Clearly Canadian Launches Tre Limone Drink
Clearly Canadian Beverage Corporation has launched Tre Limone, a dry, sparkling lemon-ginger drink, to the North American market. Inspired by European cafe sodas, and combined with the mystique of the Orient, Tre Limone is made with lemon juice, natural flavours and a blend of ginger and spices.
“As the dynamic $8.6 billion Alternative Beverage category continues to grow, success depends on satisfying consumers’ demands for new beverages that exceed taste and quality expectations,” said Douglas Mason, President and CEO of Clearly Canadian Beverage Corporation. “We believe Tre Limone’s packaging is so distinct that it establishes a new premium niche in the ever changing Alternative Beverage market.”
In-store merchandising displays and point-of-sale also create an upscale image with a playful and humorous personality. The illustration has a chic, European style with high in-store visibility.
Miller Brewing Offers Route Truck Display
This Miller Brewing Route Truck display gained instant brand awareness and was popular with retailers as a dealer loader. The ‘Trucks’ were offered in three versions (Miller Genuine Draft, Miller Lite and Icehouse).
The units could be used as single serve only, or as a cross merchandiser for singles and take home. The unit could be easily moved to various locations. The multi-facet packing of warm and cold in the display attracted impulse sales.
The Miller Brewing Route Truck Display was created by Paul Flum Ideas Inc., St. Louis, MO.
Arbor Mist Wine Offered In Floor Rack
Canandaigua Wine Co. offered its Arbor Mist Wine in this floor rack to attract attention and lift sales for the brand.
The display was designed to help distinguish the brand from other wine offered on shelves. The unit is a customized display from the TechStoc™ Optimizer line. It is constructed with five tiers, features black injection molded round trays with clear tinted poles. To maximize brand awareness, the rack was designed with a header skirt and shelf facings printed in five colors with the brand logo and bold graphics. The rack is 22 inches round and stands 6 - 1/2 feet tall.
The display is constructed of high-impact polystyrene, ships knocked-down and sets up easily in the field without tools.
The Optimizer TechStock™ line is available from Display Technologies, College Point, NY, which customized the stock unit.
Kendall-Jackson Features Summer Grilling Promo.
Kendall-Jackson Vineyards & Winery is helping retailers turn any space into a summer profit center with an integrated promotion offering a trellised mass display, case cards, grilling recipe brochures and a Necker coupon featuring partners Monterey Mushrooms and Kikkoman Sauces. A Consumer Grill Sweepstakes offers a grand prize Wine Country weekend getaway for two, along with 25 first prizes of premium CharBroil gas grills.
The promotion is designed to remain viable for an extended period, from Memorial Day through Labor Day. The mass display resembles a garden trellis constructed of redwood, and can be arranged as a three-dimensional end-aisle or island display, allowing shopping on multiple sides. Graphics feature the phrase, “This Is How Good Summer Can Be.”
SPA Countertop Cooler Attracts Customers
SPA beverages recently introduced this colorful countertop cooler to entice customers to try its fresh new taste and keep them coming back for more. The colorful cooler positions SPA’s beverages perfectly for generating impulse purchases, while creating greater brand awareness.
SPA beverages are the most popular drinks in Belgium, the Netherlands and Luxembourg. SPA-Monopole, based in Greenwich, CT, imports SPA Natural Spring Water, SPA Natural Sparkling Water and SPA fruit juice drinks, including Orange, Apple, and Lemon Cactus.
Sunkist Offers SportsNut Inflatable Baseball Glove
Sunkist Pitstachios is using this inflatable baseball glove, the Sunkist SportsNut.
The Sunkist SportsNut can also be used as a poolside lounge or a float.
This inflatable baseball glove was created for Sunkist by Sterling Promotional Corp., Purchase, NY.
Doral Mirror Reaches Upscale Shops
This versatile and attractive mirror features full color lithographs of the product and brand logo along with a screen printed chalkboard surface and mirrored accents. The chalkboard surface serves a practical function for the retailer, helping to insure long-term placement.
This appealing and functional display also serves as a dealer loader and premium item.
The chalkboard was constructed with a round, laminated hardwood frame. Glass was selectively mirrored to display a full color lithograph mounted behind it. A specially formulated custom blue chalkboard surface was screen printed to the front of the glass.
This Doral Mirror display was created by Heritage Sign & Display, based in Nesquehoning, PA.
Sweet’N Low Power Wing Merchandiser Displays Sugar-Free Syrups
This power wing merchandiser was produced for Sweet’N Low.
The display holds 24 each 18 oz. bottles of Chocolate, Vanilla and Strawberry sugar-free syrup. It prominently features the familiar Sweet’N Low logo, while gaining prime display positioning for these brand extensions.
The Sweet’N Low power wing merchandiser was produced by Meridian Display, a St. Paul, MN-based point-of-purchase display and packaging firm.
Coca-Cola And America Online Form Global Marketing Alliance
The Coca-Cola Company and America Online have formed a multi-year global strategic alliance to develop innovative online and offline marketing programs. This alliance marks Coca-Cola’s first worldwide interactive marketing initiative and AOL’s first association with Coca-Cola.
Taking full advantage of the companies’ unmatched global brand power and assets, the alliance will focus on several key marketing themes, including music, movies, sports, holidays and community, such as promotions built around the AOL Moviefone brand, The Coca-Cola Company’s sponsorship of the Olympic Games and the Christmas holiday season.
“With this exciting new alliance, we will bring together the unique strengths of America Online’s international family of interactive brands with Coca-Cola’s global distribution network to create innovative and effective consumer marketing campaigns both online and offline around the world,” said Bob Pittman, President and COO of America Online.
Coca-Cola will make America Online’s interactive services and products available to consumers around the world through its extensive distribution channels worldwide, including advertising, merchandising, packaging and in-store promotions. America Online will market The Coca-Cola Company’s brands online across its family of global interactive brands.
Y&R Issues Study On ‘The New Gourmets’
Young & Rubicam’s Brand Futures Group recently completed a study for GOURMET magazine called “The New Gourmets.” The following are some trends sighted in the study.
The first trend is mindful affluence; new gourmets don’t take their affluence for granted. Cause-related marketing will appeal to this group more than ever, as their sense of “noblesse oblige” grows along with their affluence. High earners will become increasingly hard to identify, as they choose an understated lifestyle well below their means. New Gourmets will respond to marketing messages with an underlying spiritual tone. The second trend is quality. The New Gourmet’s product preferences have less to do with brand associations than with superior quality. They shop high, low, and at every price point in between. New Gourmets will seek product recommendations from like-minded consumers through real-world clubs and online networks. These consumers will demand greater customization in foods and wines custom blended for their discerning palates. The third trend is that New Gourmets are nostalgic. New Gourmets invest time and money pursuing vintage style, and those who can’t get their hands on the genuine article seek out convincing reproductions. The fourth trend is the luxury of time. Time-consuming hobbies such as baking bread will become quiet symbols of a privileged lifestyle for this segment of affluent consumers.
Boom In Chicken Consumption Reported
The boom in chicken consumption in recent years still has room to grow, according to research released by the National Chicken Council and U.S. Poultry & Egg Association. At 81 pounds of chicken per person this year, chicken enjoys the highest per-capita meat consumption, with beef in second place at 69 pounds and pork in third place at 52 pounds.
The new survey, conducted by Bruskin Research, found that 89% of the respondents ate chicken at least once per week and 36% consumed chicken three times per week or more. Some 7% of consumers indicated they planned to eat even more chicken in the next 12 months. The survey also found that 29% of the respondents consumed chicken only once a week, and 11% eat chicken less than once a week.
Those who eat chicken three or more times per week are more likely to have a household income of $50,000 per year or more, to have children at home, and to have college or post-graduate education.
Functional Foods To Achieve Better Image
Functional Foods, foods with specific value-added benefits, are expected to achieve higher consumer awareness for product benefits over time, according to a study by PROMAR International. Don Westfall, PROMAR Sr. V.P., stated: “Good ideas in the food business don't always take hold as quickly as one might expect, Organic foods, for example, is an overnight success that has been more than thirty years in the making. What has changed is not so much the product, as the public perception. Consumers must adjust to the idea of purchasing foods or beverages with specific value-added benefits.”
PROMAR feels that future functional food ventures will meet with a more knowledgeable receptive audience than have earlier efforts.
Campbell’s Launches Ready To Serve Soups
Campbell Soup Co. has announced its most comprehensive new product and packaging initiative in its history. Campbell’s Ready to Serve Classics represents a breakthrough in convenience for favorites like Chicken Noodle and Tomato.
Easy-open packaging featuring pop-top lids, is the first ever in the branded soup category in the U.S. and will cover 70 Campbell varieties.
WholeSoy Introduces Soyfood Entrees
WholeSoy Foods has introduced a new line of easy to prepare soyfood products marketed under the Heartland Fields name. Soy Barbecue, Soy Steak Strips and Italian-Style Soy Sausage, are the first three entrees.
Heartland Fields Soy Barbecue will be found in the frozen food section in grocery stores. The product is microwaveable.
Kraft Introduces Health Quenchers Powdered Soft Drink
Kraft Foods is launching Health Quenchers, a powdered “healthstyle” drink, available in three forms. Revitalizing Energy drink includes ginseng; Enriched Calcium drink contains 300mg. of calcium; and Wellness drinks have anti-oxidant vitamins A and E, along with vitamin C.
The brand identity was created by Lipson Alport Glass & Associates.
P&G Launches Summer Initiatives
Procter & Gamble has introduced Febreze Clean Wash to clean away odors from laundry items. It is especially appropriate for families who participate in fitness activities and for those engaged in physically active careers.
In addition, Tide Deep Clean Formula liquid detergent, coupled with new TideKick a new dosing and pre-treating mechanism, take stain removal to the next level.
New Bounce ColorSmart is the first dryer sheet with color-protection technology. Cascade Complete marks the creation of the first premium-priced, premium-performance tier in the automatic dishwashing category.
Dixie Introduces Disposable Stoneware
Fort James Corp. has introduced Dixie Rinse & ReUse Disposable Stoneware, a revolutionary new disposable plate. Made with real stone, it looks and feels like a real plate, yet it’s affordable enough to dispose of after use.
It is the first-ever semi-permanent plate that can be washed and reused. Dixie Disposable Stoneware can also go in the dishwasher at least 20 times and is microwaveable.
Land O’Lakes Introduces Grip ‘n Go Milk
Land O’Lakes is introducing Grip ‘n Go Milk. The milk is packaged in a 12 oz. “grippable” bottle, with an easy open, easy close cap combined with a “user friendly” opening.
The Coleman Group, L.L.C., New York, created the product’s name, label graphics and packaging.
Colgate Introduces Fab Rainforest Detergent
Colgate-Palmolive has launched Fab Rainforest laundry detergent which boasts a fresh, clean fragrance.
“Consumers continue to demand value added products like fragrance extensions,” said Francois de Saint Perier, General Manager, US Fabric Care. “Fragrance is the #2 benefit in the category. With the imagery-driven fragrance of the Rain Forest, we hope to make the chore of doing laundry more pleasurable.”
MoJocoffee Launches New Coffee Roasting Technology
MoJocoffee Company has introduced a new technology that lets consumers roast green beans to slow-roasted perfection in their microwave ovens in a specially designed pre-filled roasting pouch.
Glen Poss, CEO of MoJocoffee said, “We are taking coffee to a whole new level of taste. This patent-pending new product is poised to fundamentally change the way consumers perceive the freshness and taste of coffee.”
Sankt Olav Norwegian Water Launches In U.S.
Beverage Marketing USA Inc. has launched Norway’s premium bottled water, Sankt Olav Norwegian Spring Water in the U.S. Sankt Olav comes from underground springs in an environmentally pristine area of Norway and is named for Sankt Olav, the Viking King who drank from the spring in the year 1028.
New Snapple Candy Is Brand Extension
Snapple Beans, Whirls, Fruits and Snapplets candy is debuting, manufactured for Snapple by Cody-Kramer Imports. Ken Gilbert, Sr. V.P., Marketing, Snapple, said, “Cody-Kramer’s expertise with other trademarks gave us the assurance that they were the right people to create Snapple candy.”
The new Snapple candy line is branded with the Snapple trademark. Colorful packaging promotes the association of Snapple candy with the Snapple beverage brand.
Twizzlers Launches Twist’n’Fill Candy
Hershey Foods has launched Twizzlers Twist’n’Fill with a “goo-filled” center.
David Forney, Brands Manager, Hershey Foods, said, “The two flavors and textures combined in one piece separates new Twist-n-Fill from other licorice products.” The introduction is being supported with in-store sampling and mobile marketing programs.
Nabisco & MLB Run Oreo Stacking Promo
As the Official Cookie of Major League Baseball, Nabisco’s Oreo Cookie is teaming with the MLB to conduct Oreo Stacking Contests in more than 18,000 grocery and mass merchandise outlets.
The National Finals of the Oreo Stacking contest will be held at Major League Baseball’s 2000 World Series. Finalists may also have a chance to meet Ken Griffey, Jr. or Derek Jeter at the World Series. The Grand Prize winner will be the one who can vertically stack the most Oreo cookies in 30 seconds without using any props or glue. The Grand Prize is a $20,000 U.S. Savings Bond, two season tickets for their local Major League Baseball team and a year’s supply of Oreos.
“This year we decided to add a twist to the campaign by teaming up with Major League Baseball,” said Archie Mack, Oreo Business Director. “Oreo cookies and baseball are a part of every kid’s childhood and everyone can enjoy watching the game and eating an Oreo.”
StartSampling Offers Sampling Via Internet
StartSampling, Inc. (www.startsampling.com) offers marketers a product sampling tool that delivers precision demographic targeting combined with a direct feedback loop. StartSampling employs an opt-in model, allowing consumers to choose the product they want to sample.
StartSampling’s in-house fulfillment mails an individually packaged product sample directly to the consumer. Consumers are then encouraged to visit the site to give their feedback about the product.
The direct link with the consumer creates a valuable mechanism to gauge consumer opinion and purchase intent. StartSampling partners can also access online demographic reports.
TransAct Technologies Turns Receipts Into Marketing Tools
TransAct Technologies, Wallingford, CT, has launched the Ithaca POSjet 1000. The POSjet 1000 transforms receipts into a marketing tool. This new technology allows customers to print customized two-color receipts, personalized logos, and other images on inexpensive media.
“The marketing advantages are unlimited,” said Bart Shuldman, CEO, TransAct Technologies. “Receipts, once considered necessary evils, now become powerful marketing tools to build brand awareness and generate income. Just as printing has evolved from monochrome to full color in other markets, we expect the same to happen at point-of-sale, adding a new dimension to the purchasing experience.”
Pepsi Fiber Optic Sign
DISPLAY PRODUCER: Fiberoptic Lighting Inc.
950 Southeast M Street, Grants Pass, Oregon 97526
What better way to enhance brand identity than to place a huge logo in a sports venue! This is an eleven foot square Pepsi sphere enhanced with fiber optics. The display is at Safeco Field in Seattle, Washington. The client is Pepsi in Sommers, New Jersey. The cabinet is made of metal. The face is Alpolic with a Gregory Vinyl laser print mural. There are 14,006 individual fibers (a total of 23 miles) in the sign powered by six 50 watt halogen lamps. The electricity required for this sign is less that 5 amps making this a very energy efficient display. The sign was installed at Safeco Field in May.
Shelf Edge Labeling System
DISPLAY PRODUCER: Trion Industries
297 Laird Street, Wilkes-Barre, PA 18702
Clear Scan® is a plain paper shelf edge labeling system utilizing label strips and holders made from high-quality plastic extrusions with a colored background and a clear front window to protect the paper label and hold it in place. The window flexes open with a touch of the strip. When it is released it springs closed, securing the label.
Genuardi's Family Markets will feature the Clear Scan® System in five new stores planned in 2000 as well as retrofit the entire chain. Genuardi's feels that the system will improve price presentation, shoppability and enhance store appearance.
Budweiser Inflatable Boom Box
DISPLAY PRODUCER: Alger Creations Inc.
91-31 Queens Blvd., Ste. 610, Elmhurst, NY 11373
To keep a current image in the market, Budweiser opted to make an inflatable Boom Box a central theme in one of its promotions. The Boom Box is an exact replication of the product and drew much attention from the consumer at the point of sale wherever the unit was displayed.
Iceless Barrel Cooler
DISPLAY PRODUCER: Creative Merchandising Systems
2928 Washington Avenue, Wilmette, IL 60091
Iceless Barrel Cooler - a portable electric barrel cooler that plugs into an electric outlet overnight and after being unplugged in the morning, keeps product cold for 12 - 18 hours without ice or electricity. Striking Evian graphics feature snow-covered mountains and cold water bottle that are attention getters in high traffic areas where this portable unit provides easy access to cold bottles of Evian water.
Colorful Base Wrap
DISPLAY PRODUCER: Proprint Services Inc.
5621 Finch Ave. E, #5, Scarborough, Ontrio M1B 2T9
Proprint Services offers Base Wrap in continuous rolls printed on card stock or poly stock. High quality flexo printing is featured allowing clear picture images to be printed without the lines of corrugated. The Base Wrap can be printed in line for up to 8 colors. It may be used for indoor displays and is water resistant to avoid crumbling.
Corona Floating Inflatable
DISPLAY PRODUCER: Sterling Promotional Corp.
3010 Westchester Avenue, Purchase, NY 10577
This Corona Floating Pool Bar Inflatable serves as an attractive promotional display as well as a fun and functional addition for the backyard. The Corona Floating Pool Bar is constructed with several recessed drink/can holders as well as a recess in the center to hold a standard size cooler. Colorful graphics are printed on the bottom of the pool bar for “underwater” advertising. This popular inflatable has received many re-orders.
Bud Light Western Boot Display
DISPLAY PRODUCER: Alvimar Manufacturing Co., 51-02 21st Street, Long Island City, NY 11101
This Bud Light display from Alvimar for Anheuser-Busch, is an inflatable with a Western theme. The display shows the Bud Light bottle transformed into a Western boot with a three dimensional spur. The inflatable is designed to hang from the ceiling in large beverage outlets and supermarkets.
Coca-Cola Beverage Bridge Display
DISPLAY PRODUCER: Display Technologies
111-01 14th Avenue, College Point, NY 11356
A new stock display, the Beverage Bridge, designed for cross-merchandising Beverages with other products in supermarkets and other types of retailers, has been introduced. The Beverage Bridge increases beverage sales and inventory by utilizing new in-store locations, such as the frozen food sections. The Beverage Bridge is designed to suspend soft drink displays across the top of ice cream Coolers. The display placement encourages consumers to purchase both ice cream or other frozen product with soda, and maximizes value while utilizing previously unused space. The display measures 27 inches deep, with an expandable width ranging form 61 and 72 inches. The height is nearly 29 inches and the unit can be customized with bold brand-specific graphics. The Beverage Bridge shown was customized for Coca-Cola beverages.
Buitoni Shelf Display
DISPLAY PRODUCER: Visual Marketing Inc.
154 West Erie St., Chicago, IL 60610
The Buitoni brand wanted to maximize stock and brand identification in a very limited space for 3 different sized sauce containers. This injection molded, side pusher system was the only way to meet their space requirement. This unit has a strong brand identification, involves no instore assembly and is easy to shop and stock. This system has resulted in better product placement and greater volume.
Kwik-Header Sign
DISPLAY PRODUCER: Art-Phyl Creations
16250 NW 48 Avenue, Miami, FL 33014
A new Kwik-Header sign is now being offered by Art-Phyl Creations, a short run solution to producing header signs for P.O.P. display. It is available in quantities as small as 25 units, Kwik-Header consists of a 8½" x 11" all plastic molded frame and a full color sign printed one or two sides. The frames are available in either black or white and fit 1" dia. I.D. tubing. The signs are printed from artwork supplied by the user on disk, or can be designed by APC's in-house art department. Kwik-Header can be used with any of APC's stock, floor and counter racks.
Nescafe Colorful Standees
DISPLAY PRODUCER: T&T Graphics Inc.
2563 Technical Dr., Miamisburg, Ohio 45342
These screen printed 30" x 60" color process standees were produced for Hiller Marketing (Morris Plains, NJ). The corrugated displays collapsed to fit into under sized cartons and drop shipped to 350 convenience stores in the upper Midwest.
Evian Promotional Display
DISPLAY PRODUCER: Display Technologies
111-01 14th Avenue, College Point, NY 11356
To build brand awareness for Evian bottled water among hot, thirsty beachgoers in California, this Evian Time and Temperature Board was custom designed for Great Brands of Europe, and placed on lifeguard towers at Los Angeles County beaches. 200 units were shipped for the early summer season. The Evian Time and Temperature Board was designed as a beach billboard that advertises the Evian bottled water brand while serving as both a clock and thermometer. The display features a vacuum formed frame reverse-painted with metallic paint and an analog dial clock and thermometer inserted behind the protective “window”.
Permanent 7 Up Merchandiser
DISPLAY PRODUCER: Edge Display Group Enterprise
1650 New Highway, Farmingdale, NY 11735
7 Up’s need for a more versatile table merchandiser was the driving force in the development of this Multi Purpose Occasions Table, (MPOT). By providing an open design, packages are more visible on the lower shelves. The center shelves can be used in flat or gravity configuration or removed for a variety of packages. The display comes with a dry erase chalkboard and capability to change graphics panels for promotional activity.
Nantucket Nector Wood Display
DISPLAY PRODUCER: Coastal Woodworks Display
16 Sand Hill Road, Nobleboro, ME 04555
A successful display program was created and produced for Nantucket Nectors. This unit was engineered to display over 200 bottles and is currently in the market. The unit was created and manufactured by Coastal Woodworks.
Resizable Stock Corrugated Displays
DISPLAY PRODUCER: Alpak Manufacturing Corp.
181 Boyd Street, P.O. Box 339, Montgomery, NY 12549
Alpak introduced a new state-of-the-art cutting table which offers the ability to “resize” instantly any of the more than 30 existing stock corrugated displays available in Alpak's Stock Display Program. Any display may be altered to exact specifications (for example: a wider tray, or a smaller cell or a custom die-cut header to match product art, etc.). This allows the ability to offer multiple samples of the same prototype without tooling investments. A digital image is also available over the Internet so that the Resizable Program can have images of the new design emailed for “work-in-progress” assessment.
Stock Plastic Displays
DISPLAY PRODUCER: Regal Displays
702 Overhead Drive, Oklahoma City, Oklahoma 73128
A full line of stock plastic displays is available from Regal Display. Regal inventories a wide selection of bins, easels, literature holders, etc., which are available for quick customization and fast shipment. Also offered is plastic display fabrication for any custom display needs.
Stock Corrugated Displays
DISPLAY PRODUCER: Merchandising Inventives
917 North Shore Drive, Lake Bluff, IL 60044
A versatile line of corrugated displays and accessories is stocked by Merchandising Inventives, saving time and money…ready to ship right away. Also offered is a wide range of point of purchase advertising display components including mobile kits, hanging hardware, banner hangers, literature holders merchandising hooks and accessories, display fasteners and many other product lines.
Back to Top
To See previous issues of Creative Grocery Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
