, Montreal Canada. POPAI AWARD ENTRY.
Great Brands of Europe Lighted Bottle Glorifier
This display was designed to enhance the specially designed Millennium, as well as all Evian glass bottles, in the “on premise” environment. This lighted bottle glorifier consists of a lit translucent base, a screened product logo, and blue edge lit platform. The result was a spectacular showcase achievement by illuminating the bottle from below the platform. This accentuated the unusual bottle and graphic configurations. It also prominently stressed the clarity of the product. The Great Brands of Europe Lighted Bottled Glorifier was created by Displayonix Corporation, 251 Route 59, Spring Valley, NY 10977.
Aquarian Flake Fish Food Corrugated Floor Stand
This attractive floorstand captures the consumer's attention with its bright and colorful graphics and aquatic theme. The display uses a 3 tier display to offer three varieties of sizes. It reinforces the brand name by featuring it on the header, base, as well as all three shelves. The Aquarian Flake Fish Food Corrugated Floor Stand was created by Weber Display & Packaging, 3500 Richmond Street, Philadelphia, PA 19134.
Nestle Giant Bottle ICEMAN
A national rollout of new NesQuick packaging with multiple flavors and with reusable screw top caps, was launched in October, 2000. The objective of the merchandising piece was to create consumer awareness and curiousity with a giant replica of the new NesQuick packaging. This unique ice barrel is constructed of high impact styrene, printed six colors, vacuum formed die cut and assembled. The Nestle Giant Bottle ICEMAN, was created by Paul Flum Ideas Inc., 11100 Linpage Place, St. Louis, MO 63132.
Procter & Gamble, SA Luvs Deluxe
A stock Display was used to promote Luvs Deluxe displays through the use of a giveaway “Pacifier Pal,” free pacifier, with the purchase of a package of diapers. This display (SD109A with Header) was produced using #200 bleached white corrugated material along with a 4-color process litho labeled Header card. The finished display was packed flat (KDF), collated in individual mailers including instruction sheets for easy in-store set up. The promotion was a complete success resulting in an over 90% sell-through. The Luvs Deluxe Stock Display was created by Alpak Manufacturing Corporation, 181 Boyd Street, P.O. Box 339, Montgomery, NY 12549.
Floor Graphics From T & T Graphics
T & T Graphics Inc. offers floor graphics which may be used to gain market share as well as to win customers. The floor graphics shown were designed to attract customers to the products advertised. Research has indicated that point of purchase promotions can shift customer purchases as much as 58%. The companies using these floor graphics reported increased sales during the time of the promotion and have ordered additional floor graphic presentations. Floor graphics are available from T & T Graphics Inc., 2563 Technical Drive, Miamisburg, (Dayton) Ohio 45342.
Coors Light Indy Car Custom Inflatable
The 40" custom inflatable formula style race car provides an attractive image in-store, helping to attract the consumer at the point-of-purchase. A creative idea can be translated into a custom made replica, from small on-packs and hanging displays to giant stand-up displays for indoor or outdoor use. This inflatable also achieves brand recognition. The Coors Light Indy Card was created by Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101.
A&W Float Bridge Serves As Cross-Merchandiser
The A&W Float Bridge was created as an extension of Dr. Pepper/Seven-Up's marketing efforts to tie the brand with ice cream floats. The Float Bridge is designed to suspend 36 two liter bottles of A&W Root Beer across the top of ice cream coffin coolers-creating a "true bridge" both technically and conceptually. The display's placement encourages consumers to purchase both ice cream and root beer to make floats, and also maximizes the value while utilizing previously unused space. The bridge's design tells consumers that ice cream is below the display and soda is on top--”Take one of each and make a float.” The A&W Float Bridge was created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356.
Rothman's of France Fiberoptic Signage
Rothman's of France required eye-catching signage for its products. Tobacco companies are limited in the amount of graphics allowed on signs. Rules vary by country, but for the most part, animals, cute and youthful stimulus is forbidden. In an attempt to recreate a brand image with strong memory retention, the usual Kangaroo on the Winfield logo was removed and replaced with “jumps”. The name Winfield was shortened to Win…d. These signs with the brightness and implied motion afforded by fiber optics, proved very attractive. The Fiberoptic Signage for Rothman's was created by Fiberoptic Lighting Inc., 950 SE "M" Street, Grants Pass, Oregon 97526.
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