Snapple Announces Significant Brand Makeover
Snapple, the original new-age beverage, is undergoing the most significant makeover in its 37-year history. “The Best Stuff on Earth” just got even better with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves. Over the years, consumers enjoyed the fun, quirky Snapple personality without realizing that premium teas are used to make every bottle of Snapple. The brand's new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener, and reduces the calories in some cases up to 20 percent .
“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, V.P., Marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.”
Snapple will retain its clever and light-hearted brand personality, but with a more premium, mature execution. A new logo, a sleeker bottle and label design that speaks to the new formula. The new graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves . Point-of-sale materials serve as a friendly reminder that Snapple has always been made from the Best Stuff on Earth.
BIC Displays New Soleil Bella
BIC has launched the BIC Soleil Bella™. The BIC Soleil Bella shaver is a one-piece shaver that features four flexible, e-z rinse™ blades, a soothing moisture strip® enriched with coconut milk, as well as a curvy, non-slip handle that allows for an easy grip in the shower or bath.
“The primary target for BIC Soleil Bella is women ages 18 to 34,” said Linda Palladino, Senior Brand Manager, shavers, BIC Consumer Products USA. “Women will enjoy shaving with BIC Soleil Bella because of its four e-z rinse blades that allow the user to rinse the shaver from the front or back. Also, the coconut milk that is infused into the moisture strip will help to provide a smooth shave.”
P&G Displays New Venus Razors
Venus(R), one of the best selling female shaving systems in the U.S., has launched new versions of its top-selling razors.
In addition to Venus Embrace, P&G Beauty is also offering Venus Spa Breeze(R) and Venus Spa Breeze Disposables, the first disposable razor with built-in shave gel bars, enhanced with a white tea scent that creates a skin-loving light lather for a smooth shave, without the need for separate shave cream.
Venus is also introducing new Venus Disposables Tropical and a new SatinCare Lavender Kiss shave gel.
These latest Venus and SatinCare products will be displayed in food, drug and mass merchandise stores. Floor and power wing display graphics complement the new Venus packaging graphics.
Bota Box Displays Environmentally Friendly Wines
This attention-getting display holds 30 3.0L packages of Bota Box wines with FlexTap™, a state of the art technology which keeps wines fresh for up to six weeks after opening.
Now consumers can enjoy premium California wines by the glass whenever they want without the worries of waste or spoilage. Bota Box is portable; allowing consumers to take it anywhere glass is undesirable such as camping, barbecues, hiking, boating and poolside.
According to recent studies, Bag-In-Box wines create 85% less landfill waste than traditional glass packages and have a smaller carbon footprint as well.
The colorful, space efficient display highlights the portability and environmental benefits of the Bota Box wines.Each Bota Box contains the equivalent of four 750ml bottles of wine or approximately 20 glasses.
Organic Wines Displayed In Winn-Dixie Stores
Natural Merchants, LLC, Grants Pass, OR is displaying its USDA certified organic wines in Winn Dixie stores. All wines in the special wood display will be priced under $20/bottle.
Edward Field of Natural Merchants, said, “As more consumers integrate wine into their everyday organic lifestyles, they’ll be searching for a variety of quality, affordable wines made with organically grown grapes.”
Winn-Dixie will be offering its customers educational information on organic wines and include Tasting Notes, Pairings and Ratings for each of the featured selections.
“This is another opportunity for us to offer our shoppers the products they have previously only found in specialty stores,” said Robin Miller, Winn-Dixie’s director of communications. “It’s all about offering our customers a fresh and local shopping experience every time they visit our stores.”
Sandwich Board Promotes Yuengling Brewery
Yuengling Brewery is featuring this Sandwich Board to help on-premise accounts inform customers of food or drink specials as well as promotional events.
The Sandwich boards inform consumers about the availability of Yuengling products and reinforce the brand’s traditions.
The D.G. Yuengling Brewery Sandwich Board was created by Heritage Sign and Display, a Nesquehoning, PA-based display firm.
Pepsi Testing Naturally Refrigerated Vendors
PepsiCo has introduced the most climate-friendly vending machines ever placed in the U.S. The machines, which feature the new Pepsi logo along with a special green refrigerant sticker, use less energy and generate 12% less greenhouse gas (GHG) emissions than current vending machines. In addition to their energy efficiency improvements, the new machines use carbon dioxide (CO2), a natural refrigerant, instead of hydrofluorocarbons (HFCs). This marks the first time that vending machines cooled by CO2 have been introduced in the U.S..
This project is part of PepsiCo's broad commitment to reducing the environmental footprint of the vending and cooling equipment used to sell its drinks.
Coca-Cola Testing Interactive Vending Machine
The Coca-Cola Company is testing new high-tech interactive vending machines in select Simon malls, enabling consumers to purchase ice cold beverages while enjoying a refreshing new brand experience. The sleek, stylish units feature a large format touch screen display, allowing consumers to interact with their favorite Coca-Cola brands while learning more about Simon promotions.
“The new machines incorporate sight, sound and motion video to take the vending experience from transaction to true interaction,” said Anthony Phillips, Global Brand Manager, Coca-Cola Co.
Market Street Launches Nutritional Tag Program
Market Street, United Supermarkets’ market that combines everyday grocery needs with specialty and whole-health-gourmet products, has launched its Nutritional Tag program.
The Nutritional Tags highlight foods meeting gluten-free, heart healthy-diabetes management, lean-low-fat, sugar-free-reduced sugar, and organic standards. The easy-to-understand labels, with corresponding letters and colors, are designed to conveniently lead store guests with special dietary needs to safe, healthy choices. Market Street stores will have signage positioned throughout the aisles to help guests become familiar with the new program.
“The Nutritional Tag program is like shopping with a registered dietitian, helping you select better foods for your family,” said Alicia Brown, the company’s health and wellness marketing manager.
SUPERVALU Launches ‘Simply Good Meals’ Destinations
SUPERVALU has launched “Simply Good Meals™” - new easy-to-recognize, branded destinations in its stores where consumers can find easy-to-make meal solutions in one spot. The program brings together all of the components needed to create a good, balanced meal for the entire family.
The Simply Good Meals program is making its debut in the aisles of the company's family of grocery stores including Acme, Albertsons, bigg's, Cub Foods, Farm Fresh, Hornbacher's, Jewel-Osco, Lucky, Shaw’s Star Market, Shop 'n Save and Shoppers Food & Pharmacy.
Most stores will initially feature up to four Simply Good Meals destinations, including two in the produce area, one in the meat section and one in the deli department. One of the destinations - known as 4:15™ - will feature a selection of items that allow busy moms to create a good, easy, home-cooked meal for a family of four for under $15 and, in many cases, in 15 minutes or less.
KIND Laundry Detergent Displayed At Dry Clean
Winning Brands Corp. of Canada is marketing its KIND Laundry Detergent and KIND Fabric Softener within U.S. drycleaner outlets.
Winning Brands CEO Eric Lehner, said, “There are more than 30,000 drycleaner locations to which it is suitable to offer revenue enhancing retail products. Now, consumers will have the opportunity to pick-up particularly good eco-responsible KIND laundry detergent and fabric softener for use at home when they pick-up or drop off goods at the drycleaner or are waiting to pay for their drycleaning.”
KIND Laundry Detergent is highly concentrated in order to provide up to 32 loads in the convenient 32 oz bottle.
SC Johnson Displays Pledge Fabric Sweeper For Pet Hair
SC Johnson wanted to feature its new Pledge-brand pet hair remover in a half-pallet display in Wal-Mart stores. The display was designed to educate pet-owning customers about the Pledge Fabric Sweeper, how to use it and why it is superior to lint brushes or rollers.
Graphics on the angled center panel attract pet-owning shoppers with clear messaging, a protected sample of the unit and sharp photos of step-by-step use of the sweeper, its grabbing mechanism and the impressive amount of pet hair removed. In the center panel, the logo and product name are prominent, along with an actual sample that is easy for consumers to see. Pictures of pets help attract pet-owning shoppers. This Pledge Fabric Sweeper for Pet Hair half pallet display was created for SC Johnson by Menasha Packaging Co, of Philadelphia, PA and Brooklyn Park, MN.
Jones Soda Displays Its New Jones GABA Blend
Jones GABA, Jones Soda Co.’s highly anticipated tea-juice blend with the amino acid, GABA, is being introduced in stores across the country.
Jones GABA is the only beverage in the U.S. with natural PharmaGABA, which studies have shown to improve mental focus, balance and clarity, while reducing stress. Its benefits extend to a wide array of consumer groups.
Jones GABA is available in four refreshing flavors: Fuji Apple, Lemon Honey, Nectarine and Grapefruit. Single serve 12 fl. oz. cans contain 150 mg of PharmaGABA. Colorful point-of-sale materials explain the health benefits of Jones’ new GABA beverage.
Coca-Cola Launches Hispanic Campaign Themed 'Destapa La Felicidad'
“Destapa Tus Sueños” or “Unleash Your Dreams” is the central message for ‘Destapa La Felicidad,’ the Hispanic adaptation of the ‘Open Happiness’ global integrated marketing campaign for Coca-Cola. The Hispanic adaptation includes new point of sale, enhanced shopper experiences, and consumer promotions.
The integrated marketing campaign will include programs that will help make dreams come true for Hispanic consumers, including the Coca-Cola Telenovela Club. Through this promotion, fans have the opportunity to win premiums related to their favorite novela and enter a sweepstakes for the chance to meet two of the stars. Coca-Cola will implement a robust national marketing campaign featuring the Mexican National Team (MNT) in the U.S., which will offer opportunities for futbol fans to attend a soccer clinic with Guillermo “Memo” Ochoa; and attend matches of the MNT in the U.S. Coca-Cola will continue partnering with authentic food brands to bring Hispanic families taste, refreshment and value.
Publix Converts Two Stores To Hispanic-Themed Format
Publix Super Markets is converting stores in Kissimmee, Fla., and Hialeah, Fla., to a Hispanic-themed supermarket format called Publix Sabor. The stores will feature expanded offerings in the Hispanic food and grocery categories and be staffed with bilingual associates.
“Publix Sabor was designed to meet the needs of our customers in particular neighborhoods throughout the Central and South Florida regions,” said Director of Media and Community Relations Maria Brous. “This store prototype will provide Publix with many opportunities to refine how we reach our Hispanic customers and serve as an important model in the years ahead.”
BrandSpark Study Reveals Insights Into Mind Of American Grocery Shopper
BrandSpark International's American Grocery Shopper Study, reveals key findings into future spending habits and profiles today's “early adopter” shopper.
Some 52% of U.S. grocery shoppers said they plan to eat at home more often than last year. 96% of shoppers considered it important that any new product provide them value for the dollar. 70% of consumers are motivated to buy products that are better for the environment, but only 40% are willing to pay more for those products. 58% of shoppers consider it important for a new product they purchase to be “natural.” 78% of shoppers believe that manufacturers have a long way to go to reduce the amount of packaging. Consumers are becoming increasingly concerned about chemicals in products: 68% expressed increased concern about chemicals in food products; 63% in household products; 57% in skin care products. Over 80% of respondents believe that making better food choices can prevent illness.
The survey revealed that “early adopters” show stronger brand loyalty and prefer products that are environmentally friendly and offer improved technology and innovation. 80% of shoppers who qualify as "early adopters" - first to try new products - are women.
Lower-Income Shoppers Represent Major Opportunity
Lower-income shoppers are the fastest-growing income group in the United States and will generate $84 billion in incremental spending during the next decade. The latest research from Information Resources, Inc. (IRI) reveals that these consumers represent an enormous opportunity for retailers and manufacturers.
IRI studied five lower-income micro segments, positioned to drive a large share of sales growth: Singles and married couples aged 25-34, Seniors older than 65, Households with children; Hispanics and African Americans.
Progressive retailers can drive private label growth if they focus on building stronger relationships with lower-income shoppers by improving variety and packaging. Budget-constrained, lower-income shoppers are shopping more frequently, but are spending less per trip. They are also aggressively shifting spending across channels, retailers, categories and brands.
Hispanic Shoppers Rate Trust As Key In Store Selection, Reports TNS
Hispanics are avid shoppers, unhurried browsers and rate trust as a key driver for store selection, according to the results of the Hispanic Shopper 360 Study, conducted by TNS. In addition, in-store promotions and advertising are much more likely to influence Hispanic shoppers’ purchase decisions than the average shopper. Some 24% of Hispanics cite trust as key store selection criteria, compared to just 17% of the total non-Hispanic shopper population.
Emil Morales, TNS EVP & GM, said, “Trips to the store for Hispanic consumers are about more than just availability of goods, it is also largely about service and the store experience. This sense of trust is a key reason that community based stores (bodegas and supermercados) are successful despite limited selections and often charging higher prices.”
Hispanic shoppers are browsers and they are unlikely to rush hurriedly through a store. Only 16% of Hispanics found “getting in and out quickly” important compared to 39% of total non-Hispanic shoppers. Hispanics are not avid users of coupons acquired outside of the store, but once in-store, their more leisurely shopping habits make them considerably more aware of and open to in-store displays, discounts and other tactics to drive purchases. Hispanic shoppers are open-minded and often their final purchase is heavily influenced by in-store promotions: 34% of Hispanics versus only 14 % of total shoppers are influenced by in-store ads and coupons. Hispanic shoppers shop at more channels and tend to favor Mass Merchandisers, Drug, and Convenience Stores.
Juicy Juice Premieres Products For Immunity And Brain Development
Nestle Juicy Juice is premiering Juicy Juice Brain Development and Juicy Juice Immunity, fruit juice beverages fortified with nutrients. Juicy Juice Brain Development offers DHA, which is a building block for brain development during a child’s first two years. Juicy Juice Immunity offers zinc, vitamin C and prebiotic fiber.
Ecologica Organic Wine Arrives In U.S.
Biagio Cru and Estate Wines has announced the U.S. arrival of Ecologica, one of the first Fair Trade Certified(TM) and organic wines to be sold in the nation. The Ecologica line, produced by Argentina’s La Riojana, will include a Torrontes-Chardonnay blend as well as a Syrah/Malbec blend.
Darren Restivo, Marketing Director of Biagio Cru and Estate Wines, said “Ecologica combines a quality and affordable wine with a social conscience and healthy living.”
New Probiotic Supplement Aids Teeth And Gums
Sunstar Americas, manufacturer of GUM and Butler brand products, has introduced GUMPerioBalance, a probiotic supplement specifically created for oral health. GUM PerioBalance is a daily dental probiotic supplement that comes in a mint flavored lozenge specifically formulated to provide oral health benefits. It is clinically shown to reduce plaque and promote healthy teeth and gums in just 28 days.
Pepsi Natural Launches In Select Markets
An all-new premium cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. From the amount of bubbles to the foam that rises to the top of the beverage when it’s poured, Pepsi Natural offers a brand-new cola experience.
Pepsi Natural is packaged in a sleek 12-oz. glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets.
CLIF Quench Sport Drink Is Introduced
Clif Bar & Co. has introduced its new sports drink, called CLIF Quench, made with all natural and 88% organic ingredients. CLIF Quench is all-natural and contains no artificial colors, sweeteners or preservatives.
The bottle is made of 40% post-consumer recycled PET. The bottle and label are fully recyclable.
CLIF Quench comes in four flavors: Fruit Punch, Orange, Lime-Ade & Strawberry Citrus.
Starbucks VIA™ Ready Brew Debuts
Starbucks has found a way to offer a great cup of coffee that can be prepared instantly by just adding water. The instant Starbucks VIA™ Ready Brew is full-bodied and flavorful, just like the Starbucks coffee consumers know and love.
The magic is in a proprietary, all-natural process that microgrinds the coffee in a way that preserves all of their essential oils and flavor.
Arm & Hammer Uses Peel ‘n Taste Strip Dispensers
Church & Dwight wanted to build consumer awareness for its Arm & Hammer Advanced White Brilliant Sparkle toothpaste brand. The challenge of overcoming consumers’ association with the company’s 155-year-old flagship product, baking soda, led to the pinpointing of taste as the key element that had to be emphasized.
Church & Dwight used The Peel 'n Taste® flavor strips, from First Flavor, Inc., Bala Cynwyd, PA, (www.firstflavor.com) to effectively sample the taste at the point-of-purchase.
Guinness Celebrates 250 Years With Anniversary Stout
To commemorate the legacy of Arthur Guinness who founded the Guinness Brewery in Dublin 250 years ago, Guinness 250 Anniversary Stout is being made available in the U.S on a limited edition basis.
“The Guinness brand felt it owed our loyal consumers a special gift to mark this historical occasion,” said Patrick Hughes, Brand Director, Diageo - Guinness USA.
The limited edition Stout is being supported with point-of-sale materials including signage, case cards, posters, and cooler decals.
Miller Displays Extras Loyalty Program
Through the Extras loyalty program, Miller High Life will help fans celebrate baseball. The High Life Extras loyalty program allows consumers to earn reward points by purchasing specially marked packages of High Life and High Life Light, and redeem those points for High Life baseball gear.
“Offering exclusive High Life-themed baseball merchandise is another way to add value for our loyal fans,” said High Life Sr. Brand Manager, Kevin Oglesby. “From a High Life baseball jersey to a base-and-bat barstool, the Extras program offers something for all fans.”
Red Truck Wines Displays Mini-Barrel
Red Truck Wines’ new Mini-Barrel has launched in Sam’s Club stores nationwide. With a patent-pending barrel design featuring the iconic wine barrel shape complete with rings, staves, a wood-grain look and burned-in imagery and typography, the Mini-Barrel has a fresh-from-the-winery feel. The 3L Mini-Barrel, which holds Red Truck's Red Wine, is equivalent to four 750ml bottles.
“It’s time consumers had the option of a premium quality wine in a format larger than 750ml," said Carol Reber, V.P., Marketing at 585 Wine Partners which owns Red Truck Wines. “For anyone who's ever visited a winery or wished they could, the Mini-Barrel by Red Truck makes the experience come alive in their own home.”
Mini-Barrel by Red Truck is being introduced at a time when the consumer is looking to make smart, value-oriented wine purchases. Furthermore, large format packages are widely considered to be more environmentally friendly than glass bottles due to their comparative lighter weight and lower carbon footprint.
Promotivate Back To School Lucky Break Floor Standee
The standee was designed as a checkout counter. Shelf-talkers and blade signs were used in-store as reminders for customers to buy their participating products for entry into the promotion. Lifestyle shots showed "mom" paying for the selected products while the retailer's logo was prominent. This display won a Gold OMA in the Grocery and General Merchandise Products Category and was created by Artisan Complete, 100 Bentley Street, Markham, ON L3R 3L2.
Miller Chill Twisted Display
This display was designed in support of Miller's New Product Launch of an unusual product: lime-flavored beer. The maintenance-free merchandiser was designed to be quickly installed while creating a launch-home and personality for the new product off shelf. The twisted silver tubular structure offers the message in the Miller Chill "Twisted" advertising campaign. It promotes permanent branding with its unique Miller Chill dual-sided header, uniquely positioned shelves and unusual laser-cut base, floating between three twisted upright tubes. This Display won a Gold OMA in the Beverages-Beer Category. The Miller Chill Twisted Display was created by United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.
C.F. Sauer's Spices Category Management System.
This display system was created to offer a world class merchandising system to the supermarket/grocery channel and to stand apart from competition. The gravity-feed modules are engineered as a two-piece molded construction that snaps together. The modules are molded in burgundy, matching the spice container flip caps. The Sauer's logo is prominently featured on each primary graphic panel. The gravity-feed product load system is self-rotating and designed to dispense product first-in-first-out. The primary front panel lifts for quick product stocking/restocking and ensures that each bottle will be front facing. Integrated channels allow for interchangeable graphics and flexible planogramming. This display system won a Gold OMA in the Supermarket Retailer category and was created by Sonoco Corrflex, 65 Harristown Road, Glenrock, NJ 07452.
GUM Timer Light Toothbrush Header
This display was designed to introduce a new toothbrush at Walgreens. This header flashes red LED lights that simulate the special feature of this GUM children's toothbrush: light flashes for 60 seconds to keep the child brushing longer. The display draws attention to the new timer-light toothbrush targeted at 4 to ll year-olds and their parents. This display was created by Menasha Packaging Co., 601 East Erie Ave., Philadelphia, PA 19134. BRONZE OMA.
Negra Modelo LED Label Sign
This LED Sign was created to maximize brand awareness for Negra Modelo at on-premise accounts. The brightly illuminated sign may be placed in a window or on an interior wall. 200 LEDs vibrantly illuminate the logo to neon illumination values. The LED sign is lightweight, durable and features low operating costs. This display was created by Alluma Tech, 8010 W. Coventry Drive, Franklin, WI 53132. SILVER OMA.
SC Johnson PowerPad PDQ Display
The marketing goal for this display was to increase sales of OFF Lamps, Lanterns and refills throughout the peak season, utilizing a visually dominant display vehicle. The tray was designed without a front lip to maximize product exposure and for ease of shopping. The corrugated structure features a full mounted litho for the highest level of graphic appeal. Additionally, a flame simulating "flickering" LED was positioned inside of an actual lantern for shopper education and engagement. This display was created by Great Northern Corp., Consumer Packaging and Display, 1800 South Street, Racine, WI 53404. BRONZE OMA.
Glade Sense & Spray and Lasting Impressions 60ct Super PDQ.
This super PDQ for Wal-Mart uses motion and action to launch two new SC Johnson Glade products, Sense & Spray, an automatic air freshener triggered by a motion sensor, and Lasting Impressions a fan-powered air freshener that alternates daily between two scents. To attract and involve shoppers, the motion detector flashes light as shoppers pass. This display was created by Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134. BRONZE OMA.
Coca-Cola Holiday House Spectacular
This display was designed to highlight the entire line of Coke and Sprite products during the 2008 holiday season. The unit was designed to remind the consumer of the tradition of Coke products as an important part of holiday celebrations at home. The three-dimensional house is welcoming and the classic Coke Santa icon reminds the consumer of tradition. This display was created by Ellie Inc., 28 Hawk Ridge Circle, Suite 110, Lake St. Louis, MO 63367. BRONZE OMA.
Glade "Joy of 'Fragrance"
A customized "Scent Bar" display exuded the "Joy of Fragrance" campaign theme with prominent branding, clean floral visuals and a tube equipped with a fan that circulated flower petals , signifying the fresh scent of Glade products. This display was created by LAUNCH! - a division of C/M, 191 The West Mall, Toronto, Ontario, Canada, M9C 5K8. SILVER OMA.
Coca Cola Floor Display
This modular display is constructed of metal and vacuum formed. The objective was to have a modular, multi-brand floor rack that shows some of the brands of the group, and also that could be used as a single brand display. The display helped increase sales by 15% at the convenience stores plus presented a very attractive floor display. The Coca Cola Floor Display was created by MEASA Displays Mexico, Castulo Garcia #51 Col. La conchita, Mexico City, DF 13360.
Anheuser-Busch Shock Top Sign
The objectives for this sign were to increase the Shock Top's brand awareness in on-premise environments, and to increase distribution and product placement. The dimensional sign is 28" wide by 22" tall by 2.5" deep. The dimensional sign was molded from rigid polyurethane foam. The molding and decorating process of twelve colors are designed to give the appearance of sculpted wood. The Anheuser-Busch Shock Top Sign was created by MoldRite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186.
Cheese and Wine Display
This is a multi functional display. The lower shelves are made of wood and glass to hold bottles of wine in a modern but classic look. There are pockets to hold recipe cards, newsletters packed with product information, and books which feature cheese products matched with the best corresponding wine. The top portion is also designed to feature two wine bottles. This display was created by Lingo Manufacturing, 7400 Industrial Road, Florence, KY 41042.
Dr Pepper Venom Spiral Snake Rack
This display features a unique, sleek spiral design with dimensional simulated life-like snake that is positioned from the bottom of the display up, to the two-sided header card with its red and black snake eye branding. The unit holds l6 bottles of 4-packs per shelf for a total of 80 bottles. The "Knock Down" display is designed with freight savings in mind. The spiral snake display translates the energy theme "Piercing Energy that Strikes Back." The Dr Pepper Venom Spiral Snake Rack was created by Applied Merchandising Concepts, Inc., 15 Beechwood Avenue, New Rochelle, NY 10801.
Miller Modular Merchandising System
The objective for this program was to create Miller brand dominance in C-Stores, liquor stores, supermarkets and mass merchandisers. The system is designed using backlit, two-sided, four-foot signage with easily interchangeable graphics allowing for promotion of the full Miller portfolio as well as seasonal promotions. The basic 4' modular sign can be used individually or linked. The modular unit can also be wall-mounted as a vertical sign or an over-the-cooler system or used in end cap and in-line configurations. The Miller Modular Merchandising System was created by Henschel-Steinau, Inc., 300 Grand Ave., Englewood, NJ 07631.
Glaceau Gravity Feed Displa
This gravity feed tubular wire display features bottle shaped sides with interchangeable graphic panels. It accommodates several different shaped die-cut headers. It merchandises ninety-six, 1 liter SmartWater bottles. The three sided, die-cut reversible header panels feature brand spokesperson, Jennifer Aniston. The compact display footprint maximizes available retail space. The Glaceau Gravity Feed Display was created by New Business Solutions Inc., 1F Enterprise Place, Hicksville, New York 11801.
Barnard Griffin Wines Banner Stand
This upscale, 6 ft. - 9 ft. powder coated metal stand displays a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. This upscale metal banner stand was created by Pinquist Industries, 63 Meserole Avenue, Brooklyn , NY 11222.
Shelf LCD Media Player
Focus Display Group offers a 7" LCD media player, which can be positioned anywhere on store shelves. The unit attaches to a shelf channel with a simple clip attachment. The front plate of the LCD screen can be personalized with brand identity. The LCD screen offers high resolution and has a Flash memory drive, memory card and USB connector to download images. For more information, contact Focus Display Group, 10328 Highlands West Dr., Escondido, CA 92029.
Pepsi Store Specific Poster
This upscale, 6 ft. - 9 ft. powder coated metal stand displays a 4 foot silk banner. It was designed to showcase l2 - 56 cascading cases of wine, cut flowers and a banner for Barnard Griffin Wines which communicates the “Tulip Label” branding. The unit conveys an elegant look and feel of fashion while adding interest and appeal to the wine aisle. This upscale metal banner stand was created by Pinquist Industries, 63 Meserole Avenue, Brooklyn , NY 11222.
Circle K Light Boxes
Circle is using its customized light boxes to merchandise its line of beverages. The objective was to take advantage of unused advertising space to better reinforce the Circle K brand image. Looking at the back of their current light boxes, they realized that they had valuable real estate that could be used for branding. The customized light boxes achieved brand reinforcement. The Circle K Light Boxes were created by Millusions®, 170 S. Lively Blvd., Elk Grove Village, IL 60007.
Roll-About Multi-use Display
This roll-about four-sided display has been used in convenience stores to sell beverages. The unit offers a flexible versatile display that can merchandise a variety of different products. It has adjustable shelves that can set flat or be tilted down. It also offers graphic capabilities and accommodates a lot of weight. This roll-about multi-use display is available from Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Extrude-A-Scent Mouldings
This product, Extrude-A-Sent Mouldings, is appropriately suited for marketing beverages. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for indoor and outdoor in a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, Inc., 24 River Road Bogota, NJ 07603.
Stock Rack For Beverage Marketing
This high impact poly styrene display features trays and a base and could be used for beverage marketing. The unit has an l8" diameter with a 20" base. The eye-catching display is structurally sound while offering maximum product visibility. This stock rack is available from Midway Displays, 6554 S. Austin Avenue, Bedford Park, IL 60638.
Beverage Shelf Extender
Practical Retail Merchandising offers a special shelf extender for beverages. The display prominently displays a bottle extended from a store shelf or floor display while colorful graphics call attention to the product. The display is engineered to install easily. For more information, contact Practical Retail Merchandising, 7 Williamsburg Road, Evanston, IL 60203.
Black Swan Wine Wood Display
This display for E&J Gallo’s Black Swan wine is constructed of unfinished pine and plywood. Branded graphics are screen printed on the wood crates and display header. The arbor can be adjusted to accommodate either a 2-case or 3-case width. This display was created by Ruszel Woodworks, 2980 Bayshore Road, Benicia, CA 94510.
ethos Water Rack
North American Coffee Partnership wanted a clean simple merchandiser that conveyed a premium brand with a purpose. This display gained off-shelf inventory for ethos, and conveyed the message "Helping Children Get Clean Water". The ethos Water Rack was created by Racks Inc., 7684 St. Andrews Avenue, San Diego, CA 92154.
Isopure Permanent Floor Display
Isopure is using this off-shelf display to gain attention for its line of healthy beverages. The display holds a large weight of product in a minimum of floor space. The unit is designed to replicate the distinctive Isopure bottle, which calls further attention to the product line. This display was created by Display Marketing Group, 170 Oval Drive, Islandia, NY 11749.
Lindeman's Front Case Platform Merchandiser
This display, used in Safeway Stores, provides additional space to display products and keep them off the floor. It boosts beverage sales without a major investment in new permanent fixtures. The display is made of l00% recyclable plastics. The Lindeman's Front Case Platform Merchandiser was created by Masonways Indestructible Plastics, LLC, 580 Village Blvd., West Palm Beach, FL 33409.
Harpoon Brewery Wood Display
Harpoon Brewery is using this colorful permanent wood display to gain prominent off-shelf positioning. This hard wood display supports a great weight of product, and is on casters, so retailers can easily position the display in prime locations. The display is easily updated with new header graphics. For more information, contact J.H. Dunning, Corp., One Dunning Lane N. Walpole, NH 03609.
Mountain Dew Snap Mobile® Ceiling Dangler
This 3D Ceiling Dangler can be viewed from all sides. All three panels have a pop-out basketball and a pop-out hoop. The display ships flat and sets up in one minute. The piece can be a ceiling dangler or pole topper or display topper. The Snap Mobile® can be from 3" tall to 6'tall and can be die cut to almost any shape. The Snap Mobile® is versatile and attracts attention. The Mountain Dew Snap Mobile® was created by Promo Print Solutions, Inc., 420 S. Koeller Street, Oshkosh, WI 54902.
Beverage Organizer Display
This display organizes the beverages, billboards the product and automatically offers face lanes. The unit is from stock and is customized with a shelf management merchandiser system. It can be inclined to gravity feed. One-piece construction speeds installation and minimizes installation costs. The unit may be mounted to various shelf styles, and can be tailored to any size container. The Beverage Organizer Display was created by Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702.
Pepsi Illuminated Kiosk
This display for Pepsico is corrosion-resistant and made of recyclable extruded aluminum construction. It features hidden integrated hinges and locking doors, as well as scratch-resistant Lexan solar grade door glazing. The four-sided kiosk features a Pepsi vending machine on two sides and display advertising on the other two sides. Pepsico is using the kiosk in malls around the country. This Pepsi Kiosk was created by EcoTek Lighting, 2645 Vista Terrace, Lake Forest, CA 92630.
Vitamin Water Multi-Case Display
Vitamin Water is using this display to gain attention for major promotions at supermarkets and mass merchandisers. The display highlights the different flavors in the line, and that the waters only have 10 calories. This display was created by Packaging Impressions, 2155 Fifth Ave., Ronkonkoma, NY 11779.
Walls + Forms offers the "Lights Alive", ceiling mounted light which provides 360 degree illumination. This unit steals existing light from the ceiling fixture utilizing easy mounting brackets that attach to the light panel surround. The Lights Alive ceiling mounted light thief includes two die-molded frames with a black matte finish and with a profile size of l 1/8" x 1/2". It features easy side-loading graphics. It is easy to install with no tools required. It can be shipped flat for easy on-site assembly, or can be pre-assembled in cartons. For more information, contact Walls + Forms Inc., P.O. Box 741112, Dallas, TX 75374; www.wallsforms.com.
EcoTek offers a new concept in light boxes, incorporating direct LED backlighting which delivers six times the brightness of edge-lit light boxes. The unique LED placement and advanced engineering delivers powerful, even illumination and eliminates hot spots and shadows. Shown are EcoTek Light Boxes in Skechers Manhattan Beach store. EcoTek's Light Boxes use LED Panels that last from 50,000 - 100,00 hours and use only 45% of the energy required for fluorescent lamps. For more information, contact EcoTek Lighting, 26845 Vista Terrace, Lake Forest, CA 92630; www.ecoteklighting.com.
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