Nestle Promotes Maggi Soups To Hispanic Shoppers
Nestle USA is using this floorstand to promote Nestlé’s Maggi dried soup mixes at Hispanic specialty grocery stores in the U.S. The 150-year-old Maggi brand is popular worldwide and includes a wide array of convenient soups and seasonings.
Colorful graphics show the soups' fresh, natural ingredients in a wooden crate reminiscent of farm stands and green grocers in the heart of Mexico. The stacking trays open on two sides, showcasing and framing the inviting packaging.
The display is space efficient with a 288 product count. As the trays shop down, retailers simply remove the top tray. The display is made of B flute for sturdiness. Trays and headers are full litho label printed.
This display was created for Nestle by Menasha Packaging, a Philadelphia, PA and Brooklyn Park, MN-based p.o.p. display and packaging firm.
Campbell’s Soup Features Permanent Floorstand
Campbell’s Soup is using this unique free-standing permanent wire display that is expandable in the field and can be increased in size from roughly l8" wide to 30" wide. As a bigger display is needed for greater product capacity, the display opens-up in width and a shelf insert can be easily added.
Campbell’s is also using a temporary retrofit corrugated display shell to communicate different themes which can be easily updated for new promotions.
As shown, the unit features the theme, “Help Good Things Grow.” Three dimensional graphics of a barn support the theme. The innovative display was created by Trinity, LLC, a Metuchen, NJ-based display firm.
Dover Displays Its New go fresh Burst Collection
New Dove go fresh Burst collection is a fresh, new addition to the Dove go fresh product line. The invigorating and crisp sensory experience of juicy nectarine and white ginger encourages women to start their days with a burst of energy and inspiration. The Dove go fresh product collection is now offered in four fragrant variants - Burst, Refresh, Energize and Cool Moisture, and are now available in beauty bar, body wash, deodorants, matching body mists, hand and body lotion and hair care.
The Dove go fresh collection will be displayed in food, drug, mass and club retailers. Special PDQ displays and pallet displays will support the launch.
Tide Conducts ‘Loads of Hope’ Promotion
Tide laundry detergent has launched a new specially marked, Yellow Cap bottle of Tide, with 10˘ from every purchase going toward helping families affected by disasters. Dedicated to providing clean clothes to help renew a sense of hope to families affected by natural disasters, the Tide Loads of Hope program has provided free laundry service to families and relief workers for the past three years following major disasters, including Hurricane Katrina and the California wildfires.
“After three years of sharing in people's efforts to rebuild after major storms like Hurricane Katrina and Hurricane Ike, we’ve learned that the little things, like clean clothes, can make a big difference for those in need,” said Suzanne Watson, Tide Assoc. Marketing Director. “We are excited to share the launch of this new bottle of Tide with consumers so they can be a part of this worthy cause to help families dealing with the effects of a natural disaster”.
Henkel Launches Purex Complete
Henkel has launched Purex Complete 3-in-1 Laundry Sheets, which will simplify how laundry is done by bringing together detergent, softener, and anti-static ingredients in one powerful sheet. Add the sheet to the wash load and the detergent is released; transfer the sheet with the clothes to the dryer and the softener and anti-static are released.
Marketing support for Purex Complete 3-in-1 Laundry Sheets includes TV, print, FSIs, and special p.o.p. displays.
Purex has partnered with the non-profit organization, Kiva, (the world’s first person-to-person micro-lending website, empowering individuals to lend directly to entrepreneurs around the globe) to launch the campaign.
Fuji Displays EnviroMAX Batteries
Fuji is displaying its Fuji EnviroMAX™ eco-respectful, high performance batteries in hardware chains nationwide.
“Consumers looking for easy, affordable ways to go green can start right now with Fuji EnviroMAX batteries,” said Jeff Kreidenweis, Director of Sales. The batteries are free of added poisonous mercury and cadmium, and can be disposed of in most landfills.
Consumers will find the batteries on P.O.P. displays in such chains as ACO and ACE Hardware stores; Sears, Target, and Tru Value Hardware stores.
Trident Floorstand Displays Sugarless Gum
This Trident Gum display merchandises a large volume of gum making it easy for shoppers to identify, select, and purchase flavors. while supporting the brand image.
This display was designed for flexibility and durability to withstand high traffic areas while providing retailers with easy re-stocking capability.
The angled merchandise pockets attract shopper attention and enable the display to hold a large volume of product in a compact footprint of only 14" wide x 6" deep.
This display was created for Trident by Marketing Impact Limited, a Concord, Ontario, Canada-based p.o.p. display firm.
Glee Gum Promotes New Ethical Chewing Gum
This counter display, designed for new regular Glee Gum, comes pre-assembled and fully stocked with all 6 SKUs of Glee Gum: Peppermint, Cinnamon, Tangerine, Bubblegum, Spearmint, and Triple Berry.
The point-of-purchase display is free to the retailer with the purchase of the gum itself. The colorful display attracts attention and highlights that Glee Gum is all-natural.
Glee Gum is a gluten-free chewing gum with no artificial coloring, flavoring, sweeteners, or preservatives.
Glee Gum is a “green” gum right down to the packaging, which is made from biodegradable, recycled cardboard.
Fanta P.O.S. Promotes Search For Fourth Fantana
The new Fantanas have arrived as the new ambassadors of fun for Coca-Cola’s Fanta brand. The Fantanas are asking fans to join them in their nationwide search for the fourth Fantana.
“The Fantanas have always been fan favorites. We knew it was time to re-introduce them with a new attitude and authentic talents,” said Santiago Blanco, V.P., Flavors, Coca-Cola.
Fanta lovers who think they have what it takes to be a Fantana can visit www.Fanta.com to submit a one minute video in which they showcase the refreshing personality of the brand and highlight the carefree Fantana attitude. The grand prize winner will receive a $5,000 cash prize and the opportunity to become the fourth Fantana which includes appearing in Fanta’s marketing campaign.
Pepsi Throwback Brings Back The Taste Of ‘60s And ‘70s
As part of Pepsi’s “Refresh Everything” campaign, Pepsi is launching a retro twist on two of its most popular brands with the introduction of Pepsi Throwback and Mountain Dew Throwback. Sweetened with natural sugar, the Throwback duo will be hitting the beverage aisle for a limited time nationwide.
Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ‘60s and ‘70s, sweetened with natural sugar in a retro-look package. For some, it will be a trip down memory lane, but for those too young to remember, it will be a chance to experience a new twist on their favorite brands.
Point-of-purchase displays reflecting the “Refresh Everything” campaign support the Throwback duo at retail. The displays are headlined, “Refreshingly Retro. Give your taste buds a blast from the past.”
Blockbuster Places Express DVD Kiosks
NCR, the Dayton, OH-headquartered kiosk manufacturer, has announced the installation of state-of-the-art Blockbuster Express branded DVD rental kiosks in retail locations such as supermarkets and convenience stores. Through the acquisition of TNR Holdings, NCR's strategy is to become the leading provider of self-service entertainment solutions through its partnership with Blockbuster.
John Bruno, executive vice president, NCR Industry Solutions Group, said, "As the global leader in self-service solutions, NCR is applying our expertise to the entertainment industry to offer consumers a fast, easy and convenient way to buy and rent movies, music and video games."
In the fall of 2008, NCR began a strategic alliance with Blockbuster Inc. to deploy Blockbuster Express branded DVD rental kiosks in a successful pilot program that was the first step of a national rollout of thousands of units.
Dedicated Shop In Toys"R"Us Stores Features Kid-Focused Assortment Of Snacks, Candy, Home & Healthcare Items
To help make shopping even more convenient for time-strapped parents, Toys"R"Us, Inc. has introduced "R" Market, a new, dedicated shop featuring an expanded assortment of consumables and commodities in select Toys"R"Us stores nationwide. Located at the front of more than 260 of the company's 585 Toys"R"Us stores, "R" Market will roll out to additional locations across the country later this year.
"R" Market features nearly 1,300 essential and discretionary products from trusted brands. ranging from favorite snacks and beverages for lunchboxes, to a broad selection of candy for family movie night.
This shop bolsters the company's position as a one-stop shopping destination for families and kids. “As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores. This includes looking for new ways to provide busy parents with the convenience of finding everything they need for their kids under one roof," said Jerry Storch, CEO, Toys"R"Us.
7-Eleven Plans Aggressive Expansion
7-Eleven, Inc. is focused on growing its store base to expand its convenience offering in the U.S. and Canada. While many retailers are contracting or limiting expansion, 7-Eleven is aggressively growing and expects to add more than 200 new stores this year.
7-Eleven has a multi-pronged approach to growth that includes in-line, end-cap space in shopping centers, freestanding stores, urban locations in light industrial sites, city residential areas and suburbia.
7-Eleven’s latest growth vehicle is its Business Conversion Program, where the company looks for existing independent retail store operators who want to convert to the national chain and become a part of 7-Eleven's franchise system.
Jamba Juice Transforms Retail Concept With Grab And Go Food
Jamba Juice has launched the most significant addition to its menu offerings since its opening in 1990, with the California rollout of Grab and Go food, flatbreads and cold tea infusions. The food debut is part of the chain's broader strategy to transform its overall retail concept, expanding beyond its smoothie roots to become a mealtime destination for a complete range of simple and healthy lifestyle options.
The Grab and Go food consists of four different wraps, including an Asian Style Chicken Wrap, Chimichurri Chicken, Greek Goodness (which is vegetarian) and the Greens and Grains Wrap (which is vegan). Jamba will also offer a Gobble'licious turkey sandwich and two salads--Caesar the Day! and CousCous & Produce.
In addition to the introduction of food, Jamba Juice is extending its drink offerings with the launch of Fruit Tea Infusions--an infusion of organic green tea and natural fruit juices served over crushed ice.
Pepsi And MTV's Rock Band Team Up For ‘Drink Up, Rock Out’ Promotion
MTV Games and Pepsi have formed a multi-platform “Drink Up, Rock Out” promotion that will give away thousands of Rock Band DLC music tracks and games. Specially-marked packages of 20-ounce and 1-liter bottles of Pepsi, Diet Pepsi, Pepsi Max and other Pepsi products encourage consumers to look under the cap for a code and then go to www.PepsiRockBand.com to enter the code for a chance to win prizes. During the promotion, MTV and Pepsi will give away a Rock Band(R)2 Special Edition bundle every hour and thousands of Rock Band downloadable tracks each day.
“MTV’'s Rock Band has quickly established a new gaming platform that is extremely popular with music fans and gamers alike,” said Ralph Santana, VP of cola marketing, Pepsi-Cola.
Nielsen Reports On Packaged Goods Trends In 2020
The Nielsen Company reports that significant demographic and economic shifts over the next 10 years will dramatically reshape consumer packaged goods (CPG) products in the future.
According to Nielsen's projections, the top CPG growth categories in 2020 will include ethnic health and beauty products, medications and remedies, health aids, vitamins and cooking essentials, such as flour, shortening, sugar, yeast and eggs. The slowest growing categories will include toys and sporting goods, breakfast foods, baby care products and pet products.
According to Nielsen, the category shifts are directly tied to the changing face of American consumers. For many years marketers have relied on middle class families as the primary target for many CPG products. By 2020, however, Nielsen predicts new challenges for CPG manufacturers and retailers due to fewer households with children, an aging population and the continued growth of lower-income consumers. While the aging population will be dominated by non-Hispanic white consumers, the majority of new families will be multi-cultural in less than two decades.
Shoppers Are ‘Sophisticated Splurging’ In Tough Economy, IRI Research Finds
It is far from a surprise that shoppers of all demographics have flocked to value brands to save money. What is a surprise is that many are also increasing their purchasing of premium brands. The latest IRI Times & Trends Report, “The Value/Premium Dichotomy,” reveals that value brands are growing rapidly in terms of dollars, while mid-tier brands lag. Premium brands are also picking up steam.
Value brands enjoyed more growth in 2009 than 2008, while premium brand sales shrank 1% and mid-tier brands shrank nearly 3%. Thom Blischok, Pres. IRI Consulting, said, “Shoppers have moved away from their traditional brands to value brands. But, shoppers are also focused on premium brands, through what IRI has dubbed “sophisticated splurging.” Shoppers are holding onto the premium brands they crave but are purchasing them at value stores. Premium brand purchases have grown the most at dollar stores, supercenters and Walmart, while shrinking at grocery, drug, mass merchandisers and club stores.
Organics Niche Expanding Reports WSL Strategic Retail
The shopper base for organics is growing. Even though many are willing to pay a higher price to go organic, confusion surrounding the value of organics continues to be a challenge, according to WSL Strategic Retail research.
Consumers who buy organic products increased to over half this year, 55% vs. 49% a year ago. That tracks closely with the percent who agree that organics are good for the environment 59%, and good for you 53%. Just about everyone (83%) knows that organic products cost more, and half (49%) would like to be buying more, but are not willing to pay for them. Some 30% of shoppers don't really understand what organic products are and 38% don’t trust that organics “are truly organic.” On most measures, younger shoppers believe in the value of organics for themselves and for the earth, more so than people over 55. 57% of younger shoppers (under 35) buy Organic products (up 12% from last year (vs. 51 % of those 55+). 41% of younger shoppers also believe organics are worth the cost (vs. 25% of older shoppers). Income doesn’t matter much when it comes to believing in organics, but having a higher household income ($100k+) does translate to more buyers. The purchase of organic products is a bit higher among Hispanic shoppers.
Organic Food And Beauty Items Still Not Mainstream, According To TABS
Organic Foods and Beauty Care items have still not gained mainstream acceptance by American consumers, according to a recently released study by TABS Group. “There is a significant gap between the hype and reality of consumer purchase behavior with regards to Organic products,” said TABS Group President, Dr. Kurt Jetta. “Less than 40% of adults claim to have purchased anything from the major Organic categories in the last six months.”
According to the study, Organic Fresh Fruit had the highest purchase incidence at 27%, with Organic Fresh Vegetables close behind at 26%. Organic Dairy Products, Eggs and Milk, were cited for purchase by 18% and 17% of U.S. Adults, respectively. Frozen Organic products -- Vegetables, Fruit and Ice Cream -- had low purchase levels at 5-6%. Purchase levels for Organic Beauty Care products also had very low mainstream acceptance with stated purchase for Organic Skincare at 5% and Organic Hair Care and Cosmetics at 4% and 3%, respectively.
Kline Projects Moderate Growth For Cosmetics & Toiletries
U.S. sales in the cosmetics and toiletries market grew only by 0.3% in 2008, to reach $35.6 billion at the manufacturers' level, according to Kline & Co.
Consumers are showing a preference for competitively-priced products. Premium products sales are being affected heavily by negative market conditions. In fact, salon, specialty, and luxury trade classes all demonstrated negative growth, whereas mass and direct trade classes turned out to be the fastest growing segments.
Nancy Mills, Industry Manager, Consumer Products practice, at Kline, said, “Many people have traded down on certain products, and they might well continue with those habits after the tough times have subsided. To be successful, companies will likely continue to infuse the mass segment with more sophisticated products to compete with luxury products.”
Kline projects a moderate growth over the next five years. Years 2009-10 will be sluggish, but the following three years are expected to witness growth. This growth will be affected negatively by stricter legislation on claims and ingredients. However, it will be impacted positively by product innovations and new alliances and mergers between companies.
Mintel Sees Cheap, Chic Beauty Products As Top Beauty Trend
Mintel Beauty Innovation predicts 'Econo-chic' as the 'It' trend for 2009. After years of indulging every beauty whim, Mintel sees shoppers cutting back and only buying the most effective, necessary products. Mintel Beauty Innovation shows manufacturers launching new products designed to help stylish, budget-conscious women continue to look chic.
“Cosmetic companies are quickly responding to the needs of the Recessionista,” said Taya Tomasello, senior analyst for Mintel Beauty Innovation. “Effective and affordable multi-use products and products offering convenience allow women to continue using their favorite brands, but at a reduced cost.”
Mintel Beauty Innovation sees products claiming multiple benefits or uses in one bottle becoming especially popular. Today's women are on-the-go now more than ever and need convenient products to suit their busy schedules. Mintel Beauty Innovation reports that over one in four (27%) skincare products launched in Q1 2009 boasted “convenience” claims.
Coors Launches Cold Activated Cans
New 8-, 10-, 12- and 16-ounce Coors Light and Coors Banquet Cold Activated Cans have been introduced, with mountains that turn blue when beer is at the optimal drinking temperature. The Cold Activated Can reinforces Coors Light's continuing commitment to provide beer drinkers the best way to enjoy the “World’s Most Refreshing Beer.”
“Consumers want to know when their beer is cold and ready to drink,” said Royce Wills, Coors Light marketing director. “With Coors Light, there’s no more guesswork.”
Sparkling Hibiscus Beverage Offers Health Benefits
OOBA is debuting OOBA Hibiscus, OOBA Hibiscus &Lime, and OOBA Hibiscus & Orange, three gently carbonated, lightly sweetened beverages. OOBA, the first ever sparkling hibiscus beverage.
Hibiscus is used to make herbal tea and drinks throughout Asia, Africa, Central and South America, where it is lauded for its health properties.
COPPERTONE NutraShield Enriched With Antioxidants
Schering-Plough has introduced COPPERTONE NutraShield with Dual Defense, a new line of sunscreens enriched with antioxidants to help promote natural skin repair by neutralizing harmful free radicals created by UV exposure. COPPERTONE NutraShield contains specially-selected antioxidants that continue to function even in the presence of UV light. With daily use on the face, COPPERTONE NutraShield helped reduce visible signs of skin aging and improves skin elasticity, texture and clarity in as little as two weeks.
Wolfgang Puck Coffee Debuts In Walmart
Wolfgang Puck Worldwide has begun the retail launch of its line of estate grown coffees. Four blends are currently available in Walmart stores including: Tuscan Breakfast, Provence French Roast, Sorrento Colombian Estate and Vienna Private Reserve.
Edge Launches Infused Shave Prep
Edge Infused is the brand’s newest line of shave prep that goes above and beyond shave protection - it helps give skin a noticeably smooth and healthy look. Edge Infused shave gel is infused with vitamins and anti-oxidants. Two formulas, Edge Infused Comfort for sensitive skin and Edge Infused Hydrate for dry skin will be offered.
Universal Gravo-Plast offers 2 bay and 4 bay pusher tray systems with tension springs, that can accommodate CD’s, DVD’s, and video games. The trays are designed to be easily installed into display units with moulded pins, eliminating the need and cost of a support shelf. The trays can be produced in virtually any colour including translucent. The units are sold assembled with springs, paddles and permanent lubrication, and require no maintenance. For more information, contact Universal Gravo-Plast, 60 Continental Place, Scarborough, Ontario, M1R 2T4; (Tel) 416-291-1169, (Web site) www.unigravo.com
T.M. Shea Products’ offers patent pending Category ArcArms for highlighting different product categories and specific products at retail. Category ArcArms are easy to install and are moveable for store resets. The ArcArms help shoppers locate products faster. Several different models are offered for attaching to all types of gondola and shelving systems. For more information, contact TM Shea, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800.992.5233; (Web site) www.tmshea.com
Trion Industries, a Wilkes-Barre, PA-based display firm, has retained Sacramento, CA-based Linda Rothman to represent them in a multi- state area. Rothman has over 20 years experience in custom store fixtures, branding, display design and manufacturing. Her previous affiliations include Trimco Display, Hamilton Fixture, as well as a Principal in R plus Merchandising Solutions.
Gauger + Associates, Inc., a San Francisco-based design firm, recently developed an exhibit for Living Harvest, marketer of the best selling hemp milk and the first nationally distributed hemp milk ice cream, for the Natural Products ExpoWest 2009. Gauger designed the Living Harvest booth using a new color palate that integrated the new Tempt packaging graphics. The booth also used lifestyle photos that defined the energy of the brand. (Web site) www.gauger-associates.com
Coca-Cola Launches Greening Effort In The Nation's Capital
Coca-Cola Co. is demonstrating its environmental leadership in Washington D.C. through a series of innovations designed to reduce the Coca-Cola system’s environmental footprint at each step in the manufacturing, distribution and sales processes. These efforts include climate-friendly beverage coolers, hybrid electric delivery trucks and trailers, and a recycling program for the National Mall and Memorial Parks.
The House of Representatives will be among the first locations in the country to test new climate-friendly, HFC-free, energy-efficient Coca-Cola coolers. Up to 1,800 Coca-Cola coolers and vending machines will be deployed throughout the U.S. and Canada later this year. The new climate-friendly Coca-Cola coolers use carbon dioxide, a natural refrigerant gas and HFC-Free insulation, eliminating 99%of the direct green house gas emissions. The coolers include an intelligent energy management system that cuts energy use by 26%.
KioStar Introduces Shopper's Helper Kiosk
KioStar's Shopper’s Helper is a complete in-store marketing solution, designed specifically for the supermarket industry. As a solution-based, shopper-friendly kiosk, it is the next generation in interactive marketing.
For supermarkets, the Shoppers Helper maximizes shopper spending. It engages shoppers with fast, fun, solution-based information from CPG brands specific to each supermarket. This gives shoppers the information they need to forego trips to fast food, specialty, health food, beverage, pet and drug stores.
CPG Brands can provide product information, recipes, coupons, buying suggestions, meal ideas, tips, inspiration and much more. And they can do this using any combination of exciting multimedia videos, pictures, text, music, and printable information.
For more information, contact KioStar Inc., 10960 Edgemont Dr., San Jose, CA 95127; (Tel.) 408-272-9343; (Web site) www.kiostar.com
Black Box Wines Runs ‘You Got Boxed’ Contest
Black Box Wines has launched the "You Got Boxed" contest. For a chance to win $10,000, consumers secretly serve guests Black Box Wines without revealing the package and capture their reaction on camera. Once the tasting is complete, they reveal the box, wow the crowd with the secret worth sharing and submit their video at YouGotBoxed.com.
Kim Moore, Black Box Wines brand manager, said, “The ‘You Got Boxed’ contest provides a fun way for our consumers to continue sharing Black Box and prove the boxed wine stereotype needs to be crushed.”
Mtn Dew Fuel Conducts ‘Choose Your Side’ Summer Promotion
PepsiCo’s Mtn Dew is offering two limited edition line extensions inspired by Blizzard Entertainment’s World of Warcraft. Mtn Dew Game Fuel is available in two varieties that represent the opposing factions of the game: citrus-cherry-flavored Horde Red and wild fruit-flavored Alliance Blue. The packaging for each product features images of the iconic characters that symbolize each faction.
To celebrate the launch of the two beverages, Mtn Dew, working in partnership with Blizzard Entertainment, is offering World of Warcraft players a "battle-bot," available exclusively through its promotional Web site. Throughout the summer, visitors also have the chance to win great gaming related prizes, including Alienware Notebook computers, Razer Gaming Peripherals, and Mtn Dew Game Fuel branded gear and apparel.
“We are thrilled to be collaborating with Blizzard Entertainment to harness the power of one of the most popular game franchises,” said Frank Cooper, CMO, sparkling beverages, Pepsi-Cola.
Odwalla Displays Light Lemonade
Odwalla has introduced new Light Lemonade and Light Limeade, with antioxidant Vitamins C & E and half the calories and sugar of regular lemonades and limeades. With only 50 calories per serving, Odwalla's Light Lemonade and Light Limeade combine pure-squeezed juice and TRUVIA natural sweetener. Odwalla is the only premium juice maker in the U.S. to offer a light lemonade and a light limeade using an all-natural non-caloric sweetener.
7UP Celebrates Natural Flavor With ‘7 Dias De Sevenisima’
7UP is inviting consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP “7 Dias de Sevenisima” contest.
“Sevenisima” is a call to celebrate the flavorful moments experienced through a “natural,” real lifestyle. Nine winners will receive a week of easy living, including fun prizes like a family vacation, and gift cards that can be used for a home cleaning service and shopping spree.
“The ‘7 Dias de Sevenisima’ contest reflects the natural energy, fun and spirit of 7UP consumers; something we call the Sevenisima lifestyle,” said Rene Sanchez, Assoc. Brand Manager, 7UP. “We’re offering fans a chance to win ‘7 Days’ of fun prizes for their families.”
7UP has teamed-up with Denise Gonzalez, who embodies the fun and energetic spirit of a Sevenisima lifestyle. Gonzalez will perform a song titled “Sevenisima” which will be featured in the Spanish-language TV commercials.
SunnyD Launches Mobile Marketing Tour
The Sunny Delight Beverages Co., maker of healthful beverage alternatives for kids on-the-go, has launched a mobile marketing tour to support the introduction of its new SunnyD Smoothies. The new product offers as much calcium and Vitamin D as milk.
SunnyD's new Smoothies will be riding shotgun on a six-month mobile tour across the country. Themed “The Science of Move, Laugh & Think,” members of the tour will be interacting with consumers and demonstrating science experiments, which encourage kids to exercise their bodies and minds all at the same time.
Category: Permanent Displays
Display Producer: Trion Industries, Inc.
297 Laird Street, Wilkes-Barre, PA 18702
VA Canteens are rolling out WonderBar EWT Merchandisers with auto-feed in over l80 outlets. These units are available immediately from stock. The displays are constructed of materials that provide a long-lasting permanent display.
Category: Permanent Displays
Display Producer: Metaline- Displays with a Twist®
101 North Feltus Street, South Amboy, NJ 08879
This Black Magic Floor Display was designed for Pep Boys Auto stores to feature the Titanium line of Black Magic products. It is constructed of vacuum formed plastic, tubing, wire and sheet metal.
Category: Motion Displays
Display Producer: Outwater Plastics Industries, Inc.
24 River Road, P.O. Box 500, Bogota, NJ 07603
Outwater Plastics Industries offers Solar Powered Motors for rotating signs, turntables and ceiling banners. These versatile motors can be used to create all types of motion effects. The economical units are environmentally friendly because they are powered by ordinary room light, and new batteries or electrical connection is required.
Category: Wood Displays
Display Producer: J.H. Dunning Corp.
One Dunning Lane N., Walpole, NH 03609
The Harpoon Brewery Wood Display is a colorful permanent unit which gains prominent off-shelf positioning. This hardwood display supports a great weight of product. The unit is on casters, so it can be easily moved to prime locations. The display is easily updated with new header graphics.
Category: Mobiles/Table Tents
Display Producer: Promo Print Solutions, Inc.
420 S. Koeller Street, Suite 208, Oshkosh, WI 54902
The Coors Light Snap Mobile® table tent is a unique construction designed to attract consumer attention. It features 360 degree viewing and 3D construction offering at least l/3 more graphics space. The pop-outs and drop down floor, add structural enhancements and the table tent will hold its shape over time rather than drooping like traditional table tents. The piece ships flat and sets up extremely easily and quickly. It can be die cut to almost any shape and can sit on a table, counter or floor; can hang from the ceiling or shelf and can be a pole topper or display topper. The Snap Mobile® is a patented product.
Category: Corrugated Displays
Display Producer: Proprint Services, Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This Kraft corrugated end-aisle display, themed “Savour Summer,”has a large, colorful header showcasing the product and lifestyle graphics. The unit has space to hold many products in front and it also contains recipe booklets in specially made pockets in the front. Significant product sales increases were achieved with this dipslay program.
Category: Shelf Displays
Display Producer: TM Shea Products
984 Livernois Road, Troy, MI 48083
T.M. Shea’s MagnaStrips™, help generate impulse sales of gift cards and other light-weight products, MagnaStrips™ easily apply to any vertical flat metal surface. Products are than easily loaded onto the MagnStrips’ peg hooks. MagnaStrips™ are offered in a variety of lengths and can be custom-cut to specifications. A sign kit can be added to attract attention.
Category: Mobiles/Table Tents
Display Producer: Promo Print Solutions, Inc.
420 S. Koeller Street, Suite 208, Oshkosh, WI 54902
The Coors Light Snap Mobile® table tent is a unique construction designed to attract consumer attention. It features 360 degree viewing and 3D construction offering at least l/3 more graphics space. The pop-outs and drop down floor, add structural enhancements and the table tent will hold its shape over time rather than drooping like traditional table tents. The piece ships flat and sets up extremely easily and quickly. It can be die cut to almost any shape and can sit on a table, counter or floor; can hang from the ceiling or shelf and can be a pole topper or display topper. The Snap Mobile® is a patented product.
Category: Shelf Displays
Display Producer: TM Shea Products
984 Livernois Road, Troy, MI 48083
T.M. Shea’s MagnaStrips™, help generate impulse sales of gift cards and other light-weight products, MagnaStrips™ easily apply to any vertical flat metal surface. Products are than easily loaded onto the MagnStrips’ peg hooks. MagnaStrips™ are offered in a variety of lengths and can be custom-cut to specifications. A sign kit can be added to attract attention.
Category: Corrugated Displays
Display Producer: Proprint Services, Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
This Kraft corrugated end-aisle display, themed “Savour Summer,”has a large, colorful header showcasing the product and lifestyle graphics. The unit has space to hold many products in front and it also contains recipe booklets in specially made pockets in the front. Significant product sales increases were achieved with this dipslay program.
Category: Snaprails
Display Producer: POPCO, Inc.
5405 Opportunity Court, Minnetonka, MN 55343
The NX Snaprail may be used to hang wide format signage up to .080" thick. The Snaprail is stocked in standard lengths up to 72" in clear or silver and also may be cut to custom lengths. The Snaprail offers a quick-change locking feature which allows signs to be changed easily without tools. A second Snaprail may be used along the bottom of the sign, keeping signage from curling and creating a framed look. Black or clear accessories are available.
Category: Stock Displays
Display Producer: Midway Displays
6554 S. Austin Avenue, Bedford Park, IL 60638
These displays are available from stock for immediate delivery. The displays are available in wire or plastic with a variety of components and bases also available to meet every requirement. The displays are structurally sound while showing maximum product visibility and may be used for many different products.p>
Category: Permanent Displays
Display Producer: Flair Display, Inc.
3920 Merritt Avenue, Bronx l0466
This Little Inspirations display was created for Day Spring, which wanted a new and updated look for its line of cards. The floor display has 84 pockets to hold the line in a manner which shows them in a very visible fashion. The new revised display provided a way to call attention and increase sales of the product.
Category: Basewrap
Display Producer: Proprint Services, Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario M1B 2T9
Proprint Services Inc. specializes in producing quality basewrap. This particular item was printed on a 4 mil smooth stock at 150 line screen to ensure a sharp looking graphic reproduced well. At a size of 18" high with a 24" repeat and a length of 50', this full color basewrap has an outer diameter of 1.25" when finished which makes it ideal for kitting. This inexpensive piece pulls together a full display and keeps the pallet looking inviting.
Category: Permanent Displays
Display Producer: Practical Retail Merchandising Inc.
7 Williamsburg Road, Evanston, IL 60203
This Sportsline Super Rack is a workhorse for grocery stores. The double sided rack has six adjustable shelves, 6" on center and has over 40 square feet of l" on center space for pegged items. The size of the display is 54"H x 32D x 24"W. It is shipped KD and assembles in less than two minutes.
Category: Counter Displays
Display Producer: Masonways Industrial Plastics
580 Village Blvd., Suite 330, West Palm Beach, FL 33409
This Ice Counter Merchandiser unit is insulated and made of 100% recyclable plastics. The foam insulation prevents sweating. The unit will not chip, crack or fade. It is offered with optional graphics, signage and pedestal, and it is offered in a variety of colors. The unit is ideal for generating impulse purchases at the counter for products that need to be kept cold.
Midway Displays, Inc. offers a flexible component system for hook & rotor displays developed for maximum merchandising options. Midway's exclusive nesting base system and patented Clipper "Snap Rack" Display "Packs Small, Does Big". The products have been developed to knock-down and pack smaller, saving customers money through lower freight, saving fuel costs. Whenever possible, recycled materials are used to manufacture components. For more information, contact Midway Displays, Inc., 6554 S.Austin Avenue, Bedford Park, IL 60838.
Menasha Packaging Company created this Ice Breakers Berry Sour PDQ, eliminating fillers by utilizing an angled front, back and sides. This pushes the product forward so that it is at the front of the tray on an end-cap. This is achieved by the angled design allowing for the removal of internal fillers that would have been necessary to keep the product from shifting. For more information, contact Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134.
MTL Technologies, a world leader in the development and use of green thermoelectricity in its refrigerated displays, has introduced the Launcher™: a countertop T-E refrigerated display. This attractive compact merchandiser has a small footprint yet contains up to 40 units of beverage, yogurt or other refrigerated treat. The Launcher can be placed atop the "High Rise", its own specially designed pedestal that offers many cross merchandising possibilities. It also offers many attractive features such as lights, large graphics, LED lit logo on door and sound. The Launcher has a smaller carbon footprint than most coolers. Thermoelectric technology uses solid-state components and requires no compressor or refrigerant gas. For more information, contact MTL Technologies, 7880 Boul. Industriel, Chambly, Quebec, Canada J3L 4X3.
J.H. Dunning offers this display made from durable, long lasting, environmentally sustainable and reusable materials. Displays are made from genuine hardwood and recycled packing material is used when packing for shipment. The wood is sourced from certified renewable domestic forests. For more information, contact J.H. Dunning Corp., One Dunning Lane, N. Walpole, NH 03609.
Flair Display offers an environmentally friendly stock Wine Rack display. The unit is constructed of formaldehyde free MDF. This display can hold three to four cases of product. It offers a large area for custom graphics. For more information, contact Flair Display, 3920 Merritt Avenue, Bronx, NY 10466.
Panel Processing, Inc. has introduced Eco-Finish Digital Print Media, the environmentally friendly alternative to plastic silk screen and digital print substrates. The new paint formula is especially made for high resolution direct to board digital printing. It is a water based paint, and works well with UV inks. Eco-Finish can also be applied to MDF which meets CARB l standards. It can create stunning effects on decorative slatwall. For more information, contact Panel Processing, 9250 South Mississippi St. Merrillville, IN 46410.
Avante Kiosks & Displays offers "Eco Board", a sustainable medium density fiberboard (MDF) manufactured from 100% post-industrial recycled wood. The display shown for Key West Aloe is a single-sided shelving display manufactured from l00% post-industrial recycled wood residuals. For more information, contact Avante Mfg., 4725 Iris Road, Okanagan Falls, B.C. VOH 1R0 Canada.
KRAFT is always looking for ways to improve sustainability; one way is through in-room coffee programs for the hospitality industry. By focusing on less waste, health & safety, sanitation, convenience and quality responsible blends, KRAFT recently launched the NABOB single cup coffee pod which is 100% Colombian and contains more than 30% Rainforest Alliance Certified TM beans. These promotional materials were printed on FSC HannoArt Cover stock with vegetable based inks.This pop-out brochure & tent card was printed by Proprint Services Inc. 5621 Finch Avenue East, Unit 5, Toronto, ON, Canada M1B 2T9.
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