Windmill Displays Promote Barnard Griffin Wines
Think Local, Think Washington, a trade program dedicated to promoting locally produced wines, is using these eye-catching Windmill point-of-purchase display units designed to hold 12 Barnard Griffin wine bottles at the base of the display.
The Windmill displays are made of wood and are used throughout the year to encourage consumers to purchase the locally produced Barnard Griffin wine with tulips on the label. This promotion was devloped for Barnard Griffin by Perpetual Promotion, a Seattle, WA-based sales promotion agency.
Coca-Cola Launches Recyclable Rack Display Program
Coca-Cola is developing a family of 100% recyclable merchandise display racks. The first GIVE IT BACK® racks are free-standing units made of recyclable corrugated cardboard. The GIVE IT BACK racks are the first step in building towards a comprehensive, closed-loop retail equipment program where Coca-Cola creates recyclable in-store merchandise racks and then recovers, reuses and/or recycles the displays - an industry first.
Gary Wygant, VP, Business Development, Coca-Cola Recycling, said, “By creating a 100% recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging.” The corrugate merchandise racks are the first in a family of recyclable displays that is coming from Coca-Cola, including a rack made entirely of recycled PET plastic.
Vaseline Features Eco-Friendly Sheer Infusing Display
This True Blue eco-friendly point-of-purchase display, designed and produced for Unilever’s Vaseline® Sheer Infusion™ body lotion, is helping Unilever and its retail partners meet their sustainability and sales goals. By redesigning an existing floorstand wing unit, Sonoco’s Global Services division, (www.sonoco.com), headquartered in Hartsville, South Carolina, cut the paperboard required to produce the display in half-from 65.2 to 32.65 square feet-without sacrificing its ability to attract customer attention. The display highlights Vaseline Sheer Infusions’ product benefit, “Twice the moisture & a silky skin feel like never before.”
Head & Shoulders Displays Feature MLB Star Joe Mauer
Head & Shoulders®, official shampoo of Major League Baseball, has added Minnesota Twins All-Star catcher, Joe Mauer, as the newest member to join its brand ambassador team.
Joe will be featured in an integrated campaign that includes in-store displays at major retailers. With this MLB relationship, Head & Shoulders continues to connect with people via their passion for sports.
“Sports are a common ground for the people who use our shampoo and having genuine and likeable star athletes like Joe can help guys become more aware of the importance of hair care and grooming,”said April Anslinger, Brand Manager of Head & Shoulders at Procter & Gamble. Upshot, a Chicago-based marketing firm was the agency for the program.
Cheerwine Rolls Out ‘Legends’ Marketing Campaign
Cheerwine, the soft drink born 91 years ago in Salisbury, NC, is preparing to unveil a new branding, packaging and marketing campaign as it expands into additional Mid-Atlantic and West Coast markets “Legends,” tells tales of the iconic Southern soft drink to communicate its enduring popularity. Cheerwine plans to generate awareness and encourage trial in these markets through P.O.S. materials, sampling, events and fan activation programs.
President and CEO of Cheerwine, Cliff Ritchie, said, “The new branding is designed to appeal to new consumers without alienating those who have grown up loving the soft drink.” Marketing firm, the Hauser Group of Atlanta, is responsible for creating the advertising, billboards, point of sale, and truck graphics.
Hostess Conducts Twinkie Mania Sweepstakes
Hostess has launched a Twinkie Mania sweepstakes, inviting Twinkie lovers everywhere to cast their votes for a new flavor filling. The candidates up for election for new flavor are: Raspberry Tart, Cookies n Creme, Blueberry Pie and Lemon Meringue, and the winning flavor will be featured as a limited time offering in the Hostess product line.
As part of the promotion, Hostess is introducing two new limited-edition flavors - Chocolate Creme and Strawberry & Creme. In addition, one lucky Twinkie lover will win $25,000 when registering two UPC codes online of specially marked Twinkies packages.
“We are excited to let our fans’ voices be heard as they indulge in our newest varieties and campaign for the next Twinkie flavor,” said Mike Touhey, Vice President, Snack Marketing for Hostess.
Kettle Brand Displays New TIAS! Tortilla Chips
Two bold, sizzling flavors, Sweet Baja Barbeque(TM) and Chili con Queso, round out Kettle Brand’s full-flavored TIAS! tortilla chip line-up, consistent with Kettle Brand’s flavor innovation in the snack aisle using all natural ingredients.
These two varieties, both new to the category, are part of six original flavors that were launched last fall. Sweet Baja Barbeque(TM), smoked and sweetened with a touch of honey, is the flavor of the backyard fiesta - tangy, smoky and salty. The spicy, cheesy blend, Chili con Queso, simmers with onion, garlic, and red and green bell peppers. The new TIAS! flavors will be displayed at grocery and natural retailers nationwide, including Kroger, Food Lion, Meijer, Shaws, Wegmans and Whole Foods.
SoupMan Line Displayed In Deli & Soup Aisles
The retail packaged soup collection made in small, hand-crafted batches by Original SoupMan is expanding its East Coast distribution to now include a flagship ShopRite in Bloomfield, NJ. Instead of being in the frozen aisle, ShopRite will feature these legendary soups in a branded Original SoupMan freezer in the deli section and a larger branded freezer in the soup aisle.
The Original SoupMan’s gourmet heat-and-serve collection is comprised of the same classic recipes that Al Yeganeh created in 1984, which is still served at all franchise locations including his iconic Manhattan location, the inspiration for the Seinfeld soup episode. Arnold Casale, CEO Original SoupMan, said, “Moving from the freezer section to the deli and soup aisles is a ground-breaking presence for The Original SoupMan.”
Sara Lee Features Breakfast Breads Display
Sara Lee wanted to increase awareness and sales of its new Breakfast Breads line. The new racks were required to keep a small foot print. The Sara Lee solar graphic on the display header conveys that these are breakfast breads. This display was created by Launch Creative Marketing, (www.launchcreative.com), a Chicago, IL-based marketing agency.
Taco Bell Promotes Its Pacific Shrimp Tacos
Taco Bell is promoting its Pacific Shrimp Taco and new Pacific Shrimp Burrito at Taco Bell locations nationwide. The limited time menu items are filled with shrimp marinated with chipolte seasonings. “Shrimp lovers don’t need to crash a fancy party to enjoy premium, seasoned-to-perfection shrimp,” said David Ovens, Chief Marketing Officer, Taco Bell. “That's why we’ve re-introduced the Pacific Shrimp Taco while adding the NEW Pacific Shrimp Burrito -- giving them quality taste at an incredible value that you can only find at Taco Bell.”
Taco Bell's Pacific Shrimp Taco and Burrito will be promoted through an integrated campaign that includes TV and radio advertising, in-store promotions, Web site and social media activity. Draftfcb, Irvine was the agency responsible for digital promotion and in-store signage.
Kraft Singles Runs Promo With Minor League Baseball
Families can enjoy more of America’s favorite pastime for less with KRAFT Singles’ “Tuesday Night Tickets” promotion at most Minor League Baseball parks nationwide. Consumers will enjoy huge savings on a classic summertime outing. Fans simply bring any KRAFT Singles package wrapper to the ballpark box office on Tuesday nights, buy one ticket and get another ticket free courtesy of KRAFT Singles.
Marisa Zimmerman, Sr. Assoc. Brand Manager for KRAFT Singles, said, “The Tuesday Night Tickets deal is a homerun, bringing savings and smiles to Minor League Baseball fans and families across the country this season.” The Tuesday Night Tickets promotion is being supported with media advertising and retail in-store displays.
'Eating Healthy With Diabetes' Store Tours Offered By JEWEL-OSCO
At a time when nearly 26 million Americans have diabetes and an estimated 79 million have pre-diabetes, JEWEL-OSCO, is launching free “Eating Healthy with my Diabetes™" in-store tours. The free educational tours are designed to help customers learn to choose better-for-you foods and eat healthfully, while incorporating foods they love into their meal plans.
Specially-trained pharmacists and registered dietitians guide the in-store tours, covering topics such as reading Nutrition Facts labels and identifying healthier food options such as high fiber grains and choices lower in saturated-fat, which are easily identified by nutrition iQ®, JEWEL-OSCO’s color-coded in-store nutritional navigation system.
Coca-Cola And Heinz Announce Partnership To Expand Use Of PlantBottle™ Packaging
Coca-Cola and H.J. Heinz have formed a strategic partnership that enables Heinz to produce its ketchup bottles using Coca-Cola’s breakthrough PlantBottle™ packaging. The PET plastic bottles are made partially from plants and have a lower reliance on non-renewable resources compared with traditional PET plastic bottles. The partnership is an industry-first, and one that both companies hope others will follow to transform how food is packaged.
PlantBottle™ packaging looks, feels and functions like traditional PET plastic, and remains fully recyclable. The only difference is that up to 30% of the material is made from plants. Heinz’s adoption of the PlantBottle™ technology will be the biggest change to its iconic ketchup bottles since it first introduced plastic in 1983.
SymphonyIRI Reports Most Successful New Packaged Goods Brands Of 2010
SymphonyIRI Group has revealed the most successful new food and beverage and non-foods consumer packaged goods brands of 2010.
In 2010, successful food and beverage innovation heavily catered to home-based eating rituals. Innovation around breakfast solutions and salty snacks accelerated, together representing more than half of new food dollars. The top 10 food and beverage product launches of 2010 capitalized on home-based consumption, but simultaneously delivered against consumer desires for health and wellness. 2010 New Product Pacesetters: Top 10 Food and Beverage Brands: POWERADE ION4, Chobani, Wonderful Pistachios, glacéau vitaminwater zero, Nature's Pride, Trop50, Thomas' Better Start, Green Mountain Coffee K-Cups, Budweiser Select 55, and Trident Layers.
The economic downturn of a couple of years ago, coupled with advancing technology, came together to encourage a move away from the professional spa and into the home spa. New launches across health, beauty and personal care are capturing an increased share of spending in the non-foods arena. 2010 New Product Pacesetters: Top 10 Non-Foods Brands: Crest 3D White, Prevacid 24HR, Plan B One-Step, Next Choice, Huggies Pull-Ups Learning Designs, Dove Men+Care, Olay Professional Pro-X, Scope Outlast/Crest Extra White Plus Scope Outlast/Oral-B Advantage Plus Scope Outlast, Dove Body Wash with NutriumMoisture, and Listerine/Reach Total Care.
Mainstream Consumers Drive Fair Trade Certified Sales Up 24 Percent
Sales of Fair Trade Certified™ products increased 24% at grocery stores during 2010, according to new data reported by Fair Trade USA, leading third-party certifier of Fair Trade products in the U.S. Due to this broad availability, driven by more than 700 companies offering Fair Trade Certified products, more mainstream American consumers are becoming Fair Trade converts. The 2010 data from SPINS, the first company to offer Fair Trade sales data across natural, specialty and mainstream channels, indicates that sales of Fair Trade Certified products at mainstream channels grew faster (26%) than those of specialty grocers (22%) and natural grocers (16%).
Coffee, the flagship Fair Trade category, grew 33%, due to the increased variety of Fair Trade coffees available through a broader assortment of retail supermarkets. Ready to Drink Tea & Coffee were up 39%. Wholesome Sweeteners sales grew by 17%. Frozen Desserts increased 4% and Chocolate rose 19%. Aromatherapy & Body Oils Body Care increased 19% and Skin Care/Body Care increased by 32%.
Record High 2010 Wine Shipments Make US World’s Largest Wine-Consuming Nation
The U.S. surpassed France as the world's largest wine-consuming nation in 2010, with wine shipments to the U.S. from California, other states and foreign producers growing 2% from the previous year to nearly 330 million cases, a record high for the industry, according to wine industry consultants Gomberg, Fredrikson & Associates. The estimated retail value of these sales was $30 billion, up 4% from 2009.
California wine accounted for a 61% volume share of the total U.S. wine market with sales at 199.6 million cases, up 1% from the previous year. Retail value was $18.5 billion. California’s total wine shipments worldwide to all markets in the U.S. and abroad (including exports) were 241.8 million cases, up 2% from the previous year.
“U.S. wine market conditions remain highly competitive, but we are optimistic that this growth trend will continue. Americans are increasingly interested in a lifestyle with wine and food, demonstrated by the presence of wineries in all 50 states and 17 consecutive years of growth in U.S. wine consumption,” said Robert Koch, President and CEO of The Wine Institute.
Clif Family Winery Launches The Climber Pouch
Clif Family Winery has introduced the Climber Pouch, a wine package that’s portable and unbreakable. The ultra-light, go-anywhere design is shatterproof and flexible, making it a natural choice for toting to favorite locations. One Climber Pouch holds the equivalent of two 750 ml bottles and its resealable plastic spout keeps opened wine fresh for up to a month in the fridge. Clif Family Winery owner Gary Erickson, said, “The Climber Pouch lets outdoor enthusiasts wind down their adventures with the pleasure of great wine.”
Stella Artois® Introduces New ‘Chalice’ Can
Stella Artois, the world’s best-selling Belgian beer, will be available for the first time in a unique 440ml (14.9-ounce) aluminum can.
The can features the silhouette of the Stella Artois signature chalice glass, and will be sold nationwide in 4- and 10-pack configurations.
LALA-USA Introduces La Crème Coffee Creamer
LALA-USA recently introduced La Crème coffee creamer nationally, the first 100% real dairy, naturally flavored creamer giving non-dairy creamer users a natural way to flavor their coffee. Unlike non-dairy creamers, La Crème contains no trans fats. La Crème, which comes in four all-natural flavors-Original, French Vanilla, Hazelnut and Cinnamon Vanilla-is available in leading national grocery chains.
TM Shea Products, Troy, MI, is now stocking a 2-sided 12" tall extrusion with special universal clamps for popular gondola top rails. Custom signs can be printed with 4C graphics and curved sides. Pop-out and pop-up graphics can also be added for 3D effect. These can work off end cap fronts and/or down aisle, linked together in a continuous run. For more information, contact TM Shea Products, (Tel) 800-992-5233, (Web site) www.tmshea.com
Outwater now offers its LED Ribbon Flex Light in two new versions, including its improved, lower priced 2nd generation Ultra Bright LED Ribbon FlexLight, which, by means of innovative, fully integrated LED DiamondLight Technology, is the brightest, whitest LED Ribbon Light available. In response to recent demand for an alternative LED Ribbon Light at a more moderate price point, Outwater introduces its EconomyLED Ribbon Flex Light, which offers many of Ultra Bright LED Ribbon Flex Light’s desirable features at a nearly 40% savings. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
The InvisiSign™ is the first LED illuminated sign that looks like a neon sign yet is digitally customizable to fit a logo, promotional text, or image. FLEx Lighting’s proprietary software and LED lighting method can take digital art and transform it to an invisible print on a clear film. Although see-through when off, this image becomes a glowing bright sign when turned on. This allows marketers to grab their customers’ attention without hindering their view to the product. For more information, contact FLEx Lighting, LLC, 208 South Jefferson St, Chicago, IL 60661; (Tel) 312- 929-3488, (Web site) www.flexlighting.com
MasonWays Indestructible Plastics offers its plastic display bases which are designed to keep merchandise “Off of the Floor.” The units can be used indoors and outdoors and are imperious to rain, dirt and chemicals. The units are sanitary and easy to clean. Factories are located throughout the US and Canada for quick turnaround and low cost freight transfers. For more information contact Masonways Industrial Plastics, (Tel) 800-837-288; (Web site) www.masonways.com
Trinity has introduced the promotional pallet presentation (P3) system, which can be completed in only 3 steps. The EZ Load System forklift loads the pallet onto P3 in the back room; a standard pallet jack slides under P3 and moves the fully loaded system onto the sales floor; add skirt and start selling product. Light weight and portable, P3 is easily moved from back room to sales floor using standard pallet jack. For more information, contact Trinity, 60 Leonard St, Metuchen, NJ 08840; (Tel) 732-549-2866 (Web site) www.trinityinstore.com
Midway Displays has developed a patented and environmentally friendly “Clipper” Display. Clipper Displays feature a fold flat design that snaps open for easy in-store set-up. Clipper Displays are available in a variety of different sizes, including floor and counter models. For more information, contact Midway Displays, 6554 S Austin Ave., Bedford Park, IL. 60638; (Tel) 708-563-2323; (Web site) www.midwaydisplays.com
Coca-Cola And Circle K Team Up To Conduct ‘Project White Beach’
Coca-Cola, Circle K and Gulf Coast & Orange Beach Tourism are launching a program to make sure tourists across the Southeast know that the Alabama Gulf Coast is open for business with the ‘Project White Beach,’ promotion in markets across the Southeast to attract tourists back to the Alabama Gulf Coast. More than 100,000 discount booklets will be distributed in Circle K stores throughout Louisiana, Tennessee and Alabama giving significant discounts from Gulf Shores and Orange Beach accommodations, restaurants and attractions.
“Coca-Cola is proud to sponsor Project White Beach,” said Lauren Steele, VP Corporate Affairs, Coca-Cola Consolidated. “We are excited about working with Circle K and Gulf Coast businesses to spread the word throughout the Southeast that the Alabama Gulf Coast is open for business!”
Pump toppers and in-store displays at Circle K stores support the promotion, which was created for Coca-Cola by Red Moon Marketing, a Charlotte, NC-based promotion agency.
Social Vending System Enables Consumers To Connect With PepsiCo
PepsiCo has launched its Social Vending System, a state-of-the-art networked unit that features full touch screen interactive vending technology.
PepsiCo’s Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message. There’s also the option to further personalize the gift with a short video recorded at the machine. The gift is delivered with a system code and instructions to redeem it at any PepsiCo Social Vending system. When the recipient redeems their gift, they’re given the option of thanking the sender with a gift of their own or paying it forward and gifting a beverage to another friend.
“Our vision is to use technology to create new ways for consumers to engage with our brands and each other at the point of purchase,” said Mikel Durham, Chief Innovation Officer at PepsiCo.
Miller Lite Encourages Beer Drinkers To “Save Their Summer”
The Miller Lite Taste Points program allows consumers to collect points found on specially marked packages of Miller Lite by checking-in on foursquare at participating bars and restaurants. Consumers can bank Taste Points, team up with friends and use them to enter for the chance to win thousands of daily and weekly prizes, or one of three epic prizes, including an around-the-world journey. Retail point-of-sale featuring the Miller Liteguards supports the program.
“Great-tasting Miller Lite is here to save beer drinkers from having anything but an epic summer,” said Grant Leech, VP, Marketing for Miller Lite. “Our Taste Points program will reward loyalty in a very cool and multi-faceted way, utilizing unique codes on specially marked packages of Miller Lite in concert with popular social-media platforms such as Facebook and foursquare.”
Jeremiah Weed Displays New Malt Beverages For Summer Parties And Festivities Nationwide
With the release of its line of flavored malt beverages, Jeremiah Weed is readying for the heat - southern style - with Lightning Lemonade®, Reminiscent of a refreshing southern favorite, Roadhouse Tea,™ - non-carbonated and inspired by the beloved Jeremiah Weed Sweet Tea vodka, and Spiked Cola,™real cola taste with a mild hint of bourbon flavor. Just in time for the summer season, the 12 and 23.5-ounce canned beverages, each at 5.8% ABV, provide a new twist to the beloved J-weed trademark.
Already heralded for its popular sweet tea flavored vodkas and line of bourbons, Jeremiah Weed flavored malt beverages offer an alternative to beer and Jeremiah Weed flavored malt beverages are available nationwide. Supporting the product rollout will be an integrated marketing program including Jeremiah Weed southern style point-of-purchase display materials and responsible drinking programming.
Post Invites Consumers To Join The Whole Grain Revolution
In association with Mirrorball, a New York City-based experiential marketing firm, Post Foods recently brought the whole grain experience to busy Americans on-the-go.
Consumers visited Post Foods’ interactive tractor display in busy areas in New York City, Los Angeles, Tampa, San Diego and Orlando to learn why ingredients like those in Post Shredded Wheat, Grape-Nuts and Post Raisin Bran gives them an advantage in the morning.
“Consumers need to go beyond looking at the nutrition label and understand where nutrients like fiber and antioxidants are coming from when they pick something like a breakfast cereal,” explains Mark Izzo, Ph.D. and Director of Research and Development for Post Foods. “Post Shredded Wheat, Grape-Nuts and Post Raisin Bran contain only naturally-occurring ingredients like whole grain fiber and whole wheat…exactly what you would expect to see in a wheat field.”
Peeps Tour Uses Social Media To Connect With Loyal And New Fans
Just Born, maker of PEEPS® Brand candies, is sending its PEEPSTER Volkswagen "chick" on a tour of the Northeast, Mid-Atlantic and Midwest to connect directly with loyal fans and new fans in select markets. The PEEPSTER will distribute free candy and prizes to all their fans as well as provide one-of-a-kind photo opportunities and live Facebook updates.
Paul Gustafson, Chief Engineer of the PEEPS® tour, said, “The tour will utilize social media to allow fans to follow our progress on the road using an interactive map, see videos and pictures, read our journal, and even request the car to stop in their town.”
Near East Tour Feeds Couscous Curiosity In Seattle
The Near East brand of couscous and other flavored side dishes, is launching its first-ever mobile food truck - the Couscous Caravan - to deliver global flavors inspired by Seattle neighborhoods and local ingredients. The Near East Couscous Caravan will make appearances at select retailers and weekend events around Seattle, and at downtown locations to serve up free couscous samples, recipes and coupons.
“We decided to launch the Near East Couscous Caravan in Seattle because we know the city is passionate about good food and would welcome our tasty twist to the food truck phenomenon sweeping the nation,” said E.G. Fishburne, Brand Manager for Near East.
Brisk Promotional Cooler Door Clings Engage Consumers To Enter Contest In-Store
In order to capitalize on the MMA phenomenon, Brisk has launched a campaign for a chance to win a trip to an event. Proprint, (www.pop-online), a Toronto-based p.o.p firm, produced the materials for this program including the repositionable cling, a 4" x 6" piece printed on lowtac repositionable vinyl. This allows the cling to attach easily to cooler doors, windows and displays to draw the consumer to the product.
Dr Pepper Gives Fans A Chance To Harness The Might Of ‘Thor’ With The Quest For The Can Promotion
Dr Pepper is sponsoring “Thor,” the feature film, with the launch of its Quest for the Can promotion. Dr Pepper fans across the country can win by locating one of the limited-edition Dr Pepper Hammer cans or caps and entering the winning code at DrPepper.com. “Dr Pepper is thrilled to extend its partnership with Marvel and give our fans the chance to become part of the ‘Thor’ adventure,” said Dave Fleming, Marketing Director for Dr Pepper.
Every code found on collectible Dr Pepper Hammer cans and caps is a winner - by registering with their code on DrPepper.com, Dr Pepper fans will also receive a free one-month subscription to Marvel Digital Comics. While only a few lucky fans will win the ultimate Super Hero experience, Dr Pepper fans also have the chance to win additional prizes such as 3-D televisions, airline gift cards, premium movie tickets or a year's supply of Dr Pepper.
Lenticular Inflatable Supports M&M’s Pretzel Launch
M&M’s recently used this inflatable M&M character to help support the launch of Pretzel M&M’s. A large inflatable (48") was created for larger stores, and a 24” inflatable was created for convenience stores. Lenticular technology was used to create an emerging X-ray view into the M&M character as shoppers walked by. This tied in with the broadcast messaging for the new product. This inflatable was created for M&M’s by Soft Signs, Inc., 15352 Hurontario St., Caledon Ontario, L7C 2C3, Canada; (Tel) 905-696-0096; (Web Site) www.softsigns.com.
CalNaturale™ Displays California Chardonnay
California Natural Products has launched CalNaturale Chardonnay, made with organically-grown grapes, and available in an environmentally friendly Tetra Pak flexible package. Heather Pyle, winemaker for CalNaturale, said, “Our CalNautrale wines are the first and only California wines made from certified organically grown grapes to be available in an environmentally friendly Tetra Pak packaging. CalNaturale is on display in natural food stores, including Whole Foods Markets.
Coca-Cola And DASANI Reward D.C. Fans For Random Acts Of Greenness
DASANI Blue Crews recently headed to Nationals Stadium recently to “catch” D.C. fans green handed doing eco-friendly deeds. To recognize the little things people do to live more sustainably, Coca-Cola deployed DASANI Blue Crews to Nationals Stadium to reward Nationals fans for everyday eco-friendly acts.
“Whether recycling a beverage bottle, taking the Metro or driving a hybrid car, Coca-Cola and DASANI want to remind people that it's the little things that make a difference,” said Curtis Etherly, Jr., Director of Communications, Coca-Cola Refreshments.
7-Eleven Promoion Ties In With ‘Hangover Part II” Movie
7-Eleven is helping customers celebrate ‘The Hangover Part II’ movie launch with “morning-after” specials, exclusive Super Big Gulp™ collectable cups, and a trip to Las Vegas. Consumers can collect all five ‘Hangover’ cups at 7-Eleven stores.
Through a partnership with the SCVNGR application, 7-Eleven is hosting a mobile scavenger hunt with the grand prize winner receiving a trip to Las Vegas. Fans can download the SCVNGR app, check-in at stores and complete tasks for points, like taking a picture with a Super Big Gulp® cup featuring their favorite Hangover Part II character at a 7-Eleven store. Fans can cash in points for prizes like tattoos (the temporary kind), t-shirts, 7-Eleven gift cards, movie tickets and a chance to win a trip to Las Vegas FreshWorks, 7-Eleven’s marketing agency, worked with 7-Eleven to develop the promotion.
Corona Kicks Off Summer With ‘Pop-Up’ Beach In New York City
To kick off summer and leverage its largest promotion ever, Corona Extra and Corona Light hosted a 24-hour beach party in New York City’s Times Square. The event kicked off Corona’s “Win a Beach Getaway” summer promotion.
The Corona “pop-up” beach boasts: 30 tons of sand spanning 2,500 sq. ft., ocean sounds piped in via a sound system, dozens of palm trees, beach chairs, bean-bag toss games, and volleyball nets. Brand ambassadors took photos of visitors in a giant Corona bottle, the world’s largest Corona bottle measuring 30' tall.
As part of the summer promotion, consumers can look inside specially marked 12-packs, 18-packs and 24-packs for a chance to find a promotional bottle. Two-thousand Corona Extra and Corona Light 12 oz. bottles will feature a special graphic wrap and a unique entry code redeemable for a chance to win 1 of 1,000 prizes including 100 Grand Prize trips for two to Cancun, Mexico and 900 Corona Beach Getaway prize packs.
Keystone Light Runs Cross Merchandising Promo. With Jack Links
Keystone Light has launched a cross-merchandising partnership with Jack Links, whose 3 oz. beef jerky packages are a number one convenience store product. Consumers can ‘Play It Smooth” with the new Keystone Light packaging. CanholeTM, provides additional value to the consumer as 18pk, 24pk, & 30pk “Stones” easily transform into a game of “Bags”via a perforated circle that can be punched out for play.
Special codes on Keystone Light 24oz Single Serves will also drive consumers to an online Canhole game. Traffic will be driven to the site via P.O.S. and social networks.
Amstel Light P.O.S. Promotes Light Beer
Amstel Light, recently launched a new advertising campaign, “The Bier Drinker’s Light,” which represents a shift in the brand's communication strategy, from focusing on the brand’s roots in Amsterdam to the functional benefit of the beer itself, as the only light beer that delivers full “bier” taste. The messaging reinforces the craftsmanship and European heritage of the brew through lighthearted humor that busts through the stigma of other, “watery” light beers.
“Amstel Light plays an integral role in the Heineken USA portfolio,” said Lesya Lysyj, Chief Marketing Officer, Heineken USA. “The Bier Drinker’s Light campaign emphasizes the quality of the product and reinforces the brand personality, which will help consumers stay more connected to the Amstel brand.”
Dallas-based creative agency The Richards Group created the new campaign by juxtaposing traditional brewery settings with contemporary Dutch brewers, with the beer as the hero throughout.
Miller Lite Vortex Bottle Spectacular. Miller Lite wanted to deliver an epic instore display to introduce its new vortex bottle. The display needed to present the vacuum formed bottle with screen printing to replicate how the new bottle actually looks with the grooves in the neck. The display was available in two sizes allowing for many different store placements. This display won a Gold OMA in the Beverages - Beer category and was created by Baird Display, W220N507 Springdale Rd., Waukesha, WI 53086; (Web site) www.bairddisplay.com
Frito-Lay 2011 Super Bowl Lobby Display. The goal was to increase core sales over the prior year. The materials used are corrugated containing sheets containing a minimum of recycled content, soy based inks, flute wire, metal stitches. The display provides customers with thematic merchandising elements to drive display penetration, duration and sales. This display won a Gold OMA in the Supermarket Retailer category and was created by The Strive Group, 350 N. Clark Street, Chicago, IL 60644; (Web site) www.strivegroup.com
Nestle Purina® Fancy Feast® 36 CT. PDQ Merchandiser. This Merchandiser enables PetSmart® Consumers to create a personalized variety pack of Fancy Feast products and increases the average number of cans purchased from 24 cans to 36 cans, with an additional three cans free. The Shelf dispenser with coupon pad and the tray graphics educate the buyer about the promotion and how to assemble and load the available tray. The tray fits inside the PetSmart cart seat. The gravity fed dispenser keeps the product trays organized. The promotion outperformed all expectations and has led to the addition of two campaigns for other product lines in 2011. This display won a Gold OMA in the Specialty Retailer (Temporary) Category and was created by Great Northern Corporation, 1800 South Street, Racine, WI 53404; (Web site) www.greatnorthern.com
Huggies Little Movers Jeans Diapers. This floorstand provides an upscale children's boutique look with bright red color and towering header that capture the shopper's attention. The header rises l8 inches above any other Huggies display. This display was created by Menasha Packaging Company, 1645 Bergstrom Road, Neenah, WI 54956; BRONZE AWARD (Web site) www.menashapackaging.com
Toy Story Spectacular. This display successfully promoted the partnership between Disney Pixar's Toy Story 3 and Sara Lee with in-store elements that were attention-grabbing and convenient for the retailer. Over l,600 standees and pole signs were produced and six million Sara Lee bakery packages were printed with Toy Story 3 graphics. This display was created by Launch Creative Marketing, 208 S. Jefferson St., Chicago, IL 60601. BRONZE AWARD. (Web site) www.launchcreative.com
Kellogg’s NASCAR Promotional Hutch Dress Up Kit With Standee. This display was developed to cross-promote Keebler and Kellogg’s snacks during peak NASCAR racing season. The display leverage Cheez-Its relationship with famed NASCAR driver Carl Edwards. The display is litho labeled and direct printed. This display was created by Menasha Packaging Co.; BRONZE AWARD (Web site) www.menashapackaging.com
SpinBrush Holiday Endcap. The objectives for this display was to create a replacement for full pallet displays. The display had to meet and adhere to retailer specifications and carry a similar amount of product and retain the same level of consumer appeal. This display was created by TimBar Packaging & Display, 148 North Penn Street, Hanover, PA 17331; BRONZE AWARD (Web site) www.timbar.com
U by Kotex CTS Gravity Feed. This display features the brand's dramatic black background which comes alive with six high-pop colors and spot varnish accents. The grab-and-go gravity-feed feature reinforces the brand's youthful approach and color-coded product selection. This display was created by Menasha Packaging , 1645 Bergstrom Road, Neenah, WI 54956; SILVER AWARD (Web site) www.menashapackaging.com
Cape Cod Lighthouse Inflatable
The Inflatable Marketplace creates custom inflatables for point-of-purchase promotions. Inflatables are a cost effective way to attract attention to in-store displays. This 8 ft. tall inflatable lighthouse translates a two-dimensional logo into a three-dimensional entity. The printing is done in four color process to match the colors of the Cape Cod potato chip logo, and the same art is printed on two sides of the lighthouse so that it can be easily seen from multiple angles. For more information about custom point-of-purchase inflatables, contact The Inflatable Marketplace, 1810 Gillespie Way, El Cajon, CA 9202; (Web site) www.theinflatablemarketplace.com
Dr Pepper Iron Man 2 Display
This campaign featured dimensional graphics regarding the opening of the release of 'Iron Man 2' and the “Win a Media Laboratory” sweepstakes. Several types of store space were utilized with the Dr Pepper product logo and specialty sweepstakes packs. Each display featured the main character of the movie alerting consumers of the upcoming movie release. The 3 dimensional foil graphics shimmer under the store lights, attracting attention. The main arch display piece was able to house numerous product pallets all under the featured bridge. The Dr Pepper Iron Man 2 display was created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632; (Web site) www.rapiddisplays.com
P.O.P. ShelfADS®
P.O.P. ShelfAds® are a cellular communication technology to deliver a 2-way conversation between the advertiser/retailer and the shopper at the in-store display. These electronic sales clerks can influence and persuade a shopper into a buyer through digital sound 2D and/or glasses free 3D messages. All “hits” are automatically relayed to the sponsors in real-time for them to measure advertising effectiveness and sales results. P.O.P. ShelfAds are available from P.O.P. Broadcasting Co., 210 Pine Hollow Lane #100, Houston, TX 77056; (Web site) www.popbroadcasting.com
Eureka Modular Display System
This display was created for MolsonCoors and the unit is completely electric with no refrigerant gases. The display is a custom cooler with more visible graphic area than previous coolers. This custom built unit has already been implemented for MolsonCoors and other major accounts. This display was created by MTL COOL - Refrigerated P.O.P. Solutions, 7880 boul. Industriel, Chambly, Québec Canada J3L 4X3; (Web site) www.mtlcool.com
60 Bottle Wine Rack Display
This display holds 60 bottles of Wine. No assembly is required and the display will not chip, crack or break. It is available with an optional header sign and optional wire attachments. Also available is a five bottle display which may be used on the counter, on in-line shelving or front case floor. These wine racks are available from MasonWays Indestructible Plastics, LLC, 580 Village Blvd. West, Palm Beach, FL 33409; (Web site) www.masonways.com
Stratacache Introduces PrimaSee Translucent Digital Display
STRATACACHE has introduced PrimaSee,™ a translucent digital display that showcases high-definition, dynamic video advertisements embedded within a glass panel or cooler door. These see-through promotional videos correspond with products visible in the backdrop to convey point-of-purchase brand messages. Using an embedded media player, content can easily be updated. The PrimaSee Translucent Digital Display is available from Stratacache, 2 Emmet St., Dayton, OH 45405; (Web site) www.stratacache.com
E&J Gallo Barefoot Wine Display
Midway Displays created this display for E.&J. Gallo Winery to promote its Barefoot line of fun affordable wines. The display was built around a playful standard of stock components including trays and tray guards. The Barefoot Wine logo is featured on the display base. The display provides a custom look at an affordable price. This display was created by Midway Displays, Inc., 6554 South Austin Avenue, Bedford Park, IL 60638; (Web site) www.midwaydisplays.com
Long Trail Pole Topper
Long Trail Brewing is using this custom designed, recyclable, temporary-to-permanent pole topper for its Long Trail Ales. This display is constructed of a sturdy wooden base and two-part display pole that can be disassembled to become a permanent on-premise sign. The digitally printed and CNC shaped sign provides great visibility with its eye-catching form and 6' height reinforcing Long Trail’s regional brand. The display is UPS shippable and made with eco-friendly material. This display was created by Heritage Sign and Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240; (Web site) www.popsigns.com
Mapco Vitamin Water End Cap Fixture
This display was designed to provide a highly visible display on an end cap position to merchandise a wide variety of flavors and product type of this hot product category. The unit has 17 shelves with channel strips, to display the vitamin water, and features large graphic panels to bring consumers to the point of sale. The fixture is constructed from metal and black hard board and the metal parts have a black powder finish. The display established a permanent location in the store so that consumers knew where the product was located. The Mapco Vitamin Water End Cap was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087; (Web site) www.nashvilledisplay.com
The Flex Blade® Window
The Flex Blade® Window is an Outdoor/Indoor Displays Flag that adheres to any window or cooler door. Flex Blade® Window Brand flags, supplied with a suction cup base and pole structure system provide a large graphics area to attract attention in-store. The Flex Blade Window is available from Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Web site) www.abovealladvertising.net
Powerade Inflatable Soccer Net
Coca-Cola recently used this PowerAde inflatable soccer net display to drive awareness of its FIFA sponsorship. The display attracted attention and drew shoppers to PowerAde products. The display was a prize in a competition tie-in. The campaign generated double digit sales growth. This Powerade Inflatable Soccer Net was created by Soft Signs, Inc., 15352 Hurontario St., Caledon Ontario, L7C 2C3, Canada; (Tel) 905-696-0096; (Web site) www.softsigns.com
Budweiser Holiday Theme Program
A high impact dimensional topper was created for this program combining two icons Budweiser and the world famous Clydesdales. There were two Toppers created, large 36"w x 48"t x 13d and small 18:w x 24:t x 5.5:d. The toppers created retail impact in smaller c-store environments as well as vast grocery aisles. Cardboard was transformed for the 3-dimensional pieces mixing up actual 4 walls to create the archway and then using lug-ons that tabbed into 3 extra planes of visuals to create the illusion of depth. The Budweiser Holiday Theme Program was created by Switch, 6600 Manchester Avenue, St. Louis, MO 63139; (Web site) www.liberateyourbrand.com
Snapple 12 Bottle Glorifier
Snapple is using this custom counter display to attract attention at food service checkout counters. The unit makes it easy for retailers to highlight an assortment of different Snapple flavors. Custom routes in the display enable it to securely hold the distinctive Snapple bottles. The display’s hard wood construction makes it durable, while supporting Snapple’s premium quality, natural positioning. The unit makes it easy for retailers to highlight an assortment of different Snapple flavors. This display was created for Snapple by JH Dunning Corp., 1 Dunning Lane, N Walpole, NH 03609; (Web site) www.jhdunning.com
Thin Profile 7” LCD Battery Media Player
Focus Display Group offers a 7” LCD battery media player which may be built into custom floor, counter and shelf displays. The display offers 800 x 400 pixel resolution and supports a wide range of different video formats. The units are available with an open or closed frame design and they can incorporate a motion sensor. This thin profile 7” LCD battery media player is available from Focus Display Group, 19328 Highlands West Drive, Escondido, CA 92029; (Web site) www.focusdisplay.com
Modular Shelf Bottle Pusher Display System
Marketing Impact Limited has introduced a modular shelf bottle pusher display system, which makes it easy to organize and display all types of different bottles. The display system adjusts to fit most bottle diameters. The system easily installs on all gondola displays. It is offered in depths of 18” and 16”. The clear moulded bottle fence maximizes product visibility. This Shelf Bottle Pusher System is available from Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7; (Web site) www.displaypeople.com
Wonderbar® Coffee Fixture System
The WonderBar® fixture system, manufactured by Trion Industries Inc., organizes, auto-forwards and billboards coffee choices. Stock WonderBar trays adjust in width to specifically fit the needs of coffee, and typically result in increased rows and facings. Multiple auto-feed springs permit pusher strength to be tailored precisely to the needs of this weighty item. Clear front product stops and integrated label holders allow a clear view of both package design and store price information. Universal mounts guarantee easy, tool-free installation. The WonderBar system, is available from Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702;
(Web site) www.triononline.com
Mike’s Hard Lemonade Custom Can Grill
This Mike’s Hard Lemonade custom can grill, which stands 40" tall and is wrapped with graphics that exactly resemble the can itself, makes a dramatic point-of-sale display. The grill reminds shoppers that Mike’s Hard Lemonade is perfect for summer outdoor entertaining. The can grill is also popular as a dealer loader and consumer premium. This Mike’s Hard Lemonade Custom Can Grill was created by 14 West LLC, 353 Forest Grove Drive, Pewaukee WI 53072; (Web site) www.14-west.com
Freezer Door Displays
T.M. Shea offers Freezer Door Displays for hanging bottles, cans and other products from freezer doors. This s 6 Round Pocket merchandiser is available in white and black. This merchandiser is ideal for cross-promotions. This 6 Round Pocket Freezer Door Display is available from T.M. Shea Products, Inc., 984 Livernois Rd., Troy, MI 48083; (Web site) www.tmshea.com
Extrude-A-Scent Mouldings
Extrude-A-Sent Mouldings make it possible to bring beverage aromas to the point-of-purchase. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for indoor and outdoor in a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, Inc., 24 River Road Bogota, NJ 07603; (Web site) www.outwater.com
Avante Manufacturing Ltd offers Eco Board, a sustainable medium density fiberboard manufactured from 100% post-industrial recycled wood residuals. It meets the most stringent formaldehyde emission standards in the world. Eco Board can be easily die cut and routered, while still maintaining its durability and strength - making it suitable for all sizes and styles of displays. For more information, contact Avante Manufacturing Ltd., 4725 Iris Road, Okanagan Falls, BC, Canada V0H 1R0; (Web site) www.avantekiosks.com
Laminators Inc. offers Omega TerraMax™ a rigid paper composite board that is environmentally friendly and l00% recyclable. TerraMax is a responsible alternative to foam boards and other "non green" products. The product is available in 4' x 8' panels, 10mm thick and packaged 10 panels per carton. For more information, contact Laminators Inc., 3255 Penn St., Hatfield, PA 19440; (Web site) www.laminatorsinc.com
Surface Guard Inc. offers wave flute corrugated material, with an attention catching pattern that stops consumer in their tracks. The wave pattern can be used to indicate a range of scenarios like steam radiating from a hot drink, waves at the beach., Etc. Wave Flute and E Flute Single Face Corrugated may be used for displays and decorative packaging products. For more information, contact Surface Guard Inc., 515 Enterprise St., Aurora, IL 60504; (Web site) www.surfaceguard.com
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