Reese’s & Warner Bros. ‘Green Lantern’ Run Joint Promo
Reese’s Peanut Butter Cups, in partnership with Warner Bros. Entertainment, has launched an on-pack, instant-win promotion around the “Green Lantern,” giving one lucky winner the jet-fighter experience of a lifetime. The Jet-Fighter Experience promotion invites fans to look for a game message on the inside of wrappers of specially marked packages of Reese's Peanut Butter Cups. One lucky fan could find an instant-win prize of a ride for two in a fighter-style jet. Second-prize winners will get a “Green Lantern: Rise of the Manhunters” video game.
“Reese’s perfect pairing of peanut butter and chocolate has long thrilled consumers’ taste buds, and with the ‘Jet-Fighter Experience,’ the brand will be able to thrill fans’ other senses,” said Anna Lingeris, spokesperson for Hershey.
Slim Jim Dare Display Promotes New Flavors
Slim Jim, a ConAgra Foods brand has launched a new line of products called Slim Jim DARE. The spiciness of the flavors escalates from Kinda Hot Chili Pepper to Freakin' Hot Jalapeno and tops out with Really Freakin' Hot Habanero. “DARE presents a challenge to consumers with contemporary and complex flavors,” said Daniel Marple, Brand Director, ConAgra Foods. “It really is a whole new platform for us - spicier flavors, spicier names and even spicier packaging.”
Consumers can find the new flavors on in-store displays. The DARE attitude is captured with a little fun taunting inside the packaging with sayings like “Man up and take the next bite!,” and “You started this dare. Now finish it!,” which portray the fun of the challenge.
ChooseMyPlate Banners Displayed In Commissaries
Patrons of Defense Commissary Agency (DeCA) stores are quickly getting the message that fruits and vegetables should be half of every meal. Banners displaying the new ChooseMyPlate graphics introduced by First Lady Michelle Obama recently began appearing in U.S. military commissaries throughout the Pacific Northwest. Commissary store directors are the first to promote the updated U.S. Department of Agriculture guidelines as a tool to change eating behaviors of enlisted personnel and their families. Joint Base Lewis Commissary Store Director Janet Landon pointed to the plate icon on the banner clearly stating that fruits and vegetables should make up half the diet as key. “The new graphic simplifies everything,” said Landon.
Versatile Basewrap Enhances Produce Displays In Foodland
Foodland is using this colorful Basewrap to promote produce during peak growing seasons. This Basewrap, produced by Proprint Services Inc., a Toronto, Ontario, Canada-based display firm, (www.pop-online.com) on 10pt tag stock and a poly stock that is water resistant and smooth in texture, was the perfect fit. In full four color process plus a special PMS color all printed on one pass of poly stock through the press, Proprint was able to keep the costs low, the turnaround quick and exceed the client's expectations. These rolls were produced in fifty foot lengths with an outer diameter of about one and a half inches which made for easy packing, kitting and distribution across many geographical areas in much smaller boxes than usual.
Wonka Creates Rolling End Cap Display
Wonka wanted to feature its premium chocolate in a permanent outpost merchandiser for the Amusement park environment. This display was designed to merchandise the entire Wonka portfolio and it includes an updatable “marquee” area to spotlight new product offerings.
The unit captures the magic and whimsy of Wonka through the use of a variety of permanent materials, colors and textures. The Wonka Rolling End Cap was created by RockTenn, a Winston-Salem, NC-headquartered p.o.p. display firm.
Winn-Dixie Unveils New Shopping Experience
Winn-Dixie Stores has completed its newly remodeled Aventura store in Miami, FL, where guests can now look forward to a dramatically enhanced shopping experience, featuring many new amenities including hardwood flooring throughout the produce, deli and bakery departments, and a dedicated area offering free Wi-Fi access and complimentary coffee.
“We are excited to deliver on our promise of providing our guests with a fresh, new shopping experience at their Aventura Winn-Dixie Store,” said Randy Rambo, Winn-Dixie southern regional vice president. “This store exemplifies our fresh and local strategy and serves as a one-stop grocery destination catering to the tastes and preferences of the surrounding community.”
ConAgra Places Destination Centers In Grocery Stores
ConAgra wanted to create an in-aisle destination center in grocery stores to house convenient meals in one place. The objective was to consolidate and segment convenient meals, making it easier to shop, thereby increasing both category and ConAgra brand growth.
In order to properly segment the convenience meals, eye-catching headers were developed. The categories were separated into four key segments: soups, premium flavors, everyday pastas and hearty options. Each header effectively communicated the category using quick copy and appetite appeal photography. An overall header and a floor talk were created to communicate exactly what the destination offered: “Mealtime Made Simple.” Consumers could spot the bold red color of the header and floor talk from various places in the store, helping them navigate the aisles.
Shelf blades reinforce the design of the header and floor talk and also communicate that the meals within the destination are all “single serve” meals. he ConAgra in-aisle destination center was created by Launch Creative Marketing, (www.launchcreative), a Chicago, IL-based promotion agency.
Most Americans Are Health-Conscious, But Behavior Varies By Age
As Americans age, they develop stronger purchasing preferences with regard to healthier choices, according to a new Harris Poll by Harris Interactive. Matures (66+ years old) are the most likely of all generations to translate their health consciousness into behavior. The differences in eating habits among age groups suggest that behavioral change may be more driven by necessity than by knowledge.
Awareness of key nutritional facts is high. At least three-quarters of all U.S. adults place importance on fresh (89%), fiber (81%), whole grains (81%), fat content (80%), portion size (79%), calories (77%) and saturated fat (76%) when making food purchases. Over half of U.S. adults (57%) place some type of monitor or restriction on their diet. Sugar and salt are the top two restricted items, with 34% and 32% restricting salt and sugar. Local is in, but organic lags behind. Some 71% of U.S. adults rate locally-sourced produce as important. Only 42% rate organic as important. Matures lead all age groups in diet changes. Three quarters (76%) of Matures have a diet restriction, as compared to 58% of Baby Boomers, 50% of Generation X, and 51% of Echo Boomers.
In-Store Merchandising Proves Strongest Driver Of OTC Growth
A new Knowledge Networks analysis has found that OTC (over-the-counter) products that received more in-store merchandising support were more likely to succeed in Year 2. The study compared more than 80 OTC product launches for their use of four essential marketing efforts - media spend, coupon circulation, ACV distribution, and in-store merchandising. About half (53%) of the products achieved increased sales in Year 2, with the average successful product growing dollar sales by 36%.
The analysis - based on data from the New Product Profiler™ database - also showed that: OTC products whose sales declined in Year 2 had cut in-store merchandising on average by 26%, while those that grew had increased merchandising spending on average by 20% - the biggest disparity in the comparison. OTC products whose sales increased in Year 2 increased their coupon circulation in Year 2 - by 9% on average, versus 2% for those that did not grow. There was a much sharper decline in media spent among products that did not succeed in Year 2 (average decline: 34%) versus those that did (average decline: 16%).
PepsiCo Tests Reduced Sugar Cola; Pepsi NEXT
PepsiCo has begun testing a new reduced-sugar cola, Pepsi NEXT. Pepsi NEXT was created for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet. While sugar-reduction is a priority for this segment, they have not adopted the flavor profile of a zero calorie cola. Pepsi NEXT delivers real cola flavor for these consumers with 60 percent less sugar.
Planters Peanut Butter Targets Adults
Planters has launched Planters Peanut Butter. Americans haven't outgrown their peanut butter. In fact, peanut butter consumption is on the rise growing at a rate of six percent per year. And while most peanut butters are marketed to families with kids, adults comprise two-thirds of peanut butter consumption in the U.S. “As the reigning nut experts for more than 100 years, peanut butter is a natural extension for Planters,” said Triona Schmelter, Sr. Dir., Enhancers, Kraft Foods.
Bayer Advanced Aspirin Relieves Pain Twice As Fast
Bayer HealthCare’s Consumer Care division has introduced Bayer Advanced Aspirin. Using the patent-pending Pro-Release™ Technology, Bayer Advanced Aspirin is clinically proven to relieve tough pain twice as fast as previous Bayer Aspirin tablets. Bayer Advanced Aspirin enters the bloodstream four times as fast to rush relief right to the site of pain. “With Bayer Advanced , Bayer is introducing the greatest innovation in aspirin since the discovery of aspirin,” said Barton Warner, VP, Marketing, Bayer HealthCare.
Zoku Quick Pop™ Maker Introduced For Frozen Treats
Zoku Home has introduced the Zoku Quick Pop™ Maker, an economical way to make healthy frozen treats at home. The Zoku Quick Pop Maker comes with six reusable sticks, six reusable drip guards and one Super Tool for removing pops from molds and is available at Williams-Sonoma, Brookstone and Sur La Table.
SC Johnson Launches All-In-One Cleaning System
The SC Johnson All-In-One Cleaning System allows users to clean more efficiently by choosing three of their five favorite cleaners to dock in one simple, lightweight sprayer. This new tool eliminates the hassle of carrying around numerous bulky cleaning supplies. Now, families can move seamlessly from room to room and surface to surface, switching instantly among Windex®, fantastik®, Scrubbing Bubbles®, Pledge®, and Shout® Carpet with just a simple twist. The SC Johnson All-In-One Cleaning System is designed to hold up to three concentrated cleaner cartridges at once in a single hand-held sprayer.
Nestle USA Launches Aguas Frescas
Moving to satisfy the strong demand for products with Hispanic roots, Nestle USA has introduced authentic flavored aguas frescas drinks. Nestle Aguas Frescas Jamaica, made from hibiscus flowers and Tamarindo, made from tamarind puree, are an excellent source of Vitamin C; Nestle Aguas Frescas Horchata is made from rice and cinnamon, and is an excellent source of Calcium. “Hispanic Consumers will find that Nestle Aguas Frescas reminds them of home,” said Juan Motta, Nestle Head of Domestic Emerging Markets. “Nestle Aguas Frescas delivers the authentic taste of home with the convenience of a ready-to-drink format for the U.S. lifestyle.”
Outwater Plastics Industries is reintroducing Great Wall, its new and improved, interlocking Slatwall System. Less than half the weight, yet twice as strong as MDF Slatwall panels, with available standard duty 25-lbs and heavy duty 100-lbs per sq. ft. load capacity ratings, Outwater’s Great Wall Slatwall System is manufactured of moisture impervious PVC in color impregnated Almond, Maple Wood Grain, Black and White finishes in conjunction with color matched Screws and Mouldings. It is offered in easy to install, seamless 1-foot x 4-foot and 1-foot x 8-foot UPS shippable lengths. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Above All Advertising designs and produces inflatable arches for retail and event promotions. Inflatable Arches are great for entryways or as a starting line or finish line of a sponsored race. Above All can print files directly onto inflatable arches. Available sizes are10' x 15', 15' X 20, 18' X 20' , and 30' x 40'. Custom arch shapes and sizes available. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com
MasonWays Indestructible Plastics, produces this 5 bottle rack, which highlights promotions or builds brand recognition. It can be displayed on a counter top, in-line shelving or front case floor. The Unit is available in various colors with optional graphics, signage and a pedestal. For more information, contact MasonWays, 580 Village Blvd. #330, West Palm Beach, FL 33409; (Tel) 800-837-2881, (Web site) www.masonways.com
Marketing Impact has introduced a Suction Cup Locking Sign Clip. This Sign Clip affixes to glass or all types of smooth surfaces to hold signage securely in place. For more information, contact Marketing Impact, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7; (Tel) 905-738-0888; (Web site) www.displaypeople.com
T.M. Shea Products, Inc., offers POPUPS & POPOUTS, custom graphics that are easily mounted on gondola shelving. These custom graphics POP OUT of the shelf without obscuring product visibility. For more information, contact T.M. Shea Products, 984 Livernois Rd.,Troy, MI 48083; (Tel) 248.589.3272; (Web site) www.tmshea.com
Soft Signs Inc. has introduced “Cling Media,” the latest innovation in Electroluminescent panel applications. A Peel-and-Stick adhesive front allows the panels to be easily attached to inside window surfaces. Highly visible preprogrammed lighting sequences assure eye-line domination and consumer engagement. The cost effective units allow marketers to create their own media. For more information, contact Soft Signs Inc., 15352 Hurontario St., Caledon On. L7C 2C3, Canada; (Tel) 800-2l8-5ll9, (Web site) www.softsigns.com
Adler Fels Displays ‘Totally Random’ Wines Adler Fels has launched Totally Random Sweet Red Wine.
Totally Random is made for the increasing number of wine drinkers, and would-be wine drinkers, who prefer a sweeter flavor profile. Totally Random artfully blends Zinfandel, Merlot, Cabernet Sauvignon and Petite Sirah grapes sourced from select vineyards. In support of Totally Random’s rollout, Adler Fels has launched the winery’s first fully-integrated social media campaign. Using their smartphones, consumers will be able to scan a QR code on Totally Random's label to connect to the brand’s website and from there to its “linkscape” of content on Facebook, Twitter, Flickr and YouTube.
“Totally Random is more than a brand, it’s a lifestyle,” said Adler Fels Marketing Manager Dana Fehler. “It’s important for us to build a sense of community with our consumers, and we think Totally Random is particularly well-suited to this effort.”
Pepsi Conducts ‘Refresh Your Summer’ Sweepstakes Promotion
Pepsi is encouraging consumers to add some refreshment to their summer by entering the “Refresh Your Summer” sweepstakes for a chance to win one of 14 grand prize trips. Entrants are eligible to win getaways that include four nights at the Mandalay Bay Hotel in Las Vegas, trips to the 2011 PGA Championship, the October races at Martinsville Speedway in Ridgeway, Va., and many more experiences.
Fans can enter the sweepstakes by visiting participating restaurants nationwide and asking for the “Refresh Your Summer” promotional cup. Each cup features a promotional code that consumers can use to enter the sweepstakes at www.refreshyoursummer.com. “We are excited to help fans refresh their summer with these high-profile, value added offers from our foodservice partners,” said Margery Schelling, Chief Marketing Officer, PepsiCo Foodservice.
Polar Beer Features Basewrap Pallet
Polar Beer has provided its retailers with this custom printed Basewrap for pallet displays. This Basewrap is printed on a smooth 10 pt stock to ensure there was no compromising of the image by unsightly corrugated lines. The full color Basewrap was printed inline with a uv varnish at a height of 18" with a 24" image repeat. Each roll was 50' long to ensure ease of handling in the field. The high impact graphics ensures that the consumer notices the product. This Polar Beer Basewrap was created by Proprint Services Inc., (www.pop-online.com), a Toronto, Ontario Canada-based p.o.p. display firm.
Lunchables With Fruit Introduced With The Keep The Smiles Coming Mobile Tour
The introduction of new Lunchables with Fruit is being supported by an integrated marketing campaign, the largest in the brand’s 22-year history. To “Keep the Smiles Coming,” the Lunchables team will kick-off the campaign with a national call-to-action, partnering with Feeding America, the domestic hunger-relief organization, to donate up to one million pounds of fresh fruit to families who need it the most.
“We continue to listen to our consumers and stay committed to making Lunchables Lunch Combinations a wholesome choice for moms and more enjoyable for kids. Fruit was the number one requested item for packed lunches,” said Joe Fragnito, Director of Marketing, Lunchables. “We wanted to create a fun, larger-than-life campaign to celebrate and give our consumers a chance to help keep the smiles coming across America.” Anchored by interactive out-of-home executions in major cities, the “Keep the Smiles Coming” campaign includes media advertising, a mobile tour, social media activity and updated packaging.
Dole Kicks Off Cross-Country Tour To Benefit Feeding America
This summer, Dole is taking its new Fruit Bowls® All Natural Fruit in 100% juice on a cross-country tour, making stops in 12 cities and giving consumers an opportunity to sample the new product and celebrate summer at a fun traveling Fruit Stand. Additionally, through its national partnership with Feeding America, the country's leading domestic hunger-relief organization, Dole aims to give 250,000 cups to families in need.
The road trip will feature a custom-branded 53' vending trailer that transforms into a Fruit Stand complete with fruit bins, brightly colored canopies, and photo kiosks. Dole worked with MRA, a Saint Clair Shores, MI-based experiential marketing firm on the promotion.
Sabra Launches Nationwide Taste Adventure Tour
Sabra® Dipping Company, the country's leading hummus manufacturer, has hit the road with an experiential tour designed to showcase new product lines being introduced during. “Whether through social media, in store or on the road with the tour, we genuinely love interacting with our fans and introducing Sabra's tastes of the world to people who are unfamiliar with hummus or other fresh dips," said Mina Penna, Senior Brand Manager for Sabra. "What began as a one-market tasting experience several years ago has grown into a nation-wide adventure! We love sharing the delicious flavors of Sabra and welcoming new Sabra enthusiasts." The Sabra Taste Adventure trucks are distributing 2oz cups of Sabra hummus alongside an array of fresh topping choices including Roasted Garlic, Sun Dried Tomato, Roasted Red Pepper and Roasted Pine Nuts.
Kimberly-Clark Teams Up With CheckPoints For Cars 2 Promotion
Kimberly-Clark is using CheckPoints’ mobile shopping app to drive shoppers into Walmart stores and engage them with its brands as part of an integrated promotion linked to Disney Pixar’s “Cars 2.”
The mobile app makes it easy for shoppers to learn about the promotion featured on specially marked K-C products. When a shopper enters a Walmart location and “checks in” via the CheckPoints app, they are directed to find Kimberly-Clark products carrying Cars 2 promotional stickers, including Kleenex tissue, Pull-Ups training pants, Viva and Scott paper towels, Cottonelle bath tissue and Huggies diapers. After scanning the package barcode with their phones, shoppers learn of Cars 2 premium rewards. The more Kimberly-Clark products shoppers buy the more credits they can redeem for Cars 2 items, such as die-cast Cars 2 vehicles or Cars 2 movie tickets.
“Kimberly-Clark is using innovative marketing to engage shoppers with our brands and incentivize them to add more K-C products to their shopping baskets,” said Richard Moulton, Director, Shopper Marketing at Kimberly-Clark.
Coca-Cola Illuminates Headquarters Building For 125th Anniversary
To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, Coca-Cola sent a spectacular visual “Thank You” through the world's largest single building illumination of its headquarters tower in Atlanta. The show features the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building. The projection surface area from all four sides of the building totals more than 210,000 sq. ft. making it the world's largest single building illumination. The visual design and projections were created and executed by Obscura Digital.
Birra Morettis Pop-Up 'Il Pranzo' Cafes Encourage Americans To Enjoy Lunch
Birra Moretti, Italy’s leading beer brand, will launch Birra Moretti Pop-Up il Pranzo Cafes in New York City. “We’re hosting cafe experiences to show Americans how we Italians cherish ‘il pranzo’ - the midday meal where we slow down, enjoy good food, beer and the company of our friends,” said Ilco Kwast, Marketing Manager, Birra Moretti.
Each pop-up cafe will feature an authentic Italian four-course meal prepared by a notable chef to pair perfectly with Birra Moretti Lager and Birra Moretti La Rossa. The locations will be designed to resemble a traditional trattoria in Italy and will encourage a leisurely lunchtime experience.
New Belgium Brewing Displays Summer Ale
New Belgium Brewing is debuting Somersault Ale as the brewery’s summer seasonal. New Belgium Brewer Grady Hull, said, “We think people will embrace our newest seasonal creation and enjoy its drinkability.” This new amber tinted blonde offers a twist for hot days and will be available in most New Belgium markets from April-September. Point-of-sale materials promote Somersault Ale at retail.
Category: Electroluminescent Signs
Display Producer: Soft Signs
15352 Hurontario St., Caledon, Ontario L7C 2C3, Canada
SOFTSIGNS offers The Strip, an electroluminescent shelf channel sign. This electroluminescent sign system emits animated light sequences through custom graphics attracting attention to a brand message at the retail shelf. This sign system is flexible and designed for easy installation; (Web site) www.softsigns.com
Category: Display Lighting
Display Producer: Outwater Plastics Industries
P.O. Box 500, Bogota, NJ 07603
Outwater now offers its LED Ribbon Flex Light in two new versions, including its improved, lower priced 2nd generation Ultra Bright LED Ribbon FlexLight, which, by means of innovative, fully integrated LED DiamondLight Technology, is the brightest, whitest LED Ribbon Light available. Outwater also offers EconomyLED Ribbon Flex Light, which offers many of Ultra Bright LED Ribbon Flex Light’s features at a 40% savings; (Web site) www.outwater.com
Category: Pole Topper Displays
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
Long Trail Brewing is using this recyclable, temporary-to-permanent pole topper to promote its Long Trail Ales. This display is constructed of a sturdy wooden base and two-part display pole that can be disassembled to become a permanent on-premise sign; (Web site) www.popsigns.com
Category: Corrugated Displays
Display Producer: U.S. Display Group
810 S. Washington St., Tullahoma, TN 37388
Goody Products recently utilized counter units and power wings to introduce three new products. The counter units, which held the spin pin, Modern Updo and Pony Pouf, had a telescoping graphic panel allowing the display to be packed loaded with product at 22.5" and then fully extended in stores to 29.5";. (Web site) www.usdisplaygroup.com
Category: Permanent Displays
Display Producer: Merchandising Systems, Inc.
2951 Whipple Road, Union City, CA 94587
This 4-Case Wine Tower features a unique design. The shelves snap into place without tools, and are extremely stable. The display holds 48 bottles in a limited space; (Web site) www.wireline.net
Category: Promotional Displays
Display Producer: Menasha Packaging Company
1645 Bergstrom Road, Neenah, WI 54956
This Kellogg’s Promotional Hutch Dress Up Kit tied in with the release of “Toy Story 3.” The display cross-promoted Keebler and Kellogg’s cookies, crackers and snacks. The display is E- and B-flute corrugate. It features both direct printing and litho labeled graphics; (Web site) www.menashapackaging.com
Category: Wood Displays
Display Producer: J.H. Dunning Corp.
One Dunning Lane, North Walpole, NH 03451
Deep River Snacks is using this spinner rack to merchandise its line of kettle cooked potato chips and other snacks. The 2 color screen printed rack is space efficient, and it provides great visibility for several different snack flavors. The wood display reinforces Deep River’s natural ingredients;
(Web site) www.jhdunning.com
Category: Semi-Permanent Displays
Display Producer: Flair Display Inc.
3920 Merrit Avenue, Bronx, NY 10466
This Don Simon Floor Display is an eco-friendly unit. It features recycled MDF boards which also take soy bean based inks. The display features three study shelves safely holding a good supply of product; (Web site) www.flairdisplay.com
Category: Permanent Displays
Display Producer: T.M. Shea Products, Inc.
984 Livernois Rd., Troy, MI 48083
T.M. Shea Products offers TriSpinnners which attach to standard store gondolas. The TriSpinners merchandise products on a three panel revolving display. Products attach to the spinners with a variety of pet hooks. Custom lengths and colors are available. Custom die cut signs may be added to the TriSpinners. The units are great for new products or for merchandising complimentary products. (Web site) www.tmshea.com
Category: Plaques
Display Producer: Heritage Sign & Display Inc.
344 Industrial Road, Nesquehoning, PA 18240
Coors has created this wood plaque to reinforce its brand heritage. The plaque conveys an authentic Western look, and it features the message, “Coors Banquet, Since 1873”: (Web site) www.popsigns.com
Category: Corrugated Displays
Display Producer: Focus Display Group
10328 Highlands West Drive, Escondido, CA 92029
Focus Display Group offers corrugated floor, counter and endcap available with a 7" LCD media player. The displays, which can be custom designed and carry custom graphics, offer an economical way to combine a LCD video media player with a merchandising display; (Web site) www.focusdisplay.com
Category: Promotional Displays
Display Producer: Menasha Packaging Company
1645 Bergstrom Road, Neenah, WI 54956
This corrugated display, constructed with B-flute and E-flute corrugated, features 3D graphics that command shoppers’ attention. The marketing objective of the first panel is to promote Dremel rotary tools to build faster Pinewood Derby racecars through in-store educational demonstrations by experts. The objective of the second panel is to illustrate Dremel's rotary line for do-it-yourself projects; (Web site) www.menashapackaging.com
Category: Illuminated Displays
Display Producer: Progressive Edge
801 S. Yonge Street, Ormond Beach, FL 32174
Progressive Edge has introduced the Mirell Interchange Click Frame, a new technology to enhance the light box and grab customers’ attention. The new innovative application can keep the sign very bright or set it to a “slow fade in and out”. The aluminum frame snaps open for quick and easy graphic changing. The high quality LED illuminated lit panel is very bright and can be created in any size; (Web site) www.naturesflashlite.com
Proprint Services Inc. offers a base wrap or pallet wrap to keep the pallet display clean looking so that the wooden pallet is not seen. This pallet wrap which is printed on a smooth stock of poly or card provides graphics which are crystal clear and convey the message in a clear and concise manner. This “Thrill the Grill” basewrap was printed on a poly material 12" high with a 24" repeat and each roll was 100' long. For more information about Basewrap, contact Proprint Services Inc., 5621 Finch Ave., East, Toronto, Ontario, Canada M1B 2T9; (Web site) www.pop-online.com
Litco’s Inca Presswood economical pallets are made in the USA of pre- and post- consumer wood waste. They are certified as sustainable, and considered source reducing. Inca pallets are aesthetically pleasing on the retail floors and are free of bugs, bark and mold. The molded construction produces a very strong pallet that is free of sharp fasteners. For more information, contact Litco International, P.O. Box 150, Vienna, OH 44473; (Web site) www.litco.com
Trinity has introduced the promotional pallet presentation (P3) system.The P3™, short for Promotional Pallet Presentation, uses high tension springs to elevate stacked pallets of merchandise off the sales floor for easy stocking, viewing and buying. The patent pending P3™ uses gravity to collapse four springs into fully compressed levels when a fully loaded pallet is positioned onto the P3's platform. Then, as product sells down, the springs gradually uncoil and extend up, raising product to convenient, easy to access levels. The P3 positions product at hip to shoulder levels, making access to product quick and easy. For more information, contact Trinity LLC, 60 Leonard Street, Metuchen, NJ 08840; (Web site) www.trinityinstore.com
Digital Aisle worked with Anheuser Busch to create The Anheuser-Busch Beer Hub, deployed in Sams Clubs.The Beer Hub’s unique design allows it to slide into existing pallets without impeding the ability to replenish product with a forklift, while affording ease of reach for shoppers and their ability to touch the screen. The goal of the “Beer Hub” was to encourage shoppers to return to the display with special promotions and party planning tools. An interactive beer profiler allows shoppers to find the perfect beer based on multiple criteria. This interactive display was created by Digital Aisle, 130 South Jefferson, Chicago, IL 60661; (Web site) www.digitalaisle.com
EZ POP Inc. has introduced EZ Stack to the U.S. The patent pending EZ Stack is an affordable modular interlocking tray system that can also be customized and is available in 1/4, 1/2, and full pallet sizes. EZ Stack has been ship tested as well as weight tested and certified to hold up to 2,900lbs. The interchangeable divider system accommodates a variety of products without incurring additional costs for new dies and designs. The one piece base tray not only saves assembly time but also uses approximately 40% less corrugate due to its unique and strategic design; For more information, contact EZ POP Inc., 17 Brownridge Road, Unit 4, Halton Hills, Ontario, Canada L7G 0C6; (Web site) www.ezpop.ca
MasonWays offers its patented “Pallet Guard System.” The system is adjustable and dresses up unsightly wooden pallets to become a display island. The Pallet Guards resist damages to goods from shopping carts and bring a new level of safety to stores by preventing tripping hazards. They are available in color and three heights, 6", 9" and l2". Decals are available to customize. The Pallet Guard System is easy to use, as it simply snaps together with no tools required. It is impervious to chemicals and cleaning agents. The system is constructed with recyclable plastics. For more information, contact MasonWays Indestructible Plastics LLC, 580 Village Blvd. #330, West Palm Beach, FL 33409; (Web site) www.masonways.com
Safestrap Company Inc. offers the Pallet Guard™, which provides interlocking adjustable panels that surround a regular shipping pallet, transforming it into an attractive display. Pallet Guards can go around one pallet or an array of several pallets. Pallet Guard is available in different heights and colors and can be customized or hold interchangeable signs. For more information, contact Safestrap Company, Inc., 105 West Dewey Avenue, Building D., Suite 410, Wharton, NJ 07885; (Web site) www.safestrap.com
Midway Displays offers a flexible component system for hook & rotor displays developed for maximum merchandising options. Midway's exclusive nesting base system and patented Clipper "Snap Rack" Displays have been developed to knock-down and pack smaller, making shipping more energy efficient. For more information, contact Midway Displays, Inc., 6554 S.Austin Avenue, Bedford Park, IL 60838; (Web site) www.midwaydisplays.com
Trion Industries in cooperation with Schiel's Sure-Save SuperMarkets, conducted a study of closed-door freezer case energy consumption with and without interior shelf management point of purchase systems. The study, In-Store Green Fixtures, showed a 2.5% increase in cooler efficiency and a 7.9% increase in merchandising efficiency using Trion's EWT Expandable Wire Tray shelf management system. The study is available at www.triononline.com. For more information and a copy of the study, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA 18702; (Web site) www.triononline.com
MasonWays offers its economical Eco-Smart recyclable plastic display bases and merchandisers. The units are guaranteed for l0 years and are designed and engineered to keep merchandise "off the floor". The units can be used indoor and outdoors and are imperious to rain, dirt and chemicals. Factories are located throughout the US and Canada for quick turnaround and low cost freight transfers of its stock line of products. For more information, contact MasonWays Indestructible Plastics LLC, 580 Village Blvd., #330 West Palm Beach, FL 33409; (Web site) www.masonways.com
Intelligent Loss Prevention (ILP) offers its Open Merchandising System™ which allows high-theft items to safely return to open merchandising with this product-facing system. Integrated security features detect and alert staff in the event of product sweep. If a shoplifting sweep occurs, the OPEN System makes theft public immediately by triggering alarms acoustically at the display and on a remote pager. The pager will vibrate, sound and display which section or product line caused the alarm.The Open Merchandising System is now available with public viewing monitor for added deterrence and promotional opportunities. For more information, contact Intelligence Loss Prevention, 1400 Eddy Ave., Rockford, IL 61103; (Web Site) www.intelligentlossprevention.com
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