Frieda’s Debuts Elephant Garlic Shipper
Frieda’s Inc., a premier marketer and distributor of specialty produce based in Los Alamitos, CA, has introduced a new merchandising vehicle to help attract shoppers to Frieda’s Elephant Garlic.
The new shipper is self-shipping and self-merchandising with high impact, full color graphics for maximum visibility in the produce arena. The new shipper holds 15 pounds of Frieda’s Elephant Garlic bulbs.
Elephant Garlic looks similar to regular garlic but is much larger and has a mild flavor.
Chiquita In-Store Summer Promotion Offers Trip To Country Music Awards
Four grand prize winners in the “Miss Chiquita’s Summer Fun Music Fantasy Sweepstakes” will get the chance to spend an evening next year with top country music stars at the 2001 Country Music Association Awards.
“This year’s summer promotion brings together the fun of the Chiquita jingle and the popularity of country music,” said Teresa Wellington, Marketing Manager, Chiquita North America. “We’ve had tremendous success with past Chiquita summer promotions, and we’ve shown that participating retailers can experience up to 18% volume advantage over non-participants.”
To enter the sweepstakes, consumers fill in missing Chiquita jingle lyrics on their entry forms provided on point-of-sale displays, attach three Chiquita labels and mail them in. Chiquita will support the summer promotion with radio spots, the company web site, and in-store POS materials including life-size and table tent units featuring Miss Chiquita, the jingle lyrics and entry forms. Hispanic POS is also available.
Gold Edition Taffy Display Helps Create Gourmet Image
Glade Candy Company, Salt Lake City, UT, has launched a new line of premium taffy candies featuring value-added packaging and a p.o.p. display conveys the taffy’s gourmet image.
Satisfying the need for a premium, adult-flavored taffy is a natural progression for the Company.
At Taffy Town, based at the Glade Company headquarters, the lobby is devoted to teaching kids about how taffy is made, but in a fantasy setting. The Company gets children interested in how something they like is made by using bright graphics, animated displays and friendly costumed characters.
“Our new line has been well received by department store and independent gourmet food and gift shops,” said David Glade, company President.
Togo’s Soups Uses See-thru Window Graphics
Togo's, with some 350 restaurants in the U.S., is using colorful see-through window signage. On the outside the eye-catching message “Soup Up Your Lunch” attracts attention, while inside, there is a clear view out. The signs are printed on Clear Focus One Way Vision film from Clear Focus, Inc., Santa Rosa, CA.
The signs were screenprinted by Albert Basse Associates of Stoughton, MA.
Miller “Get the Goods” Summer Promotion
Miller Brewing is inviting consumers to bid for “Great Stuff” and “Once In a Lifetime Experiences” at an on-line auction at Miller's Summer Web site: MillerGetTheGoods.com. Thousands of items are up for auction with auction money going to a charity consumers can choose.
Consumers can pick up a catalog found on off-premise displays. The highest bidder gets the merchandise, with the cash going to the charity they have chosen. Consumers can also collect beer bucks by saving Miller Lite or Genuine Draft bottle caps, which may be used as cash during the on-line auction.
The promotion is supported with an array of summer-themed p.o.s., including a motion spectacular display, posters, banners, static stickers, case wrap, and danglers. Special displays will appear during the Memorial Day and July 4th selling periods.
Functional Foods Debuts SmartChocolate
Functional Foods Co., St. Clair Shores, MI, has introduced Jimmy Schmidt’s SmartChocolate, a bar of organic milk chocolate featuring a truffle center that contains an effective level of botanicals.
“SmartChocolate satisfies consumers’ desire for chocolate and delivers an efficacious load of botanicals,” said Jimmy Schmidt.
The first four blends are: SmartChocolate Energy; Memory; Serenity; and Passion.
Coromega Displays New Omega-3 Supplement
Coromega, a new Omega-3 fish oil-based dietary supplement, has been introduced by European Reference Botanical Laboratories.
The product does not have a fishy taste or aftertaste, and will not spoil like traditional Omega-3 supplements.
It is available in this colorful counter display at local health food stores throughout the country in boxes of 14 and 28 daily-dose squeeze packets. Two packets are similar to eating a small serving of Omega-3 rich salmon.
Clinical trials and research studies demonstrate that regular Omega-3 dietary supplementation helps maintain a healthy heart and cardiovascular system.
Sutter Home Promotes Burger Recipe Contest
Sutter Home Winery is promoting its Build A Better Burger Recipe Contest, which rewards backyard chefs who concoct creative versions of America’s favorite sandwich. The contest’s five finalists will win a trip to Sutter Home’s Napa Valley winery in early October to compete in the Build A Better Burger Cookoff, with the winner taking home $20,000. The contest also includes a sweepstakes with a grand prize of a trip for two to Napa Valley.
The promotion includes both 3-D mass and mini-mass displays featuring a 1950’s drive-in style red neon sign showcasing a giant burger and blinking chaser lights outlining an arrow pointing to case stacks of Sutter Home wines, an image reprised on single case cards. A bottle necker features coupons for Heinz Chili Sauce, Tomato Ketchup and 57 Sauce, President cheeses, Pompeian Olive Oil, and California Walnuts.
WholePeople.com Installs In-Store Kiosks
WholePeople.com, Thornton CO, is installing interactive kiosks in Whole Foods Market stores around the nation. These “WholePeople.com Infocenters” will create a major presence for the Web Site in Whole Foods Market stores.
The kiosks connect shoppers to the WholePeople.com web site, which offers a wide range of products for the ‘whole living’ market, including natural foods, vitamins and nutritional supplements, cultural travel packages and environmentally friendly products for the home. Many of these products and services are available only on the web site; not at the physical stores.
Web site visitors will also enjoy rich content, including community forums, detailed product information, and comprensive advice on how to lead a healthy lifestyle.
Wholepeople.com will support a truly hybrid approach to customer service, with returns being accepted via the in-store infocenters or via common carrier.
John Mackey, Chief Executive Officer of WholePeople.com and Whole Foods Market, Inc., said, “We expect within a relatively short period, a large percentage of our sales willl be from items that we don’t carry in our bricks and mortar stores.”
The kiosks were created for WholePeople.com by Kiosk Information Systems, (KIS), a Broomfield, Co-based kiosk firm.
Rick Malone, President of Kiosk Information Systems, said, “Web site branding is the wave of the future as dotcom companies grasp the consumer e-commerce market with a variety of marketing strategies. In-store is the ideal place to bring web branding to a store’s customers-turning foot traffic into web traffic.”
Yogen Fruz Test Markets Tropicana Dessert Centers
Yogen Fruz World-Wide, Toronto, Canada, which distributes Tropicana frozen novelties in the U.S., has formed an ambitious development plan for the Tropicana brand in the frozen dessert category. It plans to introduce new flavors and varieties of frozen novelties, as well as Tropicana Twirls, combining fruit sherbets with super-premium ice cream.
The Company’s development plan for the Tropicana brand also includes the test marketing of Tropicana Dessert Centers, a merchandising concept calling for the blocking of all Tropicana frozen dessert products within an entire supermarket door of frozen retail space devoted exclusively to the Tropicana brand.
Albertson’s Blends Virtual And Physical Shopping Worlds
Albertson’s, Inc. is blending the virtual and physical shopping worlds. The first Albertsons.com Store and Fulfillment Site, which recently opened in Bellevue, WA, has been configured to serve shoppers who order their groceries online from www.Albertsons.com. For Albertson’s customers who prefer conventional in-store shopping, the store has a full selection of grocery items.
Albertson’s has installed web kiosks from NCR Corp., where shoppers can place online orders for home delivery or for pickup at a later time. The kiosks also are used to demonstrate www.Albertsons.com to consumers who may not be familiar with Internet shopping.
At the front end, two lanes with NCR self-checkout systems provide consumers the option to scan, bag and pay for their purchases without cashier assistance.
Beef Demand Takes Upward Swing
For the first time in 20 years, beef demand has stabilized. Beef demand grew 3.5% in 1999 compared to 1998. Total consumer spending on beef (retail and foodservice) totaled $49.22 billion in 1999, a $2.58 billion increase compared to one year ago.
As consumers continue to enjoy more beef at mealtime, the foodservice sector is one of the important factors in the rise in beef demand. Another key factor in the spike for total beef spending is the fact that consumers are buying beef at steady to slightly higher prices despite record-high beef supplies. Data also shows beef’s share of total meat expenditures is stable compared to last year, despite stiff competition from pork and poultry. Beef’s share of consumer spending dollars in 1999 is 40%, which is slightly (0.2%) above last year’s average. Pork, chicken and turkey market shares in 1999 were 28.4%, 27.4%, and 4.2% respectively.
The National Cattlemen’s Beef Association (NCBA) had embarked on a long-term strategy to stabilize beef demand by focusing efforts on making beef more convenient for today’s time-starved consumers. NCBA worked in both the foodservice and retail arenas to meet the demand for more convenient beef meals by introducing a new category of convenient, branded beef items that can be heated in the microwave and ready to serve in about 10 minutes. Through a new marketing initiative called “Beef Made Easy,” the industry is now helping retailers market beef products by cooking method, versus anatomy. Color-coded merchandising materials make the beef section easier to shop and on-pack cooking instructions make beef dishes easier to prepare.
PROMAR Study Says Boomer Demands Still Heard By Food & Beverage Firms
According to a study of the future Baby Boomer consumer from PROMAR International, this group (born between 1946 and 1964) will continue to press the food industry to give them food and beverage offerings on their terms long after most marketers will have shifted to addressing younger consumers.
“You have to give them credit for consistency,” said Tracy Carlson, Strategic Marketing Director at PROMAR International, a strategic marketing and consulting firm located in Alexandria, VA. “For the most part this consumer group has grown up feeling entitled to get what it wants. Now they want food and beverages to be everything they want them to be, whether that means more healthy, convenient, indulgent or all of the above.”
The study shows that approximately 78 million Boomers can be counted on to continue their demanding ways over the next decade and influence younger consumers in the process.
‘Flavor Trends 2000’ Study
McCormick & Co., has partnered with premier American chefs to identify today’s most popular flavors and culinary trends. According to “Flavor Trends 2000,” this year’s top flavors are: Basil, Dill, Red Pepper, Vanilla, Cinnamon, Fennel, Rosemary, Cumin, Ginger and Thyme.
Big, bold flavors are pleasing America’s palate, with Latin-inspired cuisine continuing to grow in importance. While brown spices such as cinnamon, allspice and nutmeg, typically used by Americans in desserts, are moving to the main course, savory herbs are infiltrating the dessert tray. By pairing the top flavors with an expanded variety of ingredients now available, each region has developed its own unique cuisine. For instance, the Pacific Northwest uses Thai, Cuban and Japanese elements, and caters to vegetarian enthusiasts as well. In Hawaii, a new breed of Hawaiian fusion is making its way mainland with Asian and Pacific Rim influences. In Florida, Hispanic and Caribbean influences have created a new cuisine called “Floribbean.”
Fortified Foods Market Growing
Retail sales of fortified food products grew to $5.5 billion in 1999, a 54% increase over 1998, according to a study by Kalorama Information. The overall market more than doubled from 1995’s sales of $2.4 billion and is expected to reach $7.8 billion by 2004.
Fortified cold cereals have led the category growing at a rate of 47% annually. Fortified beverages were the second largest growth sector, increasing 40% over 1998. Convenience stores generated 7% of fortified food sales in 1999 by offering single serve beverages.
The majority of fortified food consumers tend to be young and female. However, African Americans are the largest consumers of fortified cereals, and young consumers like fortified fruit drinks such as Snapple.
Richard Scarry Children’s Organic Food Introduced
The New Organics Co. has introduced a new line of certified organic foods for children, branded by Richard Scarry, whose characters can be seen daily on Nick Jr.’s “The Busy World of Richard Scarry.” The certified organic products range from single served quick meals such as Cheeseburger Macaroni Dinner and canned pasta, to kid-friendly baking kits, cookies in the shape of Richard Scarry characters and beverages, including berry juice, lemonade and cherry apple juice.
Introducing Hershey’s Candy Bar Factory
Hershey has launched Hershey’s Candy Bar Factory. Each package contains a Hershey's chocolate bar with four ready-to-fill sections. The kit contains individual containers filled with Reese’s peanut butter filling, sprinkles, chocolate cookie bits and white frosting. Kids combine these ingredients to create their own personal candy bar.
The product is available in 12-count display boxes and 48-count power wings.
Colgate Launches Battery Powered Toothbrush
Colgate-Palmolive is introducing a battery-powered toothbrush that is clinically proven to clean better than a manual toothbrush. The Colgate Actibrush costs under $20 and requires no plugs or recharging, making it completely portable.
Gerber Debuts Wellness Products
Gerber Debuts Wellness Products
Gerber has unveiled a new line of Wellness products including baby shampoo, baby washes, gas drops, tooth and gum cleanser, diaper rash lotion and vitamin drops. Gerber’s diaper rash care products glide on clear to form an invisible barrier.
Anheuser-Busch Debuts “Doc” Otis Malt Beverage
Anheuser-Busch has introduced “Doc” Otis’ Hard Lemon Flavored Malt Beverage.
Steve Bagwell, V.P., Premium Plus Brands, said, “We believe “Doc” Otis’ will appeal to high-end beverage consumers who prefer more exotic flavors traditionally linked to imports and micro/specialty beers.”
Point-of-sale materials include banners, cooler stickers, counter cards, table tents and stand-ups.
Mistic Launches Sunny-Valley Squeeze
Triarc Beverages has launched Sunny-Valley Squeeze, a fruit drink for young, urban consumers. The bottle is soft and squeezable and provides the target consumer with a distinctive, gulpable, wide mouthed opening.
The packaging was designed by The Coleman Group, New York City.
New Oreo ‘Magic Dunkers’ Turn Milk Blue
Nabisco has introduced Oreo Magic Dunkers, which interact with kids to create swirls of blue milk when dunked.
“Because Oreo fans have a great sense of fun and adventure when it comes to eating the cookie, we have the opportunity to be extremely creative when developing ideas that, ultimately, can impact the entire snacking industry,” said Archie Mack, Oreo Business Director.
Kraft Launches Pokemon Macaroni & Cheese
New Kraft Pokemon Macaroni & Cheese features six Pokemon characters and six collectible packages with a different Pokemon character on the front. Each package also features eight Pokemon collector coins. There are a total of 48 collector coins in all.
Ric Brockmeier, Sr. Brand Manager at Kraft said, “Combining two kid favorites into Kraft Pokemon Macaroni & Cheese was a natural way to make it even more fun.”
Two New Quaker Crispy Mini’s Flavors Launched
Quaker Oats has added Nacho Cheese and Creamy Ranch to its popular Crispy Mini’s Rice Snacks line.
Katie Donoval, Marketing Manager for Quaker Crispy Mini’s, said, “Our two new flavors are familiar to chip lovers, and they’re oven baked. They have a more reasonable nutrition profile than most chips.”
Curad ‘Triple Antibiotic’ Bandages Introduced
New Curad Triple Antibiotic bandages offer maximum protection from infection with a triple antibiotic ointment right on the pad. A product of Beiersdorf, it’s the first bandage to offer a triple antibiotic ointment directly on the pad.
Budweiser Runs “Bud Summer 2000” Promotion
The “Bud Summer 2000” Promotion will feature supermodel Daniela Pestova as spokesperson for the brand. She will be featured in a limited-edition 16-month Budweiser calendar and on “Bud Summer 2000” promotional point of sale items.
The centerpiece of the promotion is an instant-win program on Budweiser and Bud Light bottles and cans that gives consumers the chance to win more than $3 million in prizes. Displays will offer program guides that give an overview of the program, a description of prizes and rules of the instant-win promotion, along with details about a write-in entry option.
The promotion kicks off Memorial Day with point of sale materials including a life-size Pestova stand-up. The July 4 segment features red, white and blue promotional items inviting consumers to “Make it a Summer Down Under” highlighting Budweiser's status as an Official Sponsor of the U.S. Olympic Team.
Local promotions with the theme will feature cross-merchandising opportunities with products for the perfect summer barbecue.
Displays will offer coupons for discounts on Kingsford Charcoal and KC Masterpiece barbecue sauce.
IDT And eGrocery.com Unveil Coupon Kiosk
Innovative Design Technologies (IDT), Burbank, CA, along with eGrocery.com, have designed the world’s first interactive multimedia coupon kiosk called the MoneyBoard. The MoneyBoard allows shoppers to choose a variety of coupons from a plasma display and instantaneously print the coupons complete with the item’s aisle location.
The MoneyBoard consists of a 42” NEC plasma display and an IST touchscreen powered by a software-based computer. IDT created a custom software solution to provide for dynamic customer interface and ease of updates. The computer is self-updated via an FTP site and is connected to a printer allowing the shopper to print customized coupons.
IDT’s dynamic solution offers the grocery store and food product manufacturers the luxury of creating on-site demand for a product through the use of special promotions. The coupons displayed on the board can be changed instantly in order to move more product or to increase purchases of specific items. The software design also allows for the inclusion of advertising directly on the MoneyBoard screen.
For more information , contact Innovative Design Technologies, 3099 North Lima Street, Burbank, CA 91504; (Tel) 818-558-3080, (Fax) 818-558-7670.
FrontLine Introduces FrontLoader
FrontLine Marketing, has introduced the FrontLoader system, a custom designed product display, which provides manufacturers the unique ability to merchandise and advertise full-priced product at the checkout counter. Combined with the FrontLights system of backlit advertising panels, FrontLoader reaches 69 million adults on a weekly basis at a very low CPM. The FrontLoader can be placed on as many as 7000 checkout poles in supermarkets.
“Averaging a robust 77% lift since the programs inception, the FrontLoader provides a powerful way for manufacturers to achieve increased sales in a key secondary location,” said Jefferson Myers, President, FrontLine.
For more information, contact FrontLine Marketing, 280 Madison Ave., New York, NY 10016; (Tel) 212-726-9141.
Miller LiteRuns Season-Long Baseball Promotion
Miller Brewing is asking adult baseball fans to “Make the Call For Miller Lite” this season. The promotion includes a host of point-of-sale materials such as banners, display cards, posters, merchandise and other items.
Joe Jones, Miller’s Director, Brand Promotions, commented, “It's part of the tradition to enjoy the game with a cold beer.”
Pepsi-Cola and Yahoo! Team For Promotion
Pepsi-Cola Co. and Yahoo! Inc. announced a joint online and offline promotional program, entitled Pepsi Stuff.com.
The PepsiStuff.com program will enable consumers to earn awards and discounts online from promotional partners through an under-the-cap promotion scheduled to appear on 1.5 billion single-serve bottles of Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Diet Mountain Dew and Wild Cherry Pepsi.
Through Yahoo!, Pepsi's popular “Pepsi Stuff” promotion will become interactive allowing consumers to collect points under the caps and quickly redeem their points online for prizes and discounts from leading manufacturers and retailers.
Yahoo! is scheduled to receive logo placement on Pepsi p.o.p. materials placed in 50,000 retail stores nationwide.
Summer Sweepstakes To Support Sales of Amstel Light
Amstel Light, the largest-selling imported light beer in the U.S., will run a Summer Sweepstakes and Promotion and one lucky winner and three guests this summer can win an all expense paid vacation to the ultimate party haven; South Beach, Miami.
Consumers will be able to enter the sweepstakes via tear pads available at special displays on- and off-premise.
Samuel Adams To Run Grill & Groove Promo.
The Boston Beer Co. will conduct its Samuel Adams Grill & Groove promotion, featuring a summer celebration with great music from VH1 and the beers of Samuel Adams.
Grill & Groove runs in June and July culminating for two days when over 30 radio stations from around the country will broadcast live from the Samuel Adams Brewery. It is the biggest consumer promotion ever from both The Boston Beer Co. and VH1.
The national promotion will qualify participants as local winners of premium packages and as entrants to VH1's Big Backyard Barbecue, where a national recording artist will perform at a live Labor Day event.
On- and Off-Premise support includes promotion-specific 12 packs and POS, and take-one coasters with sweepstakes information.
Campbell Runs Souprizes Sweepstakes
Campbell Soup is running “Souprizes!,” an under-the-lid sweepstakes that will award $100,000 to an instant winner. In addition, 100,000 other cans of Campbell’s Red & White soup will have prizes imprinted under the lid. “All you have to do to win is open a can of Campbell’s Soup with a Souprize! burst on the label and check under the lid,” said Aimee Golden, Campbell’s Soup Marketing Manager.
Campbell’s will award 10 first prize RCA Big Screen TVs and 15 second prize Hewlett-Packard PCs. A $10 third prize will be indicated under 50,000 soup lids.
Hebrew National Runs “Win the Rolls” National Sweepstakes
Hebrew National will award a vintage Silver Cloud Rolls Royce to the grand prize winner of its “Buy the Franks Instant Win Game”. In addition, more than 43,000 other prizes will be offered in the summer sweepstakes including Weber Gas Grills, Gourmet Picnic Baskets and coupons for free packages of Hebrew National Franks.
The promotion will be supported with FSI’s and p.o.p. materials.
Ask Jeeves and Dole Unite For Promo.
Ask Jeeves announced that grocery shoppers nationwide who are buying Dole bananas, will find bananas bearing Ask Jeeves stickers featuring questions such as “What nutrients are in bananas?” and “What’s a recipe for banana cream pie?”
The cross-promotion is part of the company’s campaign to create awareness about the information people can find through Ask Jeeves at Ask.com.
Ask Jeeves and Dole will label 100 million banana bunches with stickers featuring Jeeves.
David Hellier, V.P. Marketing, Ask Jeeves, said: “Our campaign is focused on demonstrating how valuable Ask Jeeves can be as a resource.”
Wells’ Dairy, maker of Blue Bunny ice cream and frozen desserts, has opened the Ice Cream Capital Of The World Visitor Center in Le Mars, Iowa. More ice cream is produced by this one company in this one location than anywhere else. Hence, the name “Ice Cream Capital of the World.” The Visitor Center includes the Wells’ Dairy Museum and an old-fashioned ice cream parlor. Visitors can learn the history of ice cream and Wells’ Dairy, glimpse inside the world’s largest ice cream plant, then stroll next door to the ice cream parlor featuring an authentic turn-of-the-century marble bar
Coors Light Indy Car Inflatable
This 40" custom inflatable is a replica of a formula style race car. It provides an attractive image in-store and attracts the consumer at the point-of-purchase. Custom made replicas can be produced as small on-packs, as hanging displays or as giant stand-up displays for both indoor or outdoor use. The Coors Light Indy Car achieves brand recognition. For more information, contact Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, NY 11101.
Procter and Gamble Cascade Bottle
This 60' Cascade Bottle inflatable was created for Procter and Gamble. The inflatable was 45' across x 15' deep. This monstrous inflatable was an exceptionally challenging inflatable by its sheer size. The inflatable was used to increase brand awareness. The size of this inflatable replica helped create 'top of the mind' awareness. For more information, contact Landmark Creations International, 3240 West County Road 42, Burnsville, MN 55337.
Beiersdorf Q-10 Night Powerwing-Floorstand
This display was designed to market three separate high-end Q-10 products, while featuring one in particular “Q-10 Wrinkle Control Night.” This product appears on the top shelf of the unit, framed by extensive seven color and UV litho graphics above and to the right. The display can be used as a powerwing, a powerwing with lug-on riser, or as a floorstand. This display which won a Gold OMA in the Hair and Skin Care Category, was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Heart Candy Kisses Counter Display
The objective for this display was to create an eye-catching, pre-pack counter display, with an added value look and presence within the cosmetic category of drugstores and mass merchants. The unit was to catch the consumer's attention during Valentine's Day promotions and create a strong sell through for the $5.99 retail heart tins. The display had a small footprint that held 18 pieces of product with a $108.00 retail value. With the unique shape and attractive appearance, the 100% pre-sold goal was targeted and achieved. The heart can promotion relied solely on in-store placement of the display for its sales. This display which won a Gold OMA in the Hair and Skin Care category was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Coca-Cola Powerglide. The objective was to provide a new display rack for secondary placement, to efficiently display the 2-liter sized bottle in grocery and convenience store channels. The unit was designed to increase in-store brand awareness through the product delivery system. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. SILVER AWARD.
Bering Carousel Display. Bering Cigars is one of Swisher International's leading brands of premium cigars. The objective was to develop a small counter top display to appeal to the upscale cigar purchaser, and placed in non-traditional retail outlets. The display had to have a small footprint and hold up to 30 Bering premium cigars. The objective was accomplished using neon acrylic along with a ball-bearing rotator base. Created by E-B Display Co., Inc., 1369 Sanders Ave. S.W., P.O. Box 650, Massillon, OH 44648. SILVER AWARD.
Eucerin Universal Powerwing/Floorstand. This display is shipped to the stores empty for the convenience of the retailer. It is designed to be utilized as a merchandising vehicle for a variety of Eucerin product, accommodating virtually any size bottle or jar. The retailer has the option of placing the unit in a wire cage or on a base and refilling it with any mix of Eucerin products. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. BRONZE AWARD.
Timber Wolf Mirror. Swedish Match of North America wanted to establish brand image for a new product with this dealer premium item and to achieve long term placement. This piece is constructed with a wide MDF frame, selectively mirrored glass and three part die cut litho artwork. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240. BRONZE AWARD.
Multi-Message Voice Units
Clegg Industries has created a 200 second, 5 push button multi-message unit for Unilever's Singing in the Shower campaign. Unilever wanted this multi-message informational voice unit to attach to product displays at selected Wal-Mart's to advertise an in-store promotion where customers make up songs based on Unilever's Dove, Caress, Lever 2000, Shield & Finesse products, Clegg's 10 and 20 second voice boxes allow brand marketers to tie audio campaigns, jingles and sound bites into a point of sale program. Multi-Message Voice Units are available form Clegg Industries, Inc., 19220 South Normandie Avenue, Torrance, CA 90502-1011.
Old El Paso Spices Exhibit
This exhibit was created for Old El Paso spices and it includes shelves to hold the product as well as demonstration table. The display was “spiced up” by adding full color graphics and cardboard stand-up figures. This exhibit packs into two UPS shippable cases and can be set-up by one person using no tools. The Old El Paso Spices Exhibit was created by Paneliglide Exhibit Systems, Inc., 2023 West Carroll Avenue, Chicago, Illinois 60612.
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