Red Truck Wines Unveils New Pink Category
Red Truck Wines, known for its popular Red Truck and White Truck blended wines as well as its single-varietals, has introduced Pink Truck, a pink wine blend of Zinfandel, Grenache and Mourvedre.
Line-priced with its hallmark Red Truck and White Truck blends, Pink Truck will reach national distribution in early 2007. With 20% less residual sugar than leading brands, Pink Truck targets consumers looking for a drier, more sophisticated pink wine that still has some of the sweetness they like.
“The pink category is ripe for a new entrant at this higher price point,” said Dan Leese, President of Axiom Wine Company. “Twenty-five million cases of White Zinfandel are sold in the U.S. every year, and consumers haven’t had any new choices to speak of in the category for nearly 20 years.”
JuiceBox Wine Company Launches FreeRange Line
JuiceBox Wine Co. has released seven different premium FreeRange wines, all 2005 vintage, in an innovative three-liter 4BottleBox. The packaging consists of a vacuum sealed bag with a spout, which keeps the wine in and air out, inside of a sturdy cardboard box with a handle on the top.
“We saw the opportunity to bring really good wines into the U.S. in a new, high tech way, and moved quickly to make it happen,” said Jonathan Barr of JuiceBox. “According to industry data, alternative packaging for wine is showing good acceptance in the U.S. and the three liter bag-in-box packaging is the fastest growing format in the U.S.”
The wines will be merchandised in this distinctive shipper display.
First-Of-Its-Kind Wind Power Card Sells At Whole Foods
The Wind Power Card, a first-of-its-kind product, is now selling at Whole Foods, allowing shoppers to purchase wind energy credits at the checkout counter.
Produced by Renewable Choice Energy and introduced exclusively at Whole Foods market stores, the Wind Power Cards enable consumers to buy certified wind energy credits equivalent to a household’s average monthly electricity consumption. Activated on purchase, the cards help support the development of renewable energy nationwide.
“Wind Power Cards offer consumers an opportunity to ensure that the energy they take from the grid is replaced with clean, renewable energy derived from wind power,” said Quayle Hodek, CEO of Renewable Choice Energy.
Willy WonkaZoid Video Game Candy Dispenser Launched
Nestle’s Willy Wonka has introduced WonkaZoid, the ultimate combination of the two things tweens love most; candy and video games.
The WonkaZoid is a hand-held, refillable candy dispenser that also features a fun, one-of-a-kind video game that features Willy Wonka characters.
All four varieties of WonkaZoid will be displayed at retailers nationwide.
The colorful WonkaZoid displays are designed to attract the attention of tweens, describe the unique new products, and gain off-shelf feature positioning to support the launch of the new product category.
WaddaJuice Debuts WaddaBlast Healthy Sports Drink
WaddaJuice, a healthy juice alternative for kids, has launched its new line, WaddaBlast, a new healthy hydrating drink specially formulated for active kids.
WaddaBlast is low in sodium and does not include high fructose corn syrup or artificial sweeteners like most current sports drinks.
WaddaBlast comes in Watermelon, Lemonade and Lotta Fruit flavors and contains ElectroVites, a special blend of vitamins and minerals that provides kids with healthier hydration.
WaddaBlast will be sold at retailers’ nationwide from this eye-catching, space efficient display.
Qwest Bilingual Sales Kiosks Debut At Food City Stores
Qwest has installed Bilingual Sales Kiosks in Arizona Food City locations where visitors can learn about Qwest products, purchase Qwest services and pay a Qwest bill, while grocery shopping.
Qwest customer service representatives at all Food City locations are fluent in Spanish.
“Qwest recognizes that customers are looking to simplify their lives, and allowing them to learn about Qwest services while they’re out for groceries provides tremendous convenience,” said Hector Placencia, Director of Hispanic Markets for Qwest. "We also find that the face-to-face interaction offered by Qwest kiosks makes purchasing all your voice, video and data services in one place even easier.”
New Enviga Tea Burns Calories
Enviga, a sparkling tea created to burn calories, is being launched by Beverage Partners Worldwide, a joint venture of Nestle and Coca-Cola. John Hackett, Sr. V.P., Coca-Cola, Marketing said, “Enviga invigorates your metabolism to burn calories and it’s a positive step people can take as part of a balanced lifestyle.”
Enviga will be available in green tea, berry and peach flavors in the ready-to-drink tea section at retailers.
Anheuser-Busch Launches 180 Blue With Acai
Anheuser-Busch has launched 180 Blue, made from the Acai berry. Discovered in Brazil, the Acai berry is rich in B vitamins, minerals, fiber, and antioxidants. In addition, 180 Blue contains guarana, red grape and blueberry juices and vitamins B-6 and B-12.
180 Blue will be available in 8-ounce and 16-ounce cans.
Ellio’s Introduces Microwave Cheese Pizza
Ellio’s, a leading manufacturer of frozen pizza, is introducing a new microwave cheese pizza that satisfies pizza lovers in just three minutes. Ellio's New Microwave Cheese Pizza is round, features a new hand-tossed style crust that cooks on a unique pop and lock heating tray and is crisp every time.
Ben & Jerry's Expands Fair Trade Line
Ben & Jerry's is expanding its Fair Trade Certified ice cream flavors to include Vanilla and Chocolate flavors. Fair Trade Certified Coffee flavors are already available.
Ben & Jerry's co-founder Jerry Greenfield, said, “Expanding from our Fair Trade Certified Coffee flavors to Fair Trade Vanilla and Chocolate is another step forward in our values-led sourcing decisions.”
Outwater Plastics
Multi Dimensional Resources has introduced a complete line of refrigerator, cooler and freezer displays. MDR integrates innovative cooling and freezing capabilities with iconic point of purchase displays. MDR’s displays generate incremental sales, and expand distribution channels, while minimizing cost and maintenance. MDR's in-stock freezers, coolers and refrigerated displays are offered with scores of options, from state-of-the-art lighting and signage, to adjustable shelves, interior compartments, locking devices, self-closing doors, casters and more. Available as islands, endcaps, inline and mini countertop units, cooler and freezer displays are offered in a broad range of shapes, sizes, and configurations (horizontal, square, rectangular, barrels, and upright units). For more information, contact Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.,(Tel.) 201-935-8400, (Fax) 201-935-8455 (Web Site) www.mdr-pop.com
Convergence Corp. has introduced an eco-friendly alternative to vinyl and other petrochemical-based window signs. While traditional window signs are made from plastic and/ or vinyl that will never decompose, Convergence now offers environmentally-friendly window graphics that are made from paper litho sheets, EZ Stick Green and Nature's Choice lamination. The result is a window graphic that is primarily biodegradable. For more information about these eco-friendly window clings, or about a complete line of point-of-purchase counter mats, contact Convergence Corp., 1654 Robin Circle, Forest Hill, MD 21050; (Tel) 410-838-9253; 800-433-1782; (Fax) 410-838-9036; (Web Site) www.popmats.com.
Clip Strip Corp. now designs, produces and inventories Power Panels at a fraction of the cost including a Wire Power Panel (48"H x 14 ½"W x 4 ½"D) and a Corrugated Power Panel (41"L x 14"W x 7"D). For more information on these affordable, “generic” wire and corrugated Power Panels, contact Clip Strip Corp., 343 South River Street, Hackensack, NJ 07601; (Tel) 800-425-4778, (Fax) 201-342-1438, (Web Site) www.clipstrip.com.
Pro-Tect Plastic offers patented display/sampling booths that are completely portable. They weigh just 20 lbs., and assemble easily without tools. Each display comes in a custom carry case. For more information, contact Pro-Tect Plastic, 1-5115 Harvester Rd., Burlington ON, L7L 0A3, (Tel) 888-681-7671, (Web) www.protectplastic.com.
Merchandising Inventives is introducing a metal shelf-top sign holder. The low profile metal plate doesn't interfere with products on the shelf or shelf management systems. The sign holder provides a secure hold and fits most standard perforated shelves. It is available with or without a hinge that flexes for customer safety. Two capacities hold material up to .100" or .100"-.250" thick. It comes in beige metal with clear PVC. Additional lengths and colors can be made to order. For more information, contact Merchandising Inventives, Inc., 1665 S. Waukegan Rd., Waukegan, IL 60085 , (Tel) 800-367-5653, (Fax) 847-688-0591, (Web) www.merchinv.com.
Globotech Displays offers marketers its SOLO sampling stations for product promotions. The demo stations can be moved from store to store and personalized with graphics for the particular product promotion. Globotech’s demonstration stations assure an attractive look and help boost the impact of the brand’s message. For more information on these SOLO sampling stations, contact Globotech Displays, 8465 Regents Road, San Diego, CA 92122; (Tel) 858-682-7088, (Fax) 858-642-0885, (Web) www.globotechdisplays.com.
Art-Phyl Creations has introduced the Kwik-Klip Four Sided Revolving Metal Clip Displayer, used for bagged snacks, and other packaged items that cannot be hung on a hook. The KK-72 Display has four columns of 18 metal spring clips, (72 clips total. 17" dia.). The KK-36 display has four columns with 9 clips on each for a total capacity of 36 items. This display is 34" high. For more information, contact Art-Phyl Creations, 16250 N.W. 48 Avenue, Miami, FL 33014, (Tel) 305-624-2333, (Fax) 305-624-4093; (Web Site) www.art-phyl.com.
Marketing Communications Inc. specializes in the design, production and roll-out of sales generating End Cap Sign Kits. By incorporating changeable numeral systems, these sign systems allow store personnel to change prices in seconds. MCI provides a variety of mounting options, from systems that project out into the aisle to designs that rise above the gondola. The Company stocks multiple systems allowing the retailer to choose the size and style that best fits their needs. Custom designs that fit specific merchandising goals and color schemes are also available. For more information, contact Marketing Communications Inc., 950 Vitality Drive, Suite A, Comstock Park, MI 49321; (Tel) 800-942-9225, (Fax) 888-942-2647, (Web Site) www.gomci.com.
MoldRite produces fine dimensional custom molded signage. Rigid Polyurethane foam molding allows for crisp dimensional detailed signs, which can be decorated a multitude of colors. Lighting can also be incorporated to create additional impact to the sign. For more information, contact Moldrite Products, Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186; (Tel) 262-521-2600; (Web) www.moldrite.com.
Accurate Plastic Printers specializes in printing on PVC, styrene, polyethylene, static cling, an acrylic for the production of point-of-purchase displays and signage. Services include digital offset, screen printing, die cutting, laminating, hot stamping and heat bending. For more information, contact Accurate Plastic Printers, 30 Colfax Avenue, Clifton, NJ 07013; (Tel) 877-222-7889, 973-591-0180, (Web Site) www.accuplastic.com.
DJ Graphics offers custom printed static cling or adhesive vinyl decals for use as promotional signage, push/pull door signs, etc. The decals are available single or double sided and can be designed for indoor or outdoor use. For more information, contact D.J. Graphics, 127 South Broadway, Nyack, NY 10960; (Tel) 845-353-8700; (Web Site) www.djgraphics.net.
Corrugated Components & Devices by Midway Displays, offers two sizes of Cor-Fasteners for corrugated displays. Available for 1/4” or 1/2” grip capacity, the press together, ratchet rivet fasteners, consist of two identical pieces that interlock for joining flat stock. Serrated teeth will lock at various thicknesses and may replace the need to glue or use twin stick type material. For more information, contact Corrugated Components & Devices by Midway Displays, Inc. 6554 S. Austin Ave., Bedford Park, IL 60638 (Tel) 708-563-2323, (Fax) 708-563-2331; (Web Site) www.corrugatedcomponents.com.
Vestcom Offers ADTags For Beer
Vestcom International, a provider of shelf-edge communications, has added beer suppliers to its ADTags program. ADTags are four-color shelf-edge labels that combine a supplier’s product image and advertising message with a retailer’s price and bar code.
Vestcom’s ADTags for Beer offer the ability to increase sales at the point of decision by combining full-color graphics and SKU-specific messages that can be attached to the shelf edge for high visibility.
For more information visit www.vestcom.com.
New CartMedia Takes Digital Signage Mobile
Forest Technologies is taking digital signage mobile with CartMedia, a mobile in-store shopping cart based advertising system that co-locates the product, product advertisement and customer so that advertisers can reach customers while they are touching their products.
CartMedia combines physical location tracking with in-store narrowcasting multimedia player technology to create a shopping cart-based location specific multimedia player solution that places product advertisements on the mobile displays while the customer is physically located next to the product.
“CartMedia is a logical extension of digital signage that closely binds the product location and product advertisement with the customers,” said Dan Cronin, Forest Technologies’ V.P., Sales. “CartMedia targets these same customers while the customers are within reach of the product-a powerful touch marketing channel for advertisers.”
For more information , contact Forest Technologies, (Tel) 719-337-2173, (Web) www.forestechnologies.com.
Glaceau Vitaminwater Sponsors Clarkson's ‘Addicted’ Tour
Kelly Clarkson haspartnered with Glaceau Vitaminwater to help spread the word about her “addicted” tour.
As part of the partnership with Vitaminwater, Kelly co-created a limited-edition label for Vitaminwater’s Kiwi-Strawberry variety, complete with her initials and logo. Kelly is also featured in a marketing campaign for Vitaminwater.
Back to Top
To See previous issues of Creative Grocery Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
