Hispanic Marketing Trends For 2005
Marketers will continue to look for ways to have “one-on-one” interactions with Hispanic consumers in 2005, according to Hispanic marketing agency Garcia360’s forecast of Hispanic marketing trends for 2005. One of these ways is the “mobile marketing” unit, which allows advertisers to literally enter communities with their message. Other grassroots tactics include Latino-oriented event tours. Their strength lies in advertisers being able to buy into something that will hit multiple markets with consistent messaging and sampling opportunities.
Another trend to watch is increased competition from south of the border. U.S. companies will be seeing the entry of foreign brands that appeal to the growing U.S. Hispanic population that grew up either using or watching their parents use these products in the personal and home care categories, especially cleaning and laundry products. The other category where we will see foreign brand growth is in food products, Garcia360 predicts. Latin food products will continue to enter the U.S. and become available, especially from South America. Watch for Alpina, Al La Cena, Inca Cola, Pony Malt and other South American brands to see more distribution across the U.S.
Anheuser-Busch Launches B(E) Beer
B-to-the-E or B(E) is Budweiser’s newest entry, featuring a blend of beer, caffeine, Guarana, Ginseng and natural flavor. Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. With select hops of blackberry, raspberry and cherry, B(E) will offer a lightly sweet and tart taste.
B(E) will be marketed with p.o.s. materials, and bar and club promotions.
Lean Cuisine Offers Whole Grain Spa Cuisine
New Whole Grain Spa Cuisine from Stouffer’s Lean Cuisine features lean protein choices, and 100% fiber-filled whole grains. Ready in minutes, these eight spa-inspired meals have less than 300 calories and between 3- to 5-grams of fiber-rich whole grains.
“Spa Cuisine meals are perfect for women who want a sophisticated, nutritious meal,” said Brett White, Director of Marketing, Lean Cuisine.
InnoZen Launches Suppress Cough Strips
InnoZen Inc. has introduced Suppress Cough strips, which deliver fast, cough suppressants in a melt-on-the-tongue form.
With the entry of Suppress Cough strips, InnoZen is gearing up to establish its foothold in the medicine strip category by also launching an antacid strip, an allergy strip, and an appetite suppressant strip.
Quaker Oats Launches ‘Take Heart’ Instant Oatmeal
Quaker Oats has introduced an instant oatmeal that delivers the double benefit of helping to reduce cholesterol and lower high blood pressure.
Quaker “Take Heart” Instant Oatmeal is advanced nutrition for heart health with 50% more soluble fiber from whole grain oats and it supplies higher potassium levels.
Brita Water Cooler Is Introduced
Brita has introduced the Brita Water Cooler, providing hot and cold filtered water at less than half the cost of bottled or home delivered water. Three models are available to meet individual usage needs.
Brita Water Coolers are available at mass merchandisers and warehouse club stores.
Mission Foods Displays Promote Tower Of Terror Sweepstakes
Mission Foods is using this attention-capturing tortilla tower display to promote its Twilight Zone Terror of Tower Sweepstakes.
The display features a motion activated sound device replicating the hair-raising screams from The Twilight Zone Tower of Terror experience in Disneyland.
The display was also designed to generate increased purchase frequency of Mission Flour Tortillas as well as secondary placement in the store. Display graphics encourage consumers to enter the sweepstakes by visiting the Mission Foods website. Consumers have the opportunity to win a trip for four to Disneyland to experience the thrills of The Twilight Zone Tower of Terror.
The displays were created for Mission Foods by Rapid Displays based in Chicago, IL and Union City, CA.
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