Displays Encourage Trial Of Listerine PocketPaks
Pfizer Consumer Healthcare has introduced Cool Mint Listerine PocketPaks strips, a portable oral care product now available in stores so consumers can get a clean mouth feeling anytime, anywhere.
Listerine PocketPaks strips are translucent, ultra-thin oral care strips that dissolve instantly on the tongue, killing 99.9% of odor-causing bacteria within 30 seconds, and lasting for up to 90 minutes.
“Listerine PocketPaks strips mark the beginning of an exciting and innovative new chapter in the 120 year history of Listerine,” said Wes Pringle, Group Marketing Director of Oral Care. “In addition to helping us meet the needs of our current, dedicated oral care consumers, we are excited to be able to expand the Listerine franchise to consumers looking for an ‘on-the-go’ solution.”
Listerine PocketPaks strips are available in the oral care aisles of grocery, drug and mass merchandise stores. They come in 3 SKUs: 16-count, 24-count and 72-count p.o.p. displays.
Gillette Introduces MACH3Turbo Shaving System
Gillette has introduced the MACH3Turbo, its next generation triple blade shaving system, and a reformulated Gillette Series line of men’s personal care products. This is the first time in the Company's history that it has simultaneously launched a flagship shaving system and toiletry products. The reformulated line of Gillette Series grooming products includes shave gels and foams; after-shave gels, lotions and splashes; and antiperspirants and deodorants. Gillette is supporting the MACH3Turbo and Gillette Series introductions with an extensive marketing campaign, including broadcast, print and Internet advertising; consumer and trade promotions and joint in-store merchandising programs.
Gravity Feed Dispenser Merchandises Milk Of Magnesia
Novartis is using this 3-sided wire gravity feed display to merchandise its Maalox and Ex-lax bottled products.
This inline permanent promotional display promotes a variety of three flavors and features POS sign graphics to drive promotional inline sales and category domination. This top feed refillable gravity feed display holds 5 units of each flavor totaling 15 units.
These wire and plastic gravity feed displays are geared for perpendicular merchandising visible from the main power aisle. These displays can be suspended from a variety of metal or plastic shelf brackets along with fixed or adjustable Power Arms in pegged sections for flexible optimum POP merchandising.
The Novartis Milk of Magnesia gravity feed display was designed by T.M. Shea Products, based in Troy, MI.
Clorox Promoting New
CleanRinse With P.O.P.
Clorox Co. is supporting its new S.O.S. CleanRinse scrubber sponge with an integrated marketing program including media advertising, in-store demonstrations, p.o.p. displays and floor graphics.
Unlike other scrubber sponges, S.O.S. CleanRinse has a brush-like scrubber that easily rinses clean of food and grease. “One of consumers’ biggest complaints about scrubber sponges is how food and grime get trapped in the scrubber surface. S.O.S. CleanRinse solves this problem with its unique scrubber surface that practically cleans itself,” said Xander Shapiro, S.O.S. Brand Manager.
BIC Display Showcases ‘Survivor’ Pocket Lighters
BIC Corp., has obtained the rights to market a new lighter tied into the popular CBS television series “Survivor,” featuring images and logos from the show’s first and second seasons, and the highly anticipated third and fourth seasons.
According to Chris Mills, Global Marketing Manager for BIC Lighters, “The Survivor property attracts both males and females aged 21-plus. In two short years, this show has been entrenched into American culture and has also pioneered the recent ‘reality show’ phenomena.”
It makes sense that the number one television series brand would partner with the number one lighter brand,” Mills said.
The Survivor series pocket lighter is being marketed in 50-count tray displays and multi-pack formats. Colorful graphics highlight the series’ exotic locations.
FujiFilm Offers Retailers Film Merchandiser
This FujiFilm fixture features colorful side panels that highlight the benefits of Fuji color film.
The unit prominently features Fuji’s logo and signature green color, providing strong brand identification. The film replica on top of the display draws shopper’s interest and further reinforces the Fuji brand identity.
The unit is designed to hold a great deal of product in a minimum of floor space.
This display was created by Harbor Industries, a Grand Haven, MI-based p.o.p. firm.
Miller Brings Super Bowl Excitement To Retail
Retailers can turn their stores into “Super Bowl Central” with the help of Miller Lite, the official beer sponsor of Super Bowl XXXVI. Appearing in a display spectacular featuring party supplies and Miller Lite, a cut-out image of three-time Super Bowl champion Troy Aikman asks consumers, “What Are You Bringing To The Party?”
Cross-merchandising partnerships with Planter’s Nuts, Banquet Foods and Louisiana Hot Sauce enable Miller Lite to deliver everything football fans need for one great Super Bowl party.
A sweepstakes offers a chance to win a Super Bowl Party Kit, which includes an inflatable chair, a party banner, string pennant, an adaptation of the Miller Lite Official Super Bowl Stadium Cup and a $100 gift certificate redeemable for food and beverages. A take-one banner, available on displays, allows consumers to turn their house parties into Super Bowl Central parties.
Cross-merchandising materials include coupon booklet kits and display cards.
Sutter Home & Ferrero-Rocher Run Spring Promo.
Sutter Home Winery and Ferrero-Rocher are running a “Share Something Special” joint spring promotion. The promotion features special cross merchandising displays of Sutter Home wines and Ferrero-Rocher, offering perfect gifts for Valentine’s Day, Easter and Mother’s Day.
To support the promotion, retailers will be offered “Share Something Special” double wide case card displays, with different snipes promoting the different seasonal gift giving occasions.
The promotion will also be supported with special newspaper free-standing inserts and bottle necker in-store redeemable coupons.
Perfecta Products Displays Zim’s Creme
Perfecta Products of Berlin Center, Ohio, manufacturer of Zim's Crack Crème, wanted to create effective custom displays for mass merchandisers, such as Wal-Mart, as well as small drug convenience stores.
A large and small version of power wing displays were created for Zim’s skin-care products. The large gravity bin holds 20 tubes of Creamy Daytime Formula and 16 bottles of Liquid Herbal Formula. The small bin holds 6 tubes and 6 bottles of the same product.
Both displays are designed to be versatile in the retail setting with an easy to use dispenser that doesn’t take up shelf space. The four-color graphics for each display are litho laminated to e-flute corrugated board.
These power wing displays were created by Meridian Display of St. Paul, MN.
Pentel Of America Display Shows 'Future Is At Hand'
Pentel Of America, Ltd. says that “The Future Is At Hand” with its diverse assortment of pens for 2002 offering value, style and innovation.
An eight-dozen floor merchandiser contains an assortment of the company’s most innovative pens and pencils. The unit takes up just 14 3/4” x 34 3/4” x 5 1/2’ of space.
There is also a four-dozen counter unit, which features Razzle Dazzle Automatic Pencils in a dazzling array of barrel colors. This space efficient unit requires just 8 3/4” x 10 3/4” x 13 1/2” of counter space.
Frieda's Introduces Allium Display Boxes
Frieda’s Inc. of Los Alamitos, CA, has introduced Allium Display Boxes, which allow for one-touch set up and offer shoppers four different items all within one box. The Allium family includes onions, shallots, and garlic; vegetables that share bulbous, leafy stem and odorous characteristics.
These self-merchandising shippers can be featured during holiday and grilling promotions and when cross merchandising onion/garlic. “Retailers can reduce shrink and still get the variety without having to order too much,” said Tristan Miller, Freda’s Director of Marketing. “For added convenience, the new shippers have a RPC compatible footprint for secure, convenient shipping and enhanced mobility.” Retailers may continue recycling programs as the new display boxes are composed of environmentally safe materials. The display is available in two versions, packed with either bulk or packaged product. The bulk display includes price card signs to call out the item, its usage and nutritional information.
Hoover, Lysol And Old English Brands Team For Strategic Alliance
The Hoover Co. and Reckitt Benckiser have entered a strategic alliance for the joint development and distribution of cleaning systems incorporating Hoover equipment and Reckitt Benckiser household cleaning products.
The first result of the alliance is a new product category that teams the Hoover brand with special formulas of LYSOL brand disinfectants and OLD ENGLISH brand wood care products.
Javed Ahmed, President, Reckitt Benckiser North America Household, said, “By leveraging each others’ strengths, this alliance provides both companies with new product opportunities and potential incremental business.”
Consumers are purchasing more fortified foods, organic produce and prescription drugs at their primary supermarket, according to the annual “Shopping for Health” report released by the Food Marketing Institute (FMI) and Prevention magazine.
Nearly 6 in 10 shoppers (58%) feel they can greatly reduce the risk of certain diseases by eating healthfully. Almost 58% claim that their supermarket purchases are greatly affected by health concerns. Still, many survey respondents admit that their diet needs improvement. Sixty percent of shoppers blamed factors such as nutritional confusion, the high cost of healthy foods, the inconvenience of preparing healthy meals, and the lack of healthy fast-food options as reasons for their poor eating habits. Only 14% said they are doing little or nothing to eat a healthy diet. One in five adults (20%) feels their diet is “healthful enough,” and 1 in 10 (10%) claims their diet is “as healthy as it could possibly be.” Older shoppers are most likely to feel confident about their diets, followed by baby boomers.
The survey found that 52% of shoppers look at the Nutrition Facts label when they buy a product. In fact, 26% of shoppers purchased a food item because of information on the Nutrition Facts label, and 34% decided against a purchase because of nutrition label information.
Over-the-counter medications remain the most popular health product, purchased by 86% of shoppers. More than three-quarters (78%) buy vitamin fortified foods, and (74%) buy vitamin and mineral supplements. More than 4 in 10 consumers (42%) have bought some type of organic food.
Lempert Issues 2002 Trend Forecast
In 2002, consumers will demand top-of-the-line customer service according to marketing trends analyst Philip Lempert in his Top Trends Forecast 2002. “Marketers will take a different approach in their messages using terms like community, partnerships and belonging to build brand loyalty,” according to Lempert. He suggests the 2002 economy will see a decline in consumer confidence and that companies can seize this opportunity to build significant and trusting relationships with their current and future clients.
He also predicts that biotechnology and the nutrition sciences will have the most impact and the most economic potential. “How we buy food and what we buy will be a major trend in 2002,” said Lempert. “The biggest change will be in a grocer’s philosophy. The old model that a store piles it high and sells it cheap is gone forever. 2002’s successful retailers will be the purveyors of how to use food to entertain, live longer and healthier, to save time and to enjoy our lives.” Lempert predicts that food retailers will increase their in-store educational services, and the variety of healthy foods.
OPR Issues Study Of Breakfast Habits
The majority of Americans (60%) say they drink at least one cup of coffee per day, while one-in-ten consume five or more cups a day, according to a recent study by Opinion Research Corp. Findings also revealed that nearly three quarters 70% of coffee drinkers are 35 years and older. More than a quarter (27%) of Americans prefer a bowl of cereal each morning. Running a close second to cereal was eggs as a favorite breakfast food (20%).
The majority of egg enthusiasts were men as opposed to women (25% vs. 15%). The women prefer bagels (more so than men) as part of their morning routine (15% vs.9%). Older Americans (55 years and older) are more likely than the younger Americans to have cereal in the morning (38% vs. 22%); while younger Americans (18-34 years old) as compared to those who are older, would choose a bagel (17% vs. 10%).
POPAI Issues Soft Drink Display Study
In-store advertising propelled strong sales growth in the carbonated soft drink category in supermarkets, according to study, “In-Store Advertising Becomes A Measured Medium,” undertaken by POPAI with the Advertising Research Foundation.
Regarding sales effectiveness, P.O.P. advertising standees carried much of the weight in the category’s various levels of sales lifts. On their own, standees generated a sales lift of over 11%. Additionally, standees generated robust sales lifts when used in combination with several different forms of in-store advertising. For example, standees tied to coupon machine pads generated a 16% increase; tied to a wobbler/dangler and retail signage generated a lift of 17%; tied to account-specific and branded signage, generated a lift of more than 17%; tied to base wrap, as well as to both themed and branded signage generated a lift of more than 19%; tied with a themed display generated a lift of more than 20%.
Tweens Crave Ethnic Foods
American “tweens” aged 10 to 13 are no longer just a burger-and-fries bunch, but have expanded their tastes to ethnic foods including sushi, quesadillas and samosas, according to the “2001 Tweens In America Report,” conducted by Wharf Research and the Center for Culinary Development (CCD). Tweens ranked American food a lowly fifth place on their list of favorite cuisines.
Some of the survey's key findings include: Chinese food is the top choice by almost 40% of tweens; Mexican food is second, followed by Japanese and Italian-all preferred over American cuisine; 81% of tweens eat out in restaurants with family and/or friends at least once a week; more than 17% eat out for dinner three or more times a week; Indian food has emerging popularity, with 16% of tweens aware of the “street food” known as samosas.
“These important, emerging consumers are much more sophisticated than previously thought,” said Kimberly Egan of San Francisco, CA-based CCD. “Marketers need to take notice of the tweens in America. Of course, kids still like peanut butter and jelly sandwiches, pizza, and macaroni and cheese, but we are in a new era of emerging, sophisticated young tastes.”
The survey also highlighted the tweens' increasing influence in family decisions on whether to dine out, and where, and while food shopping, 85% of tweens have input on parental decisions to buy snacks and other foods during trips to the grocery store.
Aging Population, Regulations And Partnering Define Nutraceuticals Market
The aging consumer population seeks dietary supplements to balance work and active lifestyles, choosing foods that aid in health maintenance. Consequently, Frost & Sullivan expects the market for nutraceuticals, foods and ingredients that claim health and medical benefits, to expand dramatically.
New analysis by Frost & Sullivan, Strategic Analysis of the U.S. Nutraceuticals Market, indicates the total market for functional ingredients, functional foods, functional beverages, dietary supplements and foods for special dietary use is approximately $50 billion.
“Realizing the potential of this industry will greatly depend on government regulations, which currently do not offer the necessary framework to ensure the future success of the nutraceuticals market,” said Carlos Ayala, Frost & Sullivan Analyst.
Mergers have become key strategies for market participants. “It is the middle and lower-tier companies that will benefit most from strategic partnering,” said Aninditta Savitry, Frost & Sullivan Analyst. "Rapid growth rates in key demographics, including health-conscious consumers, should provide the small and mid-sized acquisitions of niche food companies with more long-term profitability than many of the recent mega-mergers."
Colgate-Palmolive Launches Irish Spring Vitamins
Colgate-Palmolive is introducing healthy skin benefits to its new Irish Spring Vitamins deodorant soap. Irish Spring Vitamins contains Pro-Vitamin E, an anti-oxidant that helps protect the skin against environmental stresses.
Irish Spring Vitamins targets young men who are becoming increasingly involved in personal care. Launch plans include media ads, event sponsorship, targeted sampling, in-store displays and demos.
P&G Introduces Torengos
Procter & Gamble has introduced Torengos Tortilla Chips, the only triangular, white-corn tortilla chips with a “bowl” shape, curved for dipping and stacked in a resealable triangular canister to protect against breakage. With annual sales of tortilla chips soaring at a rate of 2.5 times faster than potato chips, Torengos satisfy a growing appetite for tortilla snacks.
Hawaiian Punch Soft & Chewy Candy Launched
Jaret International has introduced Hawaiian Punch Soft & Chewy Candy, delivering the familiar fruit punch taste kids and teens love in a new soft and chewy candy. “By leveraging the popular Icon-Punchy-and a brand name that has stood for fun and quality for more than 60 years, we have a product that will deliver a punch to the confectionery segment,” said Greg Barratt, Jaret’s President.
Edison Light Beer Debuts
New Century Brewing has introduced Edison light beer. Edison is the first national light beer launched by an independent firm exclusively flcused on the light beer category.
“We see a tremendous business opportunity in the light beer segment,” said Rhonda Kallman, CEO of New Century Brewing Co. “Edison is definitely not a craft beer or a microbrew-we’re targeting a mainstream, national audience who are increasingly opting for light beer.”
Ariva Smokeless Cigaletts
In Test Market
Star Scientific is test marketing Ariva, which neither requires smoke to be inhaled into the lungs nor exposes others to second-hand smoke. Ariva is a compressed, powdered tobacco product designed to dissolve in the mouth and to be used during situations when smoking is prohibited or inconvenient. Paul Perito, Chairman, Star Scientific, said, “Ariva gives smokers an alternative, as well as a critical benefit: they are not taking the smoke into their lungs.” The cigalett pieces will be sold in 20-packs.
General Mills Debuts Wahoos! Corn Snacks
General Mills has launched Wahoos! Crispy Corn Snacks, the first new corn snack launch in several years. Wahoos! enhances General Mills’ position as a significant player in the salty snack category. The snacks are available in five sizes and three flavors: Seasoned Original, Nacho Fiesta and Backyard BBQ.
Clip Strip Corp. is the exclusive distributor of the Slip Strip UPC Label/Price Display Channel Strip. Slip Strip is available with a white or a “logo imprinted” background. Slip Strip features a bottom loading design that accommodates any size label, price display or promotional message. Slip Strip is available in ¾", 1", 1 ¼", 1 ½", 2" and 3" widths in any length up to 48". Its clear face protects labels and facilitates bar code scanning. It is also available in a clip style that fits all standard 1¼" price channels. For more information, contact Clip Strip, 343 South River Street, Hackensack, NJ 07601; (Tel) 800-425-4778, (Fax) 201-342-1438, (Web) www.clipstrip.com.
Kent Design & Manufacturing produces this 2 sized mobile rolling rack, which offers retailers both adjustable shelves and peg hook options for products of various sizes and shapes. It is manufactured of wire and tubing and can be easily moved to accommodate various products and retail strategies. For more information on this multi product merchandiser, contact Kent Design & Manufacturing, 3522 Lousma Drive, Grand Rapids, MI 49548; (Tel) 616-243-7555, (Fax) 616-243-0830; (Web Site) www.kentdesign.com.
Gage In-Store Marketing produces the Profit Strip for the effective merchandising of your product. It fits any product, has an adjustable hook location, is available in any color and hangs anywhere. For more information, contact Gage In-Store Marketing 10000 Highway 55, Minneapolis, MN 55441; (Tel) 800-399-GAGE, (Web) www.gage.com.
Fans Can Win
Kobe’s ‘Gym Locker’
Through Sprite Promo.
The keys to Kobe Bryant’s “gym locker” and all of his favorite gear, are located under-the-cap of a Sprite 20-ounce, .5 liter and 1-liter bottle as part of the Coca-Cola Sprite “Kobe's Locker” promotion.
The two grand prize winners will receive Kobe's gym locker loaded with the NBA star's favorite clothing and electronics including Kobe-autographed footwear, official NBA apparel, a laptop computer, a motor scooter and helmet, $5,000 cash and tickets to an NBA game featuring Kobe Bryant.
Sprite is the NBA's 2002 All-Star balloting partner and a call to action is featured on approximately 40 million two- and three-liter Sprite bottles. The Sprite bottles appear on customized floor displays with balloting-related point-of-sale materials.
Since 1994, Sprite has been the official soft drink of the National Basketball Association.
Kraft’s Post Cereals Run Free Kids Movie Ticket Promotion
Kraft’s Post Cereals are premiering special edition packages that feature an on-pack promotion for a choice of a “Free Kids Movie Ticket or Free Kids Movie Snacks.”
LAM Design Associates, a design firm based in Pleasantville, NY, used the front panel to recreate the exciting atmosphere found inside a movie theatre. For the Post adult cereals, the illustration of the theatre audience was revised to include entire families enjoying their snacks. The back panel includes an invitation to take a child to the movies along with an explanation of the two choices.
“The promotion exudes fun, high value and empowerment for kids to choose,” said Doreen Pinto, Design Manager, Post Cereals.
Budweiser & NBA Announce Promotion Plans
Budweiser has announced plans for several NBA-tie-in promotions. Budweiser Hoops is an on-premise pop-a-shot basketball competition that includes VIP pre-game parties and halftime shooting competitions at NBA games. Budweiser’s tagline for its NBA partnership is “Most Fluid Game On The Planet.”
“Budweiser Hoops,” will tour 13 NBA markets. The promotion consists of two Budweiser Hoops vans and trailers that tour 10 retail outlets over five nights in each market and hold Budweiser “pop-a-shot” tournaments.
Point-of-purchase banners, pennants, and display wraps support the program.
Lloyd’s Runs Sweepstakes
General Mills’ Lloyd’s Barbecue is running a sweepstakes offering chances to win autographed Team USA Hockey merchandise, including Team USA replica jerseys, hockey sticks and replica hockey pucks. Special in-store displays feature Mike Modano, of the U.S. Olympic Men’s Hockey Team and Karyn Bye of the USA Hockey Women’s National Team.
“Cheering on USA Hockey and enjoying great barbecue is a winning combination,” said Nancy Byers, Marketing Director for Lloyd’s Barbecue Co.
Dr Pepper Conducts
“Allowance For Life” Promo
Dr Pepper is conducting an “Allowance For Life” on-pack promotion, offering consumers a chance to win one of three grand prizes - an allowance of $1,000. a month for the rest of their life. In addition, the promotion offers such prizes as cash, Dr Pepper 12-packs and CD Boom Boxes.
Cindi Clark, Dr. Pepper’s Sr. V.P., Marketing, said, “Offering Dr Pepper drinkers a chance to win cash and other prizes is a great way to increase incremental sales and give something back to our loyal customers.”
New ‘7 UP Guy’
Introduced Via P.O.S
7 UP is launching a new point-of-sale campaign to introduce its new spokesman and complement the brand’s humorous commercials.
Actor and comedian Godfrey, who exposes himself as the new 7 UP guy in a TV advertisement, will also be exposing himself in retail stores nationwide. The actor-dressed in nothing but 7 UP boxer shorts-will be featured on a variety of p.o.s. materials including life-size cut outs, pole signs and shelf talkers.
“This new p.o.s. campaign extends the irreverent message of the highly popular ‘Make 7 UP Yours’ television commercials,” said Bryan Mazur, Brand Manager for 7 UP
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