Diet Pepsi Displays Sleek, New Look
The new Diet Pepsi Skinny Can will launch with a series of fashion events and celebrations, including an art installation by fashion commentator, Simon Doonan, and collaborations with acclaimed designers, Charlotte Ronson and Betsey Johnson.
“Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns,” said Jill Beraud, Chief Marketing Officer, PepsiCo. “Our slim, attractive new can is the perfect complement to today’s most stylish looks.”
As part of the festivities, fashion commentator, Simon Doonan, famous for his store window displays, will unveil a special collaboration at the Diet Pepsi Style Studio located in New York's fashionable Soho neighborhood. Featuring Diet Pepsi's slim, attractive new cans and incorporating Jonathan Adler designs, the window installation is a unique fusion of fashion and art.
Amstel Light Mobile Promotion Celebrates Burger Bash
Amstel Light has launched a mobile marketing promotion to celebrate the fifth annual Amstel Light Burger Bash at the Food Network South Beach Wine & Food Festival. JAGTAG (www.jagtag.com), a leader in mobile 2D barcode advertising, worked with Amstel Light on the promotion.
Amstel Light's first mobile campaign will enable consumers to enter a mobile sweepstakes for the chance to win a trip to Burger Bash® 2011, hosted by Rachael Ray.
The Amstel Light Burger Bash on premise mobile campaign will include JAGTAGs on coupon booklets, table tents and t-shirts at select bars and restaurants. During special promotional events, fans can snap a photo of the Amstel Light branded JAGTAG with any camera phone to be instantly entered for the chance to win a grand prize trip for two to Burger Bash® 2011.
Sunkist & Lowes Foods Team Up For Heart Healthy Promo.
Sunkist Growers has teamed up with Lowes Foods to launch the “Healthy New You” promotion, which will provide consumers with information on healthier eating and will feature in-store displays and a consumer incentive to win a free spa weekend.
“It’s important to arm consumers with the information they need to make smart food choices at retail,” said Lisa Selip, Lowes Marketing Director.
Sunkist will be promoting Cara Cara navel oranges as a sodium-free snack and educating consumers about Sunkist S'alternative™, the Sunkist health initiative that encourages the use of freshly squeezed Sunkist® lemons as a sodium-free alternative to salt. The Sunkist Morning Sunrise Smoothie recipe will be featured in the Heart Healthy brochure available at in store displays.
Hershey Displays New Ice Breakers Frost™ Mints
Hershey Co. has launched Ice Breakers Frost™ sugar-free mints. The only mint coated with an intense combination of xylitol, cooling and flavor crystals, new Ice Breakers Frost mints deliver a surprisingly powerful and enjoyable experience.
Ice Breakers Frost mints are now available in two intensely cool flavors - Wintercool™ and peppermint. Ice Breakers Frost mints are now being displayed at participating mass, grocery, drug and specialty retailers.
“Ice Breakers Frost mints are designed for those who are looking for a strong mint, but don't want to sacrifice taste,” said Anna Lingeris, spokeswoman for The Hershey Company. “The result is a satisfying and powerfully cool taste experience.”
New sugar-free Ice Breakers Frost mints expands on the Ice Breakers mints line currently available in coolmint, wintergreen, spearmint and cinnamon flavors.
Cooper Tea Displays 4 Oz. Mini-Bottles Of Iced Tea
Cooper Tea, a specialty tea company known for its premium iced tea concentrates, has launched B.W. Cooper's Iced Brew Tea 4 oz. Mini-Bottles in Sheetz convenience stores. Each pocket-sized Mini-Bottle makes 4 quarts of unsweetened, real brewed tea. The tea concentrate is made from real brewed tea leaves and contains no artificial flavors or colors. It is also an environmentally-friendly choice, with significantly less packaging than eight single-serve 16 ounce bottles of tea.
“Customers who enjoy a glass of B.W. Cooper’s iced tea when stopping into their local Sheetz store can now also buy a Mini-Bottle and make it at home for themselves,” said CEO Barry Cooper. Colorful counter displays are being used to introduce the new product.B. W. Cooper’s Iced Brew Tea is served by the glass in over 10,000 U.S. locations and has been offered at Sheetz since 2006.
Pepsi Displays Pepsi Throwback
Pepsi is giving Canadians a blast from the past with Pepsi Throwback™, a new retro-style soft drink available in stores across Canada for a limited time only. This corrugated floor display, created for the Pepsi Throwback™ promotion, was flood coated blue to ensure a uniform colour and a stand out look. The header was litho printed, mounted to corrugate and die cut to shape. This Pepsi Throwback™ corrugated floor display was produced by Proprint Services Inc., Toronto, Ontario, Canada.
Whole Foods Introduces New Meat Counter Signage
Whole Foods Market is providing shoppers with a new level of transparency about how farm animals are raised by now offering beef, pork and chicken certified under a 5-Step Animal Welfare Rating system. The rating system is the signature program of Global Animal Partnership, a nonprofit organization that facilitates improvement in animal agriculture.
Independent, third-party certifiers audit farms and rate animal welfare practices and conditions using a tiered system that ranges from Step 1 (no crates, no cages, no crowding) to Step 5+ (animals spend their entire lives on one farm). For shoppers, the rating system provides a way to make more informed choices at the meat counter. More than 1,200 farms and ranches, providing the company’s 291 U.S. locations with products, have received Step certification through independent, third-party certifiers. Color-coded signs and stickers throughout Whole Foods Market meat departments identify these ratings.
Safeway Launches ‘SimpleNutrition’ In-Store Shelf Tag System
Safeway has introduced its new SimpleNutrition program, an in-store shelf tag system that makes it easier for shoppers to find better nutrition choices. The SimpleNutrition green shelf tags on qualifying items are located throughout the store next to Safeway’s Everyday Low Prices and Club Card specials.
SimpleNutrition makes it easy to find nutritionally better items in store with green shelf tags that highlight up to two of 22 different nutrition and ingredient benefits, such as: Gluten Free, Organic, Sodium Smart, or Made with Whole Grains. Shoppers will see that the tags are simple to read without a complicated numbering system or confusing symbols.
Barbara Walker, Safeways group VP, Brand Marketing, said, “SimpleNutrition is an ‘at the shelf’ program that simplifies and personalizes the grocery shopping experience so that shoppers can feel confident about making more informed food choices.”
Marriott Resorts Opens First Dylan’s Candy Bar
Marriott’s Shadow Ridge in Palm Desert, CA has opened a Dylan’s Candy Bar, modeled after the New York flagship store. The shop features bright turquoise walls with a candy-coated ceiling and custom candy-themed light fixtures. Guests can enjoy gummy bears, jelly beans, nostalgic treats and Dylan’s exclusive line of chocolate bars. Other eye catchers include the famous Whirly Pop Tree with its branches of lollipops and candy-inspired apparel and accessories.
“The Marriott Vacation Club experience is about creating memorable moments,” said Daniel Slaughter, General Manager, Marriott’s Shadow Ridge. “We’re excited to offer the first Dylan’s Candy Bar at a Marriott resort.”
Kraft Launches Meal Planning Solution
Intel Corp. and Kraft Foods have designed a Meal Planning Solution to demonstrate how the functionality of a traditional self-service kiosk can be transformed into an interactive, immersive retail experience with measurable results. This solution can be used to obtain recipes, shopping suggestions, promotional coupons as well as product samples. Retailers and brands can use it to connect with the consumer beyond the point-of-sale; increasing visits, brand recognition and loyalty as well as basket size.
The Meal Planning Solution integrates digital signage capabilities with the traditional functionality of a vending machine. Kraft integrates this solution with their iFood Assistant application for smartphones, making it easy to add recipes, shopping lists, etc. to a mobile phone, in real time, via a 2D barcode scanner. Consumers can also opt-in to receive future marketing promotions.
Dr Pepper & MTV Campaign Brings Sun Drop Citrus Soda To Young Consumers
Dr Pepper Snapple Group and MTVN Music Group, have launched a multi-year campaign to nationally promote and distribute Sun Drop, a citrus soda originally introduced in 1949. The Sun Drop campaign is the latest project of MTV Scratch, MTV’s in-house creative team, and represents a new marketing approach for DPS.
“Sun Drop has an incredibly passionate fan base, and we believe MTV can help us broaden that connection with millennials who can take it to the next level,” said Jim Trebilcock, Exec. VP, Marketing for Dr Pepper Snapple Group.
Sun Drop will appear within some of MTV's hottest properties, including the 25th anniversary season of “The Real World,” and MTV’s college network. Sun Drop will be featured as part of a multi-city consumer sampling initiative at music festivals and on college campuses.
Creative, Shopper-Centric Merchandising Critical To CPG And Retail Success In 2011, Says SymphonyIRI Group
Shoppers will remain conservative in their purchasing habits, but evolve their definition of “value” slowly away from the almost singular focus on price that has shaped behavior for the past three years, anticipates SymphonyIRI Group in its report, “Achieving Differentiation with a Shopper-Centric Approach.” The new focus will be one that integrates other factors, such as health and wellness, packaging and convenience. “Approaching CPG merchandising from a shopper-centric perspective will become increasingly vital years ahead,” said Robert Tomei, President, Consumer & Shopper Marketing, SymphonyIRI.
Critical to the success of CPG and retail companies will be weaning shoppers off price-only related merchandising. In 2009, price-only merchandising activity increased across 79% of CPG categories, a figure that has moderated to a still-too-high 53% in 2010. Going forward, SymphonyIRI states, managers must rely on innovative merchandising strategies focused on a mix of feature, display and price to gain the optimum balance between attracting shoppers to the product and earning margins necessary to grow the brand.
Consumers 18 - 34 Make Purchase Decisions Based On Image And Value, Not Price
One size does not fit all when it comes to engaging 18-34 year old consumers according to Resonate Networks, the Attitudinal Targeting™ company. The data reveals that brands should focus on consumer value and the aspirational attributes of their products.
The 18-34 age look to products for external validation, meaning they buy products that convey and reward their success and personal achievement. When compared to the 35 plus online population, 18 - 34 year olds are more likely to purchase based on the following brand attributes: innovation, looks, popularity and prestige.
In fact, they are five times more likely than their elders to purchase a product that is viewed as prestigious, and over twice as likely to buy a popular product or a product that is aesthetically appealing. Similar to the older generation, 18-34 year olds do buy products based on value, function and quality, however these products also need to fulfill their image conscious desires.
Ocean Spray Launches Sparkling Juice Drinks
Ocean Spray is introducing Ocean Spray Sparkling Juice Drinks. Available in two original and diet flavors, Cranberry and Pomegranate Blueberry, the Sparkling Juice Drinks are made with 70% real fruit juice and no added sugar. Larry Martin, VP Marketing, Ocean Spray, said, “With Sparkling Juice Drinks, we hope to provide the right mix of the bubbly refreshment with the tasty goodness of Ocean Spray juices.”
TM Shea Products, is stocking both 11" and 7" spiral number end cap extruded sign systems which both feature a 4" graphic channel along the top edge on both the front and the back side of the sign channel for Lozier and Madix gondola top rails. Standard lengths of 24", 30", 36" & 48" available in a stock white color. Spiral numbers are easy to change-out, and these systems are visually appealing as well as economical. For more information, contact TM Shea Products, (Tel) 248-589-3272; (Web site) www.tmsheaproducts.com
Pexco has introduced AisleSmart, a family of innovative display products. This Flagged Upright Aisle Marker can be used as a left or right hand marker and is co-extruded with a gripper design to easily affix to a merchandiser without tools or metal mounting hardware. For more information on AisleSmart products, contact Pexco, 1600 Birchwood Ave., Des Plaines, IL 60018; Tel. 847- 789-3941; (Web site) www.pexco.com
Landaal Packaging Systems has entered into a strategic international partnership to represent and manufacture Poptech’s patented corrugated in-store retail displays. “This partnership is an outstanding opportunity to diversify our product offerings and expand our customer base,” said Terry Choate, Sales & Operations Planning Manager, Landaal. For more information, contact Landaal Packaging Systems, Tel. 800-656-6652; (Web site) www.landaal.com
Creative Refrigeration Devices has introduced the Coolerator display cooler. The Coolerator has an oval foot print which saves floor space compared to standard round barrel displays. The unit features an eye-catching 28" x 16" illumniated front panel. Graphics on the “Quick Sign” are easily updated. The unit features a large capacity product cooling area. For more information contact Creative Refrigeration Devices, 810 1st Street South, Hopkins, MN 55343; Tel. 763-475-1449; (Web site) www.crdrefrigeration.com
The new Snap-It 3 Flush Sign Holder Clip from Merchandising Inventives snaps securely onto any standard 1-1/4" shelving price channel. The Snap-It 3 sign holder has a closing mechanism that snaps closed onto the signage to hold it in the flush position on the shelving channel and works great for quickly-changing promotional signage. For more information, contact Merchandising Inventives, 1177 Corporate Grove Drive,Buffalo Grove, IL, 60089; (Web site) www.merchandisinginventives.com
Diamond Foods Runs ‘Pop! Camera! Action!’ Promo For Pop Secret
Diamond Foods recently conducted the “Pop! Camera! Action!,” promotion for its Pop Secret popcorn brand, capitalizing on the excitement of the movie awards season and providing fans with thousands of opportunities to be treated like their favorite stars. As part of the promotion, consumers will have the opportunity to “direct” Pop Secret’s Kernel characters in a short movie scene they create by developing the Kernels’ dialogue. Users will then be able to forward their movie creations to friends.
“This highly entertaining and engaging promotion allows our consumers to connect further with the endearing Pop Secret Kernel characters,” said Andrew Burke, Chief Marketing Officer, Diamond Foods. The promotion was supported with a significant social media campaign, print advertising, and in-store marketing.
Napa Technology Places WineStation In Harris Teeter
Napa Technology recently installed its WineStation in Harris Teeter Grocery Stores. The WineStation preservation and pouring system will allow customers to sample wines by the glass. “We see the WineStation as an opportunity to enhance the guest experience”, said Jennifer Thompson, Director of Communications for Harris Teeter.
“We feature over 2,200 varieties of wine and will now be able to offer our guests the ability to sample 12 different types of wine and choose the item that best suits their needs.” The WineStation allows grocers to provide wine bar wine tasting experiences to their aisles.
Kraft Promotes ‘Back To Nature’ Snacks
Kraft recently launched a new campaign for their “Back To Nature” cookies and crackers. Darwin Creative, St. James, NY, (www.darwincreative.com) was given the task of creating the actual “props” that turned an ordinary bus shelter into an eye-catching, pedestrian-stopping experience. Darwin Creative worked with Blue Ocean Worldwide, Draft FCB (San Francisco), MediaVest and JC Decaux to create custom Bus Shelters for Kraft.
New WineInfoTag Guides Wine Purchase
ImMediaTag has introduced its new WineInfoTag,™ (www.wineinfotag.com). Consumers snap a label-specific WineInfoTag using their smartphones to instantly access wine information. They are then able to make better informed, on-the-spot wine purchase decisions.
Using Microsoft® Tag technology, WineInfoTag provides a colorful image that, when scanned by a smartphone, displays information about a specific wine, including label-specific tasting notes, food pairings, reviews, and more. Tag is a new type of Microsoft 2D bar code optimized for displaying information on mobile phones.
Because wineries can update their microsite information according to season, wine release, and new reviews, consumers have a live feed to information regarding wines they are considering buying. WineInfoTags can be used on wine menus, bottle hangers, and point-of-purchase displays.
Soles4Souls Partners With flipflop wines For Charitable Promotion
Soles4Souls Inc., the international shoe charity dedicated to providing free footwear to those in need, will partner with flipflop wines to provide new shoes for needy people around the world. The program will provide one pair of flip-flop sandals for each bottle of flipflop wine purchased this year flipflop wines, distributed by Underdog Wine Merchants, are a new collection of wines that are a perfect fit with today’s more casual lifestyle.
“I am pleased to be supporting this program,” said David Georges, vintner for flipflop wines. “Not only are we making great wines for everyday enjoyment but we have created an opportunity for wine lovers to make a difference. With one pair of flip-flops given away for every bottle of wine purchased, people can raise a toast knowing that people in need will benefit.”
Planters Kicks Off ‘Naturally Remarkable’ Mobile Tour
Planters has joined forces with Global Green to kick off its “Naturally Remarkable” campaign to transform unused land into natural, green spaces - called Planters Groves - in four U.S. cities. Planters has also debuted a new biodiesel Planters Nutmobile, which will tour the country and appear at each Planters Grove event.
“We couldn’t imagine a better way to celebrate our ongoing sustainability efforts than with Global Green,” said Jason Levine, Sr. Marketing Director for Planters. “During this tour, Planters intent is to leave these communities more ‘Naturally Remarkable’ and to plant something forward for future generations to enjoy.”
Designed by renowned landscape architect Ken Smith, Planters Groves will transform vacant land into peanut-shaped urban parks. The designs for each park will capture the unique flavor of its city - with a statue of Mr. Peanut seated at a bench to create a charming landmark for the space. Inaugural Planters Groves will be developed in New Orleans, Washington, D.C., San Francisco and New York City. The new biodiesel Planters Nutmobile features solar panels on the roof, a wind turbine and a biodiesel generator to provide energy for tour stop needs.
Miller Lite Supports Thurgood Marshall College Fund
Miller Lite has launched a promotion supporting the Thurgood Marshall College Fund (TMCF). By simply texting a unique code found at retail to Miller Lite, legal-drinking-age consumers can get a free, special edition T-shirt and Miller Lite will make a $1 donation to TMCF for every unique code redeemed.
The promotion is the latest in MillerCoors long-running support of the TMCF, which provides scholarships and support for historically black colleges and universities. Participating convenience stores will display program information, including the number to which customers can text to receive their code, redeemable for the free t-shirt.
Emma Pearl Debuts New Wines
Emma Pearl, a boutique collection of wines from pristine vineyards on California's Central Coast, has introduced the inaugural release of Emma Pearl Chardonnay 2009 and Emma Pearl Merlot 2009. Emma Pearl's style and substance offer a rich wine experience that transforms ordinary moments into effortlessly chic ones. Emma Pearl Winemaker Nova Cadamatre has crafted lush, classic Chardonnay and Merlot characteristics. The wines' premium fruit is specially selected to highlight the best attributes of the varietal and its Central Coast origin - Chardonnay from Santa Barbara County and Merlot from Paso Robles.
Turning each wine purchase into a special gift, at retail Emma Pearl offers gift wrap kiosks with custom tissue, gift bags and gift tags. The wine will also be available for purchase in stylized half case packs, ideal for group entertaining and gifting.
Miller Lite Conducts SXSW Promotion
Scanbuy provided QR codes for Miller Lite Beer for the People phase two sweepstakes at the South by Southwest (SXSW) Festival. By scanning barcodes using a mobile device at the event, users were routed to an online entry form where they could enter a sweepstakes for a chance to win $20 pre-paid cards.
The Miller Lite campaign featured ScanLife QR Codes placed on posters, print ads, case cards, coasters and more. The codes also appeared in participating retail stores in the Austin area. Upon completing the online entry form, users were immediately notified as to whether or not they are a winner of a prize.
“Scanbuy’s QR codes are the perfect complement to the Miller Lite marketing plan for SXSW,” said Brad Nadal, Field Marketing for MillerCoors. “QR codes speak the language of the tech savvy SXSW attendee and allow us to bring our ‘Great Tasting Miller Lite - Beer for the People’ campaign to life through our consumers’ mobile lifestyle.”
EYELEVEL INTERACTIVE And Superior Uniform Bring Interactive Marketing To The Point of Purchase
EYELEVEL INTERACTIVE™, innovators of patented interactive media garment technology, and Superior Uniform Group, one of America’s largest uniform manufacturers, have formed a strategic alliance to make interactive uniform apparel available. This licensing deal marks the introduction of EI’s iPOPS™ (Interactive Point of Purchase System™), with interchangeable panels that include advertising and promotions applied to the front and/or back of the uniform. The iPOPS™ on the uniforms will contain EYELEVEL INTERACTIVE’s EI Tag™ technology which captures data and provides trackable in-store promotions. It is capable of delivering immediate Use It Or Lose It™ coupons that may be instantly redeemed at checkout via the consumer’s wireless mobile device. For more information, contact EYELEVEL INTERACTIVE; Tel. 706-999-0100; (Web Site) www.eyelevel.co.
Aisle Advertising Offers Mobile Demo Stations
Aisle Advertising offers lightweight, durable, mobile Demo Stations and Kiosks with impactful graphics and no tools required.
These patented products are sustainable and recyclable - fabricated out of light weight all weather materials. The Fold and Roll -demo station with front graphic sets up under 60 seconds and is ideal for Food sampling stations, Beverage tasting bars, Product demonstrations, POP, Recruitment and Reception counters. For more information, contact Aisle Advertising, 13106 April Lane, Minneapolis, MN 55305, Tel. 952 960 4959; (Web Site); www.aisleadvertising.com.
PepsiCo Develops World's First 100 Percent Plant-Based Renewably Sourced PET Bottle
PepsiCo has developed the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources. PepsiCos “green” bottle, which is 100% recyclable, is made from bio-based raw materials, including switch grass, pine bark and corn husks. In the future, the company expects to broaden the renewable sources used to create the "green" bottle to include orange peels, potato peels, oat hulls and other agricultural byproducts from its foods business. Combining biological and chemical processes, PepsiCo has identified methods to create a molecular structure that is identical to petroleum-based PET, which results in a bottle that looks, feels and protects its product identically to existing PET beverage containers.
Farmland Dairies Runs Health Club Media Network Campaign
Farmland Dairies is turning to the Health Club Media Network (HCMN) to reach consumers tuned into healthy and nutritious products.
The campaign for Farmland Dairies’ Skim Plus Fat Free Milk will run at select HCMN health clubs in the NY, NJ and CT tri-state area. The campaign, created by New Jersey-based, Linett and Harrison, features the tagline “Mouthwatering (not watery)” that will appear on HCMN panels with tear-off, instant redeemable coupons (IRC) valued at $1.00. The ads also feature a quick response (“QR”) code that allows consumers to scan the image with their mobile phones for instant product information as well as details on how to get free product samples of Skim Plus Fiber or Skim Plus with Omega-3.
“Our company is always looking for innovative ways to reach active and health-conscious adults while measurably impacting Skim Plus sales,” said Stephen Raiola, Marketing Manager for Farmland Dairies.
National Pork Board Campaign Celebrates Proud Brand Identity: ‘Pork Be inspired’
The National Pork Board has launched a new branding position celebrating pork’s ability to offer a wide range of options in the kitchen. The new campaign, ‘Pork Be inspired’ shows pork’s place in almost any menu, day part, cuisine and lifestyle. The new, fully integrated campaign features an updated look and feel, along with a new consumer target: the more than 82 million Americans who already cook, eat and love pork.
“Our research shows that pork’s top consumers are looking for more than basic education; they’re looking for inspiration. With its great taste and versatility, pork is the ideal catalyst to inspire great meals,” said Ceci Snyder, VP, Marketing at the National Pork Board. The new campaign includes retail marketing elements that showcase inspiring new ways to enjoy pork more frequently.
Wholey Seafood Kicks Off Campaign For Boil In The Bag Seafood
Wholey Seafood, has launched a marketing campaign to support the introduction of Wholey Seafood's Boil in the Bag Seafood Entrees. The campaign for the seven Boil in the Bag entrees involves in-store materials, a new website at wholeyseafood.com, online banner ads and free-standing coupon inserts. Materials use the unique and differentiating theme, “Seafood with Saucy Seaphistication™.”
The promotional launch reinforces that each Boil in the Bag entree has been designed so that it requires minimal prep time and clean up and cooks to perfection in 15 minutes or less. Wholey Boil in the Bag entree choices pair farm-raised tilapia, shrimp or Norwegian salmon with intriguing sauces that are packed with flavor and have been created exclusively for Wholey Seafood by Irish Provenance. Additional sauce is included with each entree and can be used for an accompanying side dish. The campaign was developed by SMZ of Troy, MI.
ATHENOS Launches Humorous Campaign
ATHENOS, a brand of hummus, Greek yogurt, feta cheese and pita chips has launched a marketing campaign centered on ATHENOS products that are made simply, with respect for traditional ingredients, and Greek Grandmothers’ (yiayia's) approval of them. “We’re reinforcing what our consumers like, which is products made the traditional Greek way with simple ingredients,” said Marshall Hyzdu, Brand Manager, ATHENOS.
The campaign is designed to appeal to consumers in their 20s and 30s who are making the transition from college to a more settled life phase. ATHENOS will be supporting the campaign through integrated marketing strategies, including in-store marketing communications, social media engagement and digital integration.
Blue Moon Launches Spring Blonde Wheat Ale
Blue Moon Brewing Co. has launched Blue Moon Spring Blonde Wheat Ale as the brewer’s new spring seasonal, joining its recently revamped seasonal portfolio. The refreshing, golden-colored ale is brewed with orange and lemon peel for a crisp citrus finish. Just like Blue Moon Belgian White, the spring seasonal also includes a touch of wheat for a smooth, inviting taste.
“We had spring fever when we were brewing Blue Moon Spring Blonde Wheat Ale, and I like to say it’s like a splash of sunshine in your glass,” said Blue Moon Brewing Co.’s Brew Master Keith Villa. “This beer should be garnished with an orange to bring out its citrus notes, and it complements a wide variety of spring meals, including seafood, light salads, fruit dishes and grilled chicken or pork.” Blue Moon Spring Blonde Wheat Ale will be supported with an array of point-of-purchase materials.
Menasha Packaging will be showing this display created to cross-promote Keebler and Kellogg's snacks during NASCAR racing season. This display is a replica of the highly recognizable Cheez-It race car, which along with a standee of popular driver Carl Edwards created focal points for large-themed NASCAR shopper destination centers. The hutch topper arrives pre-assembled and flat in a kit. In less than five minutes, Kellogg's direct store delivery team simply squares the topper, folds the car's hood panel forward over curved sides, locks it into side panels and tabs the base into the top shelf of the hutch. High-quality litho-label side panels adhere to Kellogg's standard black hutches with removable tape. Hutches can be arranged as simple stand-alones or in spectacular island, lobby or wall displays with the standee, banners, and inflatables. To learn more about this display, contact Menasha Packaging 621 Wacker Drive, Hartford, WI 53027, Booth 1039 at GlobalShop, or call 920-751-1000. (Web Site) www.menashapackaging.com
TM Shea Products will be showing this 2-sided 12" tall Top Rail Sign Channel with special universal clamps for popular gondola top rails. Custom signs can be printed with 4C graphics and curved sides. Pop-out and pop-up graphics can also be added for 3D effect. These can work off end cap fronts and/or down aisle, linked together in a continuous run or placed in 8-12' intervals down long gondola runs. To learn more about this Top Rail Sign Channel, contact TM Shea Products at Booth 3766 at GlobalShop, or call 248-589-3272. (Web Site) www.tmshea.com
Trion will be showing a new Anti-Sweep Hook Design, featuring an upturned tip and camel-back profile creating a twisting, circuitous product path preventing Sweeping. The hook provides easy access to products by consumers, but deters high-volume shoplifting by allowing only one product to be removed easily at a time. Customers can handle the product, read the packaging, and compare to other brands; yet shoplifters are deterred. To learn more about this Anti-Sweep Hook, contact Trion Industries at Booth 4049 at GlobalShop, or call 570-824-1000. (Web Site) www.triononline.com
Project Graphics will be showing its V1 and V2 Banner Stands, which are designed to be attractive and economical. V1 and V2 stands can be set-up in less than 3 minutes. The graphic height is adjustable. Changing the graphic is simple—just attach the new graphic to the Velcro strip on the top and tension the graphic with our exclusive tension clip. V1 and V2 stands are made from strong 1" anodized aluminum tubing. To learn more about V1 and V2 Banner Stands, contact Project Graphics at Booth 950 at GlobalShop, or call 802-488-8945. (Web Site) www.projectgraphics.com
Dana Industries Inc. will be showing The DANA Blinker® which is available in any custom shape, size and color. There are four blinking light colors to choose from The DANA Blinker® can be affixed to existing data strips. Unique double flag 90o heat bend for flexibility and durability. The Dana Blinker® will allow for visual hot spots on an existing shelf talker program. To learn more about this display, contact Dana Industries at Booth 3360 at GlobalShop, or call 416-804-4041.(Web Site) www.danaindustries.ca
Hi-Impact Products will be showing its new Ultra Hang Tabs which are different, faster to use, greener, with a patented innovative design and format for quickest in-store use. Hi-Impact Products offers competitive pricing since there is no intermediary. For a demonstration and samples, contact Hi-Impact Products at Booth 3769 at Global Shop, or call 888-TABS-123. (Web Site) www.hi-impactproducts.com
Intelligent Loss Prevention will by showing The SelectSafe™ slow-feed dispenser which prevents sweep while allowing customers to shop without employee assistance. The customer simply slides the selector to the desired product and presses the button until the product is dispensed into the bin below. To learn more about this product, contact Intelligent Loss Prevention at Booth 5041 at Global Shop, or call 800-747-4384. (Web Site) www.intelligentlossprevention.com
Englander dZign Pak will be showing its Q-series display line including its booth which is fully designed and produced by the company, ceiling to floor. To learn more about these products, contact Englander dZign Pak at Booth 43l at Global Shop, or call 469-568-7000. (Web Site) www.englanderresults.com
Toy Story 3 Spectacular. This P.O.P .program was developed to provide an in-store experience around Sara Lee's fresh bakery products, to leverage the brand's partnership with the Disney Pixar release of the Toy Story 3 movie. The purpose was to generate excitement and drive sales while encouraging repeat purchases to create brand loyalty. Created by Launch Creative Marketing, 208 S. Jefferson St., 4th Floor, Chicago, IL 60660. (Web Site) www.launchcreative.com
U by Kotex. This display uses the brand’s dramatic black background along with six high-pop colors and spot varnish accents to attract teens and young women. The unit provides stopping power in a category dominated by conventional boxy pastels. It offers a grab-and-go gravity feed feature reinforcing the brand's youthful approach. Created by Menasha Packaging, 1645 Bergstrom Road, Neenah, WI 54956.(Web Site) www.menashapackaging.com
Ultra Convenience Meal Aisle. This in-aisle destination center was created to house all convenient meals in one place, for consumers having difficulty finding convenience meals. The objective was to consolidate and segment convenience meals. Destination centers were to be utilized in grocery stores nationwide. Created by Launch Creative Marketing, 208 S. Jefferson St., 4th Floor, Chicago, IL 60660. (Web Site) www.launchcreative.com
Huggies Little Movers Jeans Diaper Floorstand. This display provides an upscale children's Boutique. The bright red colors and towering header combine to capture the shopper's attention. It instantly differentiates this display from any other baby care promotion in the store. The unit rises 18 inches above any other Huggies display. Created by Menasha Packaging, 1645 Bergstrom Road, Neenah, WI 54956.(Web Site) www.menashapackaging.com
Menage a Trois Holiday Display. This company makes 4 wine varietals each of which is a blend of three different types of grapes, and was the number one selling brand in America in 20l0. They wanted a display to keep its sales momentum through the holidays with a festive, inexpensive, easy-to-install display. Translucent plastic creates a merry ambience. An inner structure is made of corrugate to give the display stability. It arrived 85% assembled. Created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, Michigan 49417.(Web Site) www.harbor-ind.com
Extrude-A-Sent Mouldings are designed to increase product shelf appeal through the power of scent. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, 24 River Road Bogota, NJ 07603. (Web Site) www.outwater.com
Braeside Displays developed this shelf mount brochure holder to help launch a new product line for Watson Pharmaceuticals. This two-sided display incorporates a clear, double-pane header for changeable graphic inserts and an adjustable integrated bracket for mounting the display on a wide variety of gondola shelf layouts. Braeside designed, engineered and manufactured the holders using a unique one-piece process to reduce costs. For more information, contact Braeside Displays, 795 Bartlett Ave. Antioch, IL 60002. (Web Site) www.braesidedisplays.com
Ad-Tech offers the Infoshade shelf talker. A simple pull delivers 3-4 times more information than other options. After viewing, the Infoshade automatically retracts, ready for the next consumer. Several sizes are available from 3.5" to 8.5". Ad-Tech’s Infoshade-Jumbo, can be made in widths of 12" - 36". The unit comes fully assembled and ready to mount to existing shelving. For more information, contact Ad Tech, 135 Sheldon Street, El Segundo, CA 90245.(Web Site) www.infoshade.com
Trion Industries Inc. offers a Clear Modular System designed to maximize product visibility. The Clear Modular System has a clean, contemporary appearance. The system features hundreds of components to adapt to any merchandising environment and accommodate any size product. It works with spring feed or manual feed pushers. For more information, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702. (Web Site) www.trionind.com
Marketing Impact offers a modular shelf mounted Bottle Pusher Kit. The modular shelf merchandising system keeps bottles organized and always pushed to the front, where they are visible and easily reached by consumers. The merchandising system is designed to fit any shelving system. The display system’s high-impact styrene construction makes it extremely durable. For more information, contact Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7.(Web Site) www.displaypeople.com
MasonWays Beverage Cart
This Beverage Cart display enables retailers to display large volumes of beverages for special promotions. The 34"Wx16"Dx8"H display is on heavy duty casters so it can be easily rolled to different positions in the store. The unit can display up to 60-12 packs. This Beverage Cart display is available from MasonWays Indestructible Plastics LLC, 580 Village Blvd. #330, West Palm Beach, FL 33409. (Web Site) www.masonways.com
Pepsi Throwback™ Corrugated Display
Pepsi is giving Canadians a blast from the past with the introduction of Pepsi Throwback™, a new retro-style soft drink available in stores across Canada for a limited time only. The display features a distinctly retro look to ignite feelings of nostalgia in people who fondly remember the l970s and l980s “first time around,” featuring extra caramel and vanilla flavors. This temporary corrugated floor display was created for the Pepsi Throwback™ promotion. The main unit was flood coated blue to insure a uniform color on all pieces and give it that stand out look. The header was litho printed on a Heidelberg press mounted to corrugate and die cut to shape along with the overall unit and shelves. The side panels were litho printed on card stock and affixed to both sides of the unit. The Pepsi Throwback™ was created by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada MlB 2T9.(Web Site) www.pop-online.com
Combination Sign Frame & Brochure Pocket Shelf Display
Braeside Displays developed this unique curved panel sign frame to easily mount on the front fence of a standard shelf management system. The display incorporates a specially designed clip for securing the frame anywhere on the fence without the need for hardware. The unit also features a brochure pocket hidden behind the front sign panel to dispense product pamphlets or coupons. This combination sign frame & brochure pocket Shelf Display is available from Braeside Displays, 795 Bartlett Avenue, Antioch, IL 60002.(Web Site) www.braesidedisplays.com
E&J Gallo Barefoot Wine Display
Midway Displays created this display for E.&J. Gallo Winery to promote its Barefoot line of fun affordable wines. The display was built around a playful standard of stock components including trays and tray guards. The Barefoot Wine logo is featured on the display base. The display provides a custom look at an affordable price. This display was created for E&J Gallo by Midway Displays, Inc., 6554 South Austin Avenue, Bedford Park, IL 60638.(Web Site) www.midwaydisplays.com
Olivieri Pasta Pusher
Olivieri created this shelf display to keep its pasta products organized on the shelf and pushed to the front for maximum visibility. The spring loaded pasta pusher display makes products easily accessible to shoppers. The unit is color matched to the Olivieri packaging. The Oliveri logo is prominently featured on the front panel for strong brand identification. This Oliveri Pasta Pusher display was created by Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7. (Web Site) www.displaypeople.com
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