Creative Online

CREATIVE Grocery Merchandising
December/January, 2004


Folgers Introduces Custom Café Coffee System

Folgers has launched Folgers Custom Café, a coffee brewing system that freshly brews each cup of coffee at the strength the consumer chooses. In addition to providing custom-strength regular and decaf coffee, Folgers Custom Cafe also offers two flavors of Folgers Gourmet Cappuccino or Folgers Cafe Latte. This system allows consumers to enjoy a personalized coffee experience away from home, while solving operational challenges for convenience stores and restaurants.

Folgers Custom Café reduces the amount of time and effort required to maintain coffee bars. Requiring only 17 inches of counter space, Folgers Custom Cafe has a digital tracking system giving operators a better understanding of their customers’ usage patterns.


Stonyfield Farm Introduces Healthy Vending Machine

Stonyfield Farm, Londonderry, NH, has partnered with Kids First, a nutrition education organization, to introduce a refrigerated vending machine that contains only healthy foods. The machine includes organic yogurt, string cheese, dried fruit, soy nuts, and pita chips.

Gary Hirshberg, Stonyfield Farm’s CEO, said, “Twenty years in the yogurt business have taught me that if kids are offered great-tasting, healthy alternatives they will make the right decision. With healthy vending we can help schools take a step toward improving nutrition and help change our children’s future.”


Hershey Chipits Dump Bin Provides Easy Access

This dump bin display resembles a mixing bowl full of Hershey’s Chipits, which are chocolate bits used mainly in baking.

The eye-catching display draws attention to the product and presents itself to the consumer for easy access from all sides.

The dump bin is screen printed 4 color and clear UV on B-flute and E-flute corrugated.

The Hershey Chipits Dump Bin was designed and produced by Artisan Complete, a point-of-purchase display company headquartered in Markham, Ontario Canada.


Mike And Ike Candies Launch New Flavors

Just Born, Inc., a leading candy manufacturer of the popular brands Mike And Ike, Hot Tamales, Zours and Marshmallow Peeps, has introduced two new flavors to its Mike and Ike product line for a limited time only. The new flavors, Mike And Ike Cherry Vanilla Ice Cream and Root Beer Float will be available January through September 2004.

These products are available in 8-oz. boxes merchandised in a 72 count mixed floor display; traditional 2-oz. boxes in a 192 count mixed floor display and there is also a new 96 count mixed powerwing.

Said Joe Villiano, Brand Marketing Specialist at Just Born, “By showcasing a special Mike And Ike each year, we are able to target new trends. Loyal fans have come to expect and look forward to our new flavors.”


Kane Industries Launches End Cap Program

Kane Industries, Oxnard, CA, a relative newcomer to the supermarket continuity business, is finding significant success offering its unique Kane Kitchen Collection in this end-cap merchandiser at supermarkets across the country.

The display holds over 500 pieces of the company’s hand painted ceramics and glassware, printed textiles, scissors, and vinyl goods.

The header features full-color graphics that support the brand image.


David Sunflower Seeds Travel Cup Featured On Displays

David Sunflower Seeds has introduced a new travel cup currently launching at retail nationwide. Packaged with a big 4.5 bag of David In-Shell Sunflower Seeds inside, the David Travel Cup meets consumers' needs for convenience, portability, and disposability.

The innovative Travel Cup packaging has a snap-on lid and fits in car cup holders, making it easier to enjoy sunflower seeds on-the-go, free of spills and discarded shells.

“David’s new Travel Cup increases the fun and convenience of snacking on David Sunflower Seeds, allowing more consumers to ‘spit responsibly and enjoy seeding anywhere, anytime,” said Sheila Erickson, Marketing Manager for David Seeds, a brand of ConAgra Foods.

The new Travel Cup also complements the David “Slug It Out” sweepstakes, the brand’s current consumer offer featured on David displays and online. It offers a chance to win a trip to meet Derek Jeter, Roger Clemens or Ken Griffey Jr., through David’s partnership with the Major League Baseball Players Association. David’s New Travel Cup is on display in convenience, grocery, drug, and club outlets.


Luna Di Luna Features Valentine’s Day P.O.S.

Luna di Luna has developed on and off-premise point-of-sale promotions to boost the sales of its romantic-red bottled Merlot/Cabernet wine this Valentine’s Day. Based on the theme “Write for Valentine’s Day,” the interactive POS materials will increase the wine’s visibility, invite customers to interact with the product and result in increased profits for retailers and restaurateurs.

Off-premise accounts for Valentine’s Day will receive a 3-L bottle with a metallic-gold permanent marker attached by a lanyard, plus promotion case cards and shelf-talkers. The case card invites customers to “Write for Valentine’s Day”and shows a bottle of Luna di Luna with the tagline of “Be mine.” The shelf-talker will inform customers about the promotion and encourage them to use the metallic pen to write a Valentine greeting on a bottle.

Luna di Luna is imported by A.V. Imports, Columbia, MD.


Pepsi Launches iTunes Promotion

Pepsi-Cola N.A. has announced a promotion to legally give away 100 million free songs to Mac® and Windows PC users from Apple's iTunes® Music Store.

Beginning February 1, 100 million winning codes will be randomly seeded in 20 ounce and 1 liter bottles of Pepsi, Diet Pepsi and Sierra Mist, and the winning codes will be redeemable for a free song from the iTunes Music Store. Winners will go to Apple’s iTunes Music Store (www.iTunes.com), enter the code found under the bottle cap and choose any 99 cent song from the online store's vast catalog of over 400,000 songs.

“iTunes has revolutionized the way we buy music,” said Dawn Hudson, President of Pepsi-Cola N.A. “iTunes provides music fans with a fast, reliable and easy way to get the music they want, when they want it. During the Pepsi iTunes promotion, they will be able to get more of their favorite music for free.”

Steve Jobs, Apple’s CEO, said, “Pepsi has marketed their products through music for generations, and this is going to be another one that is remembered for decades.”


Piggly Wiggly Opens ‘Flagship’ Store

Fresh Brands, Inc. has opened a “flagship” Piggly Wiggly Fresh MarketCircle store in Sheboygan, WI. The new 50,000 sq. ft corporate store will feature the company’s first Pig Stop® fuel/convenience store.

“Our new Pig Stop fuel/convenience store, our first combination fueling station and convenience store, will provide an added convenience for customers and an opportunity to increase sales at our adjacent Piggly Wiggly store,” said Elwood Winn, CEO of Fresh Brands.

The new store focuses on the fresh food departments, which include the new “Pampered to Perfection” produce department, fresh meats with a “butcher shop” appeal and an expanded deli. Natural lighting from multiple natural-light skylight domes complement the contemporary circular store layout.


Albertsons Introduces Office Depot “Store Within A Store” Program

Office Depot will provide office and school supplies at Albertsons stores as part of a pilot program. Office Depot’s “store within a store” environment will feature more than 700 products ranging from ink jet cartridges and copier paper to mailing and school supplies.

Bruce Nelson, CEO of Office Depot, said, “We believe this is a winning proposition not just for us and Albertsons but also for our customers, who appreciate the convenience of buying quality office and school supplies at the places they shop most often -- their neighborhood supermarkets and drugstores.” Larry Johnston, Albertsons CEO, said, “Shoppers make 1.4 billion trips a year to our stores and we will be offering them an opportunity to choose from a vast selection of office and school supplies to add to their shopping carts.”


Zandl Reports On Food & Beverage Trends

With all the media attention that the obesity epidemic has generated, food/beverage trends have acquired a new significance, according to Irma Zandl, The Zandl Group. The American diet reflects all of the extremes and contradictions, found in our society today. For example, consumption of sweets and organic produce are both on the rise. But there are five major trends shaping food and beverage choices, and each trend is evolving in various ways.

The trends are: CONVENIENCE--From take-out/delivery to hand-held foods that may be consumed on-the-go, convenience continues to influence Americans' food choices. Americans now spend over $1 billion a year on various types of food/nutrition bars, and 348 new bars were introduced last year alone. ETHNIC INFLUENCES-- Upscale, gourmet restaurants featuring premium ingredients are elevating the image and consumer expectations of different ethnic culinary traditions. And consumers are developing a taste for the piquant spices found in many ethnic cuisines, from chilies to ginger. GOURMET--New and complex flavors are transforming many product categories including condiments, cheeses, breads, sweets and beverages. SAMPLERS--Inspired by the growing popularity of buffets that enable people to try many different dishes, more restaurants are introducing samplers on the menu featuring multiple products. HEALTHY-WEIGHT-LOSS--From the old-fashioned (e.g. vegetarian dishes, water) to the trendy (e.g. low-carb snacks, smoothies), there is growing interest in food/beverage products that are perceived as healthy or promoting weight-loss.


FMI Reports On New Store Construction

The proportion of newly constructed stores decreased for the third year in a row last year, yet the rate of remodels increased significantly, according to the Food Marketing Institute (FMI) study, “Facts About Store Development.” New stores comprised only 3.4% of all stores, while remodeled stores represented 7.5%. Michael Sansolo, FMI Sr. V.P., said, “As a result of the unpredictable environment, companies shifted their efforts toward remodeling, adding numerous services and enhancing the overall shopping experience.”

Supermarket operators are expanding one-stop shopping opportunities for customers by including specialty services in more stores. Nearly 99% of all new stores now offer fresh seafood, greeting card and fresh bakery departments, and nearly as many contain floral service, deli, prepared foods for takeout and natural foods departments/aisles.

After reaching a five-year low in 2000, the typical new supermarket is again increasing in size, reaching 47,500 sq. ft. last year. The average selling area for a new store was 33,000 sq. ft.

In developing new stores, food retail operators are exploring concepts to attract the fast-growing Hispanic market segment. Last year, just over two in 10 companies surveyed operated Hispanic-oriented formats, which emphasize pricing and merchandising products offered in a traditional store as well as ethnic products that appeal to Hispanic consumers.


Consumers Plan To Eat Healthier In 2004

Half of American consumers say they will eat more low-fat foods and cook more meals from scratch at home in 2004, according to a survey conducted for the Grocery Manufacturers of America by Phil Lempert on his SupermarketGuru.com Web site.

Some 53% of those surveyed say they want to eat more low-fat foods, while 51% responded that they intend to cook more from scratch at home. Convenience will remain a factor in meal planning, as 29% said they will “eat more freshly prepared foods that need to be heated,” while 27% said they will “cook more meals at home using prepared ingredients.”

When asked what types of cuisines shoppers will eat more of in 2004, the top three answers were “low-fat” (49%), “low-carbohydrate” (40% ) and “fat-free” (27%). Some 28% of respondents selected “nutritional value” as the number one factor when purchasing the main ingredient for dinner, just ahead of price (27 %). The low-carb diet trend is affecting consumers, as 74% said they were following a low-carb diet. Low-carb protein bars and breads were the most commonly purchased products (bought by 54% and 41% respectively), followed by low-carb ice cream (31%), chocolate (30%) and beer (20 %). Perhaps most significantly, 82% of those surveyed thought the low-carb diet trend will last.

Shoppers also place a high value on brands, as 80% said that “familiarity with the company” is either “very” or “somewhat” important when buying foods. When asked in which categories consumers would only purchase a brand that is known and trusted, the top three food categories were sodas (47%), canned soup (44%) and breakfast cereals (40%).


Soy2O Is Launched

Leading Brands has launched Soy2O, a blend of fruit flavored water and natural soy isoflavones. Isoflavones is the active ingredient in soy that is linked to many health benefits. Leading Brands CEO Ralph McRae, said, “Soy2O is the first product of its kind to incorporate the well-known benefits of soy without the unpleasant taste, appearance and odor. There is no hint that the product contains a healthy 20 mgs of soy.”

Soy20 will be available in four flavors: Blueberry Grape, Peach Mango, Strawberry Guava and Lemon Green Tea.


Carbolite Launches Low Carb Candy Line

Carbolite Foods has introduced two more sugar-free treats to its line of low-carbohydrate candy: Chocolate covered peanuts and chocolate crisp wafers. Both candies are very low in carb counts; 2.5 per serving of the chocolate covered peanuts, and 1.0 per chocolate crisp wafer.

“The low carb lifestyle is gaining momentum, and consumers are looking for snacks that fit into that lifestyle,” said Roeland Polet, V.P., Marketing, Carbolite.


Campbell’s Organic Tomato Juice Introduced

Campbell Soup Co. is launching its first certified organic product, Campbell’s Organic Tomato Juice. It will be available at mainstream and specialty supermarkets.

“Campbell recognizes the tremendous growth in organic products and, we wanted to expand our offerings to give consumers an organic option within the tomato juice category,” said Sean Connolly, V.P., Campbell’s Beverage Division.


Suave And Almar Launch Hair Accessories Line

Suave, a brand of Unilever, has licensed Almar to launch a line of Suave hair accessory products. The line of top-quality, value-priced Suave hair accessories from Almar includes elastics, combs, clips, barrettes, headbands, brushes and mirrors.

“Entering the $800 million hair accessory arena is a natural step for Suave,” said Ralph Blessing, Suave Brand Development Director.


Blistex Introduces Pro Care And Pro Relief

Blistex has introduced Pro Care lip protectant and Pro Relief medicated lip balm. Pro Care is a premium quality lip protectant with sunscreen delivering maximum protection and advanced moisturization to help prevent dryness and chapping.

Pro Care and Pro Relief both feature the lip care industry's first-ever oval contour stick, designed for optimal application comfort.


Westinghouse Introduces EyeSaver Light Bulb

Westinghouse Lighting has introduced the Eye Saver light bulb. The bulb has a unique chrome top, which reflects light onto work surfaces, providing 40% more surface illumination compared to a standard incandescent light bulb.

The Eye Saver intensifies light levels while reducing eye strain and diminishing glare with its frosted finish. Eye Saver can be used in standard table and floor lamps.


Marketing Communications offers an indoor pallet sign display. The stand is made from tubular steel and is fully adjustable from 48" to 72" in height. The sign panel has two channels. The bottom channel accepts spiral bound numeral tablets and the top channel holds promotional messages. For more information, contact Marketing Communications 4334 Brockton Dr. SE, Grand Rapids, MI 49512; (Tel) 800-942-9225, (Fax) 888-942-2647, (Web Site) www.gomci.com.


Clip Strip Corp. has introduced a new pole stand line featuring a large mobile tri-way sign hanging system, which accommodates 3-way signage. The line features 2-piece 6-foot length display poles stocked in 3 diameters. Base styles include the wire foot, which contains four legs, and is designed for use with litho poles. Other pole options include a pole foot that utilizes permanent adhesive plus a KD display base. The system is designed for floor, shelf and ceiling applications. Clip Strip also offers a small tri-way sign hanging system that supports panels from 10" to 24" wide. For more information, contact Clip Strip Corp., 343 South River St., Hackensack, NJ 07601; (Tel) 800-425-4778, (Fax) 201-342-1438, (Web Site) www.clipstrip.com.


Marv-O-Lus Manufacturing offers a wide selection of low-cost stock p.o.p. wire displays and spinners. This Model # 1935 4-Basket Revolving Display features basket dimensions of 8” deep with 22” top diameter and 12½” bottom. Most orders are shipped between 1-5 working days and there are no minimum orders. For more information, contact Marv-O-Lus Manufacturing, Co., 220 North Wastenaw Ave., Chicago, IL 60612; (Tel) 1-800-236-0553, ext.22, (Web) www.marvolus.com.


Merchandising Inventives has introduced a Ceiling Track Banner Hanger for signage sized .010” to .375” thick. The banner hanger eliminates the need to drill holes or attach grommets. Made of rigid PVC, it comes in white and metallic gray. There is a choice of two banner clips to hang a banner flush to the ceiling grid or to hang the banner down from the ceiling. Customization of the Banner Hanger is available. For more information, contact Merchandising Inventives, 1665 S. Waukegan Blvd., Waukegan, IL 60085; (Tel) 847-688-0591, (Fax) 847-775-6974, (Web) www.merchinv.com.


Wico Products offers the Smart Strip, a merchandising strip that delivers superior performance at an economical price. Smart Strip locks products on for secure shipment. It is available with customizable lengths and hook spacing. It is available in 24", 32" or custom lengths. For more information and a free sample, contact Wico Products, 311 East Fancy St., Blanchester, OH 45107; (Tel) 937-783-0000, (Fax) 937-783-4124, (Web) www.wicoproducts.com.


Design Manufacturing, LLC produces Rhino Sign Holders used to protect promotional signage. Clear PVC sign card holders increase sales and decrease printing costs by keeping messages in place longer, while ensuring a clean, uniform look throughout aisles. Available with or without magnetic or adhesive tape, Rhino Sign Holders are designed to fit a wide range of applications including standard shelf channel and metal pallet racking. For more information, contact Design Manufacturing, LLC, 5858 Safety Drive, Ste. C, Belmont, MI 49306; (Tel) 616-647-2229, (Fax) 616-647-3225, (Web Site) www.designmfg.com.


Midway Displays offers the Cor-Fastener, a push pin style fastener for corrugated displays that eliminates the need for hand gluing or outside fabricating. The Cor-Fastener packs with hardware for field set-up. The fastener makes it easy to attach shelves, panels, headers, etc. to corrugated displays in the field. A locking disc on pin provides a strong connection. For more information, contact Midway Displays, 6554 South Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323, (Fax) 708- 563-2331, (Web Site) www.midwaydisplays.com.


Art-Phyl Creations has introduced KWIK-BINS, plastic bins for pegboard, slatwall and p.o.p. displays. KWIK-BINS are injection molded from polycarbonate. They are available in two sizes: 10" wide and 4.5" wide. The units offer great merchandising versatility and are extremely durable. For more information, contact Art-Phyl Creations, P.O. Box 5457, Miami, FL 33014; (Tel) 305-624-2333, (Fax) 305-624-4093, (Web Site) www.art-phyl.com.


Intercept Corp. produces portable promotional kiosks. Options include Kwikstand for maximum awareness; the Intercepter, the go anywhere promotion stand; and KwikSign, a two-sided curved overhead sign that easily assembles and disassembles for storage inside a carry carton or optional carry bag. For more information, contact Intercept Corp., 830 Brook Street, Brainerd, MN 56401; (Tel) 800-950-4413, 218-828-8177, (Fax) 218-829-8636, (Web Site) www.kwikstand.com.


Glacier Cooler Company, Inc. has launched a brand new patented Football shaped cooler, which is almost an exact replica of an NFL football. It is 26" long, and 16" wide, with molded laces, dimples, insulated, molded in handles for easy carrying and a graphic area on both sides. It will hold 25, 12oz. cans with ice. It is ideal as a dealer loader, end aisle display enhancer, unique Superbowl cooler, and great for any football themed promotion or party. For more information about p.o.p. beverage coolers, contact Glacier Cooler Company, P.O. Box 917, Danbury, CT 06813; (Tel) 800-835-2857, 203-438-3401, (Fax) 203-438-7008.


RTC Industries, Inc., offers Mod-U-Shelf displays, an extensive line of cost effective, modular displays. Shelves come in a wide variety of shapes, sizes, colors and configurations. Supported by plastic tubing, the displays handle lightweight to heavy weight applications. The shelves can be screen printed in up to three colors and the displays can be outfitted with custom graphics on fabricated headers. For more information, contact RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008; (Tel) 847-640-2400, (Fax) 847-640-2385, (Web Site) www.rtcind.com.


Blanc Industries Inc., a leading manufacturer of chalk art products, incorporates chalk graphics into displays, menuboards or in-store signage. Everything is done in-house from art creation, screen printing and digital printing to wood and metal work. For more information, contact Blanc Industries, 88 King St., Dover, NJ 07801; (Tel) 973-537-0090, (Fax) 973-537-0906, (Web Site) www.blancind.com.


T.M. Shea Products, Inc., has introduced the SuctionCup PowerStrip®, designed for effective cross merchandising. The SuctionCup PowerStrip displays pegged products on a PowerStrip® supported with two strong suction cups that hold fast to glass surfaces. Custom lengths and colors are available along with a variety of peg hook styles and lengths. For more information, contact T.M.Shea Products, INc., 984 Livernois Road, Troy, MI 48083; (Tel) 248-589-3272; (Fax) 248-589-1535; (Web Site) www.tmsheaproducts.com.


William Merit & Associates has introduced The Aisle Invader® 2, which captures shoppers’ attention as it projects outward from the shelf into the aisle. It has an integrated living hinge and easily attaches under the shelf. For more information, contact William Merit & Associates, 2550 Via Tejon Suite 2D,Palos Verdes, CA 90274; (Tel) 310-373-0986; (Fax) 310-373-2943; (Web) www.williammerit.com.


Nashville Wire Products offers a wide selection of stock wire p.o.p. displays. This dump bin display is 33” x 16” 15.” It features six inch adjustable shelf spacing. It folds flat for shipping. For more information, contact Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210: (Tel) 800-251-1150; (Fax) 615-244-4368; (Web Site) www.nashvilledisplay.com.


Alair Display offers a wide selection of stock plastic floorstand displays for all types of products, light or heavy duty, with depths from 12" to 17" and widths from 12" to 48". Customization options include: mobility, direct printing on all surfaces and or multi-color printing on side panels, headers and skirts. For more information, contact Alair Display LLC, 970 Severin Dr., Bridgewater, NJ 08807 (Tel) 908.595.0039; (Fax) 908.595.9474.


Adams Magnetic Products Co. Inc., has introduced Channel Assemblies with Hooks. Adams new magnetic Channel Assemblies with Hooks attract directly to ceiling cross beams, eliminating the need to remove and replace tiles to hide clip holding devices. ADAMS can make this new product in any color desired, and its off-white color coating acts as the perfect camouflage to keep the consumer’s attention focused on p.o.p. signs. For more information, contact Adams Magnetic Products Co., 2440 La Mirada Drive, Vista, CA 92083; (Tel) 760-597-9992; (Fax) 760-597-9993; (Web Site) www.adams-magnetic.com.


Merchandising Inventives introduces its new catalog featuring stock displays and fasteners including: Ceiling Solutions; banner hangers, barbed cords, ceiling signage connectors, metal chain kits; Shelf Solutions; merchandising strips, shelf clips & hooks; Floor Solutions- stock corrugated displays; Display assembly hardware; and M.I. Plastics; slat wall shelving, card holders, merchandise easels and custom plastic fabrication. For a copy, contact Merchandising Inventives, 1665 South Waukegan Road, Waukegan, IL 60085; (Tel) 800-367-5653, (Web) www.merchinv.com.


Outwater Plastics has released its 2004 Master Catalog to meet the requirements of any display industry professional. Each of the 40,000+ products contained within this 934-page catalog is represented with complete schematics and technical information, pricing, photos or drawings. For a free copy, contact Outwater Plastics 4 Passaic St., Wood-Ridge, NJ 07075; (Tel) 1-888-772-1400, (Web Site) www.outwater.com.


MagneCorp offers a new brochure featuring numerous methods for holding signs and ladderless systems for hanging signs. For a copy of the brochure, contact MagneCorp, Inc., 1920 Annapolis Lane N., Minneapolis, MN 55441-3751, (Tel) 763-383-1400, (Web Site) www.magnecorp.com.


New Technology Helps Target In-Store Ads

Captive Audience has developed a sophisticated technology that is making it easier for supermarkets to capture the full power of electronic digital signage (EDS) by allowing the stores to target their messages to reflect specific dayparts, weather, demographics, or in-store marketing tactics. It is available to both retailers and manufacturers who might wish to cross-promote products throughout the store.

For example, evening messages, posted in the deli where waits can be long, might suggest dessert from the bakery, or remind consumers about milk for the next day's breakfast. “Our system can be programmed to run certain messages in all the stores, and, at the same time, store-specific promotions in just a few,” said John Ward, Captive Audience. Wakefern Foods has been among the first to adopt the technology.

For more information, contact Captive Audience, 1 Industrial Drive, Vernon, NJ 07462; (Tel) 973-209-3400, (Web site) www.get-ca.com.


New Health Station Delivers Ad Messages

Computerized Screening Inc.’s (CSI) Health Station delivers customized, product specific messages to consumers while they are in the healthcare mindset.

The CSI Health Station, a digital, freestanding kiosk featuring a complete array of health screening tools and preventive education resources, is utilized at retail locations nationwide. Patented technology enables consumers to track blood pressure and heart rate, as well as other vital signs. A Personal Medical Record (PMR) feature allows consumers to compile and store test results from Health Stations, physician office visits, hospitalizations and prescription histories. These integrated technologies combine to create a health maintenance system that attracts over 5,000,000 users annually.

For more information, contact Computerized Screening, 1395 Greg St., Sparks, NV 89431; (Tel) 775-359-1191; (Web Site) www.computerized-screening.com.


Inflatable 2000 Offers Inflatable Sampling Booths

Inflatable 2000 offers custom inflatable sampling booths for special promotional events, trade shows, fairs, etc. Its custom inflatables can incorporate games or other interactive elements to attract attention, while reinforcing brand identity.

For more information, contact Inflatable 2000, 207 N. Aspan, Unit #6, Azusa, CA 91702; (Tel) 626-969-7780, (Fax) 626-969-4480, (Web Site) www.inflatable2000.com.


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