Starbucks Rolls Out Center Store Café In Grocery Stores
Grocery stores across the country are featuring a new way to purchase Starbucks® packaged coffee and ready-to-drink coffee beverages from the Starbucks Coffee Company -- a “Center Store Café” concept.
Inspired by the belief that coffee is not just a beverage, it is an experience, Starbucks has set out to change that experience within the grocery aisle. This transformation includes creative touches from the design of the shelves to how the coffee is arranged on them.
The new premium coffee aisle fixtures can help elevate the grocery experience for shoppers and can be configured to include wood fixtures, coffee education displays, lighting and more.
In conjunction with the new display concept, Starbucks has introduced Starbucks® Limited Reserve in grocery stores nationwide. These initial offerings are made up of three limited-time-only coffees from each coffee growing region: Latin America, Africa/Arabia, and Asia/Pacific regions.
Applying Starbucks expertise to bring quality beans from each of the world's coffee growing regions, the Limited Reserve line will deliver coffees that appeal to both the discriminating connoisseurs and a typical coffee drinker. The continually changing line will give coffee lovers an opportunity to explore a fine array of rare and distinctive flavors on an ongoing basis.
Other new Starbucks products and initiatives available where groceries are purchased include: Two flavorful mild packaged coffees: the Daily Horizons Blend™ and the Half Caffeinated Breakfast Blend.
Recognizing that dark chocolate is a flavor profile that Starbucks customers enjoy, Starbucks is also rolling out a line of dark chocolate Starbucks® bottled Frappuccino® coffee drinks. The first beverage, available for a limited time, is the Starbucks® Dark Chocolate Peppermint Mocha bottled Frappuccino® coffee drink.
Boboli Displays New 100% Whole Wheat Crusts
George Weston Bakeries has launched national promotional merchandising to support its new product, Boboli 100% Whole Wheat personal size crusts.The Boboli 100% Whole Wheat crusts offer the nutritious benefits of whole grains and fiber.
The national promotion developed by promotion agency, TPN, (www.tpninc.com), offers new healthy Boboli recipe take-ones, as well as healthy living tips. The “Build a Better-For-You Pizza” in-store displays feature a child topping a Whole Wheat Boboli crust, while packaging includes an on-pack coupon with additional recipes.
“All Boboli Whole Wheat crusts are an excellent source of fiber and are an easy choice for the entire family,” said Jeff Glauber, V.P., Marketing for Boboli.
ACH Displays ‘Bake For Cure’ Promotion
ACH Food Companies recently launched Bake for the Cure, a yearlong, cause-marketing partnership with Susan G. Komen for the Cure. ACH will donate a minimum of $250,000 to Komen for the Cure, and up to a maximum of $350,000.
Participating Bake for the Cure brands include Spice Islands®, Fleischmann's® Yeast, Karo® Light Corn Syrup, Mazola® Cooking Oils, Mazola Pure® Cooking Spray, and Argo® and Kingsford's® Corn Starch.
Katrina Drake, V.P. Marketing, ACH Food Co., said, “Cause-related marketing programs help us reach millions of consumers with life-saving breast health messages and raising funds that support breast cancer research and community outreach programs.”
Bake for the Cure displays will be featured in grocery stores across the U.S.
New Jelly Belly BeanBoozled Collection Is Displayed
The Jelly Belly BeanBoozled™ collection of jelly beans has been introduced by Jelly Belly Candy Co.
BeanBoozled jelly beans come in 20 flavors, 10 weird and wild flavors matched up with 10 look-alike tasty flavors. Is the black jelly bean Licorice, or is it Skunk Spray? Perhaps the blue bean is Toothpaste flavor, or maybe it’s delicious Berry Blue. You might not know when you will be bamboozled by a weird flavor. A key on the back of each box gives clues to the surprises found inside, but the beans look so similar, every bite will be a surprising dare.
“Is it a candy or a game? BeanBoozled is both,” said Rob Swaigen, Marketing Director, Jelly Belly Candy Co. “Retailers can join in the action by challenging their shoppers to dare to compare.”
Jelly Belly BeanBoozled jelly beans will be displayed in 144-count pre-packed display shippers.
Living Essentials Displays 5-Hour Energy Drink
Living Essentials has unveiled new displays for its 5-Hour Energy, a unique two-ounce liquid energy drink that provides hours of enhanced focus and mental acuity without the crash or jitters associated with canned carbonated energy beverages. Because it requires no refrigeration and has a small footprint, 5-Hour Energy has been a huge success at front end.
5-Hour Energy is being merchandised in a 24-bottle counter rack. This 2-tier rack is designed to allow retailers to merchandise both flavors of 5-Hour Energy in a small space. The wire display takes only 42 square inches of counter space. It comes packed with four 12-packs of 5-Hour Energy, two each of berry and lemon-lime flavors. 5-Hour Energy is also available in a new 120-bottle Dump Bin Display. This floor standing display holds 60 bottles of each flavor.
Nivea Displays Smooth Sensation Products
Nivea wanted to maximize the graphic area and product space for this 24”H by 14”W for Wal-Mart and other targeted national accounts.
The “Sliding Header” achieves maximum graphic impact in a small space without sacrificing product count. When the header is at the top of the display, six units appear across the bottom. When the last unit is purchased, the header slides down automatically, revealing six more units on a top shelf. When the display is shopped half way down, it automatically reappears as fully stocked.
All visible components are full litho-lam Eflute corrugated, printed offset four colors, plus Nivea Blue and a UV coating for sheen.
This display was created for Nivea by Menasha Display Group, Philadelphia, PA.
ChapStick Replica Features Counter Display
This ChapStick display is a clever replica of the ChapStick package.
The compact display unit is versatile, because it can be placed on a counter, hung from a tie strap or be hooked to a wire display up front.
The unit merchandises refill packs of four different ChapStick SKU’s. The display holds a large volume of product in a minimum of space to generate impule purchases at the point-of-sale.
The two-piece injection-molded unit, is sonic welded, with 4-color process product replica graphics attached.
This display was created for ChapStick by Henschel-Stenau, Inc., an Englewood, NJ-based point-of-purchase display firm.
Snapple Displays New Antioxidant Water
Snapple's introduction of Antioxidant Water and LYTeWater takes water to the next level. The Antioxidant Water product line improves energy, helps restore the body and supports a healthy immune system. The zero calorie Snapple LYTeWater line is enhanced with electrolytes and minerals.
“We know that consumers are looking for healthier options that include antioxidants, vitamins and electrolytes when choosing beverages,” said Bryan Mazur, V.P., Snapple."
Snapple Antioxidant Water features seven unique flavors inspired by nature’s “superfruits,” including pomegranates and acai berries. The antioxidants, vitamins and electrolytes in each flavor provide one of four distinct benefits for the body.
Colorful off-shelf displays will support the launch.
Zig Zag Featuring Gravity Feed Display
National Tobacco is using this “Zig-Zag Premium Tobacco Gravity Display” to increase Premium Tobacco sales. The Zig-Zag Display features instant savings as well as highlighting new packaging with “Fresh Seal Metal Cans.” The gravity feed allows for convenient and attractive product placement.
These 200#B corrugated displays were shipped with product in place to convenience stores.
The display was created for National Tobacco by U.S. Display Group, Tullahoma, TN.
Displays Support Zippo BLU Lighter Introduction
Zippo Manufacturing Company, Bradford, PA, has introduced The Zippo BLU butane pocket lighter supported with two in-store point-of-purchase displays.
A 12 piece swivel display has a contemporary look in plexi and metal. The other is a 6 piece wooden display that has a more traditional look in the style of a cigar humidor. The humidor-style showcases six BLU lighters and stores six more. Both displayers are lockable.
The Zippo BLU lighter delivers a hot, consistent, clean-burning blue flame, unlike the traditional windproof lighter which sports a yellow flame fueled by liquid lighter fluid.
The Zippo BLU lighter emits no odor or aftertaste -- attributes particularly sought after by cigar aficionados.
Outwater Plastics
Fresh Harvest Installs Bulk Supermarket Displays
Fresh Harvest Products, a New York City-based organic food products firm, has planned a nationwide rollout of its organic fair trade coffee, supported by marketing, promotion and advertising to coordinate with the rollout.
Dominick Cingari, Chief Operating Officer of Fresh Harvest, said, “The expansion of our products to the national marketplace will greatly increase customers’ brand awareness and the market penetration of our Wings of Nature(TM) line.”
Fresh Harvest recently installed a 5-foot bulk coffee section in a prominent supermarket chain in the Northeast in response to recent market growth for Organic Fair Trade Coffee.
Fresh Harvest ovvers more than 40 different coffee blends.
Whole Foods Features Double Sided Chalkboard
Like a favorite gourmet cheese shop, the Artisan cheese department at Whole Foods Market is renowned for selection and service. In order to highlight the Artisanal Cheese of the month and educate shoppers about the featured cheese, Whole Foods chose a double sided chalkboard printed with 4cp artwork.
The chalkboard also featured a wooden base to help it stand erect above the cheese display.
The chalkboard was manufactured by Heritage Sign and Display in Nesquehoning, Pa.
McCormick Displays Revitalize Sefood Dept.
McCormick is charting a course to help retailers revitalize the seafood department by simplifying the shopping experience, adding interest to the seafood section with more visual impact and appetite appeal, and introducing on-trend new products for baking, grilling and steaming.
McCormick has added three seafood sauces; two convenient Seafood Steamer varieties; and a tangy Seafood Rub to its offerings. OLD BAY® is introducing a 30% less sodium Seasoning, a coarse blend Rub and a Seafood Steamer that’s ideal for shrimp and salmon.
New merchandising tools for grocery stores include McCormick Seafood Piers that can be strategically placed in front of the seafood counter to encourage impulse purchases, drive trial and facilitate easier shopping.
Diamond Nuts Runs Promo With Hershey & Eagle
Diamond of California nuts recently partnered with Hershey’s Semi-Sweet Chocolate Chips and Eagle Brand Sweetened Condensed Milk for a baking aisle promotion featuring recipe suggestions and coupons. Coupons for Diamond and Eagle Brand products and a fudge recipe were printed directly on the packages of HERSHEY’S(r) Semi-Sweet Chocolate Chips.
“Partnering with well-recognized brands that are natural complements to our Diamond nuts and Emerald snack products creates compelling snack and meal solutions that are relevant to both consumers and our retail partners,” said Andrew Burke, Senior Vice President of Marketing for Diamond Foods.
Colorful off-shelf displays support the promotion.
New Survey Finds Generation and Gender Gaps Over Wine
There is a generation gap and a gender gap when it comes to wine,according to a survey conducted for Robert Mondavi Private Selection by Harris Interactive. The survey revealed that younger adults are less likely to drink wine at least once a week, are more likely to feel uncomfortable pairing wine with food, and are less likely to have received or given wine as a gift.
The survey found that women are more likely than men to feel uncomfortable when it comes to choosing wine at a restaurant, pairing wine with food, or interacting with a waiter when selecting wine at a restaurant.
“These generational and gender differences may be more a matter of knowledge than of age, sex or taste,” said Damon Musha, Director of Marketing for Robert Mondavi Private Selection, noting that the study also found that 69% of wine drinkers either strongly or somewhat agreed they would like to learn more about wine.”
Among the survey findings about wine attitudes and behaviors: 40% of younger adults (ages 21-34) say they never drink wine, compared with about one-third of those ages 55-plus (33%). More than half of younger wine drinkers have never given (55%) or received wine (55%) as a gift, compared with about four in five of those ages 55+ (81% given, 84% received).
Craft Beer Experiencing Strong Growth
The Brewers Association, Boulder, CO, reports that sales volume of craft beer in the first half of 2007 rose 11% compared to this same period in 2006 and dollar growth increased 14%. For the first time ever craft beer has exceeded more than a 5% dollar share of total beer sales.
Overall, the U.S. beer industry sold one million more barrels in the first half of 2007 compared to 2006, with 400,000 of these new barrels produced by craft breweries. This equates to 3.768 million barrels of craft beer sold in the first two quarters of 2007 compared to 3.368 million barrels sold in the first half of 2006.
Craft beer sales in the supermarket channel showed a 17.4% increase in dollar sales compared to the same period in 2006.
Organic Market Is Booming According To Mintel Research
Organic food sales have grown 132% since 2002, while organic beverage sales nearly doubled (97%) during the same period, accordingo to Mintel. Together, the organic food and beverage markets now make up a nearly $6 billion dollar a year industry. “This isn’t a niche market full of environmental health nuts and affluent yuppies anymore,” said Marcia Mogelonsky, Research Analyst at Mintel.
Mintel’s research shows that over half (52%) of Americans purchased organic foods in the past year, while over a quarter (26%) went for organic beverages. This is a notable increase from the just 34% of consumers who bought organic food or beverage products in 2002. Nearly a third (32%) of adults now report purchasing organic products “as often as possible.”
Mintel’s Global New Products Database shows a steady increase in new organic product development. 2006 saw nearly 1600 new organic food and beverage products launched in the US, over twice the number released in 2002 (732). Retail grocers have sunk their teeth into organics, currently featuring over 300 private label organic products and entire departments dedicated to organic foods.
Organic food sales are expected to rise 59% by 2012, while the organic beverage market is projected to grow by nearly two-thirds (65%) in that time.
Gillette Launches Fusion Chrome Collection
Gillette & The Art of Shaving have launched Fusion Chrome Collection, a premium assortment of shaving instruments consisting of two razors, a manual version and a powered version, a shaving brush and two shaving stands.
“The Fusion Chrome Collection is the culmination of a partnership between Gillette and The Art of Shaving,” said Matthew Wohl, General Manager, Gillette’s Global New Products and Shave Care.
Dawn Simple Pleasures Cleans & Freshens Air
Procter & Gamble has launched Dawn Simple Pleasures, the first dish care product to combine with an air freshener in one dual-compartment bottle.
This allows consumers to have both the cleaning power of Dawn and a means to keep their kitchens smelling fresh in one convenient unit.
New Cherry Chocolate Diet Dr Pepper Flavor Launched
Cadbury Schweppes Americas Beverages is rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand's history.
The new beverage combines the taste of Diet Dr Pepper with a sweet cherry dipped in chocolate and has zero calories and zero carbs. Cherry Chocolate Diet Dr Pepper will be available for a limited time.
Gatorade & Tiger Woods To Develop Sports Performance Beverages
Gatorade and Tiger Woods are collaborating to develop Tiger-inspired sports performance beverages.
Gatorade Tiger is the first-ever licensing deal for the brand and Tiger Woods’ first-ever endorsed sports beverage.
TM Shea Products offers SwingStrip® display systems. The SwingStrip system pictured features a metal UnderShelf bracket which fastens to gondola shelving. Signs can be attached at the top of the bracket with brand graphics. For more information, contact TM Shea Products, 984 Livernois Road, Troy, MI 48083; (Tel) 800-992-5233, (Web) www.tmshea.com.
Intercept Corp. has introduced the Professional Kiosk with Backlit Header. This kiosk unit, which may be used for product sampling at stores, malls, and special events, features a curved illuminated sign for maximum visibility. The unit is portable and easy to set up. For more information, contact Intercept Corp., 7847 College Road, Baxter, MN 56425; (Tel) 218-828-8177; (Web) www.kwikstand.com.
Multi Dimensional Resources has introduced the FRESH modular display system, which allows brand marketers to create displays of varying sizes and configurations to fit specific retailer needs. FRESH allows retailers to add pre-formed "C" sections to change the height (up to four levels) of the units, which nest together to make Destination Centers. For more information, contact Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072; (Tel.) 201-935-8400 (Web) www.mdr-pop.com.
Alpak offers an extensive line of stock corrugated displays, including floor displays, power wings, dump bins and counter displays. The power wing display shown is flexible and is designed to merchandise all types of products. The display may also be used as a floor display. For more information, contact Alpak Display Group , 575 N. Midland Avenue, Saddle Brook, NJ 07663; (Tel.) 201-797-1411; (Web Site) www.alpak.com.
3 Feet Media offers a product line of scrolling, backlit signs suitable for a wide variety of retail applications. Giant Foods is using 3 Feet Media’s scrolling unit on top of a specially designed freezer that calls attention to new products being introduced in the freezer. The scrolling backlit signs can be incorporated into all types of p.o.p. displays. Graphics are easily changed to update promotions. The scrolling units may be purchased or leased. For more information, contact 3 Feet Media, 99 Weatherstone Dr., Ste. 930, Woodstock, GA 30188; (Tel.) 678-445-3646; (Web) www.3feetmedia.net.
Midway Displays Inc. offers a patented Clipper Snap-Rack. This 72 clip display knocks down to save on freight cost. It snaps open for easy assembly. It’s also available in 60 and 108 clip floor displays, as well as 12 and 36 clip counter displays. The display can be customized with a header and company logo imprinted on the base. For more information, contact Midway Displays, Inc., 6554 South Austin Ave., Bedford Park, IL 60638; (Tel.) 708-563-2323; (Web Site) www.midwaydisplays.com.
Art-Phyl Creations offers the Flextender FX-1, which combines plastic sides and a corrugated insert, creating an economical shelf extender display. The unit features patented snap-in button configuration requiring no tools for instant assembly. The sides are injection molded with built in c-clamp for shelves up to 2" thick. The distance between sides can be varied to any width. For more information, contact Art-Phyl Creations, 16250 NW 48 Ave., Hialeah, FL 33014; (Tel.) 305-624-2333; (Web Site) www.art-phyl.com.
Proprint Services Inc., prints wobblers, highly effective attention grabbers at the point-of-purchase. Proprint produces wobblers on hop syn, card stock or styrene. These litho printed four color process wobblers are die cut into shapes for increased impact. Proprint offers fast turnaround times enabling marketers to quickly implement a p.o.p. marketing campaign. For more information, contact Proprint Services, Inc., 5621 Finch Avenue East Unit #5, Toronto, Ont. Canada M1B 2T9; (Tel.) 888-776-7768, (416-754-3028 (Fax) 416-754-3119; (Web Site) www.www.pop-online.com.
Safe-Strap Co. offers a durable, adjustable pallet guard which has a 2-3 year life span and is reusable. It was primarily developed as a safety item to help reduce trips and falls associated with consumers tripping over exposed pallet corners, but has received significant interest from beverage firms and other marketers which use them as branded pallet guards. For more information, contact Safe-Strap Co., Inc., 6 Kingsbridge Road, Fairfield, NJ 07004; (Tel.) 973-575-9494; (Web) www.safestrap.com.
Meridian Display offers Express Stock Displays, designed to ship immediately in quantities from 1 to 250 units, as well as Pre-Designed Displays, which are available in quantities of 100 or more. Pre-Designed Displays save structural design time and eliminate tooling charges. For more information, contact Meridian Display & Merchandising, 162 York Avenue East, St. Paul, MN 55117; (Tel.) 651-227-3020; (Web) www.meridiandisplay.com.
Kost Klip Manufacturing has introduced the ClearTrack™ Shelf Management System, designed to keep products on the shelf edge.This modular system is made of clear PVC and can be configured in a variety of sizes. With automatic replenishment of products at the shelf edge,ClearTrack™ helps reduce labor costs, improve sales and loss prevention and maximize shelf appeal. For more information, contact Kost Klip Manufacturing Ltd., 119-1611 Broadway Street, Port Coquitlam, BC V3C 2M7 Canada, (Tel.) 800-661-5547; (Web) www.kostklip.com.
BIC Comfort 3 Advance Ties In With College Basketball Season
BIC has launched the Comfort 3 Advance Limited Edition College Basketball Licensed Product Program. The promotion, which features high impact p.o.p. displays, offers consumers a college-branded folding sports chair with the purchase of two packages of the Limited Edition Comfort 3 Advance Shaver. Consumers will have 30 team logos to choose from including Duke, Kentucky, North Carolina and UCONN.
“College Basketball enthusiasts will enjoy the Comfort 3 Advance Limited Edition shaver. Not only are they getting an excellent shave, they can also receive a chair with their favorite college basketball team’s logo on it,” said Jamie Kistner, Brand Manager- Shavers, BIC.
Custom Chevy’s HHRs Promote Cintron Drinks
Cintron Beverage Group is taking its line of energy drinks and teas on the road in a fleet of tricked out Chevy HHRs, sporting high-impact Cintron graphics that embody Cintron’s beverage line. The fleet of HHRs will be used by the Cintron sales and marketing team for sales calls and special events, including offshore racing events where Cintron’s powerboats compete.
The black and silver Cintron HHRs feature customized visors and running boards as well as paint jobs that showcase the Cintron logo in bold graphics with the slogan, “An energy drink that tastes great!” The distinctive Cintron Liquid Energy can is featured on the roof of the HHR.
“Our fleet of HHRs is the ideal platform to raise brand awareness of Cintron energy drinks during our aggressive product rollout,” said Wes Wyatt, CEO of Philadelphia-based Cintron Beverage Group.
Barnard Griffin Wines Launches Retail Promo.
Barnard Griffin Wines has launched a retail promotion featuring a branded metal sign designed to fit into the back of a stadium cut case of wine and designed to function as a header card for corrugate case displays.
Four case metal floor display racks were designed and customized to hold the metal tacker as the header card for the display. With its tulip motif, the brand also experienced incremental cross-display of the racks in the floral section of grocery stores. The metal signs were also designed for on- and off-premise wall displays. Signs worked well as consumer giveaways, making their way into consumers' home wine cellars.
The display program was created by Wines of Washington Promotion, a marketing agency based in Seattle, WA.
Five Rivers Winery Runs ‘Save A Goddess’ Cancer Campaign
Five Rivers Winery, has broadened its efforts to raise funds for all female-related cancers with a year-long integrated promotional effort focused around an opportunity for consumers to Save A Goddess.
The selected real-life Goddesses, all touched by cancer, will inspire others to action, said John Tichenor, Group Brand Director, Brown-Forman.
Nominations for the Save A Goddess effort will be taken at www.FiveRiversWinery.com. A new Goddess will be selected bi-monthly and will receive a $250 spa finder gift card.
A wide array of Save A Goddess materials have been created including pink bottle collars, case cards, shelf-talkers and table tents.
GuacMobile Tour Promotes Healthy Eating
Wholly Guacamole has sent the 13 ft-tall GuacMobile on the road to promote healthy eating, guacamole style, bringing awareness towards the good-for-you snack made from fruit.
Each stop is smashed-full of all natural guacamole fun including: nutrition advice, family-friendly recipes, lots of yummy sampling and a super prize wheel. Many don't realize that avocados are super healthy, with the good fats that lower your cholesterol and touting proven oral and prostate cancer-fighting power.
“The GuacSquad is educating folks about vitamin-rich avocados and reinforcing healthy eating habits,” said Steve Parnell, President, Wholly Guacamole. “Guacamole is nutritious, so by teaming up with Stacy’s Pita Chips we can offer a healthy alternative to traditional dippers.”
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