Lindeman’s Wines Conducts ‘Great Finds’ Campaign
Lindemans is using JAGTAG 2D mobile barcodes to enhance its in-store marketing and create a more interactive shopping experience. By leveraging JAGTAG mobile 2D barcodes, Lindemans will enable consumers to enter a mobile sweepstakes for the chance to win a weekend getaway to one of five “Great Finds” locations.
JAGTAG mobile 2D barcodes will be featured in Lindemans take-one booklets and point-of-sale materials. Consumers can snap and send a photo of the Lindemans-branded JAGTAGs with any camera phone to automatically enter to win a free trip. Consumers can win a “Great Finds” getaway to one of five unique vacation destinations, including Healdsburg, CA; Sedona, AZ; Mackinac Island, MI; Asheville, NC; and Block Island, RI BFG Communications, a Hilton Head-based marketing firm, developed the national “Great Finds” campaign.
Pop-Tarts World Features Interactive Displays
Kellogg Company has opened Pop-Tarts World™ in New York City, the first retail store and café that offers an exciting peek behind the foil and an experience that truly shows off the spirit of all-American fun that has been associated with Pop-Tarts® since its introduction 46 years ago. Pop-Tarts World™ features interactive displays, entertainment, a diverse café menu inspired by Pop-Tarts® toaster pastries and merchandise.
“From the frosting, sprinkles and delicious flavors to its colorful packaging and one-of-a-kind imagery, the Pop-Tarts® brand has always cultivated an iconic spirit of fun that is beloved by millions of Americans,” said Pop-Tarts® Brand Manager Andrew Shripka. “Our new retail experience brings this fun to life by providing a unique, multi-sensory experience.”
The whimsical store design highlights the entertaining nature of Pop-Tarts® and features a full-service café of more than 30 Pop-Tarts® creations. It also offers a wide variety of merchandise and apparel, interactive touch screen stations featuring Pop-Tarts® games, a “varietizer” that allows guests to create custom-mixed boxes of Pop-Tarts® and a T-shirt customization station where visitors can customize their own Pop-Tarts® T-shirts.
Uniliever Launches Smile-Activated Ice Cream Vending Unit
SapientNitro has unveiled the world’s first smile-activated vending machine for Unilever, the world’s biggest ice cream manufacturer of such diverse brands such as Wall’s, Ben & Jerry’s, Good Humor, Breyers and Klondike.
Here is how it works: An entertaining “attractor screen” playfully immerses a passerby into the world of augmented reality. Once drawn closer to the machine, the person is prompted for a big smile and the 'smile-o-meter' measures his or her grin. A photo is then taken and with permission uploaded onto Facebook. The consumer can pick out his or her free ice cream by using the touch-screen interface on the vending machine. To create this experience, SapientNitro harnessed the power of the latest technology across a number of realms, including facial recognition, 3G and Facebook.
Casual Male Retail Group Opens (DXL™) Superstore
Casual Male Retail Group, a retailer of men’s big and tall apparel, has opened its first Destination XL (DXL), a new men’s superstore concept in Schaumburg, IL. DXL will offer a wide range of clothing, shoes and products under one roof from CMRG's four existing apparel businesses. The comprehensive selection of products is intended to appeal to various lifestyles across the big and tall market. The DXL stores will offer a collection of good, better and best products merchandised by lifestyle, with a focus on servicing the “end-of-the-rack” department store shopper. The additional square footage of the new DXL concept will carry a vast selection of brands and sizes from value-priced apparel to high-end luxury brands.
The superstore concept was created following research that found that big and tall men are looking for more options in a “one-stop-shop” and are willing to travel longer distances for a place that caters to their specific needs.
Cost Plus World Market Ties In With ‘Eat Pray Love’ Film
Cost Plus World Market recently partnered with Sony Pictures Entertainment's film, “Eat Pray Love,” to license a line of Eat Pray Love products organic to the film's themes, including leather journals, prayer beads, clothing, accessories, and wines from Italy.
As a company whose buyers shop the world - including the key locations of Italy, India, and Indonesia - to bring back unique, authentic, and affordable items to its retail locations, World Market was the perfect choice to partner with Sony Pictures Entertainment. World Market locations highlighted an in-store shop, which featured Eat Pray Love-licensed products as well as items from the retailer's collection, including jewelry from India, gourmet food baskets, incense, mats, lanterns, an Indonesian bench, and an Italian bistro table set.
Customers could enter a sweepstakes in-store for a chance to win a grand prize trip for two to one of the three destinations featured in the film - Italy, India, or Bali; a $1000 World Market gift card, and a private movie screening of Eat Pray Love. . Throughout the promotion, World Market will be sampling The Republic of Tea's Eat Pray Love Tea at select stores. The tea blends flavors from Elizabeth Gilbert's three destinations of self-discovery - succulent blood oranges from Italy, smooth black tea from India, and heartwarming cinnamon from Indonesia.
Heineken CounterGraphics Promote Draught Kegs
This lenticular counter mat displays several images in a limited amount of space to demonstrate Heineken’s new draught keg.
The three-phase lenticular CounterGraphics™ demonstrated the easy use of the Heineken Draught Kegs and maximized the space of the typical counter. The single-word messages changed with the keg images and coordinated with other promotional materials. The GeckoBack™ adhesive used to secure the CounterGraphics™ to cashier counters was easily removed for cleaning and withstood frequent repositioning by periodic cleaning of the adhesive side. Additionally the adhesive also allowed the retailer the options to place the CounterGraphics™ on other surfaces such as windows, doors, mirrors or walls. These lenticular counter mats were created by GroundGraphics, LLC, (www.groundgraphics.com), a Scottsdale, AZ-based display firm.
Procter & Gamble Offers Shoppers Valuable Coupons Ranging From $5-$55
Procter & Gamble is inserting multiple brands’ coupons inside specially marked products. These special offers will help shoppers save time and money with one-stop purchases that contain big savings on P&G brands.
Favorite brands, including Luvs, Olay, Pringles, PUR, Tampax and Tide, will offer big savings on P&G brands inside specially marked packages. P&G’s money-saving coupon values combined typically range from $5 to $55.
Grocery Stores Losing Market Share To Specialty Retailers
Specialty food retailers, such as Trader Joe's and Whole Foods, have capitalized on renewed consumer interest in and acceptance of private label foods and enjoyed greater growth in store brand product sales between 2005 and 2009 than traditional supermarkets, according to market research publisher Packaged Facts.
The report found that traditional supermarkets and grocery stores are losing market share to alternative stores. Growth among traditional food and beverage retailers was modest at a compound annual growth rate (CAGR) of 4% between 2005 and 2009. Perhaps most notable was the growth in specialty food stores Whole Foods and Trader Joe's, which grew at a CAGR of 14% during the 2005-2009 period. Supercenter stores such as Walmart and Target also witnessed high growth at a CAGR of 9%. Club stores, such as BJ's Wholesale, Costco, and Sam's Club grew slightly better than the mean at a CAGR of 6%. At the low end, discount supermarkets, including SuperValu, Aldi, and dollar store Dollar General had a small five-year gain, growing at a CAGR of 2%.
GfK Study Identifies ‘XTreme Shoppers’
A new kind of consumer is emerging - the “XTreme shopper,” according to GfK’s recent Future Buy study of shopping behaviors. According to Future Buy, 31% of Americans fit within this new category of consumers, signaling the arrival of a new “shopping culture.”
The “XTreme shopper” seeks out and makes use of all the emerging technologies and information resources available to take control of their shopping and purchase experience. The heaviest in-store and online shoppers, they regularly synergize between both channels to maximize shopping and purchase value.
The “XTreme shopper’ perceives the shopping experience as a challenge and will go to great lengths to “win.’ Retail is now leveraged by “XTreme shoppers” as a seamless extension of their overall buying strategy in which they elevate certain in-store elements (look, touch, feel, package information, sales associate recommendation) by category to complete the process.
Future Buy findings reveal that the “XTreme shopper” is not a niche segment but rather a nationwide emergence that cuts across all demographics.
Yoplait Frozen Smoothies Launched In Grocery Freezers
New Yoplait Frozen Smoothies make the perfect guilt-free breakfast, dessert or after school snack.
“Smoothies have never been easier to make at home,” said Robert Dircks, Marketing Manager. “Each Yoplait Frozen Smoothies package comes with a full serving of frozen fruit and frozen yogurt chips; all you have to do is add skim milk and blend.”
FSJ Imports Launches MEDEA Vodka
FSJ Imports has launched MEDEA Vodka. MEDEA’s packaging includes the first customizable message-display to appear on a liquor bottle.
Each bottle’s programmable LED display bridges tradition and innovation, while satisfying the need for self-expression in today’s digital age. MEDEA bottles can be programmed to store up to six personalized messages, each up to 255 characters.
Coca-Cola Launches Kvass From Russia To The U.S.
Kvass has been a Russian staple of refreshment for centuries. Coca-Cola North America recently launched Krushka & Bochka Kvass in the New York City area. “With our unmatched global reach, we are in a unique position to bring world beverages to leading customer partners and delight U.S. consumers,” said Deryck Van Rensberg, President, Venturing and Emerging Brands, Coca-Cola NA.
New LEAN CUISINE Market Creations Debut
New LEAN CUISINE Market Creations feature steaming pouches that lock in nutritious ingredients and unlock delicious flavor for a hassle free dinner ready in minutes. All of the Market Creations entrees contain 300 calories or less. Each recipe is crafted with contemporary ingredients such as Portobello mushrooms and savory garlic chicken with bowtie pasta.
Intercept Corp.’s new economical yet durable “P.R.O. Kiosks” feature special heavy duty corrugated panels with a mottled white finish. There is ample room for graphics on the base and the overhead sign. The units ship flat and folds into a surprisingly strong and sturdy. Set-up size is 36" high x 32" wide x 23" deep. Kiosks provide under counter storage space. For more information, contact Intercept Corp., 2517 Business Hwy. 371 South Brainerd, MN 56401; (Tel) 218-828-8177; (Web site) www.kwikstand.com
Menasha Packaging offers the Display-Shelf-Ready Pack 'N' Stack, which uses patented solutions to create a stronger display that holds more products and eliminates fillers. In addition to its durability, the Display-Shelf-Ready Pack 'N' Stack offers amazing flexibility to meet the most specific customer needs. The packaging process can be fully automated in-line to eliminate or reduce pack-out labor and increase speed-to-market. The enhanced packing and stacking capabilities of the Display-Shelf-Ready Pack 'N' Stack also provide extra merchandising opportunities and higher sell-thru potential. For more information, call 800-451-024 or visit. (Web site) www.menashapackaging.com
A&P, Pepperidge Farm & TOMRA Run Promo.
A&P and Pepperidge Farm have launched a coupon program using in-store TOMRA recycling machines as a coupon delivery platform. Consumers returning their beverage containers to a TOMRA reverse vending machine will receive a coupon for a free America's Choice 2-liter bottle of soda when they purchase two Pepperidge Farm hamburger or hot dog rolls, in addition to their deposit refund.
The promotion is part of a new program, “Redemption Marketing,” created by Paddington Advertising Associates, (www.paddington-ads.com) to leverage TOMRA’s recycling machines as a coupon delivery and retail graphic messaging platform.
Quaker Oats Promotes “Amazing Mornings”
Quaker Oats has launched an integrated marketing campaign to motivate Americans to rethink the question: “Does Your Breakfast Make You Amazing?” To support two new product introductions, Quaker has launched the “Amazing Mornings” campaign via TV, print, digital, in-store and promotional offerings. Recognizing the importance that professional advice plays in motivating people to make positive changes, Quaker has enlisted fitness expert, Bob Harper as its Quaker “Coach.”
“We are excited to join forces with Bob Harper and together start a new movement of accessible, everyday wellness,” said Kirsten Lynch, Quaker’s Chief Marketing Officer. “With Bob we have found a partner whose life-mission fully aligns with our brand. Together we will develop multiple initiatives that will provide people the opportunity to create a positive, holistic way of life.”
'2010 Choco Milk Cup Tour’ Kicks Off With Major League Soccer
Choco Milk, a children's premium ingredient nutritional milk supplement, has partnered with three Major League Soccer (MLS) teams to co-present and fund free community and school-based soccer clinics. The Los Angeles-based Chivas USA, Houston Dynamo and Chicago Fire are among the professional soccer clubs that Choco Milk will collaborate with and donate funds to during “The 2010 Choco Milk Cup Tour.”
“The 2010 Choco Milk Cup Tour” is a traveling tour staged like a free, miniature soccer clinic with the purpose of engaging children in a series of activities that teach nutrition awareness and physical fitness. Children will learn to strengthen their mind, body and spirit through consistent exercise and a balanced nutritional diet while using the skills necessary for soccer. “Choco Milk is excited to partner with these MLS teams to teach children how to lead healthy and active lives,” said Patrick Harrington, Choco Milk Brand Manager.
Budweiser Launches ‘Conserve The Outdoors'
Budweiser and the National Fish and Wildlife Foundation have teamed up with Outdoor Channel host Michael Waddell to conduct the ‘Help Budweiser Conserve the Outdoors’ program this fall. Under the ‘Help Budweiser Conserve the Outdoors’ program, participating Anheuser-Busch wholesalers donate a percentage of proceeds from all bottles and cans of Budweiser sold to the Foundation. Waddell represents numerous organizations dedicated to promoting the outdoors and conservation. Waddell will appear on Budweiser displays to help promote the brand’s outdoor efforts.
Miller Launches ‘Give A Veteran A Piece Of The High Life’
Miller High Life, in partnership with Iraq and Afghanistan Veterans of America, has launched a bottle cap and can tab collection program that will contribute up to $1 million to help veterans enjoy life’s luxuries.
Miller High Life is helping Americans “Give a Veteran a Piece of the High Life” by donating 10 cents for every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned to participating retail accounts. Proceeds will provide veterans with “High Life” experiences ranging from tickets to professional sporting events to outdoor adventures such as fly fishing with a professional angler, and VIP tours of popular sports venues.
Nivea Cares Tower Display
This display showcases Nivea skin care products and also links the brand with an important breast-cancer awareness program as a sponsor of the Canadian Breast Cancer Foundation. This program was designed for Wal-Mart and the unit had to offer a significant variety of products and a substantial product count to meet consumer demand. The unit also required a small footprint and a striking appearance with a solid brand message. The Nivea Cares Tower Display was created by Menasha Packaging, 601 E. Erie Ave., Philadelphia, PA 19134.
Goody Products Spin Pin Displays
Goody Products recently launched three new product lines, the Spin Pen, Modern Updo and Pony Pouf. A counter unit for the Spin Pin features a telescoping graphic panel which allows the display to be packed and sent to stores in a more compact shipper. There is also a Power Wing. The displays were shipped to Walmart and Walgreen stores across the country. These Goody Products displays were created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
Coppertone Surfboard Display
Coppertone recently created this surfboard display to gain front-of-store display positioning. Real wood was used to reinforce the design concept while facilitating the structural integrity of the unit. The ability to merchandise both sides increased the holding efficiency of the unit while allowing the foot print to be reduced. The unit ships with product in place. This display was created for Coppertone by Mechtronics, One New King Street, White Plains, NY 10604.
Country Life Vitamin Display
Country Life is using this wood floor display to merchandise its line of vitamins and supplements in health food stores. The display is designed to hold a large value of product in a minimum of floor space. The display’s wood construction provides strength and durability, and it helps to communicate Country Life’s commitment to product quality and environmental responsibility. This display was created for Country Life by J.H Dunning Corp., 1 Dunning Lane, N Walpole, NH 03609.
La Cross Emery Board Display System
La Cross is using this clear plastic display system to merchandise its Emery Boards in drug stores. The display provides full product visibility and is designed to automatically push product to the front. The display system provides great flexibility to retailers. This La Cross Emery Board Display System was created by Marketing Impact, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7.
Vaseline Sheer Infusion Floor Stand
This display was created to convince consumers that the Vaseline brand is “better than you think.” The display included a tester unit to drive awareness for the brand. Sleek and smooth design elements and graphic treatments were incorporated into the display to be consistent with the product. The eye catching graphics clearly identified the product. This display was created by The Central Group, 5526 Timberlea Blvd., Mississauga ON, L4W 2T7 Canada.
Enfamil Endcap Display
Mead Johnson is using this endcap display to merchandise its Enfamil formula. The Display Ready Tray with Graphic Cube was designed to be placed in Retail stores and shopped from all levels. The displays arrived fully loaded in a shipper to allow easy assembly in stores. This allowed for versatile configurations that fit regional wide promotional efforts. The display highlights Mead Johnson’s new Enfamil Premium formula, which promotes the growth of good bacteria throughout a baby’s digestive tract. This Enafamil Endcap Display was created by Packaging Unlimited, 1729 McCloskey Avenue, Louisville, KY 40210.
Kellogg’s Holiday Spectacular Display
This display was created to call attention to Keebler and Kellogg’s brands throughout the critical holiday entertaining season. The objective was to drive seasonal sales through outstanding assortments in a warm, visually appealing display that commanded a prime location. Battery operated lights attracted attention and complemented the holiday theme. This Kellogg’s Holiday Spectarular Display was created by Menasha Packaging, 621 Wacker Drive, Hartford, WI 53207.
Fat Tuesday Tri-Level Display
This Tri-Level unit is comprised of three trays which sit “waterfall” style on a three-tiered base with a prominent Header Card for graphics. The display can be packed flat or pre-assembled for shipment. The units are custom-printed with the base printed solid yellow using printing mats, while the trays are printed solid yellow with specially formulated purple ink to replicate the product’s packaging. The display was created to merchandise a Margarita mix. The Fat Tuesday Tri-Level Corrugated Display was created by Alpak Display Group, 575 N. Midland Ave., Saddle Brook, NJ 07663.
Healthy Choice & Marie Callender’s Display
This corrugated, customizable display was designed to communicate two messages, the continuing marketing push for Healthy Choice Fresh Mixers meals, plus the launch of new shelf stable Marie Callender’s Homestyle Creations meals. The display features a silhouette split header. Either half of the header can be replaced, providing customization by allowing the display to house both products, or one. Ample space on the header, side panels and lug-ons allowed for a variety of product shots. The Healthy Choice & Marie Callender's Split Display was created by Launch Creative Marketing, 208 S. Jefferson, 4th floor, Chicago, IL 60661.
SCJ OFF! Clip-On Floor Display
This temporary display utilizes experiential marketing that coordinates a push-button activated audio description with a demonstration of the new clip-on insect control fan. This SC Johnson OFF! Clip-On Floor Display was created by Great Northern Corporation Consumer Packaging & Display, 1800 South Street, Racine, WI 53404.
Post Cereal Corrugated Floor Stand
This multi-level display holds a large volume of product and can be configured to feature different lines of cereal or other goods. Everything was litho printed, then mounted to corrugate and die cut and manufactured into the unit. The display is designed so that that the consumer can easily view all the products on the display. The straightforward graphics allow the unit to be used in several cycles of promotion. There was also a header option created to promote specific promotions which could easily be attached or removed as the promotions changed. This custom display was created by PROPRINT Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1B 2T9.
Shelf Support Tubes For Corrugated Displays
Midway Displays’ Corrugated Components & Devices Division offers soft flow formed tubes for corrugated displays. Midway offers 1/2", 3/4", and 1" Diameter Shelf Supports (seamed tubes) Tubes are also available without bends. The standard shelf support tube is 28 Gauge Material with a Semi-Bright finish. Other gauges and powder coated custom color finishes are available by request. Custom fabricated Shelf Support Tubing is also available. For more information, contact Midway Displays Corrugated Components & Devices Division, 6554 S. Austin Avenue, Bedford Park, IL 60638.
ConAgra Foods Pop-Up Display Series
Conagra Foods wanted to provide retailers with a series of easy to set-up half-pallet displays for its Peter Pan, Mannwich and Rotel brands. These displays featured high visibility graphics and were strong enough to support heavy product loads and provide supply-chain efficiency. This Conagra Foods Pop-Up Display Series was created by Menasha Packaging, 8085 220th St. West, Lakeville, MN 55044.
Pepsi Power of One Small Format Display
Pepsi’s Power of One program co-brands Pepsi product and Frito-Lay product together. Pepsi set a goal for a display to be used in small format retail outlets that would hold 20 oz bottles of Pepsi on the top and Frito-Lay chips on the bottom. The display also offered a leak-proof tray to hold ice for the Pepsi bottles and a clear acrylic sign holder for custom graphics to be added and changed out. This Pepsi Small Format display was created by Promo Print Solutions, Inc., 420 S. Koeller Street, Suite 208, Oshkosh, WI 54902.
Shelf Corrugated Side Kick Display
Merchandising Inventives offers this 10-1/2"W 3 Shelf Corrugated Side Kick Display, which can be used either as a floor display or sidekick/powerwing display.The SDF-120 3 Shelf Corrugated Side Kick Display is designed to be assembled without the use of glue, tape or other connectors. The Header Card is built into the display. For more information, contact Merchandising Inventives,1177 Corporate Grove Drive, Buffalo Grove, IL, 60089.
Always Visible Signs is making three standardized versions of its point-of-purchase signs, traditionally purchased for orders of 2,000 or more, available in small quantities. Always Visible Signs provide continued branding and promotion when inventory is low, protecting shelf space when inventory is out. AVS POP signs also benefit retailers by protecting shelves , communicating to customers products carried and making shelves look full, as stores carry tighter inventory levels. Three versions of the signs are now available for direct purchas “Sale,” “New Item” and “This Week's Special.” For more information, contact Always Visible Signs, LLC., 167 Cherry Street #421. Milford, CT 06460.
This Full Sail LED sign features a multi dimensional Full Sail brewing company logo using laser cut acrylic. The sign is illuminated using LEDs with an ultra thin lightbox and manufactured in the United States in keeping with the companies responsible business practices. This display will be used in windows and features a chain hanging kit. The sign can also be wall hung. This Full Sail LED sign was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
Alluma Tech offers its patented Lite Tech LED product line for point-of-sale signage applications. Alluma Tech’s Lite-Tech LED signs provide brilliant vibrant illumination, longer life LED's and more cost effective fabrication. The patent recognizes Lite Tech's industry innovation by using its metal housing, lower watt LED's and point to point soldering to dissipate heat resulting in a longer LED lifespan. Lite Tech is the only LED brand utilizing phosphor enhanced graphic decorating to achieve brightness with lower wattage LED’s. Lite Tech’s patented illuminated POP branding allows LED signs to be manufactured in smaller budget quantities, with shorter lead times and without costly injection molds. For more information, contact Alluma Tech, 6658 W. Robinwood Lane, Franklin, WI 53132.
TM Shea products offers a patented Overhead Sign System, which makes it easy to install eye-catching signage above store shelving. The Overhead Sign System uses TM Shea’s 10" extruded plastic flat profile with wire pegboard mount arms. TM Shea offers a variety of mounting hardware components along with various extrusion profiles to choose from. For more information, contact TM Shea Products, 984 Livernois Rd., Troy, MI 48083.
POPCO Inc. offers its NX Snaprail™ which hangs wide format signage up to .080" thick. There is a quick-change locking feature which allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. The Snaprail is stocked in standard lengths up to 72" in clear or silver, or cut to custom lengths. Black or clear accessories are available. The silver NX Snaprail is a sturdy low-cost alternative to aluminum sign-hanging systems. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343.
Gatorade recently used this 2 sided repositional vinyl cling for a promotion offering hockey fans a chance to meet Sidney Crosby. The vinyl cling was litho printed on a 6 color Heidelberg press and then trimmed to size. It was one part of many point of sale materials produced for Gatorade including posters, wobblers, cooler clings and mobiles that were then kitted and shipped out across the country. This Gatorade vinyl cling was created by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1B 2T9.
Trion Industries’ WonderBar System increases the number of facings and often decreases the labor required to keep a category well faced and stocked. The WonderBar System features an expandable Wire Tray. Removable, adjustable width trays ease stocking and planogram changes. It accommodates bags, bars and multi-pack items. Spring loaded trays keep the category faced for easy product purchase decisions. An integrated price tag holder reduces space required between product rows. For more information, contact Trion Industries, 297 Laird Street, Wilkes-Barre, PA 18702.
EarthGrains is using this display to gain off-shelf display positioning. The display provides space saving design and clean, natural looking graphics. This wood and wire rack offers an airy, open front that allowed for optimal shopability. It is made to be a manageable size to promote efficient placement within high visibility areas in a store’s environment. This EarthGrains display was created by Launch Creative Marketing, 208 S. Jefferson, Chicago, IL 60661.
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